The Startup Ideas Podcast

I let OpenClaw run my organic marketing (while I sleep)

Mon, 09 Mar 2026 18:11:00 -0000

I sit down with Oliver Henry, a full-time employee who is generating hundreds of dollars in monthly recurring revenue from mobile apps he barely touches, thanks to an AI marketing agent he built on OpenClaw called Larry. We walk through how Larry autonomously creates TikTok slideshow content, reads analytics, iterates on hooks and CTAs, and feeds performance data back into the content loop. Oliver also shares how he packaged the entire system as a free, downloadable skill on Larry Brain so anyone can replicate it. By the end of the episode, you will understand the full “Larry Loop”—from content creation to conversion optimization and why skills are poised to reshape how we think about SaaS altogether.

I'm hosting a free workshop so you can build your business in the age of AI.

Links Mentioned:

Larry Brain: https://startup-ideas-pod.link/Larry-brain

QMD Skill: https://startup-ideas-pod.link/qmd-skill

Timestamps

00:00 – Intro

01:25 – Background on Marketing IOS app with OpenClaw

06:43 – Larry’s first posts and iterating

03:55 – Posting Strategy and First viral hit: 137K views

12:01 – Communicating with Larry via WhatsApp

12:53 – Mission control vs. single-agent workflow

14:36 – The CTA problem: views without conversions

17:07 – The Larry Loop explained: analytics → content → metrics → iterate

18:15 – Boomers, engagement bait, and the algorithm boost

20:33 – The importance of iteration

23:36 – How Larry brainstorms and validates new hooks

27:57 – The power of OpenClaw

30:04 – The vision for Larry

31:49 – Model choices: Claude vs. OpenAI and over-optimization

34:38 – OpenClaw vs. cloud alternatives (Manus, Cowork)

37:39 – Getting started: Larry Brain onboarding and 80+ skills

40:13 – Ernesto Lopez: $70K MRR using the Larry Loop

41:27 – Doing all of this with a full-time job

42:28 – QMD Skill for cutting token usage and closing thoughts

Key Points

An AI agent (Larry) built on OpenClaw autonomously creates TikTok slideshows, reads analytics, and iterates on content—driving hundreds of dollars in MRR with almost zero manual effort.
The “Larry Loop” is a full-funnel feedback cycle: TikTok analytics feed into content creation, and app metrics feed back into the top of the funnel so the agent continuously improves.
Posting TikTok content as a draft (rather than directly via API) lets you add trending sounds and avoids the algorithm penalty for bot-posted content.
Hooks drive views; CTAs drive conversions. Diagnosing which is underperforming is the key to scaling.
OpenClaw skills are locally owned, fully editable, and free from hosting or subscription costs—Oliver argues they will change how we think about SaaS.
Picking a model (Claude or OpenAI) matters far less than learning how to work with it; 98% of users will see little difference between incremental model upgrades.

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/

FIND ME ON SOCIAL

FIND OLIVER ON SOCIAL

X: https://x.com/oliverhenry

Larry Brain: https://www.larrybrain.com

Biggest wealth creation opportunity is SaaS

Wed, 04 Mar 2026 23:45:00 -0000

I walk through a complete 30-step playbook for building a modern SaaS company using AI agents, media, and sub-niche positioning. The core argument is that SaaS is evolving rather than dying, and the builders who win are the ones who combine a focused workflow product with a media flywheel and agent-powered execution. Drawing on my experience advising TikTok, Reddit, and building three venture-backed companies, I lay out a step-by-step framework any solo builder or small team can follow from niche selection through to becoming the default execution layer in their market.

I'm hosting a free workshop so you can build your business in the age of AI.

Timestamps

00:00 – Intro

01:18 – Step 1: Start with a sub-niche inside a big market

02:21 – Step 2-5: Map Workflow end to end

06:37 – Step 6-7: Create scroll-stopping content

10:15 – Steps 8–9: Double down on organic and run paid ads on winners

11:11 – Step 10: Capture emails from day one

11:47 – Steps 11–13: Manually perform the workflow and document every step

13:40 – Steps 14–16: Turn mechanical tasks into agent workflows and connect to real tools

14:47 – Step 17: Add orchestration, retries, and verifications

16:32 – Steps 18–19: Store user preferences and launch with high-touch onboarding

18:20 – Steps 20–21: Publish measurable proof and move to per-task pricing

21:21 – Steps 22–23: Outcome pricing and compounding value

22:07 – Steps 24–27: Expand workflows, build switching costs, create case studies

23:25 – Steps 28–30: Hire from the niche, reinvest profits, become the default layer

24:08 – Closing thoughts

Key Points

Start in a specific sub-niche, not a broad market — that is where sustainable cash flow lives, not VC competition.
The future of SaaS starts as a service business: manually performing the workflow is how I learn what to automate.
Media is a core business function, not an afterthought — content creation runs in parallel with product development from day one.
Mechanical tasks are AI's strongest suit; separating judgment tasks from mechanical tasks is the key architectural decision.
Per-task and outcome-based pricing is replacing per-seat models, and indie builders have a structural advantage in making that shift.
Orchestration — coordinating agents, validating outputs, and resolving issues — is the new interface layer and the highest-value position to own.

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/

FIND ME ON SOCIAL

Claude Code marketing masterclass [from idea to making $$]

Mon, 02 Mar 2026 18:10:00 -0000

I sit down with Cody Schneider, growth engineer and co-founder of Graph, for a live, hands-on crash course in GTM (go-to-market) engineering powered by Claude Code. Cody walks through how he runs multiple AI agents simultaneously to handle everything from bulk Facebook ad creation and LinkedIn outreach to cold email campaigns and live data analysis — tasks that used to require a team of dozens. By the end of the episode, you'll have a full understanding of how to set up your own agent workflow, the specific tools involved, and why domain expertise paired with AI is the real competitive advantage right now.

Cody’s GTM Toolkit:

AI/Agent Tools: Claude Code, Perplexity API, OpenAI Codex

Marketing & Outreach: Instantly AI (cold email), Phantom Buster (LinkedIn scraping/automation), Apollo API (data enrichment), Million Verifier (email verification), Raphonic (podcast host scraping):

Advertising: Facebook Ads API, Facebook Ads Library (competitor research), Nano Banana Pro (AI image generation), Kai AI (bulk image generation), HeyGen API (UGC/video generation)

Infrastructure & Deployment: Railway.com (servers, on-the-fly databases/Postgres), Vercel (deployment)

Data & Analytics: Graphed / Graphed MCP (data warehouse, live data feeds), Google Analytics 4

CRM & Communication: Salesforce (mentioned as comparison), Intercom, SendGrid API, Slack, Cal.com API

Productivity & Design: Notion, Super Whisper (voice transcription), Claude Code front-end design skill, HTML to Canvas (for converting React components to PNGs)

Timestamps

00:00 – Intro

02:02 – What Is GTM Engineering?

05:12 – Setting Up Your Agent Workspace & Environment File

07:54 – Live Demo: LinkedIn Auto-Responder

09:56 – Live Demo: Bulk Facebook Ad Generator

12:31 – Live Demo: Cold Email Campaign Automation (Raphonic + Instantly)

14:47 – Live Demo: Creating Notion Documents via Claude Code

16:46 – Live Demo: Bulk Ad Creative Generator

26:05 – Live Demo: LinkedIn Engagement Scraper to Cold Email Pipeline

28:16 – Context Switching Across Tasks

29:19 – Live Demo: Bulk Ad Generator

31:41 – Live Demo: Data Analysis: Turning Off Low-Performing Ads

35:28 – Summary of GTM Engineering Workflow

37:48 – Deploying Agents and On-the-Fly Databases with Railway for Data Analysis

41:28 – The Dream of Autonomous Marketing

48:50 – Building API-First Products and Agent-Native Infrastructure

Key Points

GTM engineering has evolved from Clay-style data enrichment workflows into full-stack agent orchestration — where one person running multiple Claude Code agents can replace the output of a large team.
The practical setup starts with a single folder containing your environment file (API keys for every tool in your stack), transcription software like Super Whisper, and Claude Code.
Cody demonstrates running seven or more agents simultaneously across LinkedIn outreach, Facebook ad creation, cold email campaigns, Notion document generation, and live data dashboards.
Code-generated ad creative (React components exported as PNGs) costs nearly nothing to produce at scale and allows rapid testing of messaging variations before investing in polished visuals.
Deploying proven workflows to Railway turns one-off agent tasks into always-on, autonomous processes that run 24/7.
Domain expertise is the real multiplier — the vocabulary you bring from your field determines the quality of output you can extract from these tools.

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/

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FIND CODY ON SOCIAL:

Cody’s startup: https://www.graphed.com/

What is Perplexity Computer?

Fri, 27 Feb 2026 00:00:00 -0000

I take Perplexity Computer for its first real spin and test five use cases that founders can use right now to make money and move faster. I connect my Gmail live, let the AI send cold outreach on my behalf, set up daily competitive intelligence monitoring, research 50 VCs for a mock Series A, and kick off a full investment memo on Shopify, all in a single session. By the end, I walk away genuinely impressed and convinced the $200/month Max plan can pay for itself with one closed deal.

Timestamps

00:00 – Intro

00:35 – What We're Testing Today

02:35 – Use Case 1: Warm Outbound at Scale

15:31 – Use Case 2: Automated Competitive Intel

25:11 – Use Case 3: Investor Pipeline Research (50 VCs)

26:58 – Use Case 4: Turn a Podcast Into a Content Machine

31:39 – Use Case 5: Live Market Diligence (Shopify Investment Memo)

34:17 – Bonus: Additional Use Cases Worth Trying

36:06 – Closing Thoughts and Takeaways

Key Points

Perplexity Computer runs multiple research tasks in parallel using sub-agents, skills, and tools — functioning like a virtual analyst working across the open internet.
The cold outreach workflow found real email addresses, researched each prospect's recent activity, and drafted hyper-personalized emails that reference specific details — then sent them through a connected Gmail account.
Setting up recurring competitive intelligence monitoring (daily reports, weekly sponsor tracking) is where the tool shifts from a one-off assistant to a persistent agent running on autopilot.
The VC pipeline research use case demonstrates how founders who lack a warm network can still build a structured, targeted investor list with fund sizes, thesis alignment, and partner contacts.
At $200/month on the Max plan, the cost pays for itself if even one sponsorship deal or investor meeting closes from the outreach.
The platform already supports connectors for Gmail, Google Drive, Slack, HubSpot, Ahrefs, Reddit, and more — making it a serious contender for centralized founder workflows.

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/

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How I Use Obsidian + Claude Code to Run My Life

Mon, 23 Feb 2026 20:00:00 -0000

I sit down with my dear friend Vin (Internet Vin) for a deep, hands-on walkthrough of how he uses Obsidian and Claude Code together as a thinking partner, idea generator, and personal operating system. Vin demonstrates live how Claude Code can read, reference, and surface patterns across an entire Obsidian vault of interlinked markdown files — turning years of personal notes into actionable insights, project ideas, and even custom commands. This episode covers everything from the basic setup to advanced workflows like tracing how ideas evolve over time, generating contextual startup ideas, and delegating tasks to autonomous agents. If you are serious about getting the most out of LLMs, this is the episode that shows you how your own writing becomes the fuel.

Link to Vin's skills and my notes: https://startup-ideas-pod.link/obsidian-commands

Timestamps

00:00 – Intro

02:10 – What Is Claude Code?

06:45 – What Is Obsidian?

10:28 – Obsidian CLI: Giving Claude Code Access to Your Vault

14:53 – Thinking Tools: Ghost, Challenge, Emerge, Drift, Ideas, Trace

22:51 – The Role of Reflection in Building a Powerful Vault

25:15 – How This Relates to OpenClaw (Autonomous Agents)

29:13 – Live Demo: /Connect — Bridging Two Domains

31:25 – Meeting Notes & External Info

33:23 – Why Vin Keeps a Strict Separation: Human-Written vs. Agent-Written

35:42 – How Claude Code uses Obsidian

41:46 – Live Demo: /Ideas — Generating Actionable Ideas from Your Vault

47:10 – The /Graduate Command

50:29 – Why Obsidian Is the Missing Link for AI Companies

54:53 – The Alpha: Why 99.99% of People Won't Do This

57:38 – Closing Thoughts & Where to Follow Vin

Key Points

Claude Code is a command-line agent that can control your computer through natural language — and its power multiplies when you feed it rich, persistent context files instead of re-explaining projects every session.
Obsidian is uniquely valuable because it sits on top of interlinked markdown files; the new Obsidian CLI lets Claude Code see both the files and the relationships between them.
Vin built custom slash commands (/trace, /connect, /ideas, /ghost, /drift, /challenge) that let him use Claude Code as a thinking partner — surfacing latent patterns, contradictions, and ideas he would never see on his own.
Writing and daily reflection are the engine of the entire system: the more you write, the more context the agent has, and the more it can do for you.
Vin maintains a strict rule that only he writes into the Obsidian vault — the agent reads and generates outputs separately, so pattern detection always reflects his own thinking.
Markdown files are the real oxygen of LLMs; if you are serious about building a personal OS with AI, a centralized note-taking tool built on markdown is foundational

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/

FIND ME ON SOCIAL

FIND VIN ON SOCIAL

X: https://x.com/internetvin

Youtube: https://www.youtube.com/@otherstuffpod

Personal Website: https://internetvin.com/Index

Making $$$ with OpenClaw

Wed, 18 Feb 2026 20:10:00 -0000

I sit down with Nick Vasilescu, founder of Orgo, to break down exactly how people are turning OpenClaw — the open-source computer use agent — into a real revenue stream. Nick walks me through live demos of deploying OpenClaw for business clients, shows how sub-agents and parallelization multiply output, and shares his design-thinking framework for identifying and automating high-value workflows. We even build a TikTok trend-hunting agent from scratch during the episode to prove how fast you can go from idea to working prototype.

