Welcome back to Process: Encore. In this archival series, we bring forward the timeless dialogues that laid the groundwork for Process. 

This week, Arielle revisits a deeply layered, expansive conversation with best selling author, journalist, and legendary former Editor-in-Chief of Vogue Australia, Kirstie Clements.

Kirstie’s 27-year trajectory at the absolute pinnacle of fashion publishing is a masterclass in creative longevity. Starting on the reception desk at age 23, she scaled the masthead to lead the iconic title through nearly thirteen years of epochal cultural shifts, international coups like anchoring Karl Lagerfeld's guest editorship and massive corporate evolutions. 

In this honest session, Kirstie unpacks what happens when you step out of a rigid corporate cocoon, how she completely shed the heavyweight skin of public expectation, and what it truly means to safeguard your innate creative power.

Inside this Episode: 

• 00:00:00 - From Vogue Receptionist to Editor in Chief: A look at a legendary 27-year trajectory, proving why mastering the unglamorous nuts and bolts of an industry scales creative longevity.
• 00:06:29 - Building a Vision for Australian Vogue: Navigating the intricate tightrope between corporate commercial profitability and world-class aesthetic execution.
• 00:12:51 - Karl Lagerfeld Guest Edits Vogue Australia: An inside look into the complex, midnight operational choreography of securing one of fashion’s biggest editorial coups.
• 00:14:45 - Lessons from Fashion Legends: Unpacking the relentless stamina and surprisingly unpretentious nature required to keep a creative fountain thriving over a lifetime.
• 00:16:16 - The Pre-Social Media Era: Celebrating the legacy of keeping monumental interactions private, far away from the obligations of front-facing camera validation.
• 00:20:19 - Life After Vogue: The profound psychological execution of self-reinvention once you entirely decouple your identity from corporate structures.
• 00:35:50 - Creative Reinvention and Freedom: Moving past corporate politics to realize that your innate ability to generate ideas can never be institutionalized.
• 00:44:01 - Modern Pressures on Women: Deconstructing the hyper-monetized, algorithmic anxiety targeting women's aesthetics and biological timelines.
• 00:53:52 - Advice for Overwhelmed Creatives: Why modern multi-hyphenates must intentionally protect their artistic sensibilities from copy-and-paste digital algorithms.
• 01:02:44 - What Inspires Kirstie Now: Shifting entirely away from corporate consensus to find ultimate creative sovereignty in travel, freedom, and deep mentorship.
  

Connect with our Guest:

• Kirstie Clements on Instagram: @kirstie_clements (http://bit.ly/4oNOVSS)
• Website: www.kirstieclements.com.au
• Substack: @kirstieclements (https://bit.ly/4eyPcEh)

Read Her Books: 

• Why Did I Buy That? (https://amzn.to/4eCKipX)
• The Vogue Factor (https://amzn.to/4eyA9uk)
• Impressive (https://bit.ly/4fVBIoy)

Enjoyed this Encore? 
Join our Community!

• Your host, Arielle Thomas, on Instagram,⁠@arielle.thomas⁠ (https://bit.ly/4v21hby)
• Us, on Instagram,⁠@processthepodcast (https://bit.ly/4xJ1EKl)
• Whatsapp Community @processthepodcast (https://bit.ly/44pdcFf)

Follow us to get notified every time a new episode drops every Tuesday. 
See you at the next one! 

Welcome back to Process: Encore. In this archive series, we spotlight the foundational conversations that continue to guide our creative landscape, unedited, uncut, and re-centred for our community today.

This week, we are throwing it back to a deeply insightful conversation with one of Australia’s most in-demand commercial fashion photographers, Georges Antoni. 

Georges took a beautifully unconventional route into the industry, transitioning from corporate strategy at Coca-Cola and PricewaterhouseCoopers to shooting portfolio books out of his parents' crystal-cabinet front room. Today, he architects massive productions for leading brands while fiercely maintaining a family-first philosophy. In this episode, Georges and Arielle pull apart the critical intersection of artistic integrity, active diplomacy on set, and why Australian retail is falling behind on a global scale.

Inside the Episode:

• The Potency of Art Buying: Why conservative corporate hierarchies give local retailers a major global disadvantage.
• The "Picture as the Boss" Protocol: Stripping ego entirely out of production so the whole team serves the final image.
• The 95% Active Diplomacy Matrix: How to manage high-volume commercial mechanics while making talent feel entirely unjudged.
• The 1,900 Lighting Diagram Rule: Why Georges documents every single setup to avoid lazy, repetitive lighting styles.
• The Unified Creative Umbrella: Constructing a symbiotic stills-and-motion framework to stop fractured social media content.

Welcome to Process: Encore! 

In this archive series, we’re spotlighting the foundational conversations that continue to guide our creative community, completely untouched from the day they first aired! 

This week, we are taking you back to a hotel room in Brisbane where Arielle sat down with one of Australia’s most distinct creative eyes: multimedia artist in still and motion creation, Jasmine Dowling. 

Jasmine has spent over a decade navigating the fragile balance between commercial partnerships with global mainstays like Longchamp, Mecca, Chanel, and Hermès (just to name a few) and the highly intentional, low-fi personal practices that keep her creative spirit alive. In this unfiltered conversation, she opens up about the reality of executing work that is entirely yours.

In this episode: 

• The 40/30/30 Split: Balancing unpaid personal exploration, client work, and paid social partnerships.
• The "Slave to the Eye" Paradox: The endurance required when your hands are working overtime to match the vision in your mind.
• The Low-Fi Medium Strategy: Ditching the heavy gear to capture her Paris Hermès project via film, a compact Sony, and raw iPhone voice memos.
• The Illusion of "Dream Clients": The unfiltered reality of navigating heavy corporate bureaucracy and creative revisions.
• The Power of the Gifted Spark: How unexpected tactile packaging triggers immediate, experimental animation concepts.
• The Boundaries of Curation: Treating your digital platform strictly as a workspace while fiercely protecting your private family life.

• The Forever Fear of Work Disappearing: Overcoming the anxiety that everything will crumble the moment you set structural boundaries.
  
  
  
  
  Connect with our Guest:
  • Jasmine Dowling on Instagram: @jasminedowling
• • Studio & Prints: jasminedowling.com
  
  
  
  Enjoyed this Encore? 
  
  Join our Community!
  • Your host, Arielle Thomas on Instagram, ⁠@arielle.thomas⁠
  • Us, on Instagram, ⁠@processthepodcast
  • Whatsapp Community @processthepodcast
  
  
  Follow us to get notified every time a new episode drops every Tuesday. 
  
  See you on the next one! 

Brooke has been the hidden engine behind massive community moments; from engineering events for Hot Smart Rich that packed out rooms across New York and LA to launching her own independent collective, Aussie Angels. 

In this Petit, we’re sharing the reality of what it actually takes to build infrastructure for ambitious women, without the vanity metrics or the corporate fluff.

In This Episode:

• The Butler vs. The Leader: Why sideline "management" will never replace an embedded strategist leading from the front.
• The 50% Engagement Matrix: Why true community spaces pull a massive 50% engagement rate compared to traditional media's 5%.
• The Low-Fi Longevity Secret: How stripping away the corporate frills and over-engineered events keeps your collective sustainable.
• The First 20 Rule: Why you need to ditch the 650-person waitlist obsession and focus on the first 20 people in the room.
• The "What are you working on?" Pivot: The exact entry question that skips the surface small talk to drive immediate collaborative depth.

• Finding Your Platform: Figuring out what platform works for you and why you should never automate community chats. 
  
  
  
  
  Connect with our Guest:

• Brooke Moody on Instagram: @brookekmoody
• Aussie Angels on Instagram: @aussie__angels
• Aussie Angels Whatsapp: @aussieangels  
• Substack @moodboard

Enjoyed this Petit?

Join our community! 

• Your host, Arielle Thomas on Instagram, ⁠@arielle.thomas⁠
• Us, on Instagram, ⁠@processthepodcast
• Whatsapp Community @processthepodcast

 (75% of people show up to these rooms completely alone. So don't be shy to join in! The community is built for you)

Follow us to get notified every time a new episode drops every Tuesday. 

See you at the next one!

This week, we’re sharing a special live recording from The Social Summit 2026 in Melbourne, presented by Riser Collective. Arielle joined three powerhouse women on April 23rd to pull off a topic that every creative professional needs to master: Reverse Engineering Your Creative Career.

This session explores how to intentionally design your path, make strategic pivots, and the raw reality of building a career that actually works for you, rather than waiting for a seat at the table.

The Panellists:

(From Right to Left) 

• Anna Mackenzie: A startup advisor, portfolio career mentor, and a leading global voice on building financially lucrative and fulfilling creative portfolio careers.
• Lizzie Mulherin: Brand strategist, journalist, and founder of The Solo Co, a community platform helping women build businesses without burning out. 
• And your very own, Arielle Thomas: Director, Content Strategist, and Founder of Cinema Thom and Process the Podcast.
  
• Moderated by: Rosie Boccamazzo, Social Content Manager at Melbourne Social Co.

In This Bonus Content: 

• The "Intentional" Approach: Arielle breaks down how she uses spec work and strategic positioning to land dream clients like Mecca & Vogue
• The Portfolio Career: Anna explains the beauty of experimentation and how to build a lucrative career from multiple creative income streams
• Building Without Burning Out: Lizzie shares the smartest way to transition from your corporate life to a creative business
• Personal Brand as an Anchor: How to build a personal brand that does the heavy lifting for you in opening doors

Special Thanks: 

A huge thank you to Amy Dickinson and Riser Collective for bringing this summit to life and allowing us to share this conversation with the listeners of Process.

All Photography by Claudia Tivendale: Instagram @claudia.tivendale

Connect with our Guests on Screen:

• Anna Mackenzie
• Instagram: @annaclmack
• Substack:@annamackstack
• Website: annamackenzie.com.au
  
• Lizzie Mulherin
• Instagram:@lizziemulherin
• The Solo Co IG:  @joinsoloco 
• The Solo Co Website: www.joinsoloco.com  
  
• Arielle Thomas
• Instagram: @arielle.thomas⁠
• Cinema Thom Website: cinemathom.com
  
• Rosie Boccamazzo: 
• Instagram: @rosieboccamazzo
• Melbourne Social Co Website: melbournesocialco.com.au

Connect with the Makers of The Social Summit: 

• Amy Dickinson on IG: @amzdicko
• The Social Summit IG: @thesocialsummit
• Risercollective on IG: @risercollective_
• Claudia Tivendale IG: @claudia.tivendale

Enjoyed the live session? Join our community! 

• Us, on Instagram, ⁠@processthepodcast
• Whatsapp Community @processthepodcast

Follow us to get notified every time a new episode drops every Tuesday.  See you on the next one! 

In this episode, she joins Arielle in the Clubhouse to pull back the curtain on the "messy middle" of her meteoric rise. They dive deep into the raw reality of moving to London with zero local production support while being tasked to deliver 96 episodes a year .

• The Netflix Call: The "pinch-me" moment Jemma’s agent delivered and the immediate, grounded reaction that followed.
• Network vs. Sponsors: A breakdown of how Jemma actually gets paid, including "minimum guarantees" and the "magazine ad" analogy for filling audio real estate .
• Scaling the Support: Transitioning from doing her own research and editing to hiring PhD researchers and production teams. 
• Creative Evolution: The decision to move away from the "20-something living room" aesthetic and evolve her brand as she enters a new chapter of womanhood .
• The "Dilly Dally" Routine: Jemma’s non-negotiable Sydney ritual for mental health and staying connected to her roots.
• Creativity in Crisis: How Jemma stays reactive to the world climate while protecting her audience's space .

Resources: 

• Book: Person in Progress by Jemma Sbeg
• The Ultimate Guide to your 20s. 
• A roadmap to navigating the personal and professional transitions of your twenties, with practical insights and reassurance that you’re not alone, from the host of the top podcast The Psychology of Your 20s

• Jemma Sbeg on Instagram @jemmasbeg
• The Psychology of your 20s: 
• Streaming on Netflix The Psychology of Your 20s
• Instagram @thatpsychologypodcast 
• Substack @thepsychologyofyour20s 

Loving the show?Join our community! 

• Your host, Arielle Thomas on Instagram, ⁠@arielle.thomas⁠
• Us, on Instagram, ⁠@processthepodcast
• Whatsapp Community @processthepodcast

Follow us to get notified every time a new episode drops every Tuesday.  See you on the next one! 

Inside the Episode:
Connect with Jemma:

In this episode, Arielle Thomas, Motion Director, Founder of Cinema Thom, introduces a game-changing framework called Shoot Architecture. Learn how to move away from chaotic, frantic shoot days and toward a "Pulled Pork" method that ensures every piece of content has a home before the camera even clicks.

Inside the Episode:

• The Death of the Traditional Brief: Why asking for "40 images w 10 heros" no longer works in 2026.
• The Pulled Pork Method: How to slow-cook your creative to get every last "shred" of value out of a single shoot.
• The Shoot Backbone: Why great shoots start with spreadsheets, not just mood boards.
• The Fatigue Formula: The literal math behind how many setups you actually need for a 12-week campaign.

The 3 Tiers of Shoot Architecture:

Arielle breaks down the "Three Columns" every campaign creative and brand owner needs to master:

1. Tier 1: Paid Placements: Fixed, commercial destinations like store windows, LEDs, e-comm headers, and paid social ads.
2. Tier 2: Organic Cadence: The calculated social output (usually 3–4 posts a week) is built on understanding your category’s fatigue rate.
3. Tier 3: Opportunistic Catches (The Reserve): The essential "safety net" assets for last-minute billboards, gift cards, or holiday pivots.

Resources Mentioned:

• The Shoot Architecture Workbook: Grab your free copy of the spreadsheet Arielle uses to plan 95+ assets per day. Includes the fatigue math calculator and asset matrix.

📌Link to Shoot Architecture Worksheet 

Key Takeaways for Brand Owners:

If you commission creative work, stop asking "how much?" and start asking:

• What are all the placements for this campaign?
• What is our fatigue window for this category?
• What does the reserve layer look like?

Are you ready to prioritise a spreadsheet before you make a moodboard?

This episode is powered by Remy, the energy gummy designed to kill the 3 pm slump.

Next Week on Process: 

We’re heading to Australian Fashion Week to talk brand architecture with the designers on the ground. Don’t miss it!.

Join our community! 

• Your host, Arielle Thomas on Instagram, ⁠@arielle.thomas⁠
• Us, on Instagram, ⁠@processthepodcast

Follow us to get notified every time a new episode drops every Tuesday.  See you on the next one! 

In this episode, we pull back the curtain on the fashion festival to discuss the high-stakes business of the runway. Kellie gets candid about the lessons she learned from professional failure, the necessity of fantasy pieces, and why she’s trading the industrial walls of Carriageworks for the iconic backdrop of the Sydney Harbour.

Inside the Episode:

• The Career Sprint: Kellie reflects on her journey from writing about "babies and dummies" at Practical Parenting to the helm of the country's most prestigious fashion titles.
• The Pivot to Not-For-Profit: Why the Australian Fashion Council took the reins from IMG to focus on supporting designers rather than corporate bottom lines.
• Trade Over Trends: A deep dive into the strategy of getting international buyers back to Australia and why our "lifestyle clothing" is our greatest global export.
• The Business of the Runway: The reality of show costs, infrastructure, and why some of those "money shots" on the runway never actually make it to the retail floor.
• Failure as a Credential: Kellie shares why her failed retail venture made her a better leader and more relatable to the designers she now champions.
• The New AFW DNA: Moving the "fashion walk" to the heart of the city and balancing avant-garde discovery with commercial viability.

Join the Conversation:

What part of Kellie’s Failure-to-Success story resonated most with your own creative journey? And are you excited about the move to the MCA and the harbour?

Is Australian fashion finally getting the global credit it deserves?

Let us know in the comments! 

Fashion Week Dates: May 11-15.

See you in the front row (or behind the scenes)! 

Connect with Kellie: 

• Follow Kellie Hush: @kelliehush
• Australian Fashion Week: australianfashionweek.org
• The Volte : thevolte.com 
• The Seamlist: seamlist.com.au

Join our community! 

• Your host, Arielle Thomas on Instagram, ⁠@arielle.thomas⁠
• Us, on Instagram, ⁠@processthepodcast

Follow us to get notified every time a new episode drops every Tuesday. 

See you on the next one! 

In this episode of Process, Arielle sits down with the internet’s favourite trend forecaster and cultural strategist, Coco Mocoe. From her early days at Famous Birthdays, where she famously spotted Charli D’Amelio at just 10,000 followers, to building a short-form empire at BuzzFeed, Coco has mastered the art of seeing what’s next before the rest of the world.

Crucially, Coco also breaks down why "just being yourself" isn't enough; she explains the vital importance of crafting a repeatable, unique format that allows a creator to sustain a long-term career and monetize their intellectual property.

We dive deep into her transition from corporate girlie to full-time creator, the launch of her hit show Middle Row, and why she believes the future of content isn't about chasing the algorithm, it’s about human imperfection.

In this episode, we discuss:

• Spotting Talent Early: How Coco discovered Charli D'Amelio and Addison Rae by looking for "social proof".
• The BuzzFeed Era: Why she kept "church and state" separate while building TikTok teams for one of the world's biggest media companies.
• The "Cocoisms": Why you can't "read the label from inside the jar" and how to build a brand that stays timeless.
• Predicting 2026: Why long-form content, "pre-AI" aesthetics, and human mistakes are the next major viral triggers.
• The Business of Middle Row: The financial and strategic decisions behind her movie-theater-based interview show at Spotify.
• Tangible Advice for Creators: Why you need a repeatable format (not just a personality) to sustain a career in the creator economy.

Key Quotes:

"The shorter the video, the shorter the object permanence. Smart creators are leaning on long form to create lasting impressions." — Coco Mocoe

"You can be the best hairstylist in the world, but you can't cut your own hair... That's where the outside perspective comes in." — Coco Mocoe

Connect with Coco:

• TikTok: @cocomocoe
• Substack: Coco Mocoe
• Show: Middle Row 

Say Hello! 

• Your host, Arielle Thomas on Instagram, @arielle.thomas
• Us, on Instagram, @processthepodcast

Enjoyed this episode? Follow us to get notified every time a new episode drops every Tuesday. 

See you on the next one!

Arielle pulls back the curtain on how Cinema Thom is moving beyond the "cheerleader" energy of standard chat models to use Claude AI as a high-level critical thinking partner. This episode is a deep dive into the specific workflows, prompts, and uncomfortable feedback driving the business forward.

In This Episode:

• No More "Cheerleaders": Why Arielle swapped ChatGPT’s niceness for a partner that plays devil’s advocate.
• The Skill-Upload Era: Moving beyond basic searches by using files to give AI professional context and specialised expertise.
• Defining the Role: Shifting from a standard chatbot to a granular thought partner that identifies strategy gaps.
• Creative Deciphering: How one prompt turned a vague vision into a hard-hitting, six-page growth strategy.
• The Money: Building complex three-tab financial models and tiered client margins in under three minutes.
• Case Study: Image Retouching: Using AI to fix lighting and swap products, saving thousands in potential reshoots.
• Maintaining Momentum: How AI bridges the gap between a creative idea and a team brief so projects don’t "die in the gaps."
• The Toolkit: Why platforms like Claude and Nano Banana are now essential for high-level creative output.

The Devil's Advocate Prompt:

" Work with me as a thought partner, get granular on positioning and strategy, push back where you see the gaps, and encourage me to go deeper where there’s something worth exploring, and give me both a quantitative and qualitative rate. "

Mentioned in This Episode:

• Bella Cipolla, co-founder of Ponnd, who shared the specific prompt that unlocked Claude’s critical thinking.
• Bella on Instagram: @bella.cip
  
  
  
• Special thanks to: Alice McMullin of McMullin Furniture
  • Alice McMullin on Instagram: ⁠@alice_mcmullin
  • McMullin on Instagram: @mcmullinandco

• Join the Conversation: Share your own AI use cases with the creative community in the Project Girly group chat via the link in our Instagram bio. (Link to post) 

Say Hello! 

• Your host, Arielle on Instagram @arielle.thomas
• Us, Process the Podcast on Instagram @processthepodcast

New episodes drop every Tuesday.

Don’t miss next week's episode with Coco Mocoe

An LA-based trend predictor, as she breaks down the game of short-form content.

See you then! 

Winslow Bright is here to prove it’s actually a high-stakes chess match involving seven-figure budgets, complex copyright laws, music language translations, and ego-management of the world’s top directors, to the creatives and individuals who own the projects. 

From her origins of running iPods for Wes Anderson, burning CDs, to her current role as Co-President of Premiere Music Group, Winslow has navigated the most complex licensing deals in the business. 

In this episode, we deconstruct the invisible labor behind the world’s most iconic sonic moments, from advertisements for Tiffany & Co to the races of pushing out content for the Met Gala. 

In this Episode: 

• A long-standing creative friendship.
• The Wes Anderson era: Running iPods and early lessons.
• Defining the Role: What does a Music Supervisor actually do?
• Creative Deciphering: Turning a director’s vague reference into a perfect track.
• The Money: Budgeting and licensing costs for "Big Music."
• Case Study: The Tiffany Campaign and reimagining "Happy Together."
• The Met Gala: The race to create viral fashion reels.
• The Toolkit: Why platforms like Disco and FrameSet are essential.

Featured in this Episode:

• The Making of Tiffany and Co. Happy Together 
• Agency: Premiere Music Group
• Platforms we’re loving:  Disco Platform | FrameSet

Say hello! 

• Our Guest: @winslowbright
• Your host: @arielle.thomas 

• Us: @processthepodcast

Recorded live at Google Headquarters in Sydney, this special episode of Process takes you inside Thoughtful Minds Connect. In celebration of their 10th anniversary, the elite data and performance minds at Thoughtful invited Arielle to host an intimate, unfiltered conversation with Raquel and Adam, the visionary founders behind cult fragrance house Who is Elijah.

This is not a retrospective look at success; it’s a conversation recorded in the eye of the storm. 

While the moving trucks were quite literally at their warehouse, Adam and Raquel revealed the real-time reality of a massive business restructure, the $1.7M mistake that nearly cost them their brand prestige, and their new Top-Down strategy for global retail rollout. This is definitely a masterclass in founder transparency.

So whether you’re navigating a complex supply chain, pivoting your brand positioning, or looking to the best data minds in the country to optimise your performance, Raquel and Adam’s strip-it-back-to-grow approach offers a roadmap for any creative founder feeling the heaviness of a scaling business.

In this episode:

• The $1.7M Lesson: Raquel opens up about a massive retail deal that taught them the danger of a Bottom-Up strategy.
• The Great Restructure: Why they are shutting down their own manufacturing to focus 100% on brand and lightweight operations.
• Top-Down Authority: Why starting with Harrods and Selfridges is the only way to protect prestige in a crowded market.
• AI as an Emotional Agent: Adam’s fascinating off-mic theory on how product data must evolve to serve the emotional human through unemotional AI agents.
• The Thoughtful Edge: How shifting from Meta to Google (with a 40% higher AOV) transformed their performance marketing.
• The Future of Founders: Why the next generation of brands will thrive with teams of just two people and simplified supply chains.

Featured in this Episode:

• Shop Who is Elijah at whoiselijah.com.au
• Brought to you by Thoughtful: Elevate your brand performance at thethoughtfulagency.com or DM Arielle for a direct intro to the team.
  
  
  

Say Hello! 

• Our Guests: 
• Adam Bouris on Instagram @adambouris
• Raquel Bouris on Instagram @raaaquelbouris
  
• Our Episode Partner: The Thoughtful Agency on Instagram @thethoughtfulagency
• Your host: Arielle Thomas on Instagram @arielle.thomas 
• Us: on Instagram @processthepodcast ⁠

New Episode Drops Every Tuesday. 

Catch you on the next one!

Sally reveals why a crisis is process-driven rather than just a disaster to be feared. From the volatile nature of influencer marketing to the legalities of product safety, this conversation is an essential masterclass for any founder. They dive deep into the necessity of due diligence, the power of transparency against misinformation, and the heavy emotional impact a public crisis has on a founder's mental health.

Whether you're navigating stakeholder management, rebuilding your SEO reputation, or establishing consumer trust, Sally’s "control the controllables" approach offers a roadmap for maintaining brand integrity in an unpredictable digital age.

In This Episode:

• How to treat your reputation as a tangible asset rather than an abstract concept.
• Navigating the "new rules" of influencer marketing to avoid liability and hidden risks.
• The secret to building unshakable consumer trust through radical transparency and product safety.
• Why due diligence is your brand's best insurance policy against future scandals.
• Managing the emotional toll on founders when facing public scrutiny and high-pressure stakes.
• Mastering stakeholder management to keep partners and investors aligned during a storm.
• Tactical SEO strategies to reclaim your digital narrative and rebuild after a reputation hit.
• The future of brand integrity and how to stay resilient in an evolving creative landscape.

Say hello to us!

You can find us through the links below: 

• Our Guest, Sally Branson, on Linkedin Here
• Your host, Arielle Thomas, on Instagram Here
• Process the Podcast on Instagram Here

See you next Tuesday!

From launching and scaling Bumble Australia to co-founding Sunroom, and now leading Peanut, the global social network connecting women through fertility, pregnancy and motherhood, Michelle has built her career at the intersection of tech, community and female empowerment.

In this episode of Process, Michelle opens up about her transition into matrescence, the psychological shift into motherhood that mirrors adolescence, and what it really looks like to lead a high-growth global company while pregnant and postpartum.

We discuss:

• What matrescence actually means, and why no one talks about it
• Why pregnant women in leadership roles matter more than ever
• The realities of startup life behind the glossy headlines
• Building Bumble in Australia and what that taught her about brand and community
• Co-founding Sunroom and taking the leap into entrepreneurship
• Scaling Peanut as a global platform for women navigating fertility, pregnancy and motherhood
• The decision-making frameworks she uses as a CEO
• Risk tolerance, ambition and redefining success as a modern woman

Michelle shares candid insights into balancing motherhood with executive leadership, how identity evolves through different seasons of life, and why representation of ambitious, pregnant women in business is critical.

This conversation is for founders, aspiring entrepreneurs, women navigating career pivots, and anyone curious about the psychological and strategic layers of building community-driven tech companies.

If you're interested in female leadership, startup growth, motherhood and modern ambition, this episode is essential listening.

Find Michelle on Instagram here.

Find your host, Arielle on Instagram here.

Find Process the Podcast on Instagram here.

See you next Tuesday x

Growth requires risk. But not all risks are created equal. Some move your business forward. Others quietly drain your time and confidence.

This week, we unpack how we think about risk in our own businesses, what we’re actively betting on, what we won’t compromise on, and how we decide what’s worth it.

So this week, we cover:

• The real risks we’re currently taking in business and why

• Our non-negotiables before saying yes to a big decision

• How to assess upside vs downside in a practical way

• How to “price” the cost of failure (financially and emotionally)

If you’ve been sitting on a decision and wondering whether to leap or not, this episode is for you.

If you have any questions about risk, feel free to slide into our DMs. We want to keep this conversation going! Find us on the ⁠⁠⁠So Invested Instagram⁠⁠⁠ & Process Instagram, and if you haven’t already, hit follow in your podcast app (it really helps our small businesses grow).

See you next week!

What does it really take to build a modern wellness brand and have the ambition to take it global?

In this episode of Process, Arielle Thomas sits down with Sophie Hood, founder of cult-favourite tonic brand Seoul Tonic, to unpack the creative and commercial decisions behind moving to New York, scaling through retail, navigating Amazon, and positioning a product for international success.

Sophie is one of Australia’s most exciting women-led founders to watch, and in this conversation, she shares the unfiltered reality of entrepreneurship: from winning Food Stars and landing major retail opportunities, to managing inventory pressure, pitching airlines like Qantas, and building a brand that resonates in the hyper-competitive U.S. market.

This episode is a masterclass in creativity meeting commerce. Perfect for founders, brand builders, marketers and anyone curious about what it actually takes to turn an idea into a global consumer brand.

✨ In this episode, Sophie and Arielle cover:

• Moving from Australia to New York and why global ambition changes everything
• The early creative vision behind Seoul Tonic and finding product-market fit
• What winning Food Stars taught Sophie about pressure and opportunity
• How to position a wellness product for premium retail
• Scaling from independent stores to national distribution
• Inventory, supply chains and the realities of cash flow
• Why community and in-store experience matter more than ever
• The brutal truth about launching in the U.S. market
• How Amazon really works. Seller Central, fulfilment and margin games
• Differences between U.S. and Australian e-commerce
• Pitching to major partners like Qantas
• Launching new product lines and beauty brands
• Why financial modelling is a non-negotiable skill for founders
• Her up-and-coming 2nd business, this time in the beauty space!
  
  
  
  
  Find Sophie on Instagram here.
  
  Find Seoul Tonic on Instagram here.
  
  Find Process the Podcast on Instagram here.
  
  Find your host Arielle Thomas on Instagram here.
  
  
  
  
  See you next Tuesday!

Profit might look good on paper, but cash is what pays your bills, your team, and you. And yet, cash flow is one of the most misunderstood (and least confidently managed) parts of running a business.

So this week, we cover:

• Why profit ≠ cash, and how profitable businesses still run out of money

• Why cash flow is the most important metric to understand as a founder

• How to think about managing cash flow day-to-day (not just at tax time)

• Practical measures to safeguard your cash flow as your business grows

• A simple walk-through of the key line items in a cash flow statement — and what they actually tell you.

If you have any questions, about cash slide into our DMs.

We want to keep this conversation going!

Find Process the Podcast on Instagram here.

Find So Invested on Instagram here.

And if you haven’t already, hit Follow in your podcast app (it really helps our small businesses grow)!

See you next Thursday for our last episode of Backbone!

x

From building a recognisable visual identity to creating a physical creative space in Sydney, Arielle reflects on the realities of podcasting, the importance of consistency, and her long-term vision for cultivating a thriving creative community.

She opens up about the challenges and rewards of running a creative podcast, how collaboration has shaped the journey so far, and why hosting events and bringing listeners together in real life is the natural next step for Process.

This episode is an invitation into the future of Process: a place where ideas are exchanged, careers are sparked, and creativity is treated as a shared practice, not a solo pursuit.

✨ What You’ll Hear in This Episode🎧 About Process

• Why podcasting is both an art and a long game• The vision for Process as a leading creative podcast• Plans to build a physical creative hub in Sydney• How community and collaboration drive growth• The role of visual identity in building a recognisable brand• Creating spaces that feel welcoming and creatively charged• Why consistency matters more than perfection• How listener engagement shapes the future of the show• Hosting events and real-world creative gatherings• Where Process is heading next

🎧 About Process

Process explores the journeys behind creative careers — from fashion and media to design, publishing, film and entrepreneurship. Each episode unpacks how ideas are built, how brands evolve, and what it really takes to create meaningful work in today’s cultural landscape.

To learn more about the clubhouse, head to cinemathom.com/clubhouse

Find Process the Podcast on Instagram here.

Find Process the Podcast on Tik Tok here.

Find your host, Arielle Thomas, on Instagram here.

See you next Tuesday!

Today, we get into the structures that sit underneath your business and the tax impacts of each!

Whether you’re just starting out, running a side hustle, or transitioning into something more complex, the way your business is set up has real implications for tax, cash flow, and risk. And yet, this is one of the least openly discussed parts of being a founder.

So, this week, we have the candid tax conversation that no one seems to be having.

In this episode, we cover:

• The common business structures available to new and growing business owners

• How and when structures tend to change as your business becomes more complex

• The tax realities founders often avoid (and why that’s risky)

• Our perspective on when to bring in an accountant, bookkeeper, or advisor and what to look for.

This episode is brought to you by Notion - and by far one of our favourite tools, Notion Agent. Notion Agent is fundamentally different from typical AI tools. Instead of just suggesting or chatting, it completes tasks end-to-end, turning days of manual work into minutes.

It acts like a Notion super user that understands your workspace, your working style, and how you like things done - helping you stay organised, clear, and accountable as you build.

Let Notion Agent do the heavy lifting for you at ⁠Notion.⁠

From photographing icons like Heath Ledger to navigating the shift from film to digital, Ben opens up about the mindset that has sustained his decades-long career. Why being a great photographer starts with being a good people person, how to develop a recognisable style, and what it really takes to earn trust with world-famous talent.

Host Arielle Thomas and Ben dive into the realities of hustling early on, the impact of social media on modern creatives, and why dignity, curiosity, and enjoyment remain at the core of meaningful work.

It’s an honest, insightful look at how to stay creatively fulfilled while operating at the highest level.

• Why being a people person is as important as technical skill
• How Ben built trust with A-list talent
• The difference between chasing trends and developing a signature style
• What the transition from film to digital changed forever
• How social media reshaped the photography industry
• The role of hustle and adaptability in long creative careers
• Why dignity and professionalism still set people apart
• Staying authentic in a competitive field
• Finding joy in the process—not just the outcomes
• Becoming the person people want to hire again and again

Find Ben on Instagram here.

Find Ben's extensive portfolio of work on Art Dept.

Find Process the Podcast for the visuals of Ben's work and this episode here.

Find your host, Arielle Thomas on Instagram here.

We talk endlessly about the exciting parts of building something - the idea, the creativity, the passion, the momentum. But behind the scenes, it’s often the money side that feels confusing, intimidating, or easy to avoid. And more often than not, businesses fail because the financials were ignored.

There’s a huge gap in how openly we talk about money as founders. The messy bits. The avoidance. The “I’ll deal with it later” moments. This series is about closing that gap and helping you build confidence with your numbers.

Episode one starts with the foundation: accountability. Not outsourcing responsibility, but learning to work alongside experts and developing the mindset that you need to understand what’s happening with the money in your business.

In this episode, we cover:

• What an accountability mindset really means
• The common barriers that stop founders from taking control of their finances
• How to shift from pure creativity into commercial
• Practical, realistic ways to build money check-ins into your routine

If you hear us mention the Money Type Quiz, you can find it here: Money Type Quiz

And if you hear us yapping about finding new communities that support you, we recommend Butter App

This episode is brought to you by Notion - and by far one of our favourite tools, Notion Agent. Notion Agent is fundamentally different from typical AI tools. Instead of just suggesting or chatting, it completes tasks end-to-end, turning days of manual work into minutes.

It acts like a Notion super user that understands your workspace, your working style, and how you like things done - helping you stay organised, clear, and accountable as you build.

Let Notion Agent do the heavy lifting for you at ⁠Notion.⁠

Find Process the Podcast on Instagram here.

Find So Invested on Instagram here.

See you next Thursday!

Brian shares his deeply personal journey from struggling with obesity and self-doubt to becoming a sought-after coach for creatives, founders, and high performers. Together, Arielle and Brian explore how identity, self-talk, and unconscious narratives shape the way we show up, and how to actively rewrite them.

This conversation is both practical and perspective-shifting, offering tools you can apply immediately if you’re feeling stuck, overwhelmed, or caught in cycles of overthinking and inaction.

Whether you’re a creative entrepreneur, founder, or someone craving more confidence and clarity, this episode is a masterclass in mindset coaching, personal growth, and creative self-leadership.

• How limiting beliefs silently sabotage creative confidence and momentum
• Why procrastination is often rooted in fear, not laziness
• The role of self-awareness in personal and professional growth
• How Brian reframes mindset challenges with creatives and entrepreneurs
• The Wheel of Life exercise and how to use it to assess balance and direction
• Why accountability and community accelerate creative success
• How perfectionism blocks progress — and how to move forward anyway
• What to look for when choosing the right mindset or confidence coach

• Mindset coaching for creatives
• Confidence-building for entrepreneurs
• Overcoming procrastination and perfectionism
• Personal growth and self-belief
• Reframing limiting beliefs
• Accountability in the creative process
• Growth mindset tools and exercises

This episode is for:

• Creative entrepreneurs feeling stuck or self-doubting
• Founders navigating fear, burnout, or indecision
• Anyone struggling with confidence, procrastination, or perfectionism
• Creatives looking to build a sustainable, growth-oriented mindset

• “Why do I know what to do, but still don’t do it?”
• “How do I stop overthinking and start taking action?”
• “How can I build confidence without waiting to feel ready?”
  
  
  

About Brian

Brian Siegal is an American mindset and confidence coach who works with creatives and entrepreneurs to dismantle limiting beliefs, strengthen self-trust, and build clarity-driven momentum. Drawing from his own lived experience of personal transformation, Brian helps high-performing individuals align their inner narrative with the life and work they want to create.

About Arielle

Process is hosted by Arielle Thomas, exploring the behind-the-scenes thinking, habits, and systems that shape creative success. Each episode breaks down the inner and outer work required to build meaningful careers and lives.

Not because everything went perfectly, but because it forced me to confront where I was avoiding discomfort, overcomplicating decisions, and staying too close to what felt familiar.

In this solo episode, I’m reflecting on the lessons that shaped my business and personal growth over the past year, and how I’m intentionally designing 2026 to be bigger, steadier, and more aligned.

I share what it really takes to move from project-based chaos to retainer stability, why accountability is non-negotiable in business relationships, and how building systems (even imperfect ones) can radically reduce decision fatigue and burnout.

We talk hiring before you feel “ready,” expanding your thinking globally, and why embarrassment is often the entry price for your next level.

This episode is for founders, creatives, and operators who know they’re capable of more, but also know that growth rarely arrives without friction.

If you’re standing at the edge of your next chapter, this conversation is an invitation to step forward anyway.

If you loved this episode, please leave us a review!

You can find us on Instagram: @processthepodcast

Find your host Arielle Thomas on Instagram: @arielle.thomas

See you next Tuesday!

But her story didn’t start in glossy studios or global campaigns.

Stephanie shares the unexpected, unglamorous chapters of her early career, the moments that shaped her creative instincts, and how she carved out a niche so distinctive it now takes her around the world.

We go deep on the evolution of her eye, the discipline behind building a visual signature, and what it really takes to make work that stops people in their tracks.

Whether you’re in the creative industry, building a brand, or dreaming of a more artistic life, this conversation is a masterclass in vision, reinvention, and backing yourself long before the world does.

Find Stephanie on Instagram here.

Follow your host Arielle Thomas on Instagram here.

Follow Process the Podcast on Instagram here.

See you next Tuesday x

Eleanor reflects on her journey from digital publishing to brand ownership, how building Gritty Pretty shaped her understanding of storytelling, and how that experience inspired a more intentional, skin-first approach to beauty with Haleau. Together, Arielle and Eleanor explore the intersection of creativity, sustainability, and purpose, and the ongoing process of balancing motherhood, business, and self. Eleanor Pendleton articulates what it takes to do what's truely right for you even when others are depending on you. 

This is a conversation about reinvention, community, and creating beauty that means something, both inside and out.

Follow Haleau Beauty on Instagram here.

Follow Eleanor on Instagram ⁠here.⁠

Check Haleau Beauty’s website here.

Follow your host Arielle Thomas on Instagram here.

Follow Process the Podcast on Instagram here.

See you next Tuesday x

---

This week's guest is Arielle Thomas - filmmaker, social strategist, founder of Cinema Thom, and host of Process: The Podcast.

Arielle is electric - in the way she creates, the way she speaks and the way she shows up for her work. She’s built a career on backing herself and carving her own lane: founding Cinema Thom, directing films and campaigns that cut through, and building a podcast that lifts the curtain on creative process with real honesty and heart.

In this episode, she shares the values that anchor her, the mindset that keeps her momentum, and the lessons she’s learned along the way. Arielle’s confidence and conviction are inspiring - but what makes her stand out is how she pairs ambition with real vulnerability.

It’s rare to hear someone talk about their work with this much joy and conviction - it’s contagious. I fist-bumped my way through the whole conversation, and I think you’ll leave this episode feeling the same spark.

And if you’re looking for more of Arielle’s perspective, make sure you check out @arielle.thomas and @processthepodcast

You can follow FINE FORM @thisisfineform and Rebecca Jarvie-Gibbs at @rebeccajarviegibbs

 www.thisisfineform.com 

Steve reflects on the missteps that come from moving too fast, and the clarity that came from slowing down to solidify his creative foundation. We talk through the power of hands-on education, the importance of working directly with materials, and how craftsmanship, at its core, is about creative manipulation, not just precision.

As the conversation unfolds, we explore the early stages of building a team, and the illusion of urgency that ambition can create.  Steve also shares his thoughts on community, and why real engagement, not just marketing, is essential to growing a meaningful brand.

This week, Arielle and Mon visited Steve at the Den Holm studio in Melbourne and learned a few things. Keep your eyes peeled!

Follow Den Holm on Instagram here.

Follow Steve on Instagram ⁠here.⁠

Check Den Holm’s Site here.

Follow your host Arielle Thomas on Instagram here.

Follow Process the Podcast on Instagram here.

See you next Tuesday xx

From navigating ambition to learning the hard way why “slow and steady” isn’t just a cliche, it’s a strategy. She shares the behind-the-scenes of building a team, developing products, and staying aligned with what matters most.

This conversation is part personal reflection, part pep talk for anyone trying to scale something meaningful without losing themselves in the process. Arielle also unpacks how podcasting has been more than just a marketing channel, it’s been a tool for connection, clarity, and helping others find their voice. 

If you’re craving a real talk on what it means to grow with intention (and not just velocity), this one’s for you.

Follow Process the Podcast on Instagram here: instagram.com/processthepodcast

Follow your host Arielle Thomas on Instagram here: instagram.com/arielle.thomas

See you next Tuesday x

Emily is a stand out in the beauty creator space and we chat openly about the balance one strikes when crafting their own voice in the industry. Creators and creatives are facing a conflict of interest for their employer, when you essentially become a micro-publisher. 

We trace her path from breaking into publishing to navigating layoffs, and what it means to find your footing again in a space where taste, trends, and team structures are constantly shifting. Emily unpacks the human side of beauty storytelling—from the psychology driving our product choices to how consumer behaviour bends with the economy.

We also get into the tension between the security of corporate roles and the draw of creative freedom, why relationships are still the industry’s strongest currency, and what emerging beauty brands need to know to cut through the noise. 

It’s a conversation about resilience, reinvention, and redefining success on your own terms.

See you next Tuesday x

From selling vintage clothes on eBay to running a $100M+ fashion empire, Sophia’s story is as raw as it is iconic. We dig into the rise, the fall, and what it really takes to evolve when the brand you built starts to outgrow you.

We talk about ambition, ego, hustle culture, and the myth of having it all, Plus what Sophia’s learned about rebuilding on her own terms.

It’s a conversation about control, chaos, and carving a new path when the first one catches fire.

You can now watch most episodes on our Youtube channel! Head over to watch your favourite episodes unfold on video now!

See you next Tuesday x

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We’re also diving into how my podcasting journey has evolved, what it means to build a true portfolio career, and why cash flow (yes, the unsexy stuff) matters more than you think. Plus, a little heart-to-heart on how engaging with you, this amazing community, is shaping the future of this pod.

If you're building your own creative career or just curious about what goes on behind the curtain, this one’s for you.

You can now watch most episodes on our Youtube channel! Head over to watch your favourite episodes unfold on video now!

See you next Tuesday x

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Martina reflects on the power of self-expression and community, weaving in her experiences writing and publishing books, experimenting with zines, and building a business rooted in authenticity. She also talks about the challenges of making space for creativity in a fast-paced world and why protecting your time is non-negotiable for any artist or entrepreneur.

If you’re curious about how to turn personal creative rituals into meaningful work, or you want to hear what it really takes to grow as a modern creative entrepreneur, this episode is for you.

Find Martina's latest book on Amazon here.

Follow Martina on Instagram here.

Find her Tiny Store online here.

Follow your host Arielle Thomas on Instagram here.

Follow Process the podcast in Instagram here.

Subscribe to the show and don't miss an episode!

You can now watch most episodes on our Youtube channel! Head over to watch your favourite episodes unfold on video now!

See you next Tuesday x

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She shares insights on navigating corporate challenges, managing a growing team, and the lessons learned from hiring mistakes. Arielle emphasises the need for recalibration in her goals and priorities, particularly with her brand Remy, while also celebrating new networking opportunities and the commitment to growth and consistency in her work.

Follow along as we build in real time, in front of you all via Process the Podcast on Instagram.

Find your host, Arielle on Instagram here.

Subscribe to Process and don't miss an episode!

See you next Tuesday x

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Shelby opens up about the behind-the-scenes realities of entrepreneurship: what it really takes to scale an agency, the emotional work of letting go to grow, and why having a clear process is her secret weapon.

We talk about:

• The systems she put in place to scale smoothly
• Why paid ads and email still matter more than you think
• Building a standout team culture in a sea of sameness
• The mental shifts required to become a founder, not just a freelancer
• Why top-of-funnel content is non-negotiable in 2025
• And how she’s thinking about equity, PR, and long-term brand building

Whether you're a creative, founder, or side-hustler scaling fast — Shelby’s story is full of golden lessons (and honest moments) that will inspire you to push past your current ceiling.

This episode is sponsored by the Chain Academy. Learn more about their offering and level up this year in time for the peak sales season!

We're working with the Chain Academy to level up for Remy Wellness and loving every minute!

Learn more about Chain Social here: https://chainsocial.com.au/

Follow Shelby Van Zwol on Instagram here: https://www.instagram.com/shelbyvanzwol/?hl=en

Follow Process the Podcast on Instagram here: instagram.com/processthepodcast

Follow your host Arielle Thomas on Instagram here: instagram.com/arielle.thomas

Subscribe to Process! We're still a baby podcast and we need all the love we can get.

See you next Tuesday x

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A new co-host. A new format.

One creative icon at a time.

Welcome to Part Two of From Scratch: Hedi Slimane.

This conversation delves into the life and career of Hedi Slimane, a pivotal figure in the fashion industry known for his transformative impact on menswear and luxury fashion. Hosts Arielle Thomas and Elena Cameron discuss his early influences, rise to fame, and the controversies surrounding his work, particularly regarding body image and creative control.

A wild card entry, Arielle invites Daanen Nootenboom to the chat to give us a 360 perspective. Some say Hedi's a one trick pony and furious that he removed heritage from the luxury brands. Daanen's perspective comes from his 20 years in design as his own principle at Applied Arts.

The hosts explore his artistic vision, particularly his use of black and white photography, and the commercial success he achieved at Dior and Celine. The conversation also touches on his legal battles and the lasting legacy he is likely to leave in the fashion world.

Slimane's work has had a significant cultural impact, influencing celebrity fashion. He faced criticism for promoting unhealthy body standards in fashion. His transition to Celine marked a new chapter in his career, focusing on creative control. Slimane's black and white photography reflects his artistic vision and style. He achieved remarkable commercial success, tripling sales at Saint Laurent. As the girls end their From Scratch exploration of Hedi's work, love him or hate him, he certainly knows how to keep shareholders happy.

Find more about this episode on Instagram via @processthepodcast

Subscribe to Process! We're a baby podcast and we need all the love that we can get!

See you next Tuesday x

Hosted on Acast. See acast.com/privacy for more information.

A new co-host. A new format.

One creative icon at a time.

Welcome to Part One of From Scratch: Hedi Slimane.

This conversation delves into the life and career of Hedi Slimane, a pivotal figure in the fashion industry known for his transformative impact on menswear and luxury fashion. Hosts Arielle Thomas and Elena Cameron discuss his early influences, rise to fame, and the controversies surrounding his work, particularly regarding body image and creative control.

The hosts explore his artistic vision, particularly his use of black and white photography, and the commercial success he achieved at Dior and Celine. The conversation also touches on his legal battles and the lasting legacy he is likely to leave in the fashion world.

Slimane's work has had a significant cultural impact, influencing celebrity fashion. He faced criticism for promoting unhealthy body standards in fashion. His transition to Celine marked a new chapter in his career, focusing on creative control. Slimane's black and white photography reflects his artistic vision and style. He achieved remarkable commercial success, tripling sales at Saint Laurent.

Chapters:

00:00 Introduction to Hedi Slimane

02:47 Hedi's Early Life and Influences

05:58 Career Beginnings and Rise in Fashion

08:56 Revolutionising Menswear at Dior

11:53 Cultural Impact and Celebrity Influence

14:57 Controversies and Body Image Issues

18:02 Transition to Celine and Creative Control

21:04 Black and White Photography and Artistic Vision

24:08 The Business of Fashion and Commercial Success

26:56 Legal Battles and Intellectual Property

30:03 Legacy and Future of Hedi Slimane

Learn more at Process the Podcast on instagram

Hosted on Acast. See acast.com/privacy for more information.

Emma shares what it really took to build a global beauty brand from scratch. Not just the wins, but the mindset shifts, the sacrifices, and the moments of doubt along the way. From leaving her corporate career to challenging an entire industry, this is a conversation about staying true to your vision, leading with purpose, and redefining what success actually looks like.

This one’s for anyone navigating big pivots, building something with longevity, or questioning the sacrifices it takes to get there.

In this episode, we explore:

• Emma’s shift from executive leadership to building a skincare brand rooted in science and sustainability
• Why true innovation means pushing the industry to evolve, not just following trends
• How sustainability shapes every decision and process within the business
• The emotional labour and resilience involved in building a brand with integrity
• The impact of strategic partnerships, like the one with Mecca, in growing a global beauty brand
• Rethinking success to embrace both personal fulfilment and a lasting legacy

Emma shares why a 100-year vision guides her, why integrity is non-negotiable, and how leaning into discomfort drives real growth and change.

Find the guest here

Website: emmalewisham.com

Instagram: @emmalewisham

TikTok: @emmalewisham

Follow Process

Instagram: @processthepodcast

Follow Arielle: @arielle.thomas

TikTok: @processthepodcast

Subscribe wherever you get your podcasts.

Sign up to Process' new newsletter over at cinemathom.com, for a better look behind-the-scenes of this episode (aka Emma Lewisham’s AM routine) and SO much more! You’ll go in the draw to WIN a $540 skincare bundle, courtesy of the Emma Lewisham team. *Giveaway runs Wednesday 23rd July to midnight Tuesday 29th July, 2025.

This episode is powered by Remy

Let your energy match your ambition.

Sign up at remywellness.com.au for 10% off your first order.

Thanks for listening! We’d love to hear your favourite moment from this episode. Head over to socials and let us know. See you in a fortnight with a new From Scratch icon x

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In this Petit ep, Arielle reflects on what it’s taken to stick with Process this long: the good, the gritty and the parts no one really talks about. It’s a look behind the scenes of building a podcast and creative practice from scratch.

She shares the big lessons that have surfaced along the way: the power of just showing up, what it really takes to back yourself and why creative work often means choosing the uncomfortable option. There’s insight into growing a self-funded show, staying consistent as a creator and making space for a creative life even when it’s messy.

There’s also real talk on sponsorships, burnout, loneliness and letting go of the pressure to be perfect. If you're navigating creative burnout, trying to build something slowly or figuring it out as you go, this one's for you.

No neat little bow. Just an honest look at the process behind Process.

In this episode:

• What 100 episodes actually teaches you
• The tension between discipline and sacrifice
• Navigating loneliness, perfectionism and creative burnout
• The slow path to sponsorship and sustainability
• Letting go of control, asking for help and going all in

Arielle shares the lessons and pivots that shaped her, and the mindset shifts that made all the difference.

Follow Process

Instagram: @processthepodcast

Follow Arielle: @ariellethomas

TikTok: @processthepodcast

Subscribe wherever you get your podcasts!

Sign up to the Cinema Thom newsletter at cinemathom.com

This episode is powered by Remy

Let your energy match your ambition.

Sign up at remywellness.com.au for 10% off your first order.

Thanks for being part of the ride! See you next Tuesday... we’re back with a new icon for the From Scratch series. x

Hosted on Acast. See acast.com/privacy for more information.

A new co-host. A new format.

One creative icon at a time.

In this conversation, we return to the world of Sofia Coppola.

We talk about the softness and restraint in her work, and how it holds space for themes like identity, isolation, beauty, and control. The idea of beautiful cages becomes a way to understand the emotional and visual language she returns to again and again.

We look at what it means to tell personal stories inside a commercial system, and how the female experience is often shaped through subtlety and limitation. There’s reflection on childhood, aesthetics, remakes, and the kind of artistry that doesn’t try to be loud to be clear.

This episode isn’t about conclusions. It’s about sitting with the work, and what it brings up — as creatives, as women, and as people trying to make honest things.

Chapters

00:00 Exploring Sofia Coppola's Influence

03:02 The Concept of Beautiful Cages

05:52 Creative Women and Societal Expectations

08:29 Cages of Identity and Relationships

11:27 Sofia's Evolving Artistic Journey

14:39 The Search for Authenticity in Art

17:31 World Building and Storytelling Techniques

20:24 The Impact of Personal Experiences on Creativity

23:11 Navigating the Challenges of Remakes

26:16 The Role of Female Experience in Storytelling

29:13 The Complexity of Toxic Relationships

32:04 The Artistic Process and Learning from Others

35:12 The Influence of Childhood on Artistic Expression

38:05 The Intersection of Commerce and Creativity

41:17 Reflections on Personal and Professional Growth

44:06 The Balance of Vulnerability and Artistry

47:05 The Future of Sofia Coppola's Work

50:08 The Legacy of Sofia Coppola's Aesthetic

52:52 Conclusion and Future Conversations

Learn more at @processthepodcast

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A limited-edition winter series from Process.

A new co-host. A new format.

One creative icon at a time.

We’re diving deeper than the mood boards, exploring world-class creatives whose work is actively shaping commercial creativity today.

Come in from the cold and settle into thoughtful conversation and fresh perspective — with Arielle Thomas of Process the Podcast and Elena Cameron of Adorer House.

Learn more at @processthepodcast 

Hosted on Acast. See acast.com/privacy for more information.

Liv shares the pivotal moments that shaped her journey, from launching with a singular vision for elevated sleepwear to confidently pivoting into fashion-forward, everyday pieces. We explore what it really means to be a small brand in a saturated industry — and why that’s often a superpower.

This episode is a deep dive into:

• The power of authenticity and creative intuition
• Navigating imposter syndrome and decision fatigue as a founder
• Building a strong internal culture and growing a values-driven team
• Product drops, storytelling, and staying visible in a fast-moving digital world
• The nuances of the Australian fashion scene and where Maison Essentiele fits in

Liv speaks candidly about the pressures of being a founder, the importance of community, and the strategy behind collaborations, gifting, and customer connection.

Whether you're building a brand, working in fashion, or navigating your own pivot — this episode is full of grounded insights and honest reflections.

Find Maison Essentiele online here.

Find Maison Essentiele on Instagram here.

Find Maison Essentiele on Tik Tok here.

Find Liv on Instagram here.

Follow Liv's journey on Tik Tok here.

Follow us at Process the Podcast on Instagram here.

Subscribe to Process the Podcast and make sure you don't miss our next announcements!

This episode is sponsored by Remy Wellness. Leave brain fog behind and never miss a workout again!

See you next Tuesday x

Hosted on Acast. See acast.com/privacy for more information.

Join us over on socials to watch our craft journey unfold this week on the Process Instagram here.

Check our Geneva's socials! Instagram here and her Tik Tok here.

Visit Geneva's DIY School here.

If you loved this episode, leave us a review and subscribe to the channel!

We have so much in store for Process in the coming months,

See you next Tuesday! x

Hosted on Acast. See acast.com/privacy for more information.

What is that change? Well you'll just have to listen to the episode.

Join us over on socials!

Follow Process the Podcast on Instagram here.

Follow Process on Tik Tok here.

Subscribe to the podcast :)

See you next week! x

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Bianca discusses the evolution of Del Rainbow, its service offerings, and the unique qualities of Australian brands in the global market. The conversation highlights the significance of community and purpose in brand development, as well as the challenges and rewards of working in the retail industry. I

We dive into Bianca's essential elements for successful business partnerships, emphasising the importance of people, purpose, and product.

They discuss the evolving landscape of the fashion industry, the impact of global challenges, and the necessity of curiosity and adaptability in business strategies.

Sustainability is highlighted as an ongoing journey rather than a quick fix, with a focus on genuine efforts to make a positive impact.

They discuss the misconceptions surrounding retail partnerships, highlighting that success is not guaranteed upon securing a deal but requires ongoing effort and strategy.

The conversation also touches on the significance of building strong relationships with brands, navigating market dynamics, and the personal development necessary for long-term success. Bianca also shares her admiration for brands that embody these values and stresses the need for emerging designers to have a clear vision for their future.

If you loved this episode leave us a review or subscribe to the show! We need all the love we can get as a baby podcast.

To learn more about Del Rainbow, you can find them online here via there website.

Find Del Rainbow on Instagram here.

Find your host Arielle Thomas on Instagram here.

Find Process the Podcast on Instagram here.

See you next week! x

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In this engaging conversation, Kirstie Clements, the former editor-in-chief of Vogue Australia, shares her journey through the fashion industry, her experiences working with iconic figures like Karl Lagerfeld, and the challenges of magazine publishing.

She discusses the importance of collaboration, the need to connect with readers, and her reinvention after leaving Vogue. Clements emphasises the balance between creativity and commerce in the fashion world, offering insights into her editorial vision and the creative process behind magazine production. In this conversation, Kirstie explore themes of self-discovery, creativity, and the challenges of navigating change in both personal and professional realms. They discuss the importance of finding happiness in one's work, the journey of embracing new opportunities, and the significance of authenticity in creative endeavours. The pair touch on the realities of freelancing, the pressures of the modern creative landscape, and the need for nurturing the next generation of creatives.

Ultimately, the speakers emphasise the value of listening to oneself and the power of writing as a means of connection and expression along with the pressures faced by women today and the idea that it's never too late to pursue one's passions.

Find Kirstie on Instagram here.

Find us on Process the Podcast on IG here.

Find your host Arielle Thomas on IG here.

If you loved this episode, please subscribe to the show and leave us a review!

See you next Tuesday x

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In this conversation, Jane discusses the inception of Art Box Black, her journey in the photography industry, and the importance of creating opportunities for women photographers. She emphasises the need for transparency and integrity in business practices, the challenges of pitching to clients, and the significance of nurturing new talent.

The discussion touches on the evolving landscape of the photography industry and the importance of maintaining high standards for creatives. Arielle and Jane delve into the complexities of managing creative talent in the photography industry, discussing the balance between commercial work and personal fulfilment, the importance of strategic planning, and the challenges of cash flow in small businesses.

They explore the impact of AI on the creative landscape, including its potential to disrupt traditional roles and the ethical considerations surrounding its use. The discussion highlights the evolving dynamics of video production and the necessity for effective organisation and communication in a rapidly changing industry. Arielle & Jane explore the transition from photographer to director, the significance of authenticity in creative work, and the challenges of balancing personal and commercial projects.

The discussion also highlights initiatives aimed at supporting underrepresented groups in photography, including scholarships for Indigenous photographers. Overall, we drive home the need for passion, intent, and authenticity in creative endeavours.

Check out the Art Box Black website here.

Find them on Instagram here.

Find your host Arielle Thomas on Instagram here.

Follow Process on Instagram here.

Learn more about our Remy Rhythm Energy Gummies here!

See you next Tuesday x

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She shares personal anecdotes and practical strategies for building consistency, highlighting that mastery often lies in the mundane and repetitive tasks that lead to long-term success. Spoiler alert, it takes work.

If you loved this episode, follow us on socials, send this to a friend or leave a review! As a baby podcast putting in the work, we need all the love we can get.

Follow Process on Instagram here.

Follow your host, Arielle Thomas on Instagram here.

See you next Tuesday! xx

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She shares the creative thinking and relentless innovation it takes to lead a global brand while staying true to craftsmanship, sustainability, and style. From early influences and career pivots to building creative teams and spotting cultural shifts, this is a deep dive into the real work behind fashion that lasts — emotionally, ethically, and aesthetically.

We also unpack the evolution of fashion cycles, the surprising role of PowerPoint in creative direction, and why understanding your customer’s identity is more crucial than ever.

Whether you're building a brand, designing your dream job, or just curious about what’s really happening behind the seams of fashion — this one’s for you.

🧵 Key Takeaways:

• Citizens of Humanity is growing its own cotton and removing petroleum from dyes through a partnership with French biotech company Pili.
• Creative direction blends intuition, storytelling, and strategic vision — for both men’s and women’s collections.
• Authenticity and sustainability aren’t marketing tools; they’re fundamental to survival in fashion today.
• Fashion mirrors societal change — from economic shifts to cultural mood swings.
• Trends may be cyclical, but meaningful design starts with deeply understanding your customer.
• Building a brand takes experimentation, collaboration, and patience.
• Creativity in teams thrives on trust, not just direction.

Big thank you to The New Trend for brining this podcast together for us!

Find Marianne on Instagram here.

Find Citizens of Humanity on Instagram here.

Head to The New Trend to shop the Eco Indigo range here.

Find your host, Arielle Thomas on Instagram here.

Find Process the Podcast on Instagram here.

If you loved this episode, please subscribe to the show, we're still a baby podcast over here and need all the love that we can get!

See you next Tuesday x

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The conversation delves into the challenges of navigating trends, understanding market expectations, and the significance of curation in a competitive landscape.

Insights from successful brands illustrate the necessity of having a clear vision and adapting to the ever-changing fashion environment.

In this conversation, the girls delve into the journey of building a fashion brand, Roame, focusing on the essence of resort wear, the importance of storytelling through prints, and the strategic decisions behind pricing and market positioning. They discuss the challenges of navigating economic fluctuations, particularly in relation to the Australian dollar, and the excitement of expanding into the U.S. market. The conversation highlights the balance between creativity and data-driven decisions in the design process, emphasising the importance of brand awareness and customer engagement.

They discuss the importance of learning from mistakes, effective communication, and the surprises encountered in their fashion journey.

Find Roame online here.

Find Roame on Instagram here.

Find the Lofft Agency here.

Find Process the Podcast on Instagram here.

Find your host Arielle Thomas on Instagram here.

If you loved this episode, please leave us a review or share it with a creative friend.

See you next Tuesday!

x

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She discusses the challenges of maintaining energy levels while pursuing ambitious goals and how she identified a gap in the market for a gentle energy supplement.

Through experimentation and collaboration, Arielle created a product that is vegan, sugar-free, and designed to help individuals maintain their energy throughout the day.

The episode highlights the importance of perseverance, personal growth, and the entrepreneurial spirit.

So much hard work has gone into this brand, and we can't wait to share it with you!

Follow Remy Wellness on Instagram here.

Follow Process the Podcast on Instagram here.

Follow your host, Arielle Thomas on Instagram here.

See you next Tuesday!

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Bree shares the marketing strategies that turned a niche skincare idea into a global beauty phenomenon, the role of community-driven branding, and how creative storytelling has been at the heart of their success.

She also dives into the realities of scaling a creative agency, from hiring and team dynamics to fostering a culture of innovation and personal branding. Bree opens up about the challenges of rebranding, staying ahead in a competitive market, and the mindset shifts required for sustainable growth.

Beyond business, Bree reflects on balancing entrepreneurship with personal life, particularly as she prepares for motherhood, and the importance of financial independence, mentorship, and building a strong leadership team. She also shares insights into expanding into retail and global markets, the power of networking for female founders, and Willow & Blake’s initiatives to support the next generation of creative entrepreneurs.

This episode is packed with practical advice for anyone navigating the worlds of beauty, branding, and business growth—don’t miss it!

Find Willow and Blake online here.

Find Frank Body on Instagram here.

Find Bree Johnson on LinkedIn here.

Find Process the Podcast on Instagram here.

Find your host, Arielle on Instagram here.

Leave a review, share with a friend or subscribe to Process!

See you next week! x

--- Keywords---

Willow & Blake, Frank Body, branding, marketing, entrepreneurship, creative agency, consumer engagement, personal branding, team dynamics, rebranding, parenthood, business growth, hiring strategies, mentorship, board roles, retail expansion, global markets, brand building, creativity, female entrepreneurs.

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She shares her journey from selling Icelandic sheepskins to creating a successful furniture line, emphasising the influence of personal experiences and family on her design aesthetic. The conversation also delves into the collaborative nature of her work, the dynamics of her team, and the significance of maintaining a unique brand identity in a competitive market. Alice also discusses her journey in the design and furniture industry, emphasising the importance of organic collaborations, community engagement, and sustainability.

She reflects on her childhood influences, the significance of following one's intuition in business, and the cultural aesthetics that shape her work. Alice also shares insights on the challenges of entrepreneurship and the personal growth that comes from overcoming obstacles.

Find McMullin's latest collection Studio 80 here.

Find McMullin on Instagram here.

This episode was powered by Remy! Sign up to the waitlist here!

Follow Remy on Instagram here.

If you loved this episode, we'd love you to let us know! Leave a review on your Apple or Spotify Podcast Player.

Find Process on Instagram here.

Find us on Tik Tok here.

Find your host Arielle Thomas here.

See you next Sunday! xx

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The discussion also touches on the significance of knowledge sharing and community support for founders, particularly women, in navigating the complexities of startup funding and market positioning.

A little different from our usual focus here on Process the Podcast, but as Arielle tackles conversations to level up her thinking - you best believe she's taking you with her.

To learn more about Side Stage Ventures, find them on Linked In here.

Find Elli Hanson on Linked In here.

Find Process the Podcast on Instagram here.

Find your host Arielle Thomas on Instagram here.

Hit that subscribe button and don't miss an episode.

See you next Sunday!

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We discuss her evolution from aspiring magazine editor to leading one of Australia’s most influential fashion newsletters, how she’s redefining style journalism in the Substack era, and why curation is more powerful than ever in a world oversaturated with content.

Zara shares insights on:

• The transition from legacy fashion media to digital-first storytelling
• How Screenshot List became the go-to Substack for stylish, informed women
• The power of niche content and why authenticity wins in brand collaborations
• The shifting role of editors, curators, and consultants in today’s fashion landscape
• How brands can cut through the noise with clear messaging and strategy

If you’re curious about the future of fashion media, personal style, and the rise of newsletters as a major platform, this conversation is for you.

🎧 Listen now and subscribe to Process for more deep dives into creative careers.

Zara's fav's to check out!

• Estelle Manor
• Martha Stewart Documentary
• Substack: PS by Plum Sykes
• Substack: As Seen On
• Substack: Diana Cohen
• Brand: Summer Fridays
• Brand: J Crew
• Brand: Sporty and Rich
• Interior designer she loves: Beebe
• Friend and industry peer: Emily Algar

Find Screenshot this on Substack here.

Find Zara Wong on Instagram here.

Find us at Process on Instagram here.

Find your host, Arielle on Instagram here.

Find her new business Remy on Instagram here.

See you next Sunday! x

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Arielle & Elise start at the beginning of her 12-year journey entering into the world of perfumery and candle making, detailing the challenges and triumphs of finding the right partners, learning the craft, and expanding their product line. They emphasise the importance of collaboration, understanding pricing, and the role of numbers in managing a successful business. The discussion also touches on the creative process behind product development and the significance of building a strong team. In this conversation, the speaker shares insights into her creative process, the challenges of entrepreneurship, and the importance of authenticity in building a brand.

They discuss the intricate art of glassblowing, the significance of personal stories in design, and the values that guide their business decisions. The speaker emphasises the need for kindness in business and reflects on their journey, including the ups and downs of managing a growing team. Ultimately, they highlight the joy of creativity and the continuous flow of ideas that drive their work.

Find Maison Balzac online here.

Find them on Instagram here.

Find your host Arielle on Instagram here.

Follow Process the Podcast on Instagram here.

Find our production company Cinema Thom here.

Join our Process group chats here!

Project Girlie for all your content creation hype girl needs.

And the Process Job Board group chat.

See you next Sunday! x

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Our production partners to bring this job to life were:

Flat Pack Studios Melbourne

See 360 Ghost Imagery

ArtBox Black

Our episode in 2024 with Hannah Scott Stevenson here.

This episode mentions:

Sheila the Label Swimwear

The Pocket Dispo Lens

Find Process the Podcast on Instagram here.

Find Cinema Thom on Instagram here.

Find your host Arielle Thomas on Instagram here.

And this episode's co-host Kiara Cengic on Instagram here.

Sign up for the Cinema Thom newsletter via the website at cinemathom,com

See you next Sunday! x

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This episode changed the way Arielle has written about herself and her work at Cinema Thom, we hope you love it too!

To learn more about Maz, find her here on LinkedIn.

Find Process the Podcast on Instagram here.

Find your host, Arielle Thomas on Instagram here.

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Trigger warning: Please note, that this episode discusses mental health and may contain themes that could be distressing to some listeners. 

If you loved this episode and want to continue hearing from Process guests and Arielle, hit that subscribe button, or share with a friend!

Follow your host, Arielle Thomas on Instagram here.

Follow us at Process on Instagram here.

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If you loved this episode, and want to hear more about the Juggle, order it online here.

Find Gen on Instagram here.

Find Day Management on Instagram here.

Find us at Process the Podcast on Instagram here.

Find your host Arielle on Instagram here.

See you next Sunday! x

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The girls have a huge wealth of resources for us in this episode!

- Download the Two Raw Sisters App on App Store or Google Play

- Redeem code PROCESS at the paywall for 1 month free!

Find the girls on Instagram here.

Head to their website and grab a few free recipes!

Purchase some of their incredible cookbooks here.

Find Process the Podcast on Instagram here.

Find your host Arielle Thomas on Instagram here.

Subscribe to Process to make sure you don't miss an episode!

See you next Sunday xx

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It is a super inspiring episode for our Process audience and one that has helped our team while we each navigate creative careers.

Follow Anna on Substack here.

Find Anna on Instagram here.

Find your host Arielle on Instagram here.

Follow us at Process on Instagram here.

Please hit that subscribe button, and leave us a review! We need all the love we can get while we grow this small and independent podcast.

See you next Sunday.

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In this episode, Arielle mentions books:

Steven Bartlett's 33 Laws of Business and Life

If you loved this episode, please share it with a friend and subscribe so you don't miss an episode.

Find your host Arielle Thomas on Instagram here.

Find Process the Podcast on Instagram here.

See you next Sunday!

Don't mind this little bunch of keywords being placed here to help our SEO ;)

Arielle Thomas, Process the Podcast, personal growth, Australian fashion industry, podcasting, team building, health, self-awareness, Cinema Thom, 2025 goals.

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Olivia shares so much on her website here.

Sign up for Olivia's template to calculate your pricing here.

Find Olivia's education Instagram here.

Find her fashion photography Instagram here.

Find your host Arielle Thomas on Instagram here.

Find Process the Podcast on Instagram here.

See you next Sunday! x

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She reflects on her experiences in building a lean team, engaging with customers, and navigating industry opinions, particularly about the significance of Fashion Week for brand credibility. The conversation also touches on the economic impact of fashion the evolving landscape of the industry and what could happen to Australian Fashion Week.

Find the Anna Quan label here.

Find Anna Hoang on Instagram here.

Find your host Arielle Thomas on Instagram here.

Find Process the Podcast on Instagram here.

See you next Sunday xx

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To follow Sara online, visit her own profile (@Harperandharley) on Instagram here.

Visit The Undone Store on Instagram here.

Sign up the their newsletter and watch the new Undone 2.0 unfold here.

Follow your host Arielle Thomas on Instagram here.

Follow Process the Podcast on Instagram here!

Subscribe to Process wherever you get your podcasts, and don't miss an episode.

See you next Sunday x

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All the tools Harry mentions below -

Widget 1: Skrapp

Widget 2: Chrome

Widget 3: Apollo

and Salesloft.

Follow Harry on LinkedIn here.

Follow Process the Podcast on Instagram here.

Follow your host Arielle on Instagram here.

See you next Sunday!

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Find Process the Podcast on Instagram here.

Find your host, Arielle Thomas on Instagram here.

See you next Sunday x

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With clients like Australian Fashion Week, Calvin Klein, Seafolly and Tommy Hilfiger, Nikki Andrews and NAC Media Group are iconic in the Australian PR landscape. We were so lucky to spend time with Nikki!

Find NAC Media Group online here.

Or visit their Instagram here.

Find us on Instagram for Process the Podcast here.

Find your host, Arielle Thomas on Instagram here.

See you next Sunday x

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Head over to the Process Instagram to watch several supporting visuals for this episode.

Find Bruna's portfolio on The Artist Group's website here.

Find your host Arielle Thomas on Instagram here.

And join our new Facebook group, Process Uncut here!

Head to the Cinema Thom website to never miss a social or trending update!

See you next Sunday x

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Find Gemma on Instagram here.

Find Gemma on Tik Tok here.

Find your host Arielle on Instagram here.

Follow us on Process the Podcast's Instagram here.

Find us on Tik Tok here.

See you next Sunday x

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If you loved the sound of the course, head to cinemathom.com/learn and sign up for the waitlist.

Learn more about Arielle's personal banking via Up here.

Follow Process the Podcast on Instagram here.

Follow your host, Arielle on Instagram here.

Keep your eyes peeled on our socials for our upcoming Facebook group Process Uncut 👀

See you next Sunday x

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To the version of me who launched this podcast in 2022, and the version who went all in on it in February of this year... thank you for sticking it out.

You get to sit down with the people you admire the most, people are saying yes, you're doing it. To anyone who wants to give up and throw the towel in, keep going. It will happen, your projects deserve to be seen and loved, keep going xx

--

In this episode, Arielle Thomas and Jasmine Dowling explore the intricacies of creativity, the importance of boundaries, and the balance between client work and personal projects. They delve into how childhood experiences shape artistic perspectives, the significance of a conducive environment for creativity, and the pressures of maintaining originality in a fast-paced digital landscape. The girls delve into the joy of experimentation and the strategic approach to releasing creative work, emphasising the need for authenticity and personal expression in the creative process. The girls discuss the intricacies of Jasmine's creative process, discussing the balance between personal vision and external constraints The dialogue also touches on personal growth, aspirations for the future, and the complexities of navigating a creative career while staying true to oneself. Topics of motherhood, happiness, money and more!

Learn about our new content course 'Your Content Comeback' click here. Perfect for business owners who want to blow up their socials!

At the start of this episode, we mention another podcast, Offline by Alison Rice. Head there to hear about the hand lettering debacle.

Find Jasmine on Instagram here.

Find Jasmine on Tik Tok here.

Find your host, Arielle on Instagram here.

Follow Process the Podcast on Instagram here.

AND of course, hit that subscribe button!

See you next Sunday x

Some internet things - ignore these:

creativity, boundaries, personal projects, client work, childhood influences, creative process, experimentation, video production, artistic expression, social media, creative process, personal work, craftsmanship, influencer culture, photography, self-expression, creative constraints, mental health, artistic vision, content creation, pitching, media creativity, client work, personal projects, authenticity, consumerism, creative partnerships, financial independence, personal growth, work-life balance

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Learn more about Arielle's TikTok course in the making at cinemathom.com/learn.

Learn more about Kelsey and her business Coming Up Roses.

Find Kelsey on Instagram here.

Find Process the Podcast on Instagram here.

Find your host Arielle on Instagram here.

See you next Sunday x

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To learn more about Stephanie Taylor find her Linked In here.

Visit Swisse on Instagram here.

Visit Swisse on Tik Tok here.

Explore the collab with the Inspired Unemployed here.

Find Process the Podcast on Instagram here.

Find your host Arielle on Instagram here.

See you next Sunday x

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It was so inspiring to hear how the girls have been laying foundations this year. While marking their 10 years of business for SIR, the girls pull apart photoshoots and share their unique creative process.

Find SIR online here

Find SIR on Instagram here.

Find your host Arielle on Instagram here.

Follow Process the Podcast on Instagram here.

See you next Sunday! x

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In this episode, Arielle Thomas engages in a deep conversation with Yasmin Suteja, exploring her career journey from being a driving force behind Culture Machine to becoming a director. They discuss the challenges of navigating the creative industry as female directors, the importance of community building, and the ethical dilemmas faced in influencer marketing. Yasmin shares her insights on the power dynamics in storytelling, the significance of networking, and the complexities of using personal narratives in her work. The conversation also touches on the evolving landscape of social media and its impact on creative careers.

Learn more about Yasmin via her Instagram here.

Learn more about her work as a director here.

Learn more about your host Arielle Thomas here.

Learn more about her work and Cinema Thom here.

Visit us on Process the Podcast's Instagram here.

See you next Sunday x

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Want that Budget/Database Template? Download it here.

Follow Process the Podcast on Instagram here.

Follow Process the Podcast on TikTok here.

Follow your host Arielle Thomas on Instagram here.

Follow Cinema Thom while we recalibrate and prepare for a little re-launch here.

See you next Sunday x

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Kemma shares the positive feedback she has received from customers and the joy she finds in creating products that make people feel great. She also talks about her content creation process on Instagram, TikTok, and YouTube, and how she balances her creative work with the business side of Kemma. She reflects on the value of support from friends and the inspiration she finds in travel and artist residencies. She shares her plans for the future, including launching more art prints and continuing to make everyday moments more special.

To learn more about Kemma and shop her pieces, find her Instagram here.

Find her website here.

Find your host, Arielle Thomas on Instagram here.

Learn more about the production company Cinema Thom here.

See you next Sunday x

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Honest and raw as a creative business owner, hopefully, this episode will make our audience feel less alone.

Find Process the Podcast on Instagram here.

Find Process the Podcast on TikTok here.

Find your host, Arielle Thomas on Instagram here.

Find your host Arielle Thomas on Tik Tok here.

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To learn more about Club Sup, check them out online here.

Find Club Sup on Instagram here.

Find your host Arielle Thomas on Instagram here.

Follow Process the Podcast on Instagram here.

See you next Sunday x

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Chelsea delves into her career path, from working in TV to starting their own video production company. They share their experiences with burnout and the importance of taking time for self-care. The conversation highlights the complexities of running a business and the emotional toll it can take. Chelsea discusses her personal journey of neglecting herself while building her business, the importance of healing trauma while growing a business, the value of learning from hard jobs and gaining experience, the need for young team members to be hungry and willing to learn, the importance of cash flow and financial diligence in running a business, the shift in Tiny Disco's business model, the process of receiving briefs and the creative process, and the focus on storytelling rather than tracking the success of the work.

In this final part of the conversation, Arielle discusses the importance of understanding the economics of a product and consumer behaviour when creating content. She also talks about the need to speak the language of clients and mirror their goals in order to sell effectively. Arielle reflects on the ethics of selling and how she reconciles it with her love for the craft.

Chelsea shares insights into the creative process at Tiny Disco and the shift from being a production-focused agency to a creative agency. She emphasises the importance of trust and delegation in allowing her team to take on more creative responsibilities. She also discusses the future of the industry, including her point of view on the decline of phone footage for brands and the increasing demand for visually branded content on social media.

In this episode, Chelsea shares her experience with mental health. If you, or someone you know is struggling please use the the Beyond Blue resources. Call their hotline on 1300 224 636 or via the Beyond Blue web chat.

Books and products mentioned in this episode:

Period Power: https://amzn.to/3WVg3Tr

And Arielle's new favourite camera, the Canon R50: https://amzn.to/3SLlZMl

To learn more about Chelsea, head to her Instagram here.

To learn more about Tiny Disco, find them here.

To learn more about your host Arielle, find her here.

To get your daily dose of Process the Podcast, find us here.

See you next Sunday x

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They also discuss the balance between personal time and work time, and how they set boundaries to maintain that balance. Time blocking is a big one for Arielle. They also talk about the pressure of running a business and the value of case studies in proving the worth of their work. Arielle serves as a mentor to Kiara, guiding her in her career and we hope it helps you too!

This chat references Sophia Athas's episode, where we talk all things Hatrik House! Find it here.

Find Process the Podcast on Instagram here.

Find your host Arielle on Instagram here.

See you next Sunday!

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Check out Michelle Banares on Instagram here.

Check out all her content creator equipment and gear list here.

Check out the Process the Podcast Instagram here.

And check out your host Arielle Thomas's Instagram here.

See you next Sunday!

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To learn more about China Heights, head to their website here.

Visit China Heights on Instagram here.

Learn more about Edward's own work here.

Follow your host Arielle on Instagram here.

Follow Process the Podcast on Instagram here.

See you next Sunday!

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Find Hannah on Instagram here.

Find Process the Podcast on Instagram here.

Find your host, Arielle on Instagram here.

See you next Sunday!

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Find Elodie Russell on Instagram here.

Find Elodie on Tik Tok here.

Follow Process the Podcast on Instagram here.

Hit that subscribe button :)

See you next Sunday!

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Follow me on Instagram here.

Follow Process on Instagram here.

See you next Sunday!

Arielle

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Within the episode Bridie mentions Print Magazine, Gentlewoman and Harper's Bazaar France.

Find Bridie on Instagram here.

Find your host, Arielle on Instagram here.

Find our podcast Process, on Instagram here.

See you next Sunday! x

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She also talks about the growth and maturity of the brand, while still maintaining its playful and fun identity. We discuss her experience with Fashion Week and the inspiration behind her brand, Emma on Holiday. She talks about staying true to her brand identity and the challenges of navigating trends.

Find Em on Holiday here.

Find you host, Arielle Thomas here.

Find Process the Podcast on Insta here.

See you next Sunday!

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We discuss the launch of Cosmo and the success they have seen with advertisers. She emphasises the importance of having a strong commercial team and the value they bring to a business. We talk about their unique, off-circuit approach to selecting cover stars for TMAG and the importance of being unpredictable and surprising. Of course, as a publisher, I asked her thoughts on Australian media, TikTok, and podcasting, and discussed the plans for T Magazine and Cosmo ahead of its launch in the coming months.

Visit T Magazine on social here.

Visit KK on social here.

Visit the upcoming socials of Cosmo Australia here.

Find Process the Podcast on Instagram here.

Find Process the Podcast on Tik Tok here.

Find your host Arielle on Instagram here.

Visit Cinema Thom here.

See you next Sunday!

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We discussed the challenges she faced in sourcing and manufacturing her products, including finding a stonemason to make marble plinths and navigating the production process in China. She also highlights the importance of embracing imperfections and the philosophy of Wabi Sabi in her designs.

En Gold is a furniture brand that specialises in handcrafted pieces made from native materials in the Philippines. The founder, Arielle Thomas, moved her family to the Philippines to be closer to the craft and ensure the pieces were made with justice. The brand's range includes Dali collections made from native timbers, seagrass, and rattan. The craft in the Philippines is untouched by technology, with everything being done manually. The process of creating En Gold's furniture involves hand braiding, hand weaving, hand sanding, hand painting, and screen printing. The brand also uses fossil stone, which is a soft and porous stone that is carved into tiles and used in their furniture.

Find En Gold here.

Find them on Instagram here.

Find your host Arielle on Instagram here.

And find us at Process in Instagram here.

See you next Sunday!

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Also promised, are some very cute mood boards! Head to cinemathom.com/podcast and follow the prompts to our Dropbox folder.

Follow Process the Podcast on Instagram here.

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Follow your host, Arielle on Instagram here.

See you next Sunday x

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If you loved this chat, please hit subscribe and follow us on socials!

Follow Process the Podcast on Instagram here.

Follow Process the Podcast on Tik Tok here.

Follow your host Arielle Thomas on Instagram here.

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We pull apart her shoots, and hear about the upcoming growth of the brand and Bailey's way of creating one of the most visually sought-after brands on the market.

Find Baina on Instagram here.

Find your host Arielle on Instagram here.

Find Process the Podcast on Instagram here.

Find Process the Podcast on Tik Tok here.

Find Process the Podcast on Youtube here.

See you next Sunday! x

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This episode also features our first-ever competition with Papier!

To go in the running to win 1 of 10 beautiful notebooks, follow Papier and Process the Podcast on Instagram, and tag a friend you're proud of!

Entries close May 3rd, 2024 at midnight. We'll share our winners on May 5th, 2024 in time for next week's episode.

Find your host Arielle on Instagram here.

Find Process the Podcast on Instagram here.

Find Process the Podcast on Tik Tok here.

Find Process the Podcast on Youtube here.

See you next Sunday xx

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In awe of this Australian creative, I love the concept that we're watching him evolve in the present day, knowing he will be one of the greats.

Find Paul on Instagram here.

Find your host Arielle on Instagram here.

Find Process the Podcast on Instagram here.

Find Process the Podcast on Tik Tok here.

Find Process the Podcast on Youtube here.

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Byron's work is influenced by his love for music, and he often DJs on set to create the right mood. He embraces the vulnerability and intimacy of capturing moments with people and aims to evoke emotion through his art. Byron Spencer is a photographer and artist known for his unique and diverse body of work often featuring famous faces like Lady Gaga, Julia Fox and Troye Sivan. He has worked with international clients and has a strong presence on social media, making Instagram his portfolio above all else. Byron's work often explores themes of sexuality, beauty, and self-expression. He is also involved in the music industry and has a music project called The Deep Faith. Byron's approach to photography is influenced by classical black and white nudes and he aims to evoke emotion and create a connection with his subjects. He values the balance between technology and human connection and is inspired by artists who are healthy and authentic.

This episode is supported by Soho House, and recorded during their pop-up at SXSW Sydney.

Subscribe to Process to stay up to date with our weekly episodes.

Find Byron Spencer on Instagram here.

To find Process on Instagram, click here.

To find Process on TikTok, click here.

Your host Arielle, on Instagram here.

And TikTok here.

We're also on YouTube! Head over to watch other episodes here.

See you next Sunday!

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Subscribe to Process to stay up to date with our weekly episodes.

To find Process on Instagram, click here.

To find Process on TikTok, click here.

Your host Arielle, on Instagram here.

And TikTok here.

We're also on YouTube! Head over to watch other episodes here.

See you next Sunday.

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She also shares how she uses music and objects to further immerse herself in her characters' worlds. She reflects on representation in the fashion industry and the lessons she has learned about hard work. Finally, she discusses her role as Mary Jo Bassa in the upcoming film Mad Max: Furiosa and her excitement for now her acting door is well and truly open!

Subscribe to Process to stay up to date with our weekly episodes.

To find Process on Instagram, click here.

To find Process on TikTok, click here.

Your host Arielle, in on Instagram here.

And TikTok here.

We're also on YouTube! Head over to watch the episode unfold here.

See you next Sunday.

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To celebrate International Women's Day last week, premium fashion boutique The New Trend partnered with hospitality venue Beverly Rooftop to curate an exclusive brunch and panel discussion dedicated to championing a cause and supporting the Women’s & Girls Emergency Centre charity. Welcoming female guests from various spheres, including media, influential figures, and trailblazing women in business, the event centred on authenticity, fostering meaningful dialogue, and amplifying female leadership. Aligned with both brand's commitment to philanthropy, the event endeavoured to inspire community engagement and support for impactful initiatives.

I hosted the panel discussion and raised my exhaustion in the pursuit of effortlessness across various facets of life, championing self-appreciation and the recognition of women's achievements. Featuring Emily Gurr, Entrepreneur and Creative Director of @beverlyrooftop, Vanessa Spencer, Brand Director at @tntthenewtrend, and Sally Crinis, Founder of @stella_co_ @weareboxie, the panel explored the nuanced dimensions of female leadership, embracing traits such as softness, compassion, intellect, and empowerment.

In other news, I'm fed up with the Steve's of the world telling me I'm not doing enough, ugh! When did jumping on social media for a quick scroll make me feel so behind? Sorry mate, my agencies not doing $100,000 per month, but I'm incredibly happy and privileged to be where I am. So, I suggest banishing the Steve's, and carving our my own select few people to follow. Bring back the joy of seeing what everyone is up to.

I have recently discovered the pure bliss in print mags too, now that Elle Magazine is back! I love the experience of sitting down without interruptions to be shown a highly curated spread of fashion, trends, though-provoking articles and beautiful imagery. I feel seen and spoken to the way I want to be - finally. Bravo Elle.

I hope you love this episode, please subscribe, follow us on Instagram and Tik Tok! See you Sunday!

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Hatrik House is one of Australia's leading creative agencies where strategy, communications and design live under one roof.

Working away for clients like Sephora, The Beauty Chef, The Daily Aus, Monday Swimwear, Papa Salt Gin... the list goes on.

If you love this episode, send it to a friend! Subscribe, review & follow us on socials.

See you next week!

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We also muse over the work of Rick Rubin in his super-successful book The Creative Act: A Way of Being. He's inspired us both to re-think the day-to-day creativity and the process of creating something, rather than only looking for that 'stand back and see it' moment when something is finished. Highly recommended.

I hope you love this episode, please subscribe, leave a review and share with a friend, all the things!

For this episode, Process has partnered with Flaunter. The all-in-one PR tool to help you be a PR Pro! Head to Flaunter here and check it out!

See you next week!

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This episode kicks off with the great Steve Jobs and an interview from the Santa Clara Valley Historical Association, they conducted an unscripted film interview with Steve Jobs in 1994.

I’ve rearranged my career to work on this podcast and see its potential. Sacrifice is hard, going after what you want is hard, and admitting that you may be focusing on the wrong things and staying focused when there are so many shiny new things to try on the internet, is hard! But as my 2024 vision board says, nothing changes if nothing changes! What are you up to this year that you want to rearrange your career to achieve?

Share this episode, leave a review, follow us on Instagram, and all the things! Thank you for being a part of the process, see you next week.

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Join your host Arielle Thomas, as we explore the distinguished career of Phillip Noyce, a luminary whose cinematic achievements have captivated global audiences. From the heart-pounding suspense of "Dead Calm" to the profound storytelling of "Rabbit-Proof Fence," Noyce's work serves as a masterclass in cinematic excellence. We dissect Noyce's directorial finesse, unravelling the techniques that have garnered critical acclaim and set industry standards.

Hear exclusive insights into Noyce's creative process, with behind-the-scenes revelations from the sets of his iconic films.

Whether you're a seasoned professional or an aspiring creative, Process is your gateway to a deeper understanding of filmmaking, narrative craftsmanship, and the profound impact of storytelling.

If you enjoy this episode, please subscribe, share and leave a review!

#ProcessthePodcast #FilmmakingExcellence #PhillipNoyce #CraftingStories #Cinema #PodcastForCreatives #Directing #Director #filmmaking #australianfilmmaker

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This week's episode was recorded during SXSW Sydney with Soho House's Head of Memberships APAC Lexie Rodriguez and Head of Memberships, Cities Without Houses Dominique Bellas. We hear all about the long-awaited Sydney House, what it takes to build a worldwide community of members and their secret sauce to making any space feel like home.

To sign up for Soho House's Cities Without Houses, click here and we may see each other around!

I adore these ladies, and I hope you can tell how much fun we were having during their pop-up residency in Sydney late last year.

To learn more about Process the Podcast, follow us on socials @processthepodcast on Instagram and Tik Tok.

We're back next week with a Hollywood film director... pinch me!

See you next week!

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If you loved the sound of Text Tok, head to thomprojects.com and sign up for our Beta here!

To follow your host (me, Arielle Thomas), jump over to Instagram here.

Follow Process the Podcast on Instagram here.

Check out the iconic lobby photo of Katherine and Louis at the Lobby Bar.

Head straight to Katherine's TikTok here.

Stalk her on Instagram here.

Follow all things Katherine Denton Jewellery here.

Head to the website here.

Don't forget to subscribe & leave a review!

Thanks for listening! See you next Sunday!

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I hope you love this episode! Follow Rebecca Rittenhouse on Instagram here.

Find your host, Arielle Thomas here.

Subscribe to Process the Podcast and never miss an episode!

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At 25 years old, her timeless aesthetic and bold way or sharing her client briefs, passion projects and even rejected designs, speak volumes for the community that she's cultivated online. We chat through the highs and the lows of being a freelance creative and how sometimes your business going quiet, can offer the best silver linings, and lead you to where you always needed to go.

I hope you love this episode! Check out Taylor Amy's work on Instagram here.

Find your host, Arielle Thomas here.

Subscribe to Process the Podcast and never miss an episode.

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The momentum of organic, mobile-first video is pouring into my inbox, our team can't really deny this anymore. It has to stand alone, away from the Cinema Thom campaign, directing, and photography offering I have cultivated.

Tune into this episode and let me tell you all about Thom Projects.

I have been shortlisted for the B&T Women in Media Awards in the Social Category for my work specifically for Kmart's Organic Socials.

Let's blow up your socials through viral organic video together!

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I’m also sharing some life updates and exciting projects I’m working on. 

Petit episodes are shorter episodes recorded candidly and from the heart of what is going on in my day to day.

Find out more information about Mind Power Into the 21st Century by John Kehoe

To learn more about your host, Arielle find her on socials or via the Cinema Thom website.

If you loved this ep, please leave a review! We need all the love we can get :)

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We talk on the value of working in socials and building your brand online, and specifically how that helps to build a community. Daisy shares some juicy segments from her book, including working on your community journey and turning people from a Lingering Linda to a Diehard Denis.

Learn more from Daisy by ordering Community is Your Currency, check The Self Hood out on Instagram or connect with Daisy on LinkedIn.

To learn more about your host, Arielle find her on socials or via the Cinema Thom website.

If you loved this ep, please leave a review! We need all the love we can get :)

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Kate shares how Ai plays a part in unique experiences, working with the incredible Baz Luhrmann and his wife Catherine Martin, how the process of pitching works,and helping hotels become the new ‘it’ spot for Met Gala after-parties. Kate and I bond over both attending theatre and acting school, and discuss how we keep up with trends and new creative ideas to surprise clients and their guests at events.

To learn more about Matte Projects, head to their website or check them out on socials.

To connect with Kate, find her on LinkedIn.

To learn more about your host, Arielle find her on socials or via the Cinema Thom website.

If you loved this ep, please leave a review! We need all the love we can get :)

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I had the pleasure of sitting down with Heaps Normal's Tim Snape, Director of Marketing to hear about how they've made their make so quickly.

Tim says this certain part of his career is "like being strapped to a rocket ship" and I wouldn't question it. Shaking up Australia's modern drinking culture, one beer at a time, they're certainly making their mark. You'll hear how sometimes the smaller start-up budgets can be a blessing because they force you to be authentic and a different sort of creative. We also went deep on creativity in hindsight, how Heaps Normal's established its brand rules and their idea check list to see which ideas they'll let fly.

To learn more about Heaps Normal, head to their website or check them out on socials.

To connect w Tim, find him on Linked In.

To learn more about your host, Arielle, find her on socials or via the Cinema Thom website.

If you loved this ep! Please leave a review! We need all the love we can get :)

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Hayley Worley is not only a client of mine, but someone I really admire, she's got big-sister vibes written all over her.

Her story of building Sheet Society comes with all sorts of sacrifices, hiring the right people, and the art of going "all in".

Pandemic or not, Sheet Society's technology, customer journey and the cue's it takes from the fashion world were always destined for greatness.

Come in between the sheets with us as we chat all things business, creativity and growth. Let's dive in!

Learn more about Hayley Worley and check out Sheet Society’s website. 

And you can learn more about your host Arielle Thomas via instagram, or on Cinema Thom’s website.

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In this ep of Process, we unravel the story behind Adore Beauty's rise in the beauty industry and of course, their brand work! Explore their approach to empowering customers and the challenges they face in measuring the impact of platforms like TikTok.

Gain valuable insights into the creative messaging strategies employed by beauty brands and the importance of consistency in branding.

Learn more about Chelsea Healey and check out Adore Beauty’s instagram. 

And you can learn more about your host Arielle Thomas via instagram, or on Cinema Thom’s website.

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In this episode of Process, Charlotte shares her story of coming to terms with her past and her writing.

Charlotte discusses her struggles with disconnection from her physical self, her subsequent healing through therapy, and her decision to end her marriage. 

Charlotte also describes in detail the steps she took to write her book, providing insight into her creative process and highlighting the value of working with a publisher who shares her vision.

Learn more about Charlotte Ree and grab your copy of Heartbake!

And you can learn more about your host Arielle Thomas via instagram, or on Cinema Thom’s website.

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We talk about using an omnichannel approach to success, collaborating with well-known brands, and embarking on extraordinary adventures around the world, as well as the personal challenges, burnout, and subsequent reinvention that led to Dalton's new career as a storyteller and creative problem solver. 

Learn the significance of team building and the importance of putting attitude and ambition, and discover the significance of health, well-being, and sticking to a routine in order to succeed in both your business and personal life.

Learn more about Dalton Henshaw and BullFrog.

And you can learn more about your host Arielle Thomas via instagram, or on Cinema Thom’s website.

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In this episode, we chat with Zoe Davidson, founder of Order Magazine, Order Productions and co-founder of Australia and New Zealand’s newest collaborative production company, Made In. 

Throughout the hour-long chat, Zoe's creative processes are unpacked, including the way she approaches her own production and creative work, and how she represents artists in Australia. We discuss the recent formation of Made In with NZ production house Loser Kid and delve into the creation and process of publishing a magazine. 

Learn more about Order Magazine and made_in_.

And you can learn more about your host Arielle Thomas via Instagram, or on Cinema Thom’s website.

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I'm taking the month of May to cleanse and reset, and if you want to join me, download this worksheet and we can focus on the now together!

Petit episodes are shorter episodes recorded candidly and from the. heart of what is going on in my day to day.

If you want to learn more about Process the Podcast, follow up on Instagram here.

Or learn more about me, your host, Arielle Thomas here.

I hope you take something away from this episode and consider what you let creep into your self-talk regardless of how it presents itself!

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Learn more about Mel at Manuka Sunday's Instagram, or via their website.

You can download the Notion template that I raved about here.

And you can learn more about your host Arielle Thomas via Instagram, or Cinema Thom here.

See you next week!

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I hope you love this episode with Lisa! To learn more about Astrid, visit the website here.

You can find them on Instagram here.

If you or someone you know are finding it difficult to manage issues as a result of drug use, You can find help on the Drug Help website or by calling the National Alcohol and Other Drug Hotline on 1800 250 015. You can also call Lifeline on 13 11 14.

To learn more about your host, Arielle Thomas, you can visit Instagram here.

To learn more about the production company Cinema Thom, you can visit the website here.

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I offer you some tips to implement immediately, and then go into a pretty specific approach that I work towards for all clients, and you can mimic right off the bat. Grab a pen and paper, and start working on your video strategy with me!

In this podcast ep, I offer two things.

The first is a mini-glossary, which if you’ve listened to the ep, will know it’s Part One of creating your strategy. Download that here.

If this ep left you scratching your head, or you have no time to implement these steps and need me to help you further, book a complimentary call with me, no strings attached to ask me anything! I’m really excited to meet my podcast community, you can book in here.

Adore you all for listening, and would love to hear any and all feedback, shoot me a DM if you’d like to share anything at all.

Learn more about me, your host, Arielle on Instagram here.

Have a look around my business Cinema Thom here.

Follow Process the Podcast on Instagram or Tik Tok too!

See you next Sunday x

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In her rapid-fire, she shares so much about the tools she uses inside her agency to create unforgettable copy repeatedly!

I've listed them here for you!

Asana

G Suite and Google Docs

Phrases.com

Idiom Dictionary

Canva

Figma

You can find Danielle's business, Naughty Nancy on Instagram or via her website.

You can learn more about your host, Arielle Thomas via Instagram or via the Cinema Thom website.

If you noticed last week's technical glitch, we're sorry! Unfortunately, RSS feeds and podcast things mean it took too long to sort out.

I have no doubt you'll get a lot out of this episode, and thanks for sticking it out for round two of this ep!

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We dive into what is a healthy risk. And we begin to break down intuitive, emotional and logical decision-making.

If you've ever felt like you aren't very good at taking risks, or decision-making, the good news is, you can improve. 

We lean into how to leave perfectionism at the door and are reminded that if we don't start taking smaller risks, we'll never be ready for the big ones. 

Through this chat, Mike mentioned some amazing books too, find them here: 

• Bronnie Were’s Top Five Regrets of the Dying - booktopia.kh4ffx.net/Xxz665
• Range by David Epstein- booktopia.kh4ffx.net/ORGXXA

Mike Knowles is the brains behind the 'Build Your Incredible' workshops and is an expert in teaching skills that “you don’t learn at school”.

You can find more information about Mike's inspiring workshops here. 

Follow my personal journey on Instagram here.

Follow my directing career on Instagram here.

Visit the Cinema Thom website to learn more here.

If you love today's episode, please leave a review! Or follow us on Instagram and Tik Tok. 

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Follow my personal journey on Instagram here.

Follow my directing career on Instagram here.

Visit the Cinema Thom website to learn more here.

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Nikki can be found on socials here.

Her furniture business, the Common Edit can be found here.

Find out more about Exolyt, my favourite deep dive platform for Tik Tok analytics here.

Follow your host Arielle Thomas here.

If you loved this episode, leave a review!

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She shared the saying, "Another level, another devil" and gives tips on managing your self-doubt.

Find Casey Benjamin's website for the Courage Project here or on her Instagram.

You can learn more about me, Arielle on my Instagram, or the Cinema Thom website.

If you loved this episode, share it with a friend! Or leave a review to guide our upcoming guest planning!

Thanks for listening! 🎙️

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Find all things Conserving Beauty at https://www.conservingbeauty.com/

Shop the range at Mecca.

Find them on Instagram.

Find Process the Podcast on Instagram.

Find your host, Arielle Thomas on Instagram or Tik Tok.

Contact me at arielle@cinemathom.com.

Like, subscribe and leave a review! Thanks for listening.

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His insights on Tik Tok are invaluable, and while we've all heard things about what you should share on Tik Tok, what you shouldn't and how to approach the app - Jacob breaks it down once and for all and clears up all.

Check out his agency, We The People!

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In our chat, we cover all sorts of ground, but a few of the shoots we discuss are:

Bec and Bridge on the couch: https://www.instagram.com/p/CUKcQ7fBwX_/

Harpers Bazaar with Georges Antoni: https://www.instagram.com/p/Ca5x267uFqT/

Kmart: https://www.instagram.com/p/CZxmds2uzeC/

Lovewant with Bec Parsons: https://www.instagram.com/p/CWO6shChbo-/

This episode is sponsored by Pure Locations. Send them a brief for your next shoot, and let them do the rest!

If you loved this episode, FOLLOW and leave a review.

We record on Riverside; sign up and start your Podcasting process today.

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Check out Holly Ryan Jewellery here.

Follow us on Instagram at @processthepodcast

Leave a review, I'd love to hear what you think of my conversation with Holly!

A note from Arielle, your host. I apologise for the quality of this episode's recording. All a part of the process, I was caught off guard by my own recording practice, and something went very wrong. This conversation means too much to me to not share, so I've done my best, and we're putting it out anyway!

It basically just sounds like a conversation recorded on Zoom in an echoey room.

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Learn more about LMB and their talent here.

Lily can be found personally on Instagram here.

Connect with host Arielle Thomas here.

This episode is sponsored by The Trend Tea.

As a Process the Podcast listening, you'll gain half-price access to the tea using the code HALFTEA.

Save hours of time and remove all the guesswork across Reels and Tik Tok. Sign up at courses.cinemathom.com

See you inside!

Follow The Trend Tea on Instagram here.

Follow Process the Podcast Instagram here.

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Alison's enrolment for Off occurs every 3 months. We join her quarterly. If you're interested to learn more: https://www.getoffline.co/off

Her podcast Offline can be found here: https://podcasts.apple.com/au/podcast/offline-the-podcast-honest-conversations-about-true/id1434961575

Follow Alison on Instagram here: https://www.instagram.com/alisonlarsenrice/

Your host Arielle:

Instagram here: instagram.com/arielle.thomas

Tik Tok here: https://www.tiktok.com/@arielle.thomas?lang=en

Youtube here:  https://www.youtube.com/channel/UCHcQqukB0luRbHRKYevJWpw

AND Process the Podcast's new, very own Instagram! instagram.com/processthepodcast

Tik Tok: https://www.tiktok.com/@processthepodcast?lang=en

Our podcast is produced by Cinema Thom, find CT here: instagram.com/cinema_thom

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Your host Arielle:

Instagram here: instagram.com/arielle.thomas

Tik Tok here: https://www.tiktok.com/@arielle.thomas?lang=en

Youtube here:  https://www.youtube.com/channel/UCHcQqukB0luRbHRKYevJWpw

AND Process the Podcast's new, very own Instagram! instagram.com/processthepodcast

And Tik Tok: https://www.tiktok.com/@processthepodcast?lang=en

Our podcast is produced by Cinema Thom, find CT here: instagram.com/cinema_thom

Mixed by Ally Kallis: https://www.allykallis.com/

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Your host Arielle :)

Instagram here: instagram.com/arielle.thomas

Tik Tok here: https://www.tiktok.com/@arielle.thomas?lang=en

Youtube here:  https://www.youtube.com/channel/UCHcQqukB0luRbHRKYevJWpw

AND Process the Podcast's new, very own Instagram! instagram.com/processthepodcast

And Tik Tok: https://www.tiktok.com/@processthepodcast?lang=en

Our podcast is produced by Cinema Thom, find CT here: instagram.com/cinema_thom

Mixed by Ally Kallis: https://www.allykallis.com/

Hosted on Acast. See acast.com/privacy for more information.

Your host Arielle :)

Instagram here: instagram.com/arielle.thomas

Tik Tok here: https://www.tiktok.com/@arielle.thomas?lang=en

Youtube here:  https://www.youtube.com/channel/UCHcQqukB0luRbHRKYevJWpw

AND Process the Podcast's new, very own Instagram! instagram.com/processthepodcast

And Tik Tok: https://www.tiktok.com/@processthepodcast?lang=en

Our podcast is produced by Cinema Thom, find CT here: instagram.com/cinema_thom

Mixed by Ally Kallis: https://www.allykallis.com/

Hosted on Acast. See acast.com/privacy for more information.

This podcast was recorded live on International Women's Day at the Pay Pal Melbourne Fashion Festival. My gorgeous guest Maxine Wylde and I sat down to discuss how she grew her following when she decided to go all-in, how she battles off days, and the self-talk she gives herself to get up and go. 

At the time of recording Maxine creates content for Instagram, Tik Tok and Youtube. Each has their own flavour and needs different approaches. Maxine and I demystify what each platform needs and what she's noticing in her audiences on each platform, and she gives away tonnes of insight for brands on how to launch, what to post and how to work with influencers! 

This episode is proudly sponsored by the Australian Style Institute.

Footnotes: 

In this ep Maxine mentions a few creators she loves! 

Check out Leone Hanne here: https://www.instagram.com/leoniehanne/

Check out Emili Sindlev here: https://www.instagram.com/emilisindlev/

We also mention Molly Mae and Matilda Djerf's approach to her brand Djerf Avenue. 

Maxine can be found on Instagram here: https://www.instagram.com/__mmaxinewylde/

Tik Tok here: https://www.tiktok.com/@maxinewylde?lang=en

Youtube here: https://www.youtube.com/channel/UCtRMf5V0b8aadaaakE1KM6w

Your host Arielle :)

Instagram here: instagram.com/arielle.thomas

Tik Tok here: https://www.tiktok.com/@arielle.thomas?lang=en

Youtube here:  https://www.youtube.com/channel/UCHcQqukB0luRbHRKYevJWpw

AND Process the Podcast's new, very own Instagram! instagram.com/processthepodcast

And Tik Tok: https://www.tiktok.com/@processthepodcast?lang=en

Our podcast is produced by Cinema Thom, find CT here: instagram.com/cinema_thom

Mixed by Ally Kallis: https://www.allykallis.com/

Hosted on Acast. See acast.com/privacy for more information.

Philippa's time at Vogue has seen her create some of Australian fashion's most recognisable editorial looks of the past decade.

In this episode, host Arielle Thomas goes deep with Philippa - a seasoned stylist who's worked with the likes of Christine Centenara and styled celebs like Awkwafina - into the genesis of a cover shoot, her creative process (from how she conceptualises a shoot to what inspires her and the vibe she creates on-set) and how she's navigated the changing nature of the industry in the past two years.

You'll hear from Philippa about how a friend's entrepreneurial venture led to her discover styling as a career, how any given issue of Vogue is approached, planned and executed, what she sees as Vogue's overall purpose and responsibility, and how her 4 year-old daughter is her go-to beauty guru.

Footnote:

In this episode we discussed Pip’s start at Russh, InStyle and her move to Vogue.

Here is the iconic styling work created by British Vogue with Billie Eilish, and a link to Philippa’s work with Awkwafina!

We chat about the Miss Vogue launch, and all the fashion weeks around the world too!

Follow Philippa on Instagram here, and our show host Arielle Thomas here.

Your host Arielle :)

Instagram here: instagram.com/arielle.thomas

Tik Tok here: https://www.tiktok.com/@arielle.thomas?lang=en

Youtube here:  https://www.youtube.com/channel/UCHcQqukB0luRbHRKYevJWpw

AND Process the Podcast's new, very own Instagram! instagram.com/processthepodcast

And Tik Tok: https://www.tiktok.com/@processthepodcast?lang=en

Our podcast is produced by Cinema Thom, find CT here: instagram.com/cinema_thom

Mixed by Ally Kallis: https://www.allykallis.com/

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.