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<rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:podcast="https://podcastindex.org/namespace/1.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Cold Tub Talks</title><description>Welcome to Cold Tub Talks a high-performance podcast where elite men step into the cold and lean into real conversations. In each episode, entrepreneurs, gym owners, athletes, and leaders immerse themselves in ice baths while discussing business, faith, discipline, fatherhood, risk, and the mindset required to build something meaningful.

From betting your life savings on a vision to building culture, community, and long-term success, these conversations strip away ego and surface-level talk. The cold forces presence. It demands honesty. And what comes out are raw insights about grit, leadership, and legacy.

This show is for affluent, driven men who refuse to live small men who value impact over income alone, culture over clout, and long-term vision over short-term wins. If you believe in investing in yourself, taking calculated risks, and leading from the front, this is your room.

No fluff. No politics. No victim mindset.</description><language>en</language><lastBuildDate>Tue, 25 Aug 2026 20:00:00 -0000</lastBuildDate><pubDate>Tue, 25 Aug 2026 20:00:00 -0000</pubDate><docs>https://rss2.flightcast.com/uxjqc4t6pyj3ehzxdmke3mcn.xml</docs><generator>Flightcast RSS Feed Generator</generator><image><title>Cold Tub Talks</title><url>https://files.flightcast.com/workspaces/usvfidm7kr7l7to0hjyqmklc/01KZXYWXGKCTMZJBJNFCX6C2E2/channels4_profile__2_.jpg</url><link>https://rss2.flightcast.com/uxjqc4t6pyj3ehzxdmke3mcn.xml</link></image><atom:link rel="self" href="https://rss2.flightcast.com/uxjqc4t6pyj3ehzxdmke3mcn.xml" type="application/rss+xml"></atom:link><content:encoded><![CDATA[<p class="text-node">Welcome to Cold Tub Talks a high-performance podcast where elite men step into the cold and lean into real conversations. In each episode, entrepreneurs, gym owners, athletes, and leaders immerse themselves in ice baths while discussing business, faith, discipline, fatherhood, risk, and the mindset required to build something meaningful.</p><p class="text-node">From betting your life savings on a vision to building culture, community, and long-term success, these conversations strip away ego and surface-level talk. The cold forces presence. It demands honesty. And what comes out are raw insights about grit, leadership, and legacy.</p><p class="text-node">This show is for affluent, driven men who refuse to live small men who value impact over income alone, culture over clout, and long-term vision over short-term wins. If you believe in investing in yourself, taking calculated risks, and leading from the front, this is your room.</p><p class="text-node">No fluff. No politics. No victim mindset.</p>]]></content:encoded><itunes:type>episodic</itunes:type><itunes:image href="https://files.flightcast.com/workspaces/usvfidm7kr7l7to0hjyqmklc/01KZXYWXGKCTMZJBJNFCX6C2E2/channels4_profile__2_.jpg"></itunes:image><itunes:author>Devon Tijerina &amp; Tyler Kelly</itunes:author><itunes:owner><itunes:name>Devon Tijerina &amp; Tyler Kelly</itunes:name><itunes:email>dtijerina@instashred.com</itunes:email></itunes:owner><itunes:summary>Welcome to Cold Tub Talks a high-performance podcast where elite men step into the cold and lean into real conversations. In each episode, entrepreneurs, gym owners, athletes, and leaders immerse themselves in ice baths while discussing business, faith, discipline, fatherhood, risk, and the mindset required to build something meaningful.

From betting your life savings on a vision to building culture, community, and long-term success, these conversations strip away ego and surface-level talk. The cold forces presence. It demands honesty. And what comes out are raw insights about grit, leadership, and legacy.

This show is for affluent, driven men who refuse to live small men who value impact over income alone, culture over clout, and long-term vision over short-term wins. If you believe in investing in yourself, taking calculated risks, and leading from the front, this is your room.

No fluff. No politics. No victim mindset.</itunes:summary><itunes:explicit>false</itunes:explicit><itunes:category text="Health &amp; Fitness"></itunes:category><podcast:locked owner="dtijerina@instashred.com">no</podcast:locked><item><title>Building a $10M Business at 23: The Truth About Discipline &amp; Fitness</title><description>What does it take to build an eight-figure business before turning 24 while staying in peak physical condition? In this powerful conversation, Lukas Overhaug opens up about scaling Integrity Coatings toward $10 million in revenue, learning early wisdom from his father, applying the &#34;who not how&#34; principle to hiring a CFO, and why discipline in fitness translates directly into business success. This episode dives deep into leadership, delegation, time management, family priorities, setting standards, and why taking care of your body is non-negotiable when building something meaningful.
Lucas shares the lessons most young entrepreneurs never talk about: breaking limiting beliefs around fitness, going from six days a week in the gym to just three while getting better results, understanding the power of tracking nutrition, gaining confidence through consistency, and why helping others reach their goals is the fastest way to reach your own. He explains how his father held him to the highest standard without handing him anything, why processes and documentation free up time for family, and how building the right culture keeps a team rowing in the same direction. If you&#39;re interested in entrepreneurship, business growth, fitness optimization, leadership development, time efficiency, or simply want to understand what it takes to build a life of discipline and impact, this episode delivers raw, honest insights from someone living it in real time.
Apply here if you’re a man who is ready to turn his health &amp; fitness around: https://www.opbot.io/c/tyler-t560/vsl-application-call-qukt
Save 10% on your Pod Company Cold Tub: https://www.podcompany.com/INSTASHRED
Tyler Kelly: https://www.instagram.com/official_tylerkelly/
Devon Tijerina: https://www.instagram.com/devon.tijerina/
Video Chapters:
Chapters

00:00:00 Cold Plunge Start
00:01:08 Meet Lucas
00:02:00 Who Not How
00:03:46 Business Process
00:04:55 Early Wisdom
00:05:51 Training Results
00:06:51 Time Back
00:07:44 Riding Seasons
00:10:23 Confidence Gained
00:15:13 Why InstaShred
00:16:49 Standards Matter
00:31:26 Rating Progress
00:33:45 Legacy Leadership
00:37:47 People Count

#Entrepreneurship
#BusinessGrowth
#FitnessDiscipline
#Leadership
Welcome to Cold Tub Talks a high-performance podcast where elite men step into the cold and lean into real conversations. In each episode, entrepreneurs, gym owners, athletes, and leaders immerse themselves in ice baths while discussing business, faith, discipline, fatherhood, risk, and the mindset required to build something meaningful.
From betting your life savings on a vision to building culture, community, and long-term success, these conversations strip away ego and surface-level talk. The cold forces presence. It demands honesty. And what comes out are raw insights about grit, leadership, and legacy.
This show is for affluent, driven men who refuse to live small men who value impact over income alone, culture over clout, and long-term vision over short-term wins. If you believe in investing in yourself, taking calculated risks, and leading from the front, this is your room.
No fluff. No politics. No victim mindset.</description><guid isPermaLink="false">flightcast:01M0TGN5PKT33H8TXAG4NT91HH</guid><pubDate>Tue, 25 Aug 2026 20:00:00 -0000</pubDate><enclosure url="https://episode.flightcast.com/01M0TGN5PKCHZMXCQMVWVCB7GK.mp3" length="0" type="audio/mpeg"></enclosure><author>Devon Tijerina &amp; Tyler Kelly</author><content:encoded><![CDATA[<p class="text-node">What does it take to build an eight-figure business before turning 24 while staying in peak physical condition? In this powerful conversation, Lukas Overhaug opens up about scaling Integrity Coatings toward $10 million in revenue, learning early wisdom from his father, applying the "who not how" principle to hiring a CFO, and why discipline in fitness translates directly into business success. This episode dives deep into leadership, delegation, time management, family priorities, setting standards, and why taking care of your body is non-negotiable when building something meaningful.</p><p class="text-node">Lucas shares the lessons most young entrepreneurs never talk about: breaking limiting beliefs around fitness, going from six days a week in the gym to just three while getting better results, understanding the power of tracking nutrition, gaining confidence through consistency, and why helping others reach their goals is the fastest way to reach your own. He explains how his father held him to the highest standard without handing him anything, why processes and documentation free up time for family, and how building the right culture keeps a team rowing in the same direction. If you're interested in entrepreneurship, business growth, fitness optimization, leadership development, time efficiency, or simply want to understand what it takes to build a life of discipline and impact, this episode delivers raw, honest insights from someone living it in real time.</p><p class="text-node">Apply here if you’re a man who is ready to turn his health &amp; fitness around: <a target="_blank" rel="noopener noreferrer" class="link" href="https://www.opbot.io/c/tyler-t560/vsl-application-call-qukt">https://www.opbot.io/c/tyler-t560/vsl-application-call-qukt</a></p><p class="text-node">Save 10% on your Pod Company Cold Tub: <a target="_blank" rel="noopener noreferrer" class="link" href="https://www.podcompany.com/INSTASHRED">https://www.podcompany.com/INSTASHRED</a></p><p class="text-node">Tyler Kelly: <a target="_blank" rel="noopener noreferrer" class="link" href="https://www.instagram.com/official_tylerkelly/">https://www.instagram.com/official_tylerkelly/</a><br>Devon Tijerina: <a target="_blank" rel="noopener noreferrer" class="link" href="https://www.instagram.com/devon.tijerina/">https://www.instagram.com/devon.tijerina/</a></p><p class="text-node">Video Chapters:<br><h3>Chapters</h3><ul><li><strong>00:00:00</strong> Cold Plunge Start</li><li><strong>00:01:08</strong> Meet Lucas</li><li><strong>00:02:00</strong> Who Not How</li><li><strong>00:03:46</strong> Business Process</li><li><strong>00:04:55</strong> Early Wisdom</li><li><strong>00:05:51</strong> Training Results</li><li><strong>00:06:51</strong> Time Back</li><li><strong>00:07:44</strong> Riding Seasons</li><li><strong>00:10:23</strong> Confidence Gained</li><li><strong>00:15:13</strong> Why InstaShred</li><li><strong>00:16:49</strong> Standards Matter</li><li><strong>00:31:26</strong> Rating Progress</li><li><strong>00:33:45</strong> Legacy Leadership</li><li><strong>00:37:47</strong> People Count</li></ul></p><p class="text-node">#Entrepreneurship<br>#BusinessGrowth<br>#FitnessDiscipline<br>#Leadership</p><p class="text-node">Welcome to Cold Tub Talks a high-performance podcast where elite men step into the cold and lean into real conversations. In each episode, entrepreneurs, gym owners, athletes, and leaders immerse themselves in ice baths while discussing business, faith, discipline, fatherhood, risk, and the mindset required to build something meaningful.</p><p class="text-node">From betting your life savings on a vision to building culture, community, and long-term success, these conversations strip away ego and surface-level talk. The cold forces presence. It demands honesty. And what comes out are raw insights about grit, leadership, and legacy.</p><p class="text-node">This show is for affluent, driven men who refuse to live small men who value impact over income alone, culture over clout, and long-term vision over short-term wins. If you believe in investing in yourself, taking calculated risks, and leading from the front, this is your room.</p><p class="text-node">No fluff. No politics. No victim mindset.</p>]]></content:encoded><itunes:title>Building a $10M Business at 23: The Truth About Discipline &amp; Fitness</itunes:title><itunes:author>Devon Tijerina &amp; Tyler Kelly</itunes:author><itunes:image href="https://files.flightcast.com/workspaces/usvfidm7kr7l7to0hjyqmklc/01M0TNJWVCGZCKK6X45TS18NAZ/spotify_podcast_cover18_3000.jpg"></itunes:image><itunes:episodeType>full</itunes:episodeType><itunes:duration>2394</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episode>38</itunes:episode><itunes:season>1</itunes:season><itunes:summary>What does it take to build an eight-figure business before turning 24 while staying in peak physical condition? In this powerful conversation, Lukas Overhaug opens up about scaling Integrity Coatings toward $10 million in revenue, learning early wisdom from his father, applying the &#34;who not how&#34; principle to hiring a CFO, and why discipline in fitness translates directly into business success. This episode dives deep into leadership, delegation, time management, family priorities, setting standards, and why taking care of your body is non-negotiable when building something meaningful.
Lucas shares the lessons most young entrepreneurs never talk about: breaking limiting beliefs around fitness, going from six days a week in the gym to just three while getting better results, understanding the power of tracking nutrition, gaining confidence through consistency, and why helping others reach their goals is the fastest way to reach your own. He explains how his father held him to the highest standard without handing him anything, why processes and documentation free up time for family, and how building the right culture keeps a team rowing in the same direction. If you&#39;re interested in entrepreneurship, business growth, fitness optimization, leadership development, time efficiency, or simply want to understand what it takes to build a life of discipline and impact, this episode delivers raw, honest insights from someone living it in real time.
Apply here if you’re a man who is ready to turn his health &amp; fitness around: https://www.opbot.io/c/tyler-t560/vsl-application-call-qukt
Save 10% on your Pod Company Cold Tub: https://www.podcompany.com/INSTASHRED
Tyler Kelly: https://www.instagram.com/official_tylerkelly/
Devon Tijerina: https://www.instagram.com/devon.tijerina/
Video Chapters:
Chapters

00:00:00 Cold Plunge Start
00:01:08 Meet Lucas
00:02:00 Who Not How
00:03:46 Business Process
00:04:55 Early Wisdom
00:05:51 Training Results
00:06:51 Time Back
00:07:44 Riding Seasons
00:10:23 Confidence Gained
00:15:13 Why InstaShred
00:16:49 Standards Matter
00:31:26 Rating Progress
00:33:45 Legacy Leadership
00:37:47 People Count

#Entrepreneurship
#BusinessGrowth
#FitnessDiscipline
#Leadership
Welcome to Cold Tub Talks a high-performance podcast where elite men step into the cold and lean into real conversations. In each episode, entrepreneurs, gym owners, athletes, and leaders immerse themselves in ice baths while discussing business, faith, discipline, fatherhood, risk, and the mindset required to build something meaningful.
From betting your life savings on a vision to building culture, community, and long-term success, these conversations strip away ego and surface-level talk. The cold forces presence. It demands honesty. And what comes out are raw insights about grit, leadership, and legacy.
This show is for affluent, driven men who refuse to live small men who value impact over income alone, culture over clout, and long-term vision over short-term wins. If you believe in investing in yourself, taking calculated risks, and leading from the front, this is your room.
No fluff. No politics. No victim mindset.</itunes:summary><podcast:image href="https://files.flightcast.com/workspaces/usvfidm7kr7l7to0hjyqmklc/01M139YAZ08JE4TKG28SSKHA9K/thumbnail-057a632c-452b-415f-b373-45fdc2d8c27f_1.jpg" aspect-ratio="16/9"></podcast:image><media:thumbnail url="https://files.flightcast.com/workspaces/usvfidm7kr7l7to0hjyqmklc/01M139YAZ08JE4TKG28SSKHA9K/thumbnail-057a632c-452b-415f-b373-45fdc2d8c27f_1.jpg"></media:thumbnail><podcast:transcript url="https://rss.flightcast.com/transcripts/01M0TGN5PKCHZMXCQMVWVCB7GK.vtt" type="text/vtt" language="en" rel="captions"></podcast:transcript><podcast:alternateEnclosure type="application/x-mpegURL" length="0" title="HLS Video Stream" rel="alternate" default="false"><podcast:source uri="https://episode.flightcast.com/hls/v/01M0TGN5PKCHZMXCQMVWVCB7GK.m3u8"></podcast:source></podcast:alternateEnclosure></item><item><title>44 Years Old and Still Shredded: The Mental Game of Natural Bodybuilding</title><description>What does it take to go from working in corrections to stepping on stage as a professional natural bodybuilder? In this powerful conversation, Robert Powell shares his journey from discovering bodybuilding in college to earning his natural pro card, competing at the highest level, and maintaining elite fitness at 44 years old. This episode dives deep into discipline, mental health, consistency, the reality of contest prep, and why finding your purpose matters more than chasing perfection.
Robert opens up about the struggles most people never talk about: the mental drain of extreme dieting, balancing family tragedy during prep, overcoming ego lifting, and learning that winning isn&#39;t always about first place. He explains why hiring a coach changed everything, how bodybuilding became his outlet while working with the criminally insane, and why longevity and form now matter more than lifting heavy. If you&#39;re interested in bodybuilding, fitness motivation, natural competition, mental toughness, or simply want to understand what it truly takes to transform your body and mindset, this episode delivers raw, honest insights from someone who has lived it.
Save 10% on your Pod Company Cold Tub: https://www.podcompany.com/INSTASHRED
Tyler Kelly: https://www.instagram.com/official_tylerkelly/
Devon Tijerina: https://www.instagram.com/devon.tijerina/
Video Chapters:
Chapters

00:00:00 Cold Plunge Start
00:01:07 Meet Robert Powell
00:01:29 Finding His Why
00:02:35 Winning His Pro Card
00:03:16 Marathon Not Sprint
00:04:34 Mental Health Outlet
00:05:49 Consistency Battles
00:06:31 Power of Coaching
00:08:01 The Real Suck
00:09:43 Journey Over Outcome
00:10:41 Me Versus Me
00:11:16 Nutrition Is Everything
00:12:25 What Winning Looks Like
00:14:49 Out of the Tubs
00:16:02 Nobody Knows The Suck
00:17:26 Structure and Struggle
00:19:38 Year Round Shape
00:20:32 Sustainability Factor
00:21:39 Generational Wealth Mindset
00:22:35 Why Hire A Coach
00:23:22 Taking Out The Guesswork
00:28:02 You Can&#39;t Hide
00:29:54 Positive Energy
00:31:13 Leading By Example
00:32:25 Find Your Why
00:33:00 Rob&#39;s Why
00:33:49 Form Over Ego
00:34:57 Stretching Matters
00:36:14 Less Is More
00:36:42 Two Working Sets
00:37:24 Final Words

#Bodybuilding
#NaturalBodybuilding
#FitnessMotivation
#MentalToughness
Welcome to Cold Tub Talks a high-performance podcast where elite men step into the cold and lean into real conversations. In each episode, entrepreneurs, gym owners, athletes, and leaders immerse themselves in ice baths while discussing business, faith, discipline, fatherhood, risk, and the mindset required to build something meaningful.
From betting your life savings on a vision to building culture, community, and long-term success, these conversations strip away ego and surface-level talk. The cold forces presence. It demands honesty. And what comes out are raw insights about grit, leadership, and legacy.
This show is for affluent, driven men who refuse to live small men who value impact over income alone, culture over clout, and long-term vision over short-term wins. If you believe in investing in yourself, taking calculated risks, and leading from the front, this is your room.
No fluff. No politics. No victim mindset.</description><guid isPermaLink="false">flightcast:01M0DCD2ZC65KFCA9SH2QXE5AX</guid><pubDate>Wed, 19 Aug 2026 20:00:00 -0000</pubDate><enclosure url="https://episode.flightcast.com/01M0DCD2ZC8K3J76C6PR63SFN9.mp3" length="0" type="audio/mpeg"></enclosure><author>Devon Tijerina &amp; Tyler Kelly</author><content:encoded><![CDATA[<p class="text-node">What does it take to go from working in corrections to stepping on stage as a professional natural bodybuilder? In this powerful conversation, Robert Powell shares his journey from discovering bodybuilding in college to earning his natural pro card, competing at the highest level, and maintaining elite fitness at 44 years old. This episode dives deep into discipline, mental health, consistency, the reality of contest prep, and why finding your purpose matters more than chasing perfection.</p><p class="text-node">Robert opens up about the struggles most people never talk about: the mental drain of extreme dieting, balancing family tragedy during prep, overcoming ego lifting, and learning that winning isn't always about first place. He explains why hiring a coach changed everything, how bodybuilding became his outlet while working with the criminally insane, and why longevity and form now matter more than lifting heavy. If you're interested in bodybuilding, fitness motivation, natural competition, mental toughness, or simply want to understand what it truly takes to transform your body and mindset, this episode delivers raw, honest insights from someone who has lived it.</p><p class="text-node">Save 10% on your Pod Company Cold Tub: <a target="_blank" rel="noopener noreferrer" class="link" href="https://www.podcompany.com/INSTASHRED">https://www.podcompany.com/INSTASHRED</a></p><p class="text-node">Tyler Kelly: <a target="_blank" rel="noopener noreferrer" class="link" href="https://www.instagram.com/official_tylerkelly/">https://www.instagram.com/official_tylerkelly/</a><br>Devon Tijerina: <a target="_blank" rel="noopener noreferrer" class="link" href="https://www.instagram.com/devon.tijerina/">https://www.instagram.com/devon.tijerina/</a></p><p class="text-node">Video Chapters:<br><h3>Chapters</h3><ul><li><strong>00:00:00</strong> Cold Plunge Start</li><li><strong>00:01:07</strong> Meet Robert Powell</li><li><strong>00:01:29</strong> Finding His Why</li><li><strong>00:02:35</strong> Winning His Pro Card</li><li><strong>00:03:16</strong> Marathon Not Sprint</li><li><strong>00:04:34</strong> Mental Health Outlet</li><li><strong>00:05:49</strong> Consistency Battles</li><li><strong>00:06:31</strong> Power of Coaching</li><li><strong>00:08:01</strong> The Real Suck</li><li><strong>00:09:43</strong> Journey Over Outcome</li><li><strong>00:10:41</strong> Me Versus Me</li><li><strong>00:11:16</strong> Nutrition Is Everything</li><li><strong>00:12:25</strong> What Winning Looks Like</li><li><strong>00:14:49</strong> Out of the Tubs</li><li><strong>00:16:02</strong> Nobody Knows The Suck</li><li><strong>00:17:26</strong> Structure and Struggle</li><li><strong>00:19:38</strong> Year Round Shape</li><li><strong>00:20:32</strong> Sustainability Factor</li><li><strong>00:21:39</strong> Generational Wealth Mindset</li><li><strong>00:22:35</strong> Why Hire A Coach</li><li><strong>00:23:22</strong> Taking Out The Guesswork</li><li><strong>00:28:02</strong> You Can't Hide</li><li><strong>00:29:54</strong> Positive Energy</li><li><strong>00:31:13</strong> Leading By Example</li><li><strong>00:32:25</strong> Find Your Why</li><li><strong>00:33:00</strong> Rob's Why</li><li><strong>00:33:49</strong> Form Over Ego</li><li><strong>00:34:57</strong> Stretching Matters</li><li><strong>00:36:14</strong> Less Is More</li><li><strong>00:36:42</strong> Two Working Sets</li><li><strong>00:37:24</strong> Final Words</li></ul></p><p class="text-node">#Bodybuilding<br>#NaturalBodybuilding<br>#FitnessMotivation<br>#MentalToughness</p><p class="text-node">Welcome to Cold Tub Talks a high-performance podcast where elite men step into the cold and lean into real conversations. In each episode, entrepreneurs, gym owners, athletes, and leaders immerse themselves in ice baths while discussing business, faith, discipline, fatherhood, risk, and the mindset required to build something meaningful.</p><p class="text-node">From betting your life savings on a vision to building culture, community, and long-term success, these conversations strip away ego and surface-level talk. The cold forces presence. It demands honesty. And what comes out are raw insights about grit, leadership, and legacy.</p><p class="text-node">This show is for affluent, driven men who refuse to live small men who value impact over income alone, culture over clout, and long-term vision over short-term wins. If you believe in investing in yourself, taking calculated risks, and leading from the front, this is your room.</p><p class="text-node">No fluff. No politics. No victim mindset.</p>]]></content:encoded><itunes:title>44 Years Old and Still Shredded: The Mental Game of Natural Bodybuilding</itunes:title><itunes:author>Devon Tijerina &amp; Tyler Kelly</itunes:author><itunes:image href="https://files.flightcast.com/workspaces/usvfidm7kr7l7to0hjyqmklc/01M0DZ827QQYZJ834YFWYYC2V6/spotify_podcast_cover8_3000_2.jpg"></itunes:image><itunes:episodeType>full</itunes:episodeType><itunes:duration>2310</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episode>37</itunes:episode><itunes:season>1</itunes:season><itunes:summary>What does it take to go from working in corrections to stepping on stage as a professional natural bodybuilder? In this powerful conversation, Robert Powell shares his journey from discovering bodybuilding in college to earning his natural pro card, competing at the highest level, and maintaining elite fitness at 44 years old. This episode dives deep into discipline, mental health, consistency, the reality of contest prep, and why finding your purpose matters more than chasing perfection.
Robert opens up about the struggles most people never talk about: the mental drain of extreme dieting, balancing family tragedy during prep, overcoming ego lifting, and learning that winning isn&#39;t always about first place. He explains why hiring a coach changed everything, how bodybuilding became his outlet while working with the criminally insane, and why longevity and form now matter more than lifting heavy. If you&#39;re interested in bodybuilding, fitness motivation, natural competition, mental toughness, or simply want to understand what it truly takes to transform your body and mindset, this episode delivers raw, honest insights from someone who has lived it.
Save 10% on your Pod Company Cold Tub: https://www.podcompany.com/INSTASHRED
Tyler Kelly: https://www.instagram.com/official_tylerkelly/
Devon Tijerina: https://www.instagram.com/devon.tijerina/
Video Chapters:
Chapters

00:00:00 Cold Plunge Start
00:01:07 Meet Robert Powell
00:01:29 Finding His Why
00:02:35 Winning His Pro Card
00:03:16 Marathon Not Sprint
00:04:34 Mental Health Outlet
00:05:49 Consistency Battles
00:06:31 Power of Coaching
00:08:01 The Real Suck
00:09:43 Journey Over Outcome
00:10:41 Me Versus Me
00:11:16 Nutrition Is Everything
00:12:25 What Winning Looks Like
00:14:49 Out of the Tubs
00:16:02 Nobody Knows The Suck
00:17:26 Structure and Struggle
00:19:38 Year Round Shape
00:20:32 Sustainability Factor
00:21:39 Generational Wealth Mindset
00:22:35 Why Hire A Coach
00:23:22 Taking Out The Guesswork
00:28:02 You Can&#39;t Hide
00:29:54 Positive Energy
00:31:13 Leading By Example
00:32:25 Find Your Why
00:33:00 Rob&#39;s Why
00:33:49 Form Over Ego
00:34:57 Stretching Matters
00:36:14 Less Is More
00:36:42 Two Working Sets
00:37:24 Final Words

#Bodybuilding
#NaturalBodybuilding
#FitnessMotivation
#MentalToughness
Welcome to Cold Tub Talks a high-performance podcast where elite men step into the cold and lean into real conversations. In each episode, entrepreneurs, gym owners, athletes, and leaders immerse themselves in ice baths while discussing business, faith, discipline, fatherhood, risk, and the mindset required to build something meaningful.
From betting your life savings on a vision to building culture, community, and long-term success, these conversations strip away ego and surface-level talk. The cold forces presence. It demands honesty. And what comes out are raw insights about grit, leadership, and legacy.
This show is for affluent, driven men who refuse to live small men who value impact over income alone, culture over clout, and long-term vision over short-term wins. If you believe in investing in yourself, taking calculated risks, and leading from the front, this is your room.
No fluff. No politics. No victim mindset.</itunes:summary><podcast:image href="https://files.flightcast.com/workspaces/usvfidm7kr7l7to0hjyqmklc/01M0DYTKVYTFMG8HBS7M162AS2/da0d8b6c-9edb-4bc6-b125-e750680d2eed.jpg" aspect-ratio="16/9"></podcast:image><media:thumbnail url="https://files.flightcast.com/workspaces/usvfidm7kr7l7to0hjyqmklc/01M0DYTKVYTFMG8HBS7M162AS2/da0d8b6c-9edb-4bc6-b125-e750680d2eed.jpg"></media:thumbnail><podcast:transcript url="https://rss.flightcast.com/transcripts/01M0DCD2ZC8K3J76C6PR63SFN9.vtt" type="text/vtt" language="en" rel="captions"></podcast:transcript><podcast:alternateEnclosure type="application/x-mpegURL" length="0" title="HLS Video Stream" rel="alternate" default="false"><podcast:source uri="https://episode.flightcast.com/hls/v/01M0DCD2ZC8K3J76C6PR63SFN9.m3u8"></podcast:source></podcast:alternateEnclosure></item><item><title>Fired 35 Times… Then Built a Million-Dollar Life | Mike Zahniser</title><description>Learn how a successful gym owner built his career and business from the ground up. Get practical entrepreneurship tips today.
This interview features Mike Zaniser, who shares his journey as a gym owner and businessman. We sit down in his garage to discuss the realities of running a fitness business and the mindset required to sustain long-term growth. If you are looking for real-world career advice from someone currently in the trenches, this conversation provides an honest look at the path to building a sustainable company in the fitness industry.
Beyond the daily operations, we cover the specific lessons Mike has learned about entrepreneurship tips that apply to any sector. Whether you are currently running your own facility or just starting to explore the fitness industry, this discussion breaks down the strategy behind his success. You will walk away with actionable insights on managing a business and staying disciplined, which is essential for any aspiring entrepreneur.
Subscribe for weekly business interviews and career advice, and comment below which industry leader you want to see next.
FREE The INSTASHRED Custom Recipe Book: https://go.instashredfitness.com/free-recipe-book-yt
Save 10% on your Pod Company Cold Tub: https://www.podcompany.com/INSTASHRED
Tyler Kelly: https://www.instagram.com/official_tylerkelly/
Devon Tijerina: https://www.instagram.com/devon.tijerina/
Video Chapters:
00:00:00 Intro
00:00:03 Meet Mike
00:01:02 Ice Tub Start
00:03:07 Gym Journey
00:05:56 Fired 35 Times
00:06:17 Turning Point
00:10:36 Fitness Reality
00:12:08 Chill Life
00:12:33 Business Start
00:14:47 Grinding Years
00:16:12 Real Estate Start
00:17:24 First Success
00:21:05 Investment Strategy
00:24:21 School vs Success
00:26:19 Health Wealth Love
00:28:15 Relationship Keys
00:33:37 Growth Lessons
00:35:17 Giving Back
00:39:38 Supercar Impact
00:43:15 Life Advice
00:47:47 Social Media Trap
00:49:54 Final Thoughts
#RealEstateInvesting
#Entrepreneurship
#GymOwner
#FinancialFreedom
Welcome to Cold Tub Talks a high-performance podcast where elite men step into the cold and lean into real conversations. In each episode, entrepreneurs, gym owners, athletes, and leaders immerse themselves in ice baths while discussing business, faith, discipline, fatherhood, risk, and the mindset required to build something meaningful.
From betting your life savings on a vision to building culture, community, and long-term success, these conversations strip away ego and surface-level talk. The cold forces presence. It demands honesty. And what comes out are raw insights about grit, leadership, and legacy.
This show is for affluent, driven men who refuse to live small men who value impact over income alone, culture over clout, and long-term vision over short-term wins. If you believe in investing in yourself, taking calculated risks, and leading from the front, this is your room.
No fluff. No politics. No victim mindset.</description><guid isPermaLink="false">flightcast:01KZY0234FMQ7V4NWVQG0635RV</guid><pubDate>Thu, 13 Aug 2026 16:50:35 -0000</pubDate><enclosure url="https://episode.flightcast.com/01KZY0234FTQG7JXPX559AQ9GV.mp3" length="0" type="audio/mpeg"></enclosure><author>Devon Tijerina &amp; Tyler Kelly</author><content:encoded><![CDATA[<p class="text-node">Learn how a successful gym owner built his career and business from the ground up. Get practical entrepreneurship tips today.<br><br>This interview features Mike Zaniser, who shares his journey as a gym owner and businessman. We sit down in his garage to discuss the realities of running a fitness business and the mindset required to sustain long-term growth. If you are looking for real-world career advice from someone currently in the trenches, this conversation provides an honest look at the path to building a sustainable company in the fitness industry.<br><br>Beyond the daily operations, we cover the specific lessons Mike has learned about entrepreneurship tips that apply to any sector. Whether you are currently running your own facility or just starting to explore the fitness industry, this discussion breaks down the strategy behind his success. You will walk away with actionable insights on managing a business and staying disciplined, which is essential for any aspiring entrepreneur.<br><br>Subscribe for weekly business interviews and career advice, and comment below which industry leader you want to see next.<br>FREE The INSTASHRED Custom Recipe Book: <a target="_blank" rel="noopener noreferrer nofollow" class="link" href="https://go.instashredfitness.com/free-recipe-book-yt">https://go.instashredfitness.com/free-recipe-book-yt</a><br><br>Save 10% on your Pod Company Cold Tub: <a target="_blank" rel="noopener noreferrer nofollow" class="link" href="https://www.podcompany.com/INSTASHRED">https://www.podcompany.com/INSTASHRED</a><br><br>Tyler Kelly: <a target="_blank" rel="noopener noreferrer nofollow" class="link" href="https://www.instagram.com/official_tylerkelly/">https://www.instagram.com/official_tylerkelly/</a><br>Devon Tijerina: <a target="_blank" rel="noopener noreferrer nofollow" class="link" href="https://www.instagram.com/devon.tijerina/">https://www.instagram.com/devon.tijerina/</a><br><br>Video Chapters:<br><br>00:00:00 Intro<br>00:00:03 Meet Mike<br>00:01:02 Ice Tub Start<br>00:03:07 Gym Journey<br>00:05:56 Fired 35 Times<br>00:06:17 Turning Point<br>00:10:36 Fitness Reality<br>00:12:08 Chill Life<br>00:12:33 Business Start<br>00:14:47 Grinding Years<br>00:16:12 Real Estate Start<br>00:17:24 First Success<br>00:21:05 Investment Strategy<br>00:24:21 School vs Success<br>00:26:19 Health Wealth Love<br>00:28:15 Relationship Keys<br>00:33:37 Growth Lessons<br>00:35:17 Giving Back<br>00:39:38 Supercar Impact<br>00:43:15 Life Advice<br>00:47:47 Social Media Trap<br>00:49:54 Final Thoughts<br><br>#RealEstateInvesting<br>#Entrepreneurship<br>#GymOwner<br>#FinancialFreedom<br><br>Welcome to Cold Tub Talks a high-performance podcast where elite men step into the cold and lean into real conversations. In each episode, entrepreneurs, gym owners, athletes, and leaders immerse themselves in ice baths while discussing business, faith, discipline, fatherhood, risk, and the mindset required to build something meaningful.<br><br>From betting your life savings on a vision to building culture, community, and long-term success, these conversations strip away ego and surface-level talk. The cold forces presence. It demands honesty. And what comes out are raw insights about grit, leadership, and legacy.<br><br>This show is for affluent, driven men who refuse to live small men who value impact over income alone, culture over clout, and long-term vision over short-term wins. If you believe in investing in yourself, taking calculated risks, and leading from the front, this is your room.<br><br>No fluff. No politics. No victim mindset.</p>]]></content:encoded><itunes:title>Fired 35 Times… Then Built a Million-Dollar Life | Mike Zahniser</itunes:title><itunes:author>Devon Tijerina &amp; Tyler Kelly</itunes:author><itunes:image href="https://files.flightcast.com/workspaces/usvfidm7kr7l7to0hjyqmklc/01KZY078RAHT57DP9B9J7S7BA9/spotify_podcast_cover2_3000.jpg"></itunes:image><itunes:episodeType>full</itunes:episodeType><itunes:duration>3100</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episode>1</itunes:episode><itunes:season>1</itunes:season><itunes:summary>Learn how a successful gym owner built his career and business from the ground up. Get practical entrepreneurship tips today.
This interview features Mike Zaniser, who shares his journey as a gym owner and businessman. We sit down in his garage to discuss the realities of running a fitness business and the mindset required to sustain long-term growth. If you are looking for real-world career advice from someone currently in the trenches, this conversation provides an honest look at the path to building a sustainable company in the fitness industry.
Beyond the daily operations, we cover the specific lessons Mike has learned about entrepreneurship tips that apply to any sector. Whether you are currently running your own facility or just starting to explore the fitness industry, this discussion breaks down the strategy behind his success. You will walk away with actionable insights on managing a business and staying disciplined, which is essential for any aspiring entrepreneur.
Subscribe for weekly business interviews and career advice, and comment below which industry leader you want to see next.
FREE The INSTASHRED Custom Recipe Book: https://go.instashredfitness.com/free-recipe-book-yt
Save 10% on your Pod Company Cold Tub: https://www.podcompany.com/INSTASHRED
Tyler Kelly: https://www.instagram.com/official_tylerkelly/
Devon Tijerina: https://www.instagram.com/devon.tijerina/
Video Chapters:
00:00:00 Intro
00:00:03 Meet Mike
00:01:02 Ice Tub Start
00:03:07 Gym Journey
00:05:56 Fired 35 Times
00:06:17 Turning Point
00:10:36 Fitness Reality
00:12:08 Chill Life
00:12:33 Business Start
00:14:47 Grinding Years
00:16:12 Real Estate Start
00:17:24 First Success
00:21:05 Investment Strategy
00:24:21 School vs Success
00:26:19 Health Wealth Love
00:28:15 Relationship Keys
00:33:37 Growth Lessons
00:35:17 Giving Back
00:39:38 Supercar Impact
00:43:15 Life Advice
00:47:47 Social Media Trap
00:49:54 Final Thoughts
#RealEstateInvesting
#Entrepreneurship
#GymOwner
#FinancialFreedom
Welcome to Cold Tub Talks a high-performance podcast where elite men step into the cold and lean into real conversations. In each episode, entrepreneurs, gym owners, athletes, and leaders immerse themselves in ice baths while discussing business, faith, discipline, fatherhood, risk, and the mindset required to build something meaningful.
From betting your life savings on a vision to building culture, community, and long-term success, these conversations strip away ego and surface-level talk. The cold forces presence. It demands honesty. And what comes out are raw insights about grit, leadership, and legacy.
This show is for affluent, driven men who refuse to live small men who value impact over income alone, culture over clout, and long-term vision over short-term wins. If you believe in investing in yourself, taking calculated risks, and leading from the front, this is your room.
No fluff. No politics. No victim mindset.</itunes:summary><podcast:image href="https://files.flightcast.com/workspaces/usvfidm7kr7l7to0hjyqmklc/01KZY0313PDBBFC4EPT06EBCVV/screenshot_2026-08-13_113911.png" aspect-ratio="16/9"></podcast:image><media:thumbnail url="https://files.flightcast.com/workspaces/usvfidm7kr7l7to0hjyqmklc/01KZY0313PDBBFC4EPT06EBCVV/screenshot_2026-08-13_113911.png"></media:thumbnail><podcast:transcript url="https://rss.flightcast.com/transcripts/01KZY0234FTQG7JXPX559AQ9GV.vtt" type="text/vtt" language="en" rel="captions"></podcast:transcript><podcast:alternateEnclosure type="application/x-mpegURL" length="0" title="HLS Video Stream" rel="alternate" default="false"><podcast:source uri="https://episode.flightcast.com/hls/v/01KZY0234FTQG7JXPX559AQ9GV.m3u8"></podcast:source></podcast:alternateEnclosure></item><item><title>From Death Bed To Social Media Sensation - Ethan Benard</title><description>What happens when you weigh nearly 700 pounds and realize that failing yourself also means failing the family you&#39;ve never met? In this raw and powerful conversation, Ethan Bernard opens up about hitting rock bottom, making the decision to lose over 155 pounds naturally without weight loss drugs or surgery, and discovering a purpose worth living for. This episode dives deep into discipline, identity, mental clarity, pain, transformation, and the mindset required to change your life when the odds are stacked against you.
Ethan shares lessons most people never talk about: the daily physical pain of living at 500 pounds, the mental struggle of waking up knowing nothing will change overnight, the realization that motivated him to finally commit, and why self-discipline became his greatest tool. He explains how he went from not caring if he lived to walking his first 5K, deadlifting over half his body weight, and building a social media following of over 850,000 people in just 10 weeks. If you&#39;re interested in weight loss, fitness motivation, mental toughness, personal transformation, overcoming depression, or simply want to understand what it truly takes to change your life, this episode delivers brutal honesty and practical wisdom from someone living it every single day.
Save 10% on your Pod Company Cold Tub: https://www.podcompany.com/INSTASHRED
Tyler Kelly: https://www.instagram.com/official_tylerkelly/
Devon Tijerina: https://www.instagram.com/devon.tijerina/
Video Chapters:
Chapters

00:00:00 Cold Start
00:01:30 Ethan’s Story
00:05:10 Rock Bottom
00:08:25 Mindset Shift
00:12:40 Discipline Defined
00:16:05 Turning Pain
00:19:50 Building Habits
00:23:15 Identity Work
00:27:00 Mental Clarity
00:30:45 Success Formula
00:34:10 Final Truths

#WeightLoss
#FitnessMotivation
#MentalToughness
#Transformation
Welcome to Cold Tub Talks a high-performance podcast where elite men step into the cold and lean into real conversations. In each episode, entrepreneurs, gym owners, athletes, and leaders immerse themselves in ice baths while discussing business, faith, discipline, fatherhood, risk, and the mindset required to build something meaningful.
From betting your life savings on a vision to building culture, community, and long-term success, these conversations strip away ego and surface-level talk. The cold forces presence. It demands honesty. And what comes out are raw insights about grit, leadership, and legacy.
This show is for affluent, driven men who refuse to live small men who value impact over income alone, culture over clout, and long-term vision over short-term wins. If you believe in investing in yourself, taking calculated risks, and leading from the front, this is your room.
No fluff. No politics. No victim mindset.</description><guid isPermaLink="false">flightcast:mx3zq4jfnd4sgac3ro42kjk9</guid><pubDate>Wed, 08 Oct 2025 23:20:01 -0000</pubDate><enclosure url="https://episode.flightcast.com/mx3zq4jfnd4sgac3ro42kjk9.mp3" length="0" type="audio/mpeg"></enclosure><author>Devon Tijerina &amp; Tyler Kelly</author><content:encoded><![CDATA[<p class="text-node">What happens when you weigh nearly 700 pounds and realize that failing yourself also means failing the family you've never met? In this raw and powerful conversation, Ethan Bernard opens up about hitting rock bottom, making the decision to lose over 155 pounds naturally without weight loss drugs or surgery, and discovering a purpose worth living for. This episode dives deep into discipline, identity, mental clarity, pain, transformation, and the mindset required to change your life when the odds are stacked against you.</p><p class="text-node">Ethan shares lessons most people never talk about: the daily physical pain of living at 500 pounds, the mental struggle of waking up knowing nothing will change overnight, the realization that motivated him to finally commit, and why self-discipline became his greatest tool. He explains how he went from not caring if he lived to walking his first 5K, deadlifting over half his body weight, and building a social media following of over 850,000 people in just 10 weeks. If you're interested in weight loss, fitness motivation, mental toughness, personal transformation, overcoming depression, or simply want to understand what it truly takes to change your life, this episode delivers brutal honesty and practical wisdom from someone living it every single day.</p><p class="text-node">Save 10% on your Pod Company Cold Tub: <a target="_blank" rel="noopener noreferrer" class="link" href="https://www.podcompany.com/INSTASHRED">https://www.podcompany.com/INSTASHRED</a></p><p class="text-node">Tyler Kelly: <a target="_blank" rel="noopener noreferrer" class="link" href="https://www.instagram.com/official_tylerkelly/">https://www.instagram.com/official_tylerkelly/</a><br>Devon Tijerina: <a target="_blank" rel="noopener noreferrer" class="link" href="https://www.instagram.com/devon.tijerina/">https://www.instagram.com/devon.tijerina/</a></p><p class="text-node">Video Chapters:<br><h3>Chapters</h3><ul><li><strong>00:00:00</strong> Cold Start</li><li><strong>00:01:30</strong> Ethan’s Story</li><li><strong>00:05:10</strong> Rock Bottom</li><li><strong>00:08:25</strong> Mindset Shift</li><li><strong>00:12:40</strong> Discipline Defined</li><li><strong>00:16:05</strong> Turning Pain</li><li><strong>00:19:50</strong> Building Habits</li><li><strong>00:23:15</strong> Identity Work</li><li><strong>00:27:00</strong> Mental Clarity</li><li><strong>00:30:45</strong> Success Formula</li><li><strong>00:34:10</strong> Final Truths</li></ul></p><p class="text-node">#WeightLoss<br>#FitnessMotivation<br>#MentalToughness<br>#Transformation</p><p class="text-node">Welcome to Cold Tub Talks a high-performance podcast where elite men step into the cold and lean into real conversations. In each episode, entrepreneurs, gym owners, athletes, and leaders immerse themselves in ice baths while discussing business, faith, discipline, fatherhood, risk, and the mindset required to build something meaningful.</p><p class="text-node">From betting your life savings on a vision to building culture, community, and long-term success, these conversations strip away ego and surface-level talk. The cold forces presence. It demands honesty. And what comes out are raw insights about grit, leadership, and legacy.</p><p class="text-node">This show is for affluent, driven men who refuse to live small men who value impact over income alone, culture over clout, and long-term vision over short-term wins. If you believe in investing in yourself, taking calculated risks, and leading from the front, this is your room.</p><p class="text-node">No fluff. No politics. No victim mindset.</p>]]></content:encoded><itunes:title>From Death Bed To Social Media Sensation - Ethan Benard</itunes:title><itunes:author>Devon Tijerina &amp; Tyler Kelly</itunes:author><itunes:image href="https://files.flightcast.com/workspaces/usvfidm7kr7l7to0hjyqmklc/01M0DTRM9G0RD8JQG68MHD2JZE/spotify_podcast_cover7_3000.jpg"></itunes:image><itunes:episodeType>full</itunes:episodeType><itunes:duration>3469</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episode>4</itunes:episode><itunes:season>1</itunes:season><itunes:summary>What happens when you weigh nearly 700 pounds and realize that failing yourself also means failing the family you&#39;ve never met? In this raw and powerful conversation, Ethan Bernard opens up about hitting rock bottom, making the decision to lose over 155 pounds naturally without weight loss drugs or surgery, and discovering a purpose worth living for. This episode dives deep into discipline, identity, mental clarity, pain, transformation, and the mindset required to change your life when the odds are stacked against you.
Ethan shares lessons most people never talk about: the daily physical pain of living at 500 pounds, the mental struggle of waking up knowing nothing will change overnight, the realization that motivated him to finally commit, and why self-discipline became his greatest tool. He explains how he went from not caring if he lived to walking his first 5K, deadlifting over half his body weight, and building a social media following of over 850,000 people in just 10 weeks. If you&#39;re interested in weight loss, fitness motivation, mental toughness, personal transformation, overcoming depression, or simply want to understand what it truly takes to change your life, this episode delivers brutal honesty and practical wisdom from someone living it every single day.
Save 10% on your Pod Company Cold Tub: https://www.podcompany.com/INSTASHRED
Tyler Kelly: https://www.instagram.com/official_tylerkelly/
Devon Tijerina: https://www.instagram.com/devon.tijerina/
Video Chapters:
Chapters

00:00:00 Cold Start
00:01:30 Ethan’s Story
00:05:10 Rock Bottom
00:08:25 Mindset Shift
00:12:40 Discipline Defined
00:16:05 Turning Pain
00:19:50 Building Habits
00:23:15 Identity Work
00:27:00 Mental Clarity
00:30:45 Success Formula
00:34:10 Final Truths

#WeightLoss
#FitnessMotivation
#MentalToughness
#Transformation
Welcome to Cold Tub Talks a high-performance podcast where elite men step into the cold and lean into real conversations. In each episode, entrepreneurs, gym owners, athletes, and leaders immerse themselves in ice baths while discussing business, faith, discipline, fatherhood, risk, and the mindset required to build something meaningful.
From betting your life savings on a vision to building culture, community, and long-term success, these conversations strip away ego and surface-level talk. The cold forces presence. It demands honesty. And what comes out are raw insights about grit, leadership, and legacy.
This show is for affluent, driven men who refuse to live small men who value impact over income alone, culture over clout, and long-term vision over short-term wins. If you believe in investing in yourself, taking calculated risks, and leading from the front, this is your room.
No fluff. No politics. No victim mindset.</itunes:summary><podcast:image href="https://files.flightcast.com/workspaces/usvfidm7kr7l7to0hjyqmklc/01M0DTFK9X69NEPJWZE4QRQ12F/cbdb2e0b-9a0a-4382-91e4-53001b2e970d.jpeg" aspect-ratio="16/9"></podcast:image><media:thumbnail url="https://files.flightcast.com/workspaces/usvfidm7kr7l7to0hjyqmklc/01M0DTFK9X69NEPJWZE4QRQ12F/cbdb2e0b-9a0a-4382-91e4-53001b2e970d.jpeg"></media:thumbnail><podcast:transcript url="https://rss.flightcast.com/transcripts/mx3zq4jfnd4sgac3ro42kjk9.vtt" type="text/vtt" language="en" rel="captions"></podcast:transcript><podcast:alternateEnclosure type="application/x-mpegURL" length="0" title="HLS Video Stream" rel="alternate" default="false"><podcast:source uri="https://episode.flightcast.com/hls/v/mx3zq4jfnd4sgac3ro42kjk9.m3u8"></podcast:source></podcast:alternateEnclosure></item><item><title>From 1.9 GPA and Rock Bottom to 2 Million Followers | @Theplumpcover</title><description>What happens when you weaponize your biggest insecurity and turn it into millions of followers? In this powerful conversation, Jed Hopkins, better known as ThePlumpCover, shares his journey from hitting rock bottom with a 1.9 GPA and contemplating suicide to becoming a viral content creator with over 2 million followers. This episode dives deep into mental health, resilience, content creation strategy, overcoming insecurity, family dynamics, and why helping others might be the key to saving yourself.
Jed opens up about the dark moment that changed everything, how he turned fat shaming into his brand identity, why he left accounting to become a full-time influencer, and the unconventional advice that pulled him out of depression. He explains why his sliding stop motion style blew up, how he gained 800,000 followers in one month, the brand deals he&#39;s turned down for moral reasons, and why uploading daily is non-negotiable when you&#39;re starting out. If you&#39;re interested in content creation, mental health advocacy, social media growth, overcoming adversity, or simply want to understand what it takes to build a massive online presence from nothing, this episode delivers raw, unfiltered insights.\
Apply here if you’re a man who is ready to turn his health &amp; fitness around: https://www.opbot.io/c/tyler-t560/vsl-application-call-qukt
Save 10% on your Pod Company Cold Tub: https://www.podcompany.com/INSTASHRED
Tyler Kelly: https://www.instagram.com/official_tylerkelly/
Devon Tijerina: https://www.instagram.com/devon.tijerina/
Video Chapters:
Chapters

00:00:00 Cold Plunge Start
00:00:57 Meet The Plump Cover
00:01:32 Fat Guy Who Lifts
00:03:18 Rock Bottom Story
00:05:48 Weaponizing Insecurity
00:07:16 Viral Growth Strategy
00:08:03 Content Evolution
00:10:07 Introverts and Isolation
00:11:59 Mental Health Turning Point
00:37:33 Brand Deals and Morals
00:38:19 YouTube Over Everything
00:45:01 Family and Homeschooling
00:51:47 Getting Out of Rock Bottom
00:58:06 Resilience and Consistency
01:01:16 Believe in Yourself

#ContentCreation
#MentalHealthAdvocacy
#SocialMediaGrowth
#Resilience
Welcome to Cold Tub Talks a high-performance podcast where elite men step into the cold and lean into real conversations. In each episode, entrepreneurs, gym owners, athletes, and leaders immerse themselves in ice baths while discussing business, faith, discipline, fatherhood, risk, and the mindset required to build something meaningful.
From betting your life savings on a vision to building culture, community, and long-term success, these conversations strip away ego and surface-level talk. The cold forces presence. It demands honesty. And what comes out are raw insights about grit, leadership, and legacy.
This show is for affluent, driven men who refuse to live small men who value impact over income alone, culture over clout, and long-term vision over short-term wins. If you believe in investing in yourself, taking calculated risks, and leading from the front, this is your room.
No fluff. No politics. No victim mindset.</description><guid isPermaLink="false">flightcast:tgrl2qp3eaqo975lnbnxciqd</guid><pubDate>Tue, 30 Sep 2025 17:00:55 -0000</pubDate><enclosure url="https://episode.flightcast.com/tgrl2qp3eaqo975lnbnxciqd.mp3" length="0" type="audio/mpeg"></enclosure><author>Devon Tijerina &amp; Tyler Kelly</author><content:encoded><![CDATA[<p class="text-node">What happens when you weaponize your biggest insecurity and turn it into millions of followers? In this powerful conversation, Jed Hopkins, better known as ThePlumpCover, shares his journey from hitting rock bottom with a 1.9 GPA and contemplating suicide to becoming a viral content creator with over 2 million followers. This episode dives deep into mental health, resilience, content creation strategy, overcoming insecurity, family dynamics, and why helping others might be the key to saving yourself.</p><p class="text-node">Jed opens up about the dark moment that changed everything, how he turned fat shaming into his brand identity, why he left accounting to become a full-time influencer, and the unconventional advice that pulled him out of depression. He explains why his sliding stop motion style blew up, how he gained 800,000 followers in one month, the brand deals he's turned down for moral reasons, and why uploading daily is non-negotiable when you're starting out. If you're interested in content creation, mental health advocacy, social media growth, overcoming adversity, or simply want to understand what it takes to build a massive online presence from nothing, this episode delivers raw, unfiltered insights.\</p><p class="text-node">Apply here if you’re a man who is ready to turn his health &amp; fitness around: <a target="_blank" rel="noopener noreferrer nofollow" class="link" href="https://www.opbot.io/c/tyler-t560/vsl-application-call-qukt">https://www.opbot.io/c/tyler-t560/vsl-application-call-qukt</a></p><p class="text-node">Save 10% on your Pod Company Cold Tub: <a target="_blank" rel="noopener noreferrer" class="link" href="https://www.podcompany.com/INSTASHRED">https://www.podcompany.com/INSTASHRED</a></p><p class="text-node">Tyler Kelly: <a target="_blank" rel="noopener noreferrer" class="link" href="https://www.instagram.com/official_tylerkelly/">https://www.instagram.com/official_tylerkelly/</a><br>Devon Tijerina: <a target="_blank" rel="noopener noreferrer" class="link" href="https://www.instagram.com/devon.tijerina/">https://www.instagram.com/devon.tijerina/</a></p><p class="text-node">Video Chapters:<br><h3>Chapters</h3><ul><li><strong>00:00:00</strong> Cold Plunge Start</li><li><strong>00:00:57</strong> Meet The Plump Cover</li><li><strong>00:01:32</strong> Fat Guy Who Lifts</li><li><strong>00:03:18</strong> Rock Bottom Story</li><li><strong>00:05:48</strong> Weaponizing Insecurity</li><li><strong>00:07:16</strong> Viral Growth Strategy</li><li><strong>00:08:03</strong> Content Evolution</li><li><strong>00:10:07</strong> Introverts and Isolation</li><li><strong>00:11:59</strong> Mental Health Turning Point</li><li><strong>00:37:33</strong> Brand Deals and Morals</li><li><strong>00:38:19</strong> YouTube Over Everything</li><li><strong>00:45:01</strong> Family and Homeschooling</li><li><strong>00:51:47</strong> Getting Out of Rock Bottom</li><li><strong>00:58:06</strong> Resilience and Consistency</li><li><strong>01:01:16</strong> Believe in Yourself</li></ul></p><p class="text-node">#ContentCreation<br>#MentalHealthAdvocacy<br>#SocialMediaGrowth<br>#Resilience</p><p class="text-node">Welcome to Cold Tub Talks a high-performance podcast where elite men step into the cold and lean into real conversations. In each episode, entrepreneurs, gym owners, athletes, and leaders immerse themselves in ice baths while discussing business, faith, discipline, fatherhood, risk, and the mindset required to build something meaningful.</p><p class="text-node">From betting your life savings on a vision to building culture, community, and long-term success, these conversations strip away ego and surface-level talk. The cold forces presence. It demands honesty. And what comes out are raw insights about grit, leadership, and legacy.</p><p class="text-node">This show is for affluent, driven men who refuse to live small men who value impact over income alone, culture over clout, and long-term vision over short-term wins. If you believe in investing in yourself, taking calculated risks, and leading from the front, this is your room.</p><p class="text-node">No fluff. No politics. No victim mindset.</p>]]></content:encoded><itunes:title>From 1.9 GPA and Rock Bottom to 2 Million Followers | @Theplumpcover</itunes:title><itunes:author>Devon Tijerina &amp; Tyler Kelly</itunes:author><itunes:image href="https://files.flightcast.com/workspaces/usvfidm7kr7l7to0hjyqmklc/01M0E0WT1D7SZEMWCAA1GCGZNK/spotify_podcast_cover10_3000.jpg"></itunes:image><itunes:episodeType>full</itunes:episodeType><itunes:duration>3741</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episode>3</itunes:episode><itunes:season>1</itunes:season><itunes:summary>What happens when you weaponize your biggest insecurity and turn it into millions of followers? In this powerful conversation, Jed Hopkins, better known as ThePlumpCover, shares his journey from hitting rock bottom with a 1.9 GPA and contemplating suicide to becoming a viral content creator with over 2 million followers. This episode dives deep into mental health, resilience, content creation strategy, overcoming insecurity, family dynamics, and why helping others might be the key to saving yourself.
Jed opens up about the dark moment that changed everything, how he turned fat shaming into his brand identity, why he left accounting to become a full-time influencer, and the unconventional advice that pulled him out of depression. He explains why his sliding stop motion style blew up, how he gained 800,000 followers in one month, the brand deals he&#39;s turned down for moral reasons, and why uploading daily is non-negotiable when you&#39;re starting out. If you&#39;re interested in content creation, mental health advocacy, social media growth, overcoming adversity, or simply want to understand what it takes to build a massive online presence from nothing, this episode delivers raw, unfiltered insights.\
Apply here if you’re a man who is ready to turn his health &amp; fitness around: https://www.opbot.io/c/tyler-t560/vsl-application-call-qukt
Save 10% on your Pod Company Cold Tub: https://www.podcompany.com/INSTASHRED
Tyler Kelly: https://www.instagram.com/official_tylerkelly/
Devon Tijerina: https://www.instagram.com/devon.tijerina/
Video Chapters:
Chapters

00:00:00 Cold Plunge Start
00:00:57 Meet The Plump Cover
00:01:32 Fat Guy Who Lifts
00:03:18 Rock Bottom Story
00:05:48 Weaponizing Insecurity
00:07:16 Viral Growth Strategy
00:08:03 Content Evolution
00:10:07 Introverts and Isolation
00:11:59 Mental Health Turning Point
00:37:33 Brand Deals and Morals
00:38:19 YouTube Over Everything
00:45:01 Family and Homeschooling
00:51:47 Getting Out of Rock Bottom
00:58:06 Resilience and Consistency
01:01:16 Believe in Yourself

#ContentCreation
#MentalHealthAdvocacy
#SocialMediaGrowth
#Resilience
Welcome to Cold Tub Talks a high-performance podcast where elite men step into the cold and lean into real conversations. In each episode, entrepreneurs, gym owners, athletes, and leaders immerse themselves in ice baths while discussing business, faith, discipline, fatherhood, risk, and the mindset required to build something meaningful.
From betting your life savings on a vision to building culture, community, and long-term success, these conversations strip away ego and surface-level talk. The cold forces presence. It demands honesty. And what comes out are raw insights about grit, leadership, and legacy.
This show is for affluent, driven men who refuse to live small men who value impact over income alone, culture over clout, and long-term vision over short-term wins. If you believe in investing in yourself, taking calculated risks, and leading from the front, this is your room.
No fluff. No politics. No victim mindset.</itunes:summary><podcast:image href="https://files.flightcast.com/workspaces/usvfidm7kr7l7to0hjyqmklc/01M0E0S83MH81PKZ8AJDGYMF3P/7b3db07c-0224-4861-8d08-ac90f856498d.jpg" aspect-ratio="16/9"></podcast:image><media:thumbnail url="https://files.flightcast.com/workspaces/usvfidm7kr7l7to0hjyqmklc/01M0E0S83MH81PKZ8AJDGYMF3P/7b3db07c-0224-4861-8d08-ac90f856498d.jpg"></media:thumbnail><podcast:transcript url="https://rss.flightcast.com/transcripts/tgrl2qp3eaqo975lnbnxciqd.vtt" type="text/vtt" language="en" rel="captions"></podcast:transcript><podcast:alternateEnclosure type="application/x-mpegURL" length="0" title="HLS Video Stream" rel="alternate" default="false"><podcast:source uri="https://episode.flightcast.com/hls/v/tgrl2qp3eaqo975lnbnxciqd.m3u8"></podcast:source></podcast:alternateEnclosure></item><item><title>From Zero Restaurant Experience to 6 Locations! | Kevin Walker</title><description>What if the key to building a seven-figure business had nothing to do with experience and everything to do with refusing to overthink it? In this episode, Kevin Walker shares his journey from door-to-door sales and zero restaurant experience to owning six successful locations, including multiple juiceries and Mexican restaurants. He opens up about betting everything on a business he knew nothing about, grinding through 16-hour days while driving Uber at night, and why family time matters more than revenue.
You&#39;ll learn why most restaurants fail, how to build teams that care as much as you do, the real difference between cold-pressed and centrifugal juicing, and why personal development is the secret to business growth. Whether you&#39;re interested in entrepreneurship, restaurant ownership, health and wellness, juicing, team building, work-life balance, or simply want to hear a raw story about taking risks and making it work, this conversation delivers practical wisdom and inspiration.
Apply here if you’re a man who is ready to turn his health &amp; fitness around: https://www.opbot.io/c/tyler-t560/vsl-application-call-qukt
Save 10% on your Pod Company Cold Tub: https://www.podcompany.com/INSTASHRED
Tyler Kelly: https://www.instagram.com/official_tylerkelly/
Devon Tijerina: https://www.instagram.com/devon.tijerina/
Video Chapters:
00:00:00 Intro
00:00:27 Meet Kevin
00:00:54 Restaurant Reality
00:02:08 Family Balance
00:03:29 Six Businesses
00:05:20 Parenting Time
00:06:03 Work Life Balance
00:09:37 Juicing Benefits
00:11:22 Juice Process
00:13:27 Healthy Lifestyle
00:15:21 Juicery Customers
00:17:08 Business Passion
00:18:23 First Businesses
00:20:23 Restaurant Start
00:23:28 Why Restaurants Fail
00:26:46 Early Struggles
00:28:43 Building Teams
00:32:11 Customer Experience
00:35:26 Fitness Philosophy
00:37:48 Future Growth
00:39:52 Business Failure
00:43:13 Lessons Learned
00:45:59 Advice For Entrepreneurs
#RestaurantBusiness
#Entrepreneurship
#JuiceBar
#WorkLifeBalance
Welcome to Cold Tub Talks a high-performance podcast where elite men step into the cold and lean into real conversations. In each episode, entrepreneurs, gym owners, athletes, and leaders immerse themselves in ice baths while discussing business, faith, discipline, fatherhood, risk, and the mindset required to build something meaningful.
From betting your life savings on a vision to building culture, community, and long-term success, these conversations strip away ego and surface-level talk. The cold forces presence. It demands honesty. And what comes out are raw insights about grit, leadership, and legacy.
This show is for affluent, driven men who refuse to live small men who value impact over income alone, culture over clout, and long-term vision over short-term wins. If you believe in investing in yourself, taking calculated risks, and leading from the front, this is your room.
No fluff. No politics. No victim mindset.</description><guid isPermaLink="false">flightcast:ilq3mq8fjtwwkqf0yi58poe3</guid><pubDate>Tue, 23 Sep 2025 11:58:03 -0000</pubDate><enclosure url="https://episode.flightcast.com/ilq3mq8fjtwwkqf0yi58poe3.mp3" length="0" type="audio/mpeg"></enclosure><author>Devon Tijerina &amp; Tyler Kelly</author><content:encoded><![CDATA[<p class="text-node">What if the key to building a seven-figure business had nothing to do with experience and everything to do with refusing to overthink it? In this episode, Kevin Walker shares his journey from door-to-door sales and zero restaurant experience to owning six successful locations, including multiple juiceries and Mexican restaurants. He opens up about betting everything on a business he knew nothing about, grinding through 16-hour days while driving Uber at night, and why family time matters more than revenue.</p><p class="text-node">You'll learn why most restaurants fail, how to build teams that care as much as you do, the real difference between cold-pressed and centrifugal juicing, and why personal development is the secret to business growth. Whether you're interested in entrepreneurship, restaurant ownership, health and wellness, juicing, team building, work-life balance, or simply want to hear a raw story about taking risks and making it work, this conversation delivers practical wisdom and inspiration.</p><p class="text-node">Apply here if you’re a man who is ready to turn his health &amp; fitness around: <a target="_blank" rel="noopener noreferrer nofollow" class="link" href="https://www.opbot.io/c/tyler-t560/vsl-application-call-qukt">https://www.opbot.io/c/tyler-t560/vsl-application-call-qukt</a></p><p class="text-node">Save 10% on your Pod Company Cold Tub: <a target="_blank" rel="noopener noreferrer" class="link" href="https://www.podcompany.com/INSTASHRED">https://www.podcompany.com/INSTASHRED</a></p><p class="text-node">Tyler Kelly: <a target="_blank" rel="noopener noreferrer" class="link" href="https://www.instagram.com/official_tylerkelly/">https://www.instagram.com/official_tylerkelly/</a><br>Devon Tijerina: <a target="_blank" rel="noopener noreferrer" class="link" href="https://www.instagram.com/devon.tijerina/">https://www.instagram.com/devon.tijerina/</a></p><p class="text-node">Video Chapters:<br>00:00:00 Intro<br>00:00:27 Meet Kevin<br>00:00:54 Restaurant Reality<br>00:02:08 Family Balance<br>00:03:29 Six Businesses<br>00:05:20 Parenting Time<br>00:06:03 Work Life Balance<br>00:09:37 Juicing Benefits<br>00:11:22 Juice Process<br>00:13:27 Healthy Lifestyle<br>00:15:21 Juicery Customers<br>00:17:08 Business Passion<br>00:18:23 First Businesses<br>00:20:23 Restaurant Start<br>00:23:28 Why Restaurants Fail<br>00:26:46 Early Struggles<br>00:28:43 Building Teams<br>00:32:11 Customer Experience<br>00:35:26 Fitness Philosophy<br>00:37:48 Future Growth<br>00:39:52 Business Failure<br>00:43:13 Lessons Learned<br>00:45:59 Advice For Entrepreneurs</p><p class="text-node">#RestaurantBusiness<br>#Entrepreneurship<br>#JuiceBar<br>#WorkLifeBalance</p><p class="text-node">Welcome to Cold Tub Talks a high-performance podcast where elite men step into the cold and lean into real conversations. In each episode, entrepreneurs, gym owners, athletes, and leaders immerse themselves in ice baths while discussing business, faith, discipline, fatherhood, risk, and the mindset required to build something meaningful.</p><p class="text-node">From betting your life savings on a vision to building culture, community, and long-term success, these conversations strip away ego and surface-level talk. The cold forces presence. It demands honesty. And what comes out are raw insights about grit, leadership, and legacy.</p><p class="text-node">This show is for affluent, driven men who refuse to live small men who value impact over income alone, culture over clout, and long-term vision over short-term wins. If you believe in investing in yourself, taking calculated risks, and leading from the front, this is your room.</p><p class="text-node">No fluff. No politics. No victim mindset.</p>]]></content:encoded><itunes:title>From Zero Restaurant Experience to 6 Locations! | Kevin Walker</itunes:title><itunes:author>Devon Tijerina &amp; Tyler Kelly</itunes:author><itunes:image href="https://files.flightcast.com/workspaces/usvfidm7kr7l7to0hjyqmklc/01M0E0HD5MRERAEJE93ZWDWCBJ/spotify_podcast_cover9_3000.jpg"></itunes:image><itunes:episodeType>full</itunes:episodeType><itunes:duration>2875</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episode>2</itunes:episode><itunes:season>1</itunes:season><itunes:summary>What if the key to building a seven-figure business had nothing to do with experience and everything to do with refusing to overthink it? In this episode, Kevin Walker shares his journey from door-to-door sales and zero restaurant experience to owning six successful locations, including multiple juiceries and Mexican restaurants. He opens up about betting everything on a business he knew nothing about, grinding through 16-hour days while driving Uber at night, and why family time matters more than revenue.
You&#39;ll learn why most restaurants fail, how to build teams that care as much as you do, the real difference between cold-pressed and centrifugal juicing, and why personal development is the secret to business growth. Whether you&#39;re interested in entrepreneurship, restaurant ownership, health and wellness, juicing, team building, work-life balance, or simply want to hear a raw story about taking risks and making it work, this conversation delivers practical wisdom and inspiration.
Apply here if you’re a man who is ready to turn his health &amp; fitness around: https://www.opbot.io/c/tyler-t560/vsl-application-call-qukt
Save 10% on your Pod Company Cold Tub: https://www.podcompany.com/INSTASHRED
Tyler Kelly: https://www.instagram.com/official_tylerkelly/
Devon Tijerina: https://www.instagram.com/devon.tijerina/
Video Chapters:
00:00:00 Intro
00:00:27 Meet Kevin
00:00:54 Restaurant Reality
00:02:08 Family Balance
00:03:29 Six Businesses
00:05:20 Parenting Time
00:06:03 Work Life Balance
00:09:37 Juicing Benefits
00:11:22 Juice Process
00:13:27 Healthy Lifestyle
00:15:21 Juicery Customers
00:17:08 Business Passion
00:18:23 First Businesses
00:20:23 Restaurant Start
00:23:28 Why Restaurants Fail
00:26:46 Early Struggles
00:28:43 Building Teams
00:32:11 Customer Experience
00:35:26 Fitness Philosophy
00:37:48 Future Growth
00:39:52 Business Failure
00:43:13 Lessons Learned
00:45:59 Advice For Entrepreneurs
#RestaurantBusiness
#Entrepreneurship
#JuiceBar
#WorkLifeBalance
Welcome to Cold Tub Talks a high-performance podcast where elite men step into the cold and lean into real conversations. In each episode, entrepreneurs, gym owners, athletes, and leaders immerse themselves in ice baths while discussing business, faith, discipline, fatherhood, risk, and the mindset required to build something meaningful.
From betting your life savings on a vision to building culture, community, and long-term success, these conversations strip away ego and surface-level talk. The cold forces presence. It demands honesty. And what comes out are raw insights about grit, leadership, and legacy.
This show is for affluent, driven men who refuse to live small men who value impact over income alone, culture over clout, and long-term vision over short-term wins. If you believe in investing in yourself, taking calculated risks, and leading from the front, this is your room.
No fluff. No politics. No victim mindset.</itunes:summary><podcast:image href="https://files.flightcast.com/workspaces/usvfidm7kr7l7to0hjyqmklc/01M0E06EYJK66MYRX344YWJBGX/db04a4a8-09e7-440d-8f54-690153d53eae.jpg" aspect-ratio="16/9"></podcast:image><media:thumbnail url="https://files.flightcast.com/workspaces/usvfidm7kr7l7to0hjyqmklc/01M0E06EYJK66MYRX344YWJBGX/db04a4a8-09e7-440d-8f54-690153d53eae.jpg"></media:thumbnail><podcast:transcript url="https://rss.flightcast.com/transcripts/ilq3mq8fjtwwkqf0yi58poe3.vtt" type="text/vtt" language="en" rel="captions"></podcast:transcript><podcast:alternateEnclosure type="application/x-mpegURL" length="0" title="HLS Video Stream" rel="alternate" default="false"><podcast:source uri="https://episode.flightcast.com/hls/v/ilq3mq8fjtwwkqf0yi58poe3.m3u8"></podcast:source></podcast:alternateEnclosure></item></channel></rss>