Timestamps

00:00 – Intro

02:50 – Getting Set Up with OpenClaw

05:02 – Finding the Wedge: Automating Real Business Outcomes

07:39 – The Upwork Hack: Finding Paid Automation Jobs

09:41 – Andreessen Horowitz on Computer Use Agents

11:01 – Setting Up a Client Workspace in Minutes

12:41 – Design Thinking: Mapping Value vs. Effort

15:23 – Using OpenClaw to Prioritize Automations

17:57 – Building Automation Pipelines with Claude Code

19:33 – Sub-Agents vs. Tasks vs. Skills

23:22 – Automation Possibilities are huge

24:54 – Live Build: TikTok Trend Hunter from Idea Browser

32:09 – Start with an MVP Skill, Then Iterate

32:41 – Architecture of the TikTok Agent Script

36:59 – The Arbitrage Opportunity: Most Businesses Still Need Help

40:30 – Agents Are the New SaaS

42:42 – Demoing TikTok Trend Hunter

44:11 – Building Assets & the Abundance AI Will Bring

47:58 – Closing Advice: Get Your Hands Dirty

Links Mentioned:

Orgo: https://startup-ideas-pod.link/orgo

Key Points

OpenClaw is more than a personal assistant — it is a deployable business tool that can automate end-to-end workflows for paying clients.
The fastest path to revenue is finding automation jobs on Upwork (RPA, desktop automation, workflow building) and fulfilling them with OpenClaw and Claude Code.
Sub-agents allow your main OpenClaw instance to delegate specialized tasks, keeping the orchestrator free and multiplying throughput through parallelization.
A design-thinking approach — mapping automation opportunities by value vs. effort — is essential before building anything.
Verticalizing computer use agents for a specific industry (manufacturing, real estate, distributorships) is the major startup opportunity Andreessen Horowitz is calling out.
Always start by building a lightweight MVP skill, test it, debug, and iterate before scaling.

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/

FIND ME ON SOCIAL

FIND NICK ON SOCIAL

Youtube: https://www.youtube.com/@nickvasiles

Instagram: https://www.instagram.com/nickvasilescu/

Personal Website: https://www.nickvasilescu.com

Claude Code built me a $273/Day online directory

Mon, 16 Feb 2026 18:05:00 -0000

I sit down with Frey Chu to go deep on how to use Claude Code to build AI-coded directories, specifically how to tackle the hardest part: getting valuable data. Frey walks us through three real-world directory examples (a funeral home directory, a senior living directory, and GasBuddy), we play a game guessing their traffic and monetization, and then he does a full live walkthrough of the seven-step process he used to build a luxury restroom trailer directory in four days for under $250. I also ask him about the future of directories in a world where LLMs are changing how people search.

Timestamps

00:00 – Intro

02:15 – What you’ll learn

03:00 – Directory Game:Parting(Funeral Home Directory)

05:42 – Directory Game: A Place for Mom (Senior Living Directory)

08:00 – Directory Game: GasBuddy (Crowdsourced Gas Price Directory)

12:32 – The Data Moat Thesis

14:02 – Luxury Restroom Trailers: The Niche Directory Demo

15:52 – Before & After: WordPress Directory vs. Claude Code Directory

19:04 – Cost Breakdown: Built in 4 Days for Under $250

21:23 – Step 1: Scraping Raw Data with Outscraper

22:25 – Step 2: Cleaning Data with Claude Code

23:27 – Step 3: Using Crawl4AI for Automated Website Verification

28:01 – Step 4: Enriching Trailer Inventory Data

31:33 – Step 5: Scraping & Verifying Images with Claude Vision

36:33 – Step 6: Amenities, Features & Filter Data

38:31 – Step 7: Service Areas

39:15 – Niche Directory Ideas: Dementia Care, ADA Bathrooms, Tap Water Quality

43:38 – For Naysayers: Is Building a Directory Worth It in 2026?

47:51 – LLMs, AI Search & the Future of Directories

Links Mentioned:

Outscraper: https://startup-ideas-pod.link/outscraper

Crawl4AI: https://startup-ideas-pod.link/crawl4AI

Key Points

Data is the moat for any successful directory — and with Claude Code plus Crawl4AI, the hardest part (data cleaning and enrichment) is now dramatically faster and cheaper.
Every successful directory helps people save time, save money, or make money — and price transparency is a massive, underserved opportunity across boring niches.
Frey built a fully enriched luxury restroom trailer directory in four days for under $250, a process that would have taken 2,000+ hours of manual work.
Monetization depends on the niche: lead generation, vertical SaaS, agency services, ads, debit cards, affiliate, and marketplace models all work.
Directories remain strong in an AI search world because users browsing a directory are in the decision-making phase, especially in high-stakes niches like health, legal, finance, and senior living.
Building a directory is one of the best playgrounds to learn Claude Code, SEO, and lead generation — even if the first one is just a learning exercise.

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/

FIND ME ON SOCIAL

FIND FREY ON SOCIAL

X/Twitter: https://x.com/freychu

YouTube: https://www.youtube.com/@FreyChu/featured

ShipYourDirectory: https://www.shipyourdirectory.com/

How I use AI Marketing and Claude Code to make $$

Wed, 11 Feb 2026 19:11:00 -0000

I sit down with Jonathan Courtney, host of Unscheduled CEO Podcast, to talk about the gap between building AI-powered products and actually making money from them. Jonathan walks through his four-step "Promoter Blueprint" — traffic, holding pattern, selling event, and conversion — and shows exactly how he uses Claude and Claude Code to execute each phase. This one is a wake-up call for any founder spending more time optimizing automations than promoting what they sell.

Timestamps

00:00 – Intro and Welcome Back

04:13 – The Founder’s Real Job: Promotion, Period

09:23 – The Promoter Blueprint (Screen Share)

19:38 – Using AI with Promoter Blueprint

22:52 – Inside Claude: Jonathan's Claude Workflow

28:41 – Moving from Claude to Claude Code for Builds

30:55 – Building a $450K Webinar Campaign with Claude

37:30 – Scale Up, Abundance Over Efficiency

43:57 – Final Advice: Embrace Your Role as Promoter

Key Points

A CEO's primary job is promoting the business — building is secondary to getting people in the door.
AI tools become "procrastination machines" when builders optimize systems that have zero customers.
Every revenue engine follows four phases: traffic, holding pattern, selling event, conversion (and a loop back).
Claude projects combined with Claude Code create a fast workflow for going from research to a shipped marketing asset in under an hour.
The current play is abundance and scale, using AI to run five campaigns instead of one, rather than cutting headcount for efficiency.
Off-the-shelf solutions still beat custom builds in many cases — always ask before you spend three days vibe-coding something.

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/

FIND ME ON SOCIAL

FIND JONATHAN ON SOCIAL

Unscheduled CEO Podcast: https://www.unscheduledceo.com/

LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/

AI marketing Masterclass: From beginner to expert in 60 minutes

Mon, 09 Feb 2026 19:30:00 -0000

I sit down with James Dickerson, a growth marketer, Claude Code power user, and the mind behind The Boring Marketer, to watch him build an entire marketing system live from the terminal. James walks me through his full workflow: deep research with the Perplexity MCP, positioning angle discovery, direct response copywriting, landing page creation, lead magnet design, ad creative generation with Remotion, and traffic strategy — all inside Claude Code using stacked skills and MCPs. By the end, we have a conversion-ready funnel for a fictional AI marketing agency serving boring local businesses, and James shares the free playbook he created from a two-hour recorded session so listeners can replicate the process themselves.

Timestamps

00:00 – Intro and Camera Setup Chat

02:57 – Episode Preview: Building a Vibe Marketing System

06:33 – Perplexity MCP for Market Research

08:13 – Live Demo: Researching an AI Marketing Agency Niche

09:48 – Positioning Angles Skill

11:34 – Direct Response Copywriting Skill

15:43 – Playwright MCP for Competitive Intelligence

17:37 – Keeping Your MCP Stack Simple (Perplexity, Firecrawl, Playwright)

20:59 – Anthropic's Front End Design Skill

25:51 – Remotion: Creating Video Ads from the Terminal

28:47 – Landing Page Review: "Boring Money" Agency

30:43 – Orchestrator Skill: Deciding What to Do Next

34:10 – Lead Magnet Skill

34:10 – Are Skills Underrated

39:08 – Claude Code Costs: $200/Month Max Subscription

42:03 – Live Lead Magnet Review

43:28 – Keyword Research and Traffic Strategy Skills

45:23 – The Evolution of Vibe Marketing

47:11 – Remotion Setup and Ad Creation Demo

54:47 – Final Ad and SEO Page Review

57:25 – Final Thoughts

Links Mentioned:

Vibe Marketing Playbook: https://startup-ideas-pod.link/vibe_marketing_playbook

Vibe Marketing Skills: https://startup-ideas-pod.link/Vibe_marketing_skills

Key Points

Spending an hour on upfront research with the Perplexity MCP produces dramatically better marketing outputs than jumping straight into prompting.
Skills are instruction manuals for your AI agent — the expert perspective you build into them (the last 10–20%) is what separates great output from generic AI slop.
You can build a complete marketing funnel — landing page, lead magnet, ad creative, SEO content, and traffic strategy — in a single Claude Code session.
Remotion lets you create programmatic video ads directly from the terminal at zero cost, in multiple formats, with custom branding.
An orchestrator skill can guide you through what to do next, removing the "I have a landing page, now what?" paralysis.
The same Claude Code environment where you build products can also ship your entire marketing system — research, copy, design, and deployment in one place.

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/

FIND ME ON SOCIAL

FIND JAMES ON SOCIAL

X/Twitter: https://x.com/boringmarketer

LinkedIn: https://www.linkedin.com/in/jadickerson/

Claude Opus 4.6 vs GPT-5.3 Codex: Live Build, Clear Winner

Fri, 06 Feb 2026 22:10:00 -0000

I sit down with Morgan Linton, Cofounder/CTO of Bold Metrics, to break down the same-day release of Claude Opus 4.6 and GPT-5.3 Codex. We walk through exactly how to set up Opus 4.6 in Claude Code, explore the philosophical split between autonomous agent teams and interactive pair-programming, and then put both models to the test by having each one build a Polymarket competitor from scratch, live and unscripted. By the end, you'll know how to configure each model, when to reach for one over the other, and what happened when we let them race head-to-head.

Timestamps

00:00 – Intro

03:26 – Setting Up Opus 4.6 in Claude Code

05:16 – Enabling Agent Teams

08:32 – The Philosophical Divergence between Codex and Opus

11:11 – Core Feature Comparison (Context Window, Benchmarks, Agentic Behavior)

15:27 – Live Demo Setup: Polymarket Build Prompt Design

18:26 – Race Begins

21:02 – Best Model for Vibe Coders

22:12 – Codex Finishes in Under 4 Minutes

26:38 – Opus Agents Still Running, Token Usage Climbing

31:41 – Testing and Reviewing the Codex Build

40:25 – Opus Build Completes, First Look at Results

42:47 – Opus Final Build Reveal

44:22 – Side-by-Side Comparison: Opus Takes This Round

45:40 – Final Takeaways and Recommendations

Key Points

Opus 4.6 and GPT-5.3 Codex dropped within 18 minutes of each other and represent two fundamentally different engineering philosophies — autonomous agents vs. interactive collaboration.
To use Opus 4.6 properly, you must update Claude Code to version 2.1.32+, set the model in settings.json, and explicitly enable the experimental Agent Teams feature.
Opus 4.6's standout feature is multi-agent orchestration: you can spin up parallel agents for research, architecture, UX, and testing — all working simultaneously.
GPT-5.3 Codex's standout feature is mid-task steering: you can interrupt, redirect, and course-correct the model while it's actively building.
In the live head-to-head, Codex finished a Polymarket competitor in under 4 minutes; Opus took significantly longer but produced a more polished UI, richer feature set, and 96 tests vs. Codex's 10.
Agent teams multiply token usage substantially — a single Opus build can consume 150,000–250,000 tokens across all agents.

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/

FIND ME ON SOCIAL

Morgan Linton

X/Twitter: https://x.com/morganlinton

Bold Metrics: https://boldmetrics.com

Personal Website: https://linton.ai

I fixed Claude Code for you in 30 seconds

Wed, 04 Feb 2026 19:30:00 -0000

I sit down with Matt Van Horn, creator of the "Last 30 Days" skill for Claude Code, as he demonstrates how this tool turns anyone into a real-time research expert. By pulling trending data from X, Reddit, and the web, Last 30 Days supercharges Claude Code prompts with current intelligence. Matt walks through live demos, from discovering popular rap songs to generating cold emails to building a Moltbot competitor, showing how non-engineers can ship products using AI tools with almost no coding background.

Timestamps

00:00 – Intro

01:39 – What Is "Last 30 Days"

03:29 – Live Demo: Most Popular Rap Songs

04:47 – Cold Email Frameworks Demo

07:04 – Growing an X Following Using Recent Data

07:49 – Researching Moltbot to Build a Competitor

08:26 – Best Practices for Last 30 days

09:26 – Growing an X Following Using Recent Data Results

11:17 – Best Practices for Webdesign Research

13:44 – Building an Enterprise Moltbot Clone Live

17:43 – Generating Figma Prompts and Nano Banana Images

21:54 – Advice for Non-Engineers Getting Started with Claude Code

Links Mentioned:

Last 30 Days Skill: https://startup-ideas-pod.link/last30days

Key Points

Last 30 Days searches X, Reddit, and the web for content from the past month, creating highly optimized prompts for Claude Code.
The tool requires Claude Code access, an OpenAI API key (for Reddit data), and an XAI key (for X/Twitter access).
Matt demonstrates using minimal prompts to generate cold email frameworks, research trending topics, and kickstart new product builds.
Compound Engineering serves as a planning tool to turn research into structured project roadmaps.
Non-engineers can ship functional products by combining Claude Code with ChatGPT for troubleshooting errors via screenshots.

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/

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Matt Van Horn

X/Twitter: https://x.com/mvanhorn

Screensharing Kevin Rose's AI Workflow/New App

Mon, 02 Feb 2026 19:00:00 -0000

I sit down with Kevin Rose for a live screen share where he walks me through “Nylon,” a personal Techmeme-style news engine he vibe-coded to track AI and tech stories. He breaks down how he pulls from RSS, enriches articles with tools like iFramely, Firecrawl, and Gemini, then generates TLDRs and vector embeddings to cluster stories with real nuance. We dig into his “gravity engine,” an editorial scoring system that ranks stories by impact, novelty, and builder relevance. The bigger theme is simple: with today’s models and workflows, a solo builder can ship wild, high-leverage software fast, then refine by cutting features down to the few that matter.

Timestamps:

00:00 – Intro And What Kevin Plans To Demo

03:10 – Techmeme Breakdown And How Signal Gets Ranked

06:44 – RSS Sources, Ingestion, And The Article Pipeline

11:23 – Winner Selection: RSS vs iFramely vs Firecrawl vs Gemini

13:01 – Why iFramely And Firecrawl, Explained

16:37 – TLDRs, Vector Embeddings, And Why They Beat Keyword Search

19:49 – Task Orchestration With trigger.dev And Retries

24:58 – Clusters: Expanding With Search APIs And Discovery

27:07 – The Gravity Engine: Editorial Scoring Rubric

31:31 – Product Management: Gut, Iteration, And Cutting Features

34:53 – Synthetic Audiences And Personal Software

37:03 – What “Success” Looks Like

43:52 – Retention Mechanics And The Idea Browser Example

47:19 – “Blurred Presence” Blog Project From A 12-Year-Old Idea

50:34 – This the best time to build

51:55 – How To Work With Kevin, DIGG Reboot, And VC Today

Keypoints

I watch Kevin’s end-to-end pipeline for turning messy RSS links into clean, enriched, clustered stories.
Kevin uses a “winner” judge to pick the best source of truth per field (summary, main content, metadata).
Vector embeddings plus clustering unlock meaning-level grouping that keyword search misses.
trigger.dev gives durable background jobs, retries, and observability for a solo builder workflow.
His “gravity engine” acts like an editorial layer that prioritizes novelty, impact, and builder relevance.

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/

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Kevin Rose: x: https://x.com/kevinrose

personal website: https://www.kevinrose.com/about

Youtube: https://www.youtube.com/@KevinRose

How I Use Clawdbot to Run My Business and Life 24/7

Thu, 29 Jan 2026 20:10:00 -0000

I sit down with Kitze to unpack how he uses Clawdbot as a personal OS that runs across Discord, Telegram, and other chat surfaces. We walk through his one-gateway setup, persona-based bots, and the way he structures channels and threads to manage customers, home logistics, and engineering work. We also dig into the self-learning angle: giving an agent shell and network access so it can discover devices, build dashboards, and automate workflows end to end. We close with a lightning round of concrete examples you can adapt across your own life and business.

Timestamps

00:00 – Intro

01:42 – The Personal OS Idea

04:20 – Persona Design for Clawdbot

06:00 – Discord As The Control Center

08:23 – Self-Learning Through Shell And Network Access

09:23 – Discord Threads And Agent Workflows

10:13 – Platform Choices: Telegram, Discord, Slack

11:47 – Email Automation, Security, And Model Selection

15:07 – How Agents Change Work

18:00 – Lightning Round of Clawdbot use cases

27:09 – Spellbook: Variable-Driven Prompt Templates

29:15 – Closing Thoughts

Key Points

I treat Clawdbot like a gateway that routes the same core agent into many persona shells for distinct jobs
I keep work organized via Discord sections, channels, and threads so agent output stays searchable
I lean on shell and network access to let the agent discover devices and ship automations that span apps, NAS, and smart home
I use stronger models for high-trust surfaces like email and credentials, and I scope access gradually
I prototype interfaces that turn prompts into parameterized forms so workflows stay reusable and fast

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/

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FIND KITZE ON SOCIAL

X/Twitter: https://x.com/thekitze

Tinkerer Club: https://tinkerer.club

Personal Website: https://www.kitze.io

Clawdbot Clearly Explained (and how to use it)

Tue, 27 Jan 2026 19:00:00 -0000

I sit down with Alex Finn to break down how he sets up Moltbot (formally Clawdbot) as a proactive AI employee he treats like a teammate named Henry. We walk through the core workflow: Henry sends a daily morning brief, researches while Alex sleeps, and ships work as pull requests for review. Alex explains the setup that makes this work; feeding the bot deep personal and business context, then setting clear expectations for proactive behavior. We cover model strategy (Opus as “brain,” Codex as “muscle”), a “Mission Control” task tracker Henry built, hardware options, and the security mindset around prompt injection and account access.

Timestamps

00:00 – Intro

02:08 – Clawdbot Overview

03:33 – The Morning Brief Workflow

05:01 - Proactive Builds: Trends → Features → Pull Requests

07:27 – The Setup: Context + Expectations For Proactivity

09:38 – The Onboarding Prompt Alex Uses

12:05 – Hunting “Unknown Unknowns” For Real Leverage

12:43 – Using the right Models for cost control

14:18 – Mission Control: A Kanban Tracker Henry Built

17:16 – The future of Human and AI workflow

22:01 – Hardware And Hosting: Cloud vs Local (Mac Mini/Studio)

25:47 – The Productivity Framework

27:10 – The Possible Evolution of Clawdbot

28:53 – Security and Privacy Concerns

33:38 – Closing Thoughts: Tinkering, Opportunity, And Next Steps

Key Points

I get the most leverage when I treat the agent like a proactive teammate with clear expectations and rich context.
Henry delivers compounding value by shipping work for review (pull requests) based on trend monitoring and conversation memory.
I separate “brain” and “muscle” by delegating heavy coding to Codex while using Opus for reasoning and direction.
I track autonomous work with a dedicated “Mission Control” board so progress stays visible over time.
I keep risk contained by controlling environment and account access, especially around email and prompt injection.

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/

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Youtube: https://www.youtube.com/@AlexFinnOfficial/videos

X/Twitter: https://x.com/AlexFinnX

Creator Buddy: https://www.creatorbuddy.io/

Inside $180B Co-Founder's AI Agent System

Mon, 26 Jan 2026 19:11:00 -0000

I sit down with Furqan Rydhan, a founding team member of Applovin and cofounder Founders Inc, as he walks me through Nebula, a Slack-like workspace where every channel holds an agent that can execute real work across the tools teams already use. We watch Nebula create and edit a Google Slides deck end-to-end, including generating an image and handling failures by retrying until it lands. Furqan shows how Nebula turns one-off work into repeatable “recipes” with scheduled triggers, like adding slides daily or publishing blog posts multiple times per day. We also talk about what “business-in-a-box” looks like in the AI era; where direction, taste, and quality loops become the edge as automation gets widely available.

Timestamps:

00:00 – Intro

01:51 –Building useful agents for real work

03:34 – Nebula: a Slack-like agent workspace

05:04 – Demo: Nebula creating a Deck with Google Slides

13:25 – The “business in a box” content dream (newsletters, affiliates, ads)

14:39 – Demo: Automate Blog Posting

15:52 – What stays valuable when everyone automates

21:23 – Agent workforce and Building quality loops

25:38 – Services and agencies: delivering work with fewer humans

28:53 – Final Thoughts

Key Points

I watch Nebula run like “cloud code for everything else,” automating real work across tools and workflows.
Agents turn one-time actions into repeatable systems via triggers and schedules.
The interface mirrors Slack because work already lives in channels, threads, and context.
Quality becomes the differentiator: critics, scoring, and iteration loops upgrade outputs over time.
Service businesses and agencies scale faster when agents handle production-heavy tasks

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/

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X: https://x.com/FurqanR

Fuqan’s personal website: https://furqan.com

Nebula: https://www.nebula.gg

Claude Code's Creator Reveals "Claude Cowork"'s Setup

Fri, 23 Jan 2026 15:00:00 -0000

In this episode, I sit down with Boris, the creator of Claude Code and one of the key builders behind Claude Cowork, to unpack what Cowork actually unlocks and how people use it in the real world. He walks through a hands-on demo where Cowork organizes files, extracts receipt data, builds a clean spreadsheet, and even drives the browser to create and share a Google Sheet. We go deep on how “agentic” work feels different when the model takes actions across your computer, your browser, and your tools. Then I shift into Boris’s viral workflow for Claude Code: parallel sessions, plan-first execution, Claude.md as a compounding team memory, and verification loops that dramatically improve output quality.

Timestamps:

00:00 – Intro

03:26 – Cowork Overview

05:51 – Demo: Folder Access + Renaming Receipts

08:23 – Demo: Turning Receipts Into A Spreadsheet

10:52 – Demo: Google Sheets + Chrome Control

15:52 – Demo: Emailing The Sheet + Parallel Tasking

22:07 – Best way to start/use with Cowork

24:22 – Where will AI and Agents Go Next

28:44 – Boris’s Claude Code Setup

41:12 – The “Claude” Pronunciation Discussion

Key Points

I use Cowork as a “doer,” not a chat: it touches files, browsers, and tools directly.
I think about productivity as parallelism: multiple tasks running while I steer outcomes.
I treat Claude.md as compounding memory: every mistake becomes a durable rule for the team.
I run plan-first workflows: once the plan is solid, execution gets dramatically cleaner.
I give Claude a way to verify output (browser/tests): verification drives quality.

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/

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X/Twitter: https://x.com/bcherny

Claude Code Clearly Explained (and how to use it)

Mon, 19 Jan 2026 19:45:00 -0000

In this episode, I sit down with Professor Ras Mic for a beginner-friendly crash course on using Claude Code (and AI coding agents in general) without feeling overwhelmed by the terminal. We break down why your output is only as good as your inputs and how thinking in features + tests turns “vague app ideas” into real, shippable products. Was walks me through a better planning workflow using Claude Code’s Ask User Question Tool, which forces clarity on UI/UX decisions, trade-offs, and technical constraints before you build. We also talk about when not to use “Ralph” automation, why context windows matter, and how taste + audacity are the real differentiators in 2026 software.

Timestamps

00:00 – Intro

01:22 – Claude Code Best Practices

05:31 – Claude Code Plan Mode

09:30 – The Ask User Question Tool

14:52 – Don’t start with Ralph automation (get reps first)

16:36 – What are “Ralph loops” and why plans and documentation matter most

18:41 – Ras’s Ralph setup: progress tracking + tests + linting

23:48 – Tips & tricks: don’t obsess over MCP/skills/plugins

27:44 – Scroll-stopping software wins

Key Points

Your results improve fast when you treat AI agents like junior engineers: clear inputs → clean outputs.
The biggest unlock is planning in features + tests, not broad product descriptions.
Claude Code’s Ask User Question Tool forces real clarity on workflow, UI/UX, costs, and technical decisions.
If you haven’t shipped anything, don’t hide behind automation—build manually before using “Ralph.”
Context management matters: long sessions can degrade quality, so restart earlier than you think.

Numbered Section Summaries

The Real Reason People Get “AI Slop” I frame the episode around a simple idea: if you feed agents sloppy instructions, you’ll get sloppy output. Ras explains that models are now good enough that the failure mode is usually unclear inputs, not model quality.
How To Think Like A Product Builder (Features First): Ras pushes a practical mindset: don’t describe “the product,” describe the features that make the product real. If you can list the core features clearly, you can actually direct an agent to build them correctly.
The Missing Piece: Tests Between Features: We talk about the shift from “generate code” to “build something serious.” The move is writing and running tests after each feature, so you don’t stack feature two on top of a broken feature one.
Why Default Planning Mode Isn’t Enough: Ras shows the standard flow: open plan mode, ask Claude to write a PRD, and get a basic roadmap. The issue is it leaves too many assumptions—especially around UI/UX and workflow details.
The Ask User Question Tool (The Planning Upgrade): This is the big unlock. Ras demonstrates how the Ask User Question Tool interrogates you with increasingly specific questions (workflow, cost handling, database/hosting, UI style, storage, etc.) so the plan becomes dramatically more precise.
Spend Time Upfront Or Pay For It Later: We connect the dots: better planning reduces back-and-forth, reduces token burn, and prevents “I built the app but it’s not what I wanted.” The interview-style planning forces trade-offs early instead of late.
Don’t Use Ralph Until You’ve Built Without It: Ras makes a strong case for reps: if you can’t ship something end-to-end yet, automation won’t save you—it’ll just move faster in the wrong direction. Build feature-by-feature manually first, then graduate to loops.
Practical Tips: Context Discipline + Taste Wins: Ras shares a few operational habits: don’t obsess over tools like MCP/plugins, keep context usage under control, and restart sessions before quality degrades. We wrap on a bigger point: in 2026, “audacity + taste” is what makes software stand out.

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/

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X/Twitter: https://x.com/Rasmic

Youtube: https://www.youtube.com/@rasmic

Build a $1M+ Solopreneur Business Using AI

Fri, 16 Jan 2026 19:30:00 -0000

Today I’m joined by Samuel Thompson, an internet capitalist who’s launched 100 companies in 10 years, and he walks me through a live, end-to-end build of an info product using AI. We break down how he goes from idea → AI-written book → mockups → Shopify product page → ad creatives in a ridiculously short amount of time. The big takeaway is that this isn’t just “info products,” it’s a repeatable launch system you can apply to e-comm, SaaS, mobile apps, and pretty much anything where customer acquisition matters. We also get into the real game: CAC vs LTV, conversion rates, and how to build what Sam calls a “rigged slot machine” you can scale.

Timestamps

00:00 – Intro

02:32 – Choosing the offer

05:36 - Writing ebook with ChatGPT (outline → chapters → upgrade quality)

07:30 – Mockups with Canva & Envato Elements

10:25 – Shopify themes that convert (Solo Drop + Elixir)

12:05 – Finding products to sell

16:28 - Building the Shopify Store

21:16 – Using ChatGPT to generate product-page copy fast

24:13 – What “good” conversion rates look like (3–5% target range)

28:51 – Bonus gifts strategy = perceived value + conversion lift

33:26 – HeyGen for AI photo/video ad assets + voice clone insight

35:37 – Canva static ads + high-performing angles

38:57 – Big picture: one person can build a “real business” with AI

Key Points

Sam’s launch loop is offer → AI asset creation → Shopify page → Meta ads → iterate on math
Start with low-friction products (ebook/info) to validate customer acquisition fast
The real framework is CAC vs AOV vs conversion rate, not “brand vibes”
3–5% conversion rate is a strong target on a direct-response product page
Use bonus gifts to increase perceived value and lift conversion
Static ads + strong angles can outperform everything when the message hits

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/

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X/Twitter: https://x.com/samuelthompson

6 Scalable Startup Ideas (You Can Start Tomorrow)

Mon, 12 Jan 2026 19:00:00 -0000

In this episode, I sat down with Chris Koerner and we go through a set of approachable startup ideas that start low-friction but can scale if you get distribution right. We start with a potential “app ecosystem” opportunity around Facebook Marketplace, plus a product-studio framework that combines short-form video, AI, and 3D printing to validate “dumb” products via demand before you invest. We then jump to more grounded, local-first ideas—bike washing/maintenance subscriptions, bar anti-spike stickers, and even vending-machine concepts like “shiny rock” drops at trailheads. We close with a weird Pokémon-card “meme + supply control” play inspired by the Kabuto King, including Chris’s own collecting “big reveal.” From there, I dig into why PSA-style grading feels slow and expensive, and we workshop a more modern grading experience (including a livestream/packaging angle and an AI-from-photo approach).

Timestamps

00:00 – Intro

02:28 – Startup Idea 1: Facebook Marketplace App Studio

07:43 – Startup Idea 2: DTC Product Studio

17:05 – Startup Idea 3: Bike Washing/Maintenance Subscription

24:29 – Startup Idea 4: Anti-Drink-Spike Stickers

31:55 – Startup Idea 5: Shiny Rock Vending Machines

36:37 – Startup Idea 6: The Kabuto King and Card Grading

Key Points

I look for “alpha” where people are already obsessing, but the market structure is still primitive (like collectibles + grading).
I treat “distribution” as the multiplier—short-form can make “dumb” products viable if the content loop is strong.
I push for starting manually first (prove demand), then upgrading into infrastructure, subscriptions, and scale.
I pay attention to marketplaces with huge usage but weak third-party tooling—there’s often a platform-layer opportunity there.
I keep coming back to “repackaging” as a business model: same underlying thing, new wrapper, new buyer, new channel.

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/

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X/Twitter: https://x.com/mhp_guy

Instagram: https://www.instagram.com/thekoerneroffice/

Youtube: https://www.youtube.com/@thekoerneroffice

"Ralph Wiggum" AI Agent Explained (& How to Use It)

Thu, 08 Jan 2026 18:20:00 -0000

We got Ryan Carson on the pod to break down the “Ralph Wiggum” Agent and why it’s suddenly everywhere. He walks me through a simple workflow that lets an autonomous agent build a full product feature while I sleep: start with a PRD, convert it into small user stories with tight acceptance criteria, then run a looped script that ships work in clean iterations. The big idea is you’re not “vibe coding” one giant prompt—you’re giving the agent testable, bite-sized tickets and letting it execute like an engineering team. By the end, Ryan shows how this becomes repeatable (and safer) with a memory layer—agents.md for long-term notes and progress.txt for iteration-to-iteration context.

Timestamps

00:00 – Intro

02:44 – What is the Ralph Wiggum AI Agent

03:40 – Step 1: PRD Generator

06:11 – Step 2: Convert PRD to Json

09:47 – Step 3: Run Ralph

12:05 – Step 4: Ralph Picks a Task

13:14 – Step 5: Ralph Implements Task

14:49 – Tokens + Cost: What It Actually Spends

15:45 – Guardrails: Small Stories + Clear Criteria Keep It Sane

16:19 – Step 6: Ralph commits the change

16:38 – Step 7: Ralph Updates PRD json file

16:55 – Step 8: Ralph Logs to Progress txt

20:08 – Step 9: Ralph Picks another Task

20:48 – Step 10: Ralph Finishes Tasks

21:18 – Example of how Ryan uses Ralph

24:08 – How To Start Today (Ralph Repo) and Tips

Links Mentioned:

Ralph Wiggum Agent: https://startup-ideas-pod.link/Ralph-agent
AI Agent Skills: https://startup-ideas-pod.link/amp-skills
AMP: https://startup-ideas-pod.link/amp-code
Ryan’s Ralph Step-by-Step Guide: https://startup-ideas-pod.link/Ryans-Ralph-Guide

Key Points

I can’t expect “sleep-shipping” unless I translate the feature into small, testable user stories with clear acceptance criteria.
Ralph works like a Kanban loop: pull one story, implement, commit, mark pass/fail, then grab the next.
The real leverage is the reset: each iteration starts fresh with a clean context window, instead of one giant, messy thread.
agents.md becomes long-term memory across the repo; progress.txt is short-term memory across iterations.
The bottleneck isn’t “coding”—it’s the upfront spec quality: PRD clarity, atomic stories, and verifiable criteria.

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/

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FIND RYAN ON SOCIAL:

X/Twitter: https://x.com/ryancarson

Amp: https://ampcode.com

How I code with AI agents, without being 'technical'

Wed, 07 Jan 2026 22:20:00 -0000

In this episode, I’m breaking down a guide from Ben Tossel on how you can actually build with AI agents without being technical. I walk through what he’s shipped as a “non-technical” builder, why he lives in the terminal/CLI, and the exact workflow he uses to go from idea → spec → build → iterate. We also talk about the meta-skill here: treating the model like your over-the-shoulder engineer/teacher, and using every bug as a learning checkpoint. The takeaway is simple: pick a tool, ship fast, fail forward, and build your own system as you go.

Ben’s Article: https://startup-ideas-pod.link/Ben-Tossell-Article

Timestamps

00:00 – Intro

01:04 – What Ben Has Shipped

03:21 – The Workflow: Feed Context → Spec Mode → Let The Agent Rip

07:52 – His Agent Setup

08:56 – Coding On The Go

10:07 – Things to Learn

13:33 – The New Abstraction Layer: Learning To Work With Agents

14:33 – Learning from Others

16:15 – Use The Model As Your Teacher (Ask Everything)

18:13 – Contributing to Real Products

19:13 – Why this is Different

21:31 – Asking Silly Questions

24:00 – Beyond “Vibe Coding”: A New Technical Class

24:43 – Vibe Coding is a game

27:12 – Fail Forward + Permission To Build And Throw Things Away

28:16 – Pick One Tool, Minimize Friction, Keep Shipping

Key Points

I don’t need to be a traditional engineer to ship—I can learn by watching agent output and iterating.
The terminal/CLI is the power move because it’s more capable and I can see what the agent is doing.
“Spec mode” works best when I interrogate the plan like a philosopher instead of pretending I understand everything.
agents.md becomes my portable instruction manual so every new repo starts clean and consistent.
The fastest learning path is building ahead of my capability and treating bugs as checkpoints—fail forward.

Numbered Section Summaries

The Thesis: Non-Technical Doesn’t Mean Non-Builder I open with Ben’s core claim: you can ship real software by working through a terminal with agents, even if you can’t write the code yourself—because you can read the output and learn the system over time.
Proof: What He’s Actually Shipped I run through examples Ben built—custom CLIs, a crypto tracker, “Droidmas” experiments, an AI-directed video demo system, and automations that keep projects moving even when he’s away from his desk.
The Workflow: Context → Spec Mode → Autonomy High Ben’s process is straightforward: talk to the model to load context, switch into spec mode to pressure-test the plan, link docs/repos for exploration, then let the model run while he watches and steers when needed.
http://agents.md/ The “Readme For Agents” That Follows You Everywhere I explain why agents . md matters—one predictable place to tell your agent how you want repos structured, how to commit, how to test, and what “good” looks like so each session gets smoother.
Coding On The Go: PRs, Issues, Phone, Telegram, Slack We get into the real “agent native” behavior: install the GitHub app, work via pull requests and issues, tag the agent to self-fix, and even push changes from your phone—plus using Slack as a one-person “product” with an agent in the loop.
Learning The Primitives: Bash, CLIs, VPS, Skills I cover the building blocks Ben’s learning: bash commands and repeatable terminal workflows, preferring CLIs over MCPs to save context, and using a VPS + syncing to keep projects always-on.
The Mindset Shift: The Model Is The Teacher The real unlock is treating the model like your patient expert—ask everything you don’t understand, bake “explain simply” into your agent instructions, and close knowledge gaps as they appear.
Fail Forward, Pick One, Keep Shipping I end on the playbook: build ahead of your capability, treat it like play, give yourself permission to throw things away, and stop tool-hopping—pick one system and go deep.

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/

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Making $$ with Alibaba's NEW AI Agents (Full Demo)

Mon, 05 Jan 2026 22:00:00 -0000

I walk through Alibaba’s new AI agent tool, Accio, and show how it helps you go from “what should I build?” to actual product concepts and supplier options. I demo how it spots rising trends, pulls specific product opportunities (with context like search and sales movement), and even generates early design concepts. Then I test it on a real research task and use that to spin up a “cozy gaming” keyboard concept aimed at Gen-Z women. I close by showing how Accio can vet suppliers and even draft a supplier outreach email so you can start the sourcing process faster.

Timestamps

00:00 – Intro

01:55 – Trend Spotting Demo

03:31 – Designing Products Demo

07:04 – Product Opportunity Pain Points Demo

10:10 – Supplier Search Demo

11:06 – Mechanical Keyboard Market Research and Pain Points

16:03 – Cozy Gaming Mechanical Keyboard For Gen Z Women

18:42 – Supplier Vetting + Due Diligence

22:00 – Supplier Outreach

Key Points

Accio compresses the e-commerce workflow: trends → product ideas → design concepts → supplier shortlists.
The real leverage is pairing insights (ratings, negative tags, review pain) with concrete product recommendations.
The “agent task” flow feels like a research assistant: it gathers sources, updates a plan, and synthesizes outputs.
Accio can move from concept to execution by suggesting suppliers and drafting a structured inquiry email.
You still need real diligence: call suppliers, vet claims, and start with small orders.

Numbered Section Summaries

Accio As An “Unfair Advantage” For E-Commerce I introduce Accio as an AI agent built around e-commerce workflows—idea generation, trend analysis, product concepts, and supplier sourcing. My core point is it reduces the friction that usually keeps me (a software person) from starting e-commerce.
Trend Spotting That Goes Beyond Generic Charts Using a baby products example, I show that it’s not just search/sales graphs—it surfaces specific product categories and differentiators (like smart features) plus recommendations you can validate elsewhere.
Turning Pop Culture Into Product Concepts (With Caveats) I try a “Squid Game” prompt to generate product directions and visuals. I’m clear this isn’t a “press button, print money” system, but it gets the creative juices flowing and connects ideas to sourcing.
Finding Opportunities By Reading What Customers Hate In the senior dog pet supplies example, Accio highlights product opportunities and connects them to the underlying pain (accessibility, cognitive decline, weak ratings). I emphasize that the edge is insight—knowing why current products underperform.
Supplier Discovery Without The Usual Alibaba Overwhelm I run a supplier prompt with constraints (OEM, private label, MOQ, certifications, reviews). The key is Accio structures what’s normally chaotic and gives a shortlist you can actually act on.
Agent Research: Mechanical Keyboard Pain Points, Ranked I test an agent task to find unmet pain points and cluster them by theme, with “proof” from reviews/forums/Q&A. The point isn’t keyboards—it’s showing how fast you can go from “trend” to “what to build” using structured research.
From Pain Points To A Launchable Niche Concept (Cozy Gaming) I pivot from the research into a niche: mechanical keyboards for Gen Z women aligned with “cozy gaming.” Accio proposes brand directions, a flagship product concept, and early roadmap thinking.
Reality Check: Sourcing, Verification, And Outreach I ask for trusted suppliers and get a short list plus technical verification prompts (finish, sound profile, color matching). Accio then drafts a supplier email and shows how the workflow can extend to sending inquiries—while I remind you to vet suppliers carefully and start small.

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/

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Set Up Claude Skills in 21 Mins (for Non-Technical People)

Wed, 24 Dec 2025 21:45:00 -0000

In this episode, I walk through a beginner-friendly, step-by-step way to set up Claude Skills so you can get more consistent, higher-value output over time. I show where to enable Skills (it’s not on by default), how to create a new skill using Claude’s “create a skill together” flow, and why Skills are different from Projects for ongoing, reusable workflows. Then I demo a real example: building a conversion-focused copywriting review skill for an agency workflow, installing it, and testing it on app store screenshots + website copy. I close with how to level up Skills by iterating them over time, using a 10-step process I reference from a “Boring Marketer” tweet.

Timestamps:

00:00 – Intro

00:40 – Enable Skills (Settings → Capabilities → Skills Preview)

01:21 – Creating a new skill

06:34 – Why Skills are important Projects for “always-on” workflows

07:49 – Reviewing the skill

10:34 – Installing the skill (copy to skills / upload in Skills)

11:28 – Testing the Skill 16:14 – How to improve skill over time

Key Points

Skills make Claude’s output more consistent because you bake in reusable context and workflows.
Skills aren’t enabled by default—turn them on in Settings → Capabilities.
The easiest path for most people is “Create a skill together,” then answer Claude’s scoping questions.
A strong skill includes frameworks, scoring, and an output template—not vague advice.
The real power comes from iterating: test on real scenarios, critique, refine, and keep improving the skill over time.

Numbered Section Summaries

Why Skills Matter For Beginners I open by explaining that Skills help you get more consistent, higher-value output from Claude over time, especially if you’re a beginner and want repeatable results.
Turn On Skills First Skills aren’t enabled by default, so I show the exact path: Settings → Capabilities → enable the Skills preview feature.
Create A Skill (Three Paths) I walk through the three options: create with Claude, write skill instructions, or upload an existing skill
Build A Real Skill: Conversion Copy Review I describe the skill I want: a conversion-focused copywriting reviewer for apps and websites, built like a specialist “employee” that can critique headlines, CTAs, value props, pricing pages, and more.
Skills vs Projects (And Why Skills Win For Ongoing Work) I explain why I prefer Skills for ongoing workflows: Projects can be context-specific to a campaign, while Skills are meant to work across day-to-day work regardless of the project timeline.
What Claude Generates (And Why Markdown Is Great) I show Claude generating the skill structure and markdown files (like skill md and framework docs), and I call out why markdown is practical and easy for non-technical folks to edit.
Install + Test The Skill On A Real Example I install the skill (copy to Skills / upload) and test it on real assets—app store screenshots and website copy—to see if it actually follows the skill workflow.
Make The Skill Better Over Time (The Improvement Loop) I share the idea that Skills shouldn’t stay static. I reference a 10-step process (understand the problem, explore failures, research, synthesize, draft, self-critique, iterate, test, finalize) and emphasize ongoing iteration based on real outputs.

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/

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The OpenAI Launch Nobody's Talking About (ChatGPT Skills)

Mon, 22 Dec 2025 22:20:00 -0000

Today I break down a big news item I think is flying under the radar: OpenAI quietly launched Skills for Codex, and I explain what that means (and how it differs from sub-agents and MCPs). I then share a fast-moving trend I’m watching and why it’s a strong wedge for a simple app. After that, I recommend the to-do app I’ve used for 14 years and give away a startup idea. I close with a practical 6-step framework for going from idea → viral validation → mobile app launch in 2026.

Timestamps

00:00 – Intro: the new format (news, trend, app, startup idea, framework)

00:40 – AI New Item: OpenAI launches Skills for Codex

05:45 – Trend: Face Yoga

07:56 – App Recommendation: Things

09:33 – Startup Idea: Call-an-expert service for non-developers stuck at 80% done

14:44 – Framework: Viral Mobile App Framework

Key Points

OpenAI “Skills” make Codex/ChatGPT more reusable and consistent by packaging repeatable workflows.
A “skill” is the recipe, a “sub-agent” is extra worker instances, and an “MCP” is the tool access plug.
Face yoga is an emerging sub-niche with clear app potential (simple routines, monetization via paid or ads).
Last 20 is a practical marketplace idea: pay for 15 minutes of expert unblock help to finish the last 20%.
Viral validation favors apps that are visually obvious, explainable in three words, and tied to insecurity-driven outcomes.

Numbered Section Summaries

OpenAI Skills: The Quiet Upgrade I walk through OpenAI’s launch of Skills for Codex—reusable bundles of instructions/scripts/resources that can be called directly or chosen automatically. I’m excited because this makes agent workflows more consistent and scalable across tasks.
The Foundation: Skill vs Sub-Agent vs MCP I clarify the taxonomy: a skill is the written playbook, sub-agents are extra “worker” copies of the model that split a big job, and MCPs are what let the model access external systems like tickets or repos. This is the mental model I want everyone using going into 2026.
The Trend: Face Yoga As An App Wedge I share a niche trend I’m seeing—face yoga—and why it’s a product opportunity similar to how yoga apps became huge. I call out the obvious app angles: guided routines, jawline/face-slimming programs, and content-driven growth via short videos.
The Tool: Things (My Simple Focus System) I recommend the Things to-do app because it’s simple: “Today,” “Upcoming,” and “Someday,” without a monthly fee. I also note what’s missing (I’d like more AI features), but it still wins for focus if you don’t want a “kitchen sink” system.
The Startup Idea: Last 20 (Phone-A-Friend For Vibe Coders) I give away the idea: builders get stuck at 80% after using Cursor/Replit/V0, so Last 20 matches them with someone who’s solved that exact wall before. The product is a fast screen-share session—problem solved—priced per session or bundled for teams/agencies, with the marketplace taking a cut.
The Distribution Framework: Viral Validation → Launch I share a 6-step process: warm up the account, design a visually obvious app, build a tiny MVP fast, post daily until something hits, build the community before the product, then launch with a hard paywall and keep content rolling. It’s a simple playbook for getting to organic traction in 2026.

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/

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Claude's Agent Mode was LEAKED (First Look)

Wed, 17 Dec 2025 21:45:00 -0000

In this episode, I go over one AI news item I can’t stop thinking about, one trend you can build a business around, two tools I’m using, one startup idea you should steal, and one framework to end on. I start with a leak suggesting Anthropic is productizing “agent mode” for Claude with structured task buckets and a progress/context UI. Then I use Hyrox as an example of how I validate trends quickly with search data (and what “low competition + cheap CPC + explosive growth” signals). I wrap by pitching a hotel guest-communication concierge and the “thousand people framework” for getting to clarity on your ICP and what they’ll reliably pay for.

Timestamps

00:00 – Intro

00:32 – AI New Item: Anthropic leak: Agent Task Mode for Claude

04:47 – Trend: Hyrox

08:59 – AI App: Krea and Notebook LLM

12:23 – Startup idea: Digital Hotel Concierge

15:59 – Framework: The “1000 People”

For founders doing $50k+ MRR+: https://startup-ideas-pod.link/offline-mode

Key Points

Agent workflows get “productized” when the UI guides the task (not just a blank prompt box).
Trend validation can be fast: look for explosive growth + low competition + cheap CPC, then ideate apps around it.
NotebookLM’s slide generation is an underrated workflow for turning sources into clean decks.
The “Guest Guide” concept is a simple AI/QR wedge: answer repetitive hotel questions and monetize per property.
The thousand-people exercise forces clarity: who exactly buys, what they pay yearly, and how you reach them.

Section Summaries

The Claude Agent Mode Leak I break down a leak claiming Anthropic is preparing a more structured “agent mode” for Claude, organized into buckets like research, analyze, write, and build plus choices like depth, format, and outputs. The big shift is moving from “open chat” to “delegating distinct tasks” with visibility into progress and context.
Productized Prompts = Better Output I explain why a blank text box can be daunting, and why UI that scaffolds intent (validate/compare/forecast, quick vs. thorough, doc vs. slides vs. spreadsheet) can make results meaningfully better. To me, it points at a future where you “check in” on agents like teammates.
Trend Hunting I use Hyrox, an indoor fitness competition that’s “like the new CrossFit,” as a real example of how I sanity-check whether something is becoming a business opportunity. The workflow is simple: I see it in culture, then I go straight to Idea Browser to pull search/CPC/competition signals.
Two Tools I’m Testing I call out Krea as a creative AI subscription bundling multiple models, and then I highlight NotebookLM’s slide/infographic feature as the underrated part—turning a source (including transcripts) into clean, well-designed slides with strong hierarchy.
Steal This: Guest Guide I pitch a hotel digital concierge that handles common guest questions via QR-code guides, priced per property with affiliate upside, and I reference Sadie as an adjacent AI hospitality product (more on calls/reservations). Then I close with the “thousand people framework”: define the real ICP, map what they’ll pay yearly, and figure out distribution—because clarity is the driver.

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/

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Make 2026 the Best Year (Answer These 7 Questions)

Mon, 15 Dec 2025 19:10:00 -0000

I’m joined by Sahil Bloom for a throwback episode where he walks me through his “personal annual review,” a 7-question framework to reflect on 2025 and set yourself up to crush 2026. We talk about why reflection beats raw experience, how to use your calendar to surface what you’ve actually changed your mind on, and how to identify what creates vs. drains your energy. We dig into “boat anchors” (the hidden drag holding you back), what fear kept you from doing, and how to learn from both your greatest hits and worst misses. By the end, you’ll have a practical set of questions you can answer on paper to extract real insights from the year and carry them forward.

Get the Personal Review Template: https://www.sahilbloom.com/annual-review

Timestamps

00:00 – Intro

02:54 – Why Reflection Matters (The “Annual Review” Setup)

04:12 – Q1: What Did I Change My Mind On?

11:29 – Q2: What Created Energy This Year?

18:58 – Q3: What Drained Energy This Year?

25:05 – Q4: What Were The Boat Anchors In My Life?

33:06 – Q5: What Did I Not Do Because Of Fear?

39:51 – Q6: Greatest Hits & Worst Misses (And Why)

44:04 – Q7: What Did I Learn This Year? (Synthesize 3–10 Learnings)

Key Points

You don’t learn from “having a year,” you learn from reflecting on it, and that reflection becomes usable data for the next year.
Your outcomes follow your energy, use your calendar to identify what creates energy and what drains it, then adjust accordingly.
For “draining” activities, evaluate how you feel after (not during), because many high-value things feel hard in the moment.
The fastest progress often comes from cutting what holds you back (“boat anchors”), not adding new habits or protocols.
Fear is often inexperience (not inability); shine a light on it with deconstruction exercises (e.g., upsides vs. downsides) and take action.
“Hits vs. misses” reflection prevents bias, overly critical people only see misses; optimists only see wins, both lose learning.

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: thevibemarketer.com

Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit

Become a member - https://startup-ideas-pod.link/startup-empire

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X/Twitter: https://x.com/SahilBloom

Instagram: https://www.instagram.com/sahilbloom/?hl=en

YOUTUBE: https://www.youtube.com/@Sahil_Bloom

Prompt Claude better than 99% of people

Wed, 10 Dec 2025 22:10:00 -0000

In this solo episode, I walk through 10 concrete rules to get way more out of Claude Code and Claude Opus 4.5, based directly on tips Anthropic has shared in their docs and blog posts. I show how to move from vague prompts to architected briefs that use tone, constraints, structure, and power phrases to avoid “AI slop.” I demo examples across writing, research, teaching, and planning so you can see exactly how to apply each rule. By the end, you have a practical playbook for prompting Claude like a teammate and using it as a true thinking partner in your work.

Timestamps

00:00 – Intro

00:56 – Rule #1: Tone of collaboration

02:16 – Rule #2: Principle of explicitness (action verbs, quantity, audience)

03:20 – Rule #3: Define the boundaries with clear constraints

04:26 – Rule #4: Draft, plan, then act (outline → refine → execute)

06:39 – Rule #5: Demand structured output (tables, formats, schemas)

08:00 – Rule #6: Explain the “why” behind your request

09:05 – Rule #7: Control brevity vs. verbosity (expert, brief, simplifier)

10:21 – Rule #8: Provide a scaffold and templates

11:21 – Rule #9: Use “power phrases” and expert personas

12:28 – Rule #10: Divide and conquer complex projects

14:09 – Putting it all together with an example

For founders doing $50k+ MRR+: https://startup-ideas-pod.link/offline-mode

Key Points

I share 10 specific prompting rules that come directly from how Anthropic suggests people use Claude.
I show how friendly, clear, and firm prompts beat either vague or overly polite requests.
I demonstrate how explicit constraints (length, style, audience, banned words) create more creative and focused outputs.
I use outlines, scaffolds, and structured formats to turn Claude into a planning and synthesis engine instead of a random text generator.
I introduce “power phrases” like “think step by step” and “critique your own response” to unlock more advanced reasoning.
I wrap everything into a final Stoicism lecture prompt that combines persona, context, constraints, structure, and tone.

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: thevibemarketer.com

Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit

Become a member - https://startup-ideas-pod.link/startup-empire

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10 Unknown SaaS Making $50K+ MRR (Copy Them)

Mon, 08 Dec 2025 22:10:00 -0000

On this episode I sit down with Rob Hoffman, who runs a portfolio of profitable SaaS businesses (Contact, Mentions, Kleo). Rob breaks down six proven customer acquisition playbooks using real examples doing between ~$20K and $300K MRR. The episode walks through concrete strategies like waitlist launches, trend-jacking, language arbitrage, AI search, signal-search, and high-ticket ads. You will learn how to go beyond “vibe coding” and use structured marketing systems to get their first customers, raise prices, and scale more predictably.

Timestamps

00:00 – Intro

04:16 – 1) Waitlist Strategy: Kleo & Mentions Case Study

19:45 – 2) Wave Surfer Strategy: TrustMRR Case Study

27:54 –3) Language Arbitrage Strategy: Teachizy Case Study

33:53 – 4) AI Search Strategy: Tally Case Study

40:30 – 5) Signal Search Strategy: LocalRank Case Study

50:04 – 6) High Ticket Ad Strategy: MailScale Case Study

Key Points

Most indie builders can ship products but struggle to get customers; Rob packages his experience into six repeatable acquisition playbooks.
The Waitlist Strategy pairs “edgy sales” content with email nurturing, scarcity, and beta cohorts to quickly reach tens of thousands in MRR.
Riding an existing wave (like fake-MRR discourse on X) plus product-led virality can generate huge attention, which is better monetized with ads than subscriptions.
Language and geo arbitrage—cloning a winning SaaS into another language/market—combined with non-English SEO is “marketing on easy mode.”
AI search (ChatGPT, Perplexity, Claude) is an overpowered channel right now; deep “alternatives/versus/best of” pages are heavily cited and convert far better than Google traffic.
Feature-first launches, faceless accounts, and enterprise plans let products like LocalRank and MailScale stack MRR with small audiences, YouTube demos, and high-ticket sales.

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: thevibemarketer.com

Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit

Become a member - https://startup-ideas-pod.link/startup-empire

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X/Twitter: https://x.com/RobHoffman_

Kleo: https://kleo.so

$50K/month Mobile App Ideas So Good You’ll Quit Your Job

Wed, 03 Dec 2025 21:10:00 -0000

On this episode, I breakdown eight little-known mobile apps that each generate around $50,000+ per month and explain why they work. I walk through specific examples—from AI video generators and Bible note-takers to vinyl pricing tools and AI English tutors—then explain the common patterns behind their success. The second half of the episode is devoted to six clear frameworks for spotting high-potential niches and designing simple, sticky mobile apps around them. I end the episode with a batch of extra startup ideas built on high-intent inputs like photos, videos, and scans so listeners can “vibe code” their own profitable apps in 2026.

Timestamps

00:00 – Intro

02:02 – App 1: Flashloop: AI Video Generator for Viral Character Clips

03:26 – App 2: Bible Note-Taker & Prayer Recorder for Churchgoers

06:35 – App 3: AI Home Decor Interior Design App and Visualization Pain

08:48 – App 4: Moji Lab: Emoji/Sticker Packs and Expression as a Business

11:43 – App 5: Vinyl Snap: Scanning Vinyl Records for Accurate Pricing

13:51 – App 6: Genora AI: Bundling Multiple LLMs into One Assistant

16:45 – App 7: Logo Maker: AI Generated Logos

18:57 – App 8: Menu Fit: Healthy Eating Recommendations at Any Restaurant

20:44 – App 9: LangLearn: Personal AI English Tutor and Duolingo Comparison

22:37 – App 10: Zozo Fit 3D Body Scanner: Tracking Body Change, Not the Scale

25:04 – The “ 50K MRR App Framework”

31:30 – Bonus Startup Ideas

Key Points

Profitable mobile apps often do one high-intent, recurring job for a specific identity-based group, then charge a subscription around that behavior.
Many breakout apps turn photos, videos, or scans (high-signal inputs) into premium insights like valuations, design plans, or tailored recommendations.
Simple, one-screen interfaces with clear before/after transformations make these AI-powered tools feel approachable and addictive to use.
The “50K MRR App Framework” combines spending power, repeating problems, visual inputs, accuracy needs, and bad existing tools to guide idea selection.
New app ideas can be generated by pairing these frameworks with underserved niches like golf swings, pet health, used cars, or RV layouts.

Numbered Section Summaries

Why Mobile Apps Are Printing Money in 2026 The host opens by arguing that now is an incredible time to build mobile apps, pointing to new apps that have appeared “out of nowhere” and reached $50K+ per month. He cites a tweet listing 10 such apps launched in the last 180 days and sets the goal of reverse engineering what makes them work so listeners can apply the patterns to their own ideas.
The 50K MRR App Framework The “50K MRR App Framework”: find a group that (1) spends money, (2) has a repeating problem, (3) uses photos/videos as inputs, (4) cares deeply about accuracy, and (5) suffers from bad existing tools. He walks through how vinyl collectors fit every criterion and stresses that while the framework is simple, execution still requires great UX, clean UI, and the right niche. The goal is to make idea selection easier by checking all five boxes before committing to an app.
Six Supporting Frameworks for Designing Hit Apps I expands into six additional frameworks: start with a “nerve” (identity, urgency, stakes, repetition); solve one job that always must be done; build around a single high-intent input (photo, address, object); use AI to unlock a premium insight (price, diagnosis, summary, design plan); wrap it in a simple, desirable interface (one screen, one button, one transformation); and create a recurring behavior loop that pulls users back daily or weekly. He summarizes these in a conceptual pipeline: high-intent input → AI premium insight → simple interface → recurring loop → $50K MRR.

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: thevibemarketer.com

Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit

Become a member - https://startup-ideas-pod.link/startup-empire

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How I Use Claude Code & Cursor (Ship 10X Faster)

Mon, 01 Dec 2025 18:50:00 -0000

On this episode I sit down with indie app builder and designer Chris ****Raroque to walk through his real AI coding workflow. Chris explains how he ships a portfolio of productivity apps doing thousands in MRR by pairing Claude Code and Cursor instead of picking just one tool. He live-demos “vibe coding” an iOS animation, then compares how Claude Code and Cursor’s plan mode tackle the same task. The episode closes with concrete tips on plan mode, MCP servers, AI code review, dictation, and deep research so solo devs can build bigger apps than they could alone.

Timestamps

00:00 – Intro

03:04 – Which Tools & Models to Use

09:16 – Thoughts on the Vibe Coding Mobile App Landscape

11:14 – Live demo: prompting Claude Code to build an iOS “AI searching” animation

18:07 – Live demo: prompting Cursor with same task

21:02 – Chris’s Best Tips for Vibe Coders

Key Points

You don’t have to pick one IDE copilot: Chris actively switches between Claude Code and Cursor because they have different strengths.
For very complex bug-hunting, he prefers Cursor with plan mode; for big-picture app architecture, he leans on Claude Code with Opus.
Non-developers should start on higher-level “vibe coding” platforms like Create Anything for mobile apps before graduating to Claude/Cursor.
Plan mode plus detailed, spoken prompts dramatically improves code quality, especially for UI and animation work.
MCP servers and AI code review bots let solo developers safely set up infra, enforce security, and catch bugs they’d otherwise miss.
Claude’s deep research is a powerful way to choose the right patterns and libraries before handing implementation back to Claude Code or Cursor.

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: thevibemarketer.com

Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit

Become a member - https://startup-ideas-pod.link/startup-empire

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Youtube: https://www.youtube.com/@raroque

X/Twitter: https://x.com/raroque

Instagram: https://www.instagram.com/chris.raroque/

[DELETED ON YOUTUBE] Best Products of 2025 (Apps, Video Games, AI)

Fri, 28 Nov 2025 20:30:00 -0000

Join me as I sit down with Jonathan Courtney to host the second annual “Sippy Awards,” the most prestigious award show in tech for the products, games, and tools that shaped 2025. We crown our most-hyped products for 2026, favorite games of the year, best productivity tools, and best products under $100. We also dive into analog tools like Traveler’s Notebook, hi-fi systems, Japanese porcelain, and simple clothing uniforms as ways to make everyday life better and de-fragment your brain.

Timestamps

00:00 – Intro

03:23 – Most Hyped Product of 2026

14:43 – Game of the Year 2025

19:49 – The Way to Innovate

25:41 – Premium Domains

29:56 – Best Productivity Product

42:02 – Favorite Product of 2025

54:10 – Best products under $100.

Key Points

The Sippy Awards are a playful but serious way for Greg and Jonathan to highlight the products and games that genuinely improved their lives in 2025.
They argue that cult classics (Wind Waker, Pinkerton, Kid A, Breath of the Wild, Elden Ring) come from creators who put the audience last and follow their own taste, even at the risk of initial backlash.
Distinctive visual identities and premium dot-com domains are framed as both trust builders for users and commitment devices for founders.
Their favorite productivity and lifestyle tools—ChatGPT, Things, Endel, Traveler’s Notebook, YouTube Premium, Japanese porcelain—show how small, well-crafted tools reshape daily workflows and rituals.
Analog practices (morning pages, notebooks, hi-fi listening) and simple clothing uniforms are presented as ways to de-fragment your brain, reduce decision fatigue, and focus on what matters.

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: thevibemarketer.com

Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit

Become a member - https://startup-ideas-pod.link/startup-empire

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Unscheduled CEO Podcast: https://www.unscheduledceo.com/

LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/

Reviewing Claude Opus 4.5

Wed, 26 Nov 2025 01:20:00 -0000

I sat down with James, the Boring Marketer, to stress-test Claude 4.5 Opus against Gemini 3 Pro for real-world coding and design work. Together we live-build and compare landing pages and clickable prototypes for an “EstateClear” probate-family dashboard, then zoom out into conversion copywriting frameworks, “elevated direct response” brand voice, and ad creative workflows. The episode is a practical walkthrough of how non-technical builders can go from idea → landing page → prototype → ads using modern AI tools without vibe-coded, low-converting sites.

Timestamps

00:00 – Intro

02:00 – Startup Idea: EstateClear

03:17 – Claude Opus 4.5

04:47 – Gemini 3.0 Pro

09:02 – Reviewing Opus’ landing page

11:16 – Reviewing Gemini’s version

12:17 – Comparing the two

17:29 – Reprompting Opus 4.5 and Gemini

19:02 – Google’s vertically integrated stack (AI Studio, Anti-Gravity, TPUs, Workspace)

21:50 – Nano Banana Pro and ad creative experiments

27:35 – Opus 4.5 builds a clickable EstateClear prototype

31:38 – Gemini’s prototype and comparing product depth

36:40 – Anti-Gravity + Nano Banana workflow for mockups and code

44:41 – Claude Skills Workflow and Best Practices

56:41 – Final Thoughts

Key Points

Claude 4.5 Opus can act like a senior engineer for non-technical builders when paired with a tight skill and tools setup.
Conversion wins come more from “elevated direct response” copy and clear page architecture than from fancy visuals alone.
Claude’s front-end design skill meaningfully reduces “AI-looking” gradients and vibe-coded layouts, producing cleaner, production-grade UIs.
Live tests show Opus 4.5 generates more refined layouts and deeper product thinking, while Gemini often injects clever AI product features.
Google’s integration of Anti-Gravity, Nano Banana, and AI Studio points to a powerful end-to-end environment for shipping and promoting products.

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: thevibemarketer.com

Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit

Become a member - https://startup-ideas-pod.link/startup-empire

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X/Twitter: https://x.com/boringmarketer

LinkedIn: https://www.linkedin.com/in/jadickerson/

Build Mobile Apps that Stand Out (Here's the Playbook)

Mon, 24 Nov 2025 19:30:00 -0000

On this episode I sit down with indie app builder and designer Chris Raroque to break down how solo developers can make apps that truly stand out in a world of “vibe-coded” clones. Chris walks through concrete examples from his own products, Ellie (planning), Luna (budgeting), and Amy (calorie tracking), showing how small details in animations, interactions, and haptics dramatically change how an app feels. We dig into mascots and illustrations, iconography and typography, widgets and Apple Watch apps, and the design resources Chris studies to sharpen his eye. The episode is a practical blueprint for turning AI-assisted prototypes into polished, premium-feeling apps that users remember and keep coming back to.

Timestamps

00:00 – Intro

03:54 – Animation and Interactions

20:50 – Illustrations and Mascots

33:57 – Iconography and Typography

37:28 – Widgets

43:04 – Design Inspiration Resources

Key Points

In a world where anyone can ship an AI-generated app in 24 hours, polish and interaction design are the real differentiators.
Thoughtful animations, micro-interactions, and haptics can be the difference between a tweet that flops and one that goes viral.
Mascots and custom illustrations give apps a recognizable personality and can transform empty states and onboarding into memorable moments.
Consistent iconography and basic typography choices have outsized impact on perceived quality, yet are often overlooked by “vibe-coded” apps.
Home screen, lock screen, and watch widgets act as retention engines by giving apps constant real estate in users’ daily flows.
Continuously studying well-designed apps and curated UI libraries sharpens design taste and makes it easier to brief AI tools effectively.

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: thevibemarketer.com

Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit

Become a member - https://startup-ideas-pod.link/startup-empire

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Youtube: https://www.youtube.com/@raroque

X/Twitter: https://x.com/raroque

Instagram: https://www.instagram.com/chris.raroque/

Is Gemini 3 a 10x designer? I Wanted Proof.

Fri, 21 Nov 2025 18:20:00 -0000

On today’s episode I stress-test Gemini 3.0 in Google AI Studio to see how good it really is as a designer, not just a code generator. Across the episode, I ask Gemini to redesign my personal website in a Windows XP–inspired style, build a restaurant analytics SaaS dashboard, and create a workout mobile app inspired by the “Brain Rot” app. Along the way, I experiment with prompts, visual annotations, and reference images to see how well Gemini takes feedback. By the end, he’s rating each build.

Timestamps

00:00 – Intro

00:54 – Personal Website

15:48 – SaaS

21:52 – Mobile App

26:35 – AntiGravity

27:17 – Final rating and takeaways

Key Points

Gemini 3.0 can now generate full, styled web and mobile UIs (not just “purple Tailwind vibe-coded” layouts) when given strong prompts and references. greg-take-02
A Windows XP–themed personal site, built from a screenshot and a short prompt, impresses Greg enough that he considers redoing his actual homepage. greg-take-02
Visual annotation inside Google AI Studio (drawing on the canvas and commenting) is a powerful way to refine icons, backgrounds, and layout without “speaking designer.” greg-take-02
A restaurant analytics SaaS dashboard (“Chef OS”) shows how combining Dribbble shots + Teenage Engineering hardware as references pushes Gemini toward more tactile, “real button” UI. greg-take-02
The “Gains” workout app, modeled on the Brain Rot app, demonstrates that AI can remix an existing product pattern into a new behavior-change app with streaks, goals, and a reactive mascot. greg-take-02
Greg’s big takeaway: good ideas + taste + references + Gemini 3.0 let non-designers ship highly differentiated experiences, raising their odds of standing out. greg-take-02

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: thevibemarketer.com

Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit

Become a member - https://startup-ideas-pod.link/startup-empire

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I got a private lesson on Google's NEW Gemini 3.0 AI Model

Tue, 18 Nov 2025 16:30:00 -0000

Get a private, on-screen walkthrough of Google’s new Gemini 3.0 with Logan Kilpatrick. We vibe-code full apps, games, and product UIs in real time. You’ll see how to go from raw idea to working product in a single prompt, then iterate visually with design, features, and AI workflows. They turn an IdeaBrowser concept into a live talent-matching platform, screenshot-clone the IdeaBrowser UI, wire up a “generate tomorrow’s idea” feature grounded in Google Search, and even add co-founder matching on top. If you’re building with AI or still on the fence, this episode shows what’s now possible with Gemini 3.0 Pro in AI Studio.

Timestamps

00:00 – Intro

01:00 – What Gemini 3 is and where it lives (Gemini app, AI Studio, API)

03:03 – Vibe Coding 3D games

09:27 – Vibe Coding an idea from IdeaBrowser

25:02 – Screenshot-cloning the IdeaBrowser UI and regenerating it in Gemini

Key Points

Gemini 3.0 Pro in AI Studio lets you “vibe code” full apps—UI, logic, and AI features—from natural-language prompts, then iteratively refine them.
Games and complex simulations are a stress-test and showcase for the model’s capabilities, not just toys.
You can paste an entire business idea (like IdeaBrowser’s generational talent-matching concept) into AI Studio and get a working, multi-screen product with AI-powered workflows.
Gemini 3.0 Pro is free to use inside AI Studio up to generous limits, and the API is priced at $2 per million input tokens and $12 per million output tokens under 200K input tokens.
Screenshot-driven UI cloning plus “add five more features” prompts are powerful loops for product and UX ideation.
You can layer social features like co-founder matching directly on top of idea-discovery products with only a few additional prompts.

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com

The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit

Become a member - https://startup-ideas-pod.link/startup-empire

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X/Twitter: https://x.com/OfficialLoganK

Youtube: https://www.youtube.com/@LoganKilpatrickYT

LinkedIn: https://www.linkedin.com/in/logankilpatrick/

Screensharing $90M of Startup Finance Lessons in 32 Minutes

Mon, 17 Nov 2025 20:00:00 -0000

Master Your Cashflow (Templates Included): https://startup-ideas-pod.link/money-map

On this episode, I share my simple financial operating system that helps me run my business. I share actual workflows that have saved one of my portfolio company from an 11-week runway crisis (when they thought they had 8 months), and the templates behind his 13-week cash tracker, Bear/Base/Bull decision framework, and one-page board report. This is a rare look inside the tactics I use to think about cash flow, dilution strategy, and building companies that don't run out of runway by accident.

Bank with Brex: https://startup-ideas-pod.link/brex-sip

Timestamps

00:00 – Intro: The whiteboard that saved two companies

02:08 – The Financial Rhythm: Daily, weekly, monthly cadence

03:23 – Rule 1: The 13-Week Cash Flow System

06:10 – Rule 2: Cash vs. Accrual

08:14 – Rule 3: Extend Runway

12:13 – Rule 4: Be Exit Ready

15:06 – Rule 5: Cards and Credit

18:01 – Rule 6: Track 5 Weekly Metrics

20:00 – Rule 7: The Monthly One-Pager

21:12 – Rule 8: Tools and Automation

26:11 – Rule 9: Dilution Mindset

27:59 – How to implement: The weekly rhythm in practice

29:31 – Action plan and closing

Key Points

Your P&L lies about survival—one portfolio company thought they had 8 months of runway but actually had 11 weeks when mapped to real cash flow
The Bear/Base/Bull decision framework prevents emotional spending: if two-plus scenarios say no, wait (a $60K conference booth was rejected in bear case, approved two months later in bull case)
Acquisitions happen in 48 hours—keep a 10-file data room updated quarterly so you can respond to Tuesday emails with Wednesday meetings
Trust doesn't scale, policy does: weekly corporate card reviews caught an $8K personal ad spend in 7 days instead of 30
The system runs itself once built: 15 minutes Monday + 30 minutes Friday + 4 hours/month replaces heroic monthly scrambles
Every dollar raised costs ownership forever—cutting $40K/month burn has the same 12-month runway impact as fundraising but with 0% dilution

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com

The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit

Become a member - https://startup-ideas-pod.link/startup-empire

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One Startup Idea, One Trend, One News Debate and One Framework

Thu, 13 Nov 2025 00:40:00 -0000

New format, same value. I cover one startup idea, one trend, one news debate, one growth framework, one AI tool, and one product recommendation.

Timestamps

00:00 – Intro

00:53 – Startup Idea

05:55 – Trend

08:17 – News Item

12:05 – Product Framework

15:31 – AI Tool

17:00 – Product Recommendation

Startup Idea

Solo Female Travel Safety Platform

The problem: 84% of solo female travelers feel unsafe. No reliable platform answers basic safety questions.

The solution: Map-based reviews where verified female travelers rate neighborhoods, hotels, and restaurants on actual safety metrics.

Path to $500K ARR:

5,000 members at $30/month
Hotel safety certifications at $500/month
Lead magnet: Free travel safety quiz
Distribution: Facebook groups (400K members), travel influencers, short-form video

Trend:

Gamification UI: Duolingo did it. Social platforms are built on it. More apps and websites are adding points, badges, leaderboards, and challenges.

The opportunity: Launch an agency specializing exclusively in gamification. Start at $10K/month.

News Item

Ex-Reddit CEO: "AI Startups Have 12-18 Months"

Yishan's viral take (20M views): AI apps are flash-in-the-pan cash grabs. Foundational models will crush them.

Greg's counter: Great AI wrappers that own workflows, customers, and network effects will build billion-dollar companies. Remember when everyone said Apple would clone every successful app? That didn't happen.

Product Framework:

3-Step Creator Growth Playbook for SaaS

Attach the right creator (target 120K followers or less for higher response rates)
Offer generous affiliates (30-50% lifetime, not 10-20%)
Gamify the experience (contests, trips, prizes for top performers)

Real example: Goji (apple cider vinegar gummy) hit hundreds of millions using gamified TikTok Shop affiliates.

AI Tools:

Krea AI: Alternative to Glyph AI. Generate images, video, 3D objects. Features Nodes product for building creative workflows.

Mini apps: Virtual try-on, hairstyle generator, object remover, product photo editor.

Product Recommendations:

La Colombe Cold Brew (Light Roast) - $5-8.49 at Target for multiple servings. Light, smooth, always cold when you need it.

Olipop Classic Root Beer - 35 cal, 3g sugar. Better than Diet Coke. 8.5/10.

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com

The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit

Become a member - https://startup-ideas-pod.link/startup-empire

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Meet the AI Agent Turning Simple Prompts into Viral Content

Mon, 10 Nov 2025 22:00:00 -0000

On this episode we dive deep into Glif. This beginner tutorial shows how AI agents on Glif automatically optimize prompts and workflows to create scroll-stopping content. We demo four agents live: Mr. Beast-style thumbnails, miniature documentaries, AI influencer videos, and automated Reddit story content. Total cost: $2.

Timestamps:

00:00 – Intro

03:35 – Nano Banana Ultimate

08:53 – Diorama Shorts Creator

15:49 – AI Influencer Generator

23:27 – TikTok Reddit Story Creator

32:28 – Conclusion and Final Thoughts

Key Frameworks:

The ACP Funnel (Audience → Community → Product) Build businesses in this order: First create an Audience with storytelling/content (use creative AI here), then build a Community with paid memberships or IRL events, then create a Product to sell to them. This gives you the highest probability of success.

Modern Social Strategy: 1 Brand + 10 People Old way: 1 brand account on multiple platforms. New way: 1 brand account + 10 different people accounts (real and AI influencers) across platforms. If 1-2 of 10 pop off, you win.

Four Demos Shown:

Nano Banana Ultimate: Redesigned thumbnail Mr. Beast-style with proper aspect ratios, high contrast, exaggerated expressions—got 3 variants that couldn't be achieved with regular Nano Banana
Miniature Documentary Creator: Created 40-second tilt-shift video about Facebook IPO in ~5 minutes using Seadream, WAN 2.2, 11Labs—includes research, script, voiceover, animations, period music, and subtitles (agencies charge thousands; this cost $0.40)
AI Influencer Generator: Generated 35-year-old woman in tennis clothing using Quen Realism and OmniHuman—creates realistic talking head videos for brand representative accounts or video ads at zero production cost
Reddit Story Automation: Scraped r/SaaS for story about developer building $1M SaaS through Reddit, generated educational 60-second video with voiceover, Pexels stock footage, and subtitles—enables faceless content channels (example cited: 67% of customers from Reddit, zero CAC)

Key Insight: AI agents get you 80% there but you still need to be the creative director, push agents to create better scripts, expect to iterate, and manually review for character consistency and details.

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com

The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit

Become a member - https://startup-ideas-pod.link/startup-empire

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I Ranked Every Vibe Coding App (Cursor vs Claude Code vs Lovable)

Mon, 03 Nov 2025 19:00:00 -0000

Micky and I rank the top vibe coding apps in 2025, from Cursor and Claude Code to Lovable, V0, Bolt, Windsurf, and emerging mobile-focused platforms. They break down which tools work best for technical developers versus non-technical builders, discuss the trust and ecosystem factors that matter when choosing a platform, and share hard-won lessons about the mindset shift required to build software with AI assistance.

Timestamps

00:00 – Intro

01:11 – Windsurf

03:46 – Cursor

06:33 – Lovable, v0, Bolt

10:17 – Mobile vibe coding: Rork, VibeCode App, Anything

15:04 – Codex

16:52 – Claude Code

18:28 – Replit

20:23 – Chef by Convex

21:39 – Advice for Vibe Coders

Key Points

Community size and tutorial availability matter as much as technical capability when choosing a vibe coding platform
For technical developers, Cursor and Claude Code dominate; for non-technical builders, V0 offers the best balance of power and accessibility
Mobile vibe coding platforms (Rourke, Vibe Code App, Anything) represent a new wave of opportunity, especially for consumer apps monetizing through TikTok discovery
Non-technical builders need a mindset shift: building real software takes time, testing, and iteration—not five prompts
Betting on a platform means betting on the team and founder behind it; follow their vision to choose the right tool

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com

The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit

Become a member - https://startup-ideas-pod.link/startup-empire

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X/Twitter: https://x.com/rasmickyy

Youtube: https://www.youtube.com/@rasmic

Vercel CEO Shows His v0 Workflow to Build 10X Faster (& 5 $1M+ AI Startup Ideas)

Wed, 29 Oct 2025 19:10:00 -0000

Guillermo Rauch, CEO of Vercel and creator of Next.js, reveals exactly how he uses V0 to build products, pitch ideas, and ship features at startup speed. In this episode, he opens his personal V0 workflow, walks through the creation of his viral AI camera app (built in one afternoon), and shares a vault of free startup ideas you can build today, including conversational forms, AI opinion tracking, and multi-model research tools. This is a rare look inside how one of the most successful founders thinks about taste, execution, and turning ideas into reality.

Timestamps

00:00 – Intro

02:01 – Inside Guillermo's V0 Workflow

10:56 – Startup Idea 1: The AI camera App

19:33 – Advice for building taste and generating ideas

22:56 – Visualizing products in your head before prompting

28:21 – Startup Idea 2: AI Forms

37:34 – v0’s AI SDK

41:55 – Startup Idea 3: Notion-style document tool with promptable blocks

43:53 – Startup Idea 4: LLM Vibes Radar

46:26 – Startup Idea 5: Deepest research

Key Points

Guillermo uses V0 to prototype, pitch, and refine products—often building functional demos in 15-30 minutes
The viral AI camera app was built during a lunch break as proof that Nano Banana is a "GPT-4 moment for image models"
Forms are underrated primitives of the internet and ripe for AI disruption through conversational interfaces
Always work backwards from the ideal interface, not from technical constraints
Fewer pixels are always better—delete until only the essential remains
Dedicated tools with their own URL and interface can outcompete "modes" in larger products

Links & Resources

V0 — https://v0.app
V0 Community Templates — https://v0.app/templates
AI Camera Demo — https://v0bananacam.vercel.app
Vercel AI SDK — https://ai-sdk.dev
AI Gateway — https://vercel.com/ai
Vercel Template Marketplace — https://vercel.com/templates
Next.js — https://nextjs.org

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com

The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit

Become a member - https://startup-ideas-pod.link/startup-empire

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v0: https://v0.app X/Twitter: https://x.com/rauchg

Claude Skills: The NEW Way to Build AI Agents (Live Tutorial)

Mon, 27 Oct 2025 19:00:00 -0000

In this episode, Amir takes us through how to use Claude Skills to build digital employees. We cover practical demos including an A/B testing idea agent, marketing insight analyzer, and a live build of a tweet-to-newsletter converter. You'll learn what Claude Skills actually are, why they represent the biggest leap since sub-agents, and how to build them yourself—even if you've never written a custom AI workflow before.

Timestamps

00:00 – Intro

01:05 – What are Claude Projects

02:40 – Sub-agents in Claude Code explained

03:34 – Introducing Claude Skills

05:58 – Context rot and the performance degradation problem

08:01 – Why matter Claude Skills Matter

11:08 – Building a UTM link generator with Artifact Builder

17:41 – Claude Skill Demo: A/B test generator for website optimization

20:32 – Claude Skill Demo: Marketing analytics insights from campaign data

23:40 – Building a Claude Skill: Creating a tweet-to-newsletter converter skill

30:32 – Final Thoughts on Claude Skills

30:58 – Why AI adoption is falling and how better prompting solves it

Key Points

Claude Skills are automated workflows that apply globally or per-project, pulling context only when relevant to specific tasks
Skills solve the "context rot" problem where too much context degrades LLM performance and increases hallucination
You can create custom Skills using markdown files with instructions, reference documents, and executable scripts
The tweet-to-newsletter converter built live demonstrates Skills' ability to match tone and style with minimal training
Poor AI fluency and prompting—not the tools themselves—explain why enterprise AI adoption is declining

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com

The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit

Become a member - https://startup-ideas-pod.link/startup-empire

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Humblytics: https://humblytics.com/?via=community

X/Twitter: https://x.com/amirmxt

Youtube: https://www.youtube.com/@amirmxt

I Documented How a Viral Video Gets Made in 45 Minutes

Wed, 22 Oct 2025 20:30:00 -0000

Get the Blueprint to create scroll-stopping videos impossibly fast and Roberto's Core Stack: https://startup-ideas-pod.link/video-protocol

Timestamps:

00:00 - Intro

03:21 - Roberto’s Recording Setup

05:00 - Script Writing Process

09:55 - Live Recording Video

13:00 - File organization system

16:12 - Editing Workflow

20:37 - Optimizing

23:17 - Incorporating Visuals

30:11 - Creating AI-generated visuals

33:57 - Caption creation and typography techniques

37:32 - Adding SFX and Music

43:17 - The Final Video

46:03 - High-level Strategy Overview

49:11 - Roberto’s Studio Setup

Key Points:

• Roberto demonstrates his complete workflow from scripting to editing for creating viral short-form videos

• He shows his garage studio setup with detailed equipment walkthrough and recording process

• The editing process includes audio treatment, visual effects, and strategic pattern interrupts to maintain viewer attention

• Roberto explains his approach to AI-generated visuals using tools like Nano Banana and Kling for custom B-roll

Roberto’s Core Stack:

Software/Apps:

Promptor Pro (teleprompter app)
OBS (recording software)
Adobe Premiere (editing)
Magic Bullet (color grading plugin)
Downy (video downloader)
Screen Studio (screen recording)
Apple Notes (scripting)
Epidemic Sound & Artlist (music/SFX)

Hardware:

Canon R5C camera: https://amzn.to/4hi4le4
Mac Studio: https://amzn.to/4ovCJ7O
Apple Studio Displays (2): https://amzn.to/4nZeOh5
Apollo Solo (audio interface): https://amzn.to/4niL6Td
Samsung T9 4TB SSD: https://amzn.to/47iloIx
Amaran lights 150C: https://amzn.to/47yrINg
Spotlight with optional gobo: https://amzn.to/4hsrOcS
Softbox with honeycomb/grid: https://amzn.to/4qkDvWL
Amaran lights F22C: https://amzn.to/4747kUe
Teleprompter: https://amzn.to/472yJWx
AirPods 3 (as mic option): https://amzn.to/4hk3klL
Shure MV7: https://amzn.to/42Q5u6N

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com

The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit

Become a member - https://startup-ideas-pod.link/startup-empire

FIND ME ON SOCIAL

FIND ROBERTO ON SOCIAL

X/Twitter: https://x.com/rpnickson

Instagram: https://www.instagram.com/rpn/

Newsletter: https://rpn.beehiiv.com

The 2026 Anti-Trend That Will Make Millions

Mon, 20 Oct 2025 19:00:00 -0000

Join me as I chat with Jonathan Courtney about how businesses can thrive by going against current digital trends, particularly by offering premium in-person experiences while others focus on AI and virtual offerings. He shares how his company has successfully transitioned from digital-only to in-person events, charging higher prices for physical experiences that consistently sell out. The conversation explores how physical products and experiences create perceived value, authenticity, and scarcity that digital alternatives cannot replicate.

Timestamps:

00:00 - Intro

01:33 - The Anti-Trend to AI

05:53 - Why IRL Events

09:09 - Frameworks for Creating IRL Events

17:20 - JC’s Process for throwing IRL Events

30:27 - The power of physical products vs. digital offerings

36:22 - Final Thoughts and Conclusions

Key Points:

• Jonathan Courtney explains how to profit from the "anti-trend" to AI and digital automation by focusing on in-person experiences

• In-person events are becoming increasingly valuable as people seek relief from digital overload and AI-generated content

• Physical products and in-person events create scarcity and authenticity that digital offerings cannot match

• Building small, dedicated audiences (even just "100 true fans") can be sufficient to run successful high-ticket in-person events

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com

The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit

Become a member - https://startup-ideas-pod.link/startup-empire

FIND ME ON SOCIAL

FIND JONATHAN ON SOCIAL

Unscheduled CEO Podcast: https://www.unscheduledceo.com

https://startup-ideas-pod.link/startup-empire-toolkit

LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/

I Built an Entire App in Only 52 Min with Codex & Idea Browser

Fri, 17 Oct 2025 19:45:00 -0000

Go to https://startup-ideas-pod.link/idea-browser to get validated startup ideas every single day and prompts to build your big idea

Join me as I chat with Alex Finn about going from no idea to building a functional app using AI tools. We use Idea Browser to find trending business opportunities, develop a wellness habit tracking app concept with ChatGPT, and build it using Codex's AI agents. The episode showcases how one person can leverage AI to find and build an idea into a product.

Get the blueprint to go from idea to an app in one afternoon: https://startup-ideas-pod.link/ai-builder

Timestamps:

00:00 - Introduction and overview

00:39 - Finding app ideas with Idea Browser

05:19 - Using ChatGPT to develop the app concept

17:36 - Overview of Codex and its capabilities

22:25 - Building the MVP while spinning up multiple AI agents

46:04 - Marketing strategy for launching the app

Key Points:

• Using Idea Browser to find validated business ideas by analyzing trends and market insights from social platforms

• Leveraging ChatGPT to develop a business concept into a detailed Product Requirements Document (PRD)

• Building an app with OpenAI's Codex using both local and cloud agents simultaneously

• Implementing a marketing strategy through organic social media outreach

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com

The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - get your free builders toolkit to build cashflowing business -

Become a member - https://startup-ideas-pod.link/startup-empire

FIND ME ON SOCIAL

FIND ALEX ON SOCIAL

Youtube: https://www.youtube.com/@AlexFinnOfficial/videos

X/Twitter: https://x.com/AlexFinnX

Creator Buddy: https://www.creatorbuddy.io/

Genspark's Super AI Agent is INSANE

Wed, 15 Oct 2025 18:49:00 -0000

On this episode, I review Genspark's Super AI Agent platform, testing its capabilities across multiple business applications. I go through various features including multi-agent workflows that query multiple AI models simultaneously, AI image and video generation, presentation creation, spreadsheet analysis, and a mobile photo editing app. GenSpark positions itself as a comprehensive AI platform at a lower price point ($20/month) than competitors like Manus.

Try Genspark for yourself: https://www.genspark.ai/?via=sip&utm_source=youtube&utm_medium=greg

Disclosure: I'm a Genspark affiliate partner and may earn a commission if you upgrade through my link.

Timestamps:

00:00 - Intro

01:31 - Multi-agent chat workflow

04:47 - Testing AI image generation with multiple models

08:31 - Creating AI-generated videos

12:03 - Using AI slides for presentation creation

19:03 - Exploring AI sheets functionality

21:57 - Testing PhotoGenius mobile app

28:50 - Demoing MCP integrations

32:16 - Testing the AI calling agent feature

33:11 - Final Thoughts and Recommendations

Key Points:

• GenSpark AI offers multi-agent workflows that query multiple AI models (GPT-5, Claude Sonnet 4, Gemini) simultaneously and provides the best output

• The platform includes AI image generation, video creation, slides, sheets, and a mobile app called PhotoGenius for photo editing

• GenSpark features an AI calling agent that can make phone calls on your behalf and transcribe conversations

• The platform integrates with various tools through MCP (Messaging Communication Protocol) connections to Gmail, Calendar, and other services

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com

The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit

Become a member - https://startup-ideas-pod.link/startup-empire

FIND ME ON SOCIAL

How I use Veo3 + Sora 2 to create Viral AI Videos (300M+ views)

Mon, 13 Oct 2025 19:15:00 -0000

Join me as I chat with PJ Ace from Genre AI as he breaks down his comprehensive process for creating viral AI videos that have garnered millions of views for clients like David Beckham and Origin Financial. He demonstrates how to use a combination of AI tools to script, generate images, animate characters, and edit professional-looking commercials. The conversation also explores how emerging technologies like Sora will transform the industry while emphasizing that great creative ideas will remain the most valuable asset.

Timestamps:

00:00 - Intro

04:47 - AI Video Process Overview

06:54 - Script Writing Process

12:36 - ChatGPT for Shot List Creation

13:39 - Reve AI for Storyboarding

20:39 -Veo3 for Video Generation

27:28 - Editing and final production

28:08 - Final Tips and Tricks

34:37 - Sora's impact on the AI video production workflow

Key Points:

• PJ shares his complete process for creating viral AI videos that has helped scale his agency to six and seven figures in months

• The workflow involves scripting, creating shot lists with ChatGPT, generating images with Rev, animating with VO3, and final editing

• Using recognizable IP, juxtapositions, and internet-native content helps videos gain traction and views

• PJ discusses how OpenAI's Sora may disrupt current workflows but believes creative ideas will remain the most valuable asset

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com

The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit

Become a member - https://startup-ideas-pod.link/startup-empire

FIND ME ON SOCIAL

https://startup-ideas-pod.link/startup-empire-toolkit

FIND PJ ON SOCIAL

PJ’s AI Video Agency: https://www.genre.ai

X/Twitter: https://x.com/PJaccetturo

PJ’s newsletter: https://pjace.beehiiv.com

[DELETED ON YOUTUBE] Making an Entire Year's Revenue on Black Friday WEEK

Fri, 10 Oct 2025 18:00:00 -0000

Join me as I chat with Jonathan Courtney, as we dive deep into Black Friday Campaign strategy. Jonathan shares his strategies and frameworks for leveraging Black Friday regardless of what type of business you run.

Episode Timestamps

00:00 - Intro 01:01 - The Importance of Black Friday for Businesses

02:51 - Types of Black Friday Sales

09:40 - Comparing Strategies: MagicMind and AG1

13:40 - Premium brand approaches to Black Friday sales

18:25 - Bundling Products for Black Friday

24:40 - Startup Idea 1: Black Friday Agency

27:56 - Gamifying Promo Codes

30:00 - Our Black Friday Buys

31:41 - Live Streaming as a Sales Strategy

Key Points:

• Black Friday week can generate a company's entire yearly revenue in just one week

• Different types of sales strategies include discounts, free bonuses, bundles, and subscription renewal offers

• Premium brands like Apple participate in Black Friday without cheapening their brand by offering gift cards instead of discounts

• Creating unique, branded experiences around sales can be more effective than simple discounts

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - get your free builders toolkit to build cashflowing business -

Become a member -

https://startup-ideas-pod.link/startup-empire

FIND ME ON SOCIAL

FIND JONATHAN ON SOCIAL

Unscheduled CEO Podcast: https://www.unscheduledceo.com

https://startup-ideas-pod.link/startup-empire-toolkit

LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/

I got a private lesson on OpenAI's NEW Agent Builder

Wed, 08 Oct 2025 18:00:00 -0000

Join me as I chat with Amir about how to use OpenAI's new Agent Builder to create a multi-agent chatbot workflow that can classify user inquiries, provide customer support, and capture lead information. The video showcases how to build a complete solution using vector stores for context, logic nodes for decision-making, and ChatKit for website integration, all without requiring extensive coding knowledge.

Timestamps:

00:00 - Intro

00:57 - Overview of Agent Builder

02:13 - Overview of ChatKit

03:05 - Overview of Widgets

03:57 - Building a workflow with classifier and support/lead agents

13:57 - Demo of support/lead agents

16:29 - Integration with ChatKit to embed the chatbot on websites

19:23 - Differences between Agent Builder vs other alternatives

20:48 - Key Takeaways

25:25 -Opportunities for founders

Key Points:

• OpenAI released three major tools: Agent Builder (visual workflow creator), ChatKit (SDK for embedding chatbots), and Widgets (dynamic UI components)

• Agent Builder allows non-technical users to create multi-agent workflows with a drag-and-drop interface

• The demo shows how to build a chatbot that classifies users as leads or existing customers and responds accordingly

• ChatKit enables easy integration of these workflows into websites without developer dependency

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com

The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - get your free builders toolkit to build cashflowing business -

Become a member - https://startup-ideas-pod.link/startup-empire

FIND ME ON SOCIAL

https://startup-ideas-pod.link/startup-empire-toolkit

FIND AMIR ON SOCIAL

Humblytics: https://humblytics.com/?via=community

X/Twitter: https://x.com/amirmxt

Youtube: https://www.youtube.com/@amirmxt

Inside Dan Koe's AI Content Engine

Mon, 06 Oct 2025 15:40:00 -0000

Get the exact blueprint to Build A Content Engine Like Dan Koe (Prompts Included): https://startup-ideas-pod.link/content-engine

Join me as I chat with Dan Koe where he shares his content creation system that allows him to efficiently produce high-quality content across multiple platforms. He explains how he uses Twitter as a testing ground for ideas, then repurposes successful content for newsletters, YouTube videos, and other social platforms. Dan demonstrates how he uses AI tools to research topics, generate content ideas, and analyze successful content structures without sacrificing his unique voice and perspective.

Timestamps:

00:00 - Intro

02:09 - Overview of AI Content Engine

04:45 - How Dan generates newsletter ideas

10:32 - Using Twitter as a litmus test for content ideas

14:19 - Tools Dan uses to find viral content

36:32 - Dan’s AI Workflow and Prompts

21:01 - Daily content creation routine

26:06 - Discussion about visual assets in content

32:20 - Creating Viral Content with AI (Prompt Breakdown)

Key Points:

• Dan uses a systematic approach to content creation, starting with Twitter posts to validate ideas before expanding to other platforms

• He leverages AI tools (primarily Claude and ChatGPT) to research, summarize, and generate content ideas

• His weekly workflow includes writing newsletters that become YouTube videos, and creating 2-3 social media posts daily

• Dan uses specific AI prompts to analyze high-performing content and create frameworks for replicating successful formats

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com

The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - get your free builders toolkit to build cashflowing business -

Become a member -

https://startup-ideas-pod.link/startup-empire

FIND ME ON SOCIAL

https://startup-ideas-pod.link/startup-empire-toolkit

FIND DAN ON SOCIAL

Dan’s Newsletter: https://letters.thedankoe.com

Youtube: https://www.youtube.com/@DanKoeTalks

X/Twitter: https://x.com/thedankoe

How I'd use Sora 2, Claude, and Perplexity to generate 1M+ views

Sat, 04 Oct 2025 19:05:00 -0000

On this episode I share a comprehensive framework for creating viral videos using Sora 2, Perplexity, and Claude. The process involves researching viral formats with Perplexity, using Claude to generate and evaluate video concepts based on audience psychology, and finally implementing those concepts with Sora 2.

Timestamps:

00:00 - Intro

01:32 -Why Sora 2 gives you an unfair advantage

03:02 - Using Perplexity as a research agent

06:07 - Generating concepts with Claude

09:15 - Evaluating concepts for viral potential

14:51 - Implementing prompts in Sora 2

18:10 - Final thoughts and demonstration

Key Points:

• A three-step workflow using Perplexity for research, Claude for prompt creation, and Sora 2 for video generation

• Creating viral content gives startups an "unfair advantage" in distribution and attention

• Evaluating video concepts against engagement criteria (hook strength, emotional triggers, algorithm fit)

• Testing multiple AI-generated concepts to find what resonates with your target audience

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com

The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - get your free builders toolkit to build cashflowing business -

Become a member -

https://startup-ideas-pod.link/startup-empire

FIND ME ON SOCIAL

Making $$$ with Mobile Apps ($100K MRR Formula)

Mon, 22 Sep 2025 18:00:00 -0000

On this episode I breakdown the frameworks for building a $100K MRR mobile app. We dive deep into how to find a niche daily habit to serve, validating demand before building, and creating a strong first-win experience for users. We discuss proper pricing strategies (typically $7-40/month), retention mechanics like streaks, and a multi-channel growth approach combining organic content, referrals, and eventually paid acquisition.

Timestamps:

00:00 - Intro

02:06 - Overview of $100k Mobile App Blueprint

04:57 - Finding a daily habit to serve

06:27 - Validating demand

09:58 - User experience and onboarding flow

12:32 - Pricing strategies and monetization

13:46 - User journey from first use to advocacy

16:24 - Distribution and marketing channels

18:56 - 30 Day Monetization Blueprint

19:44 - Metrics to Measure

20:59 - Feature Development Framework

22:16 - North Star Metric

25:10 - Startup Idea 1: Dog Allergy Scanner

26:58 - Startup Idea 2: Migraine Weather Guard

28:07 - Startup Idea 3: Silent Study Timer

30:05 - Startup Idea 4: Plant Watering AI Coach

Key Points:

• Focus on serving a daily habit with a narrow wedge use case, ideally incorporating AI

• Validate demand through Reddit, TikTok, and other platforms before building

• Optimize for first-win experience within 24 hours of app download

• Use a combination of organic growth, owned channels, and paid acquisition

• Monitor key metrics like retention, conversion, and LTV/CAC ratio

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com

The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

My n8n AI agent scrapes Google Maps and makes $$$

Fri, 19 Sep 2025 16:03:00 -0000

Find $30k/mo local businesses you can start. Get the guide: https://startup-ideas-pod.link/AI-Boring-Business

Join me as I chat with James, the Boring Marketer, as he shares how to use AI to identify profitable "boring" local business opportunities that are overlooked by most entrepreneurs. He demonstrates a workflow that scrapes Google Maps data to validate market demand and customer pain points, then uses that information to create targeted content. James emphasizes focusing on underserved niches with high customer value in growing mid-sized cities rather than competing in saturated markets.

Timestamps:

00:00 - Intro

02:30 - AI Powered Boring Businesses are Gold Mines (Underserved Niches)

06:37 - Boring Business Finder AI Agent

10:16 - Example of the Output

11:04 - How start a Boring Business

14:51 - The Market Opportunity

16:59 - Using Hostinger for Self Hosting AI Workflow

19:39 - Unique Boring Business Opportunities

22:13 - Creating AI-generated newsletters from Google Maps data

Brought to you by:

Hostinger - Self Host your AI Workflows https://www.hostinger.com/sip10 (coupon code: SIP10).

Key Points:

• Using AI to identify underserved, high-value local business niches in tier 2/3 cities
• Leveraging Google Maps data to validate market opportunities through review volume, velocity, and sentiment
• Creating niche-focused local media assets (newsletters, directories) to generate leads for service providers
• Setting up cost-effective AI workflows using Hostinger instead of more expensive hosting options

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com

The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

FIND JAMES ON SOCIAL

X/Twitter: https://x.com/boringmarketer

LinkedIn: https://www.linkedin.com/in/jadickerson/

This App Hit 2M Users with Creators Who Had 0 Followers (Here's How)

Wed, 17 Sep 2025 19:30:00 -0000

Join me as I chat with Cody Schneider where we dive deep into how brands can leverage short-form content creators instead of traditional influencers to achieve better marketing ROI. He breaks down the economics of creator partnerships ($900/month for daily content across platforms vs. $2,000 for a single influencer post) and demonstrates how the for-you-page algorithm allows creators with zero followers to potentially reach massive audiences. The strategy works particularly well for mobile apps, e-commerce products, and services with straightforward value propositions.

Timestamps:

00:00 Intro

01:26 - Why Short-Form Marketing?

02:55 - Creator vs. Influencer Marketing Explained

04:41 - Micro-Creator Strategy Overview

11:43 - Case study of Focus Tree app using creator marketing

16:04 - How to Find and Work with Creators

19:49 - The Drawbacks of this Strategy

20:27 - Tools for Managing and Tracking Campaign Performance

22:56 - Final Thoughts and Conclusions

Key Points:

• Creator marketing is more cost-effective than traditional influencer marketing, especially for mobile apps and B2C products

• For-you-page algorithms have changed how content reaches audiences, making follower count less important than content quality

• Working with multiple creators (5-10) creates a compound learning effect where successful formats can be shared across the team

• This strategy works best for products with simple value propositions that can be purchased impulsively on mobile devices

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com

The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

FIND CODY ON SOCIAL Cody’s startup: https://www.graphed.com

The YouTube Loophole Printing $1M+ for SaaS Startups Right Now

Mon, 15 Sep 2025 19:30:00 -0000

Join me as I chat with Cody Schneider about the power of using YouTube Creators for influencer marketing. Cody explains a step-by-step playbook for acquiring customers through YouTube creator partnerships. The strategy involves reaching out to 100+ creators in your niche, offering a three-video package plus affiliate commission, identifying which creators drive the most conversions, then putting top performers on monthly retainers. This creates a scalable system where you eventually have dozens of creators regularly making content about your product, with trackable ROI through affiliate links.

Timestamps:

00:00 - Intro

01:03 - Why partner with Youtube Creators

04:38 - How to find and contact YouTube creators

08:11 - Crafting the email and follow-up strategy

09:26 - Overview of the Strategy

14:42 - The value of underpriced attention

19:12 - The numbers and scaling the process

22:06 - Biggest Bottleneck

22:50 - Automating the process

24:47 - Why start now

Key Points:

• YouTube creators + affiliate marketing is an effective strategy for getting initial customers, especially for SMB products with one killer feature

• The strategy works by reaching out to creators, having them make videos about your product, and giving them affiliate commissions

• This is a marketing arbitrage opportunity because many smaller creators (10k-50k subscribers) don't know how to properly price themselves

• The goal is to identify underpriced creators, test them, then put the best performers on retainer to create monthly content

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

FIND CODY ON SOCIAL

Cody’s startup: https://www.graphed.com

what the heck is GEO (AI search, rankings, $$$)

Fri, 12 Sep 2025 20:30:00 -0000

Join me as I chat with Cody Schneider about AI Search. Cody explains that while AI search (GEO) is generating buzz, it currently represents a small portion of overall search volume compared to traditional search engines. The value lies in highly qualified leads, with conversion rates of 10-40% from AI search traffic. To optimize for AI search, businesses need to identify which URLs are being referenced by AI for relevant queries and work to get their brand mentioned on those pages.

Timestamps:

00:00 - Intro

00:51 - What is GEO/AI search?

02:18 - Who GEO is most effective for?

08:16 - How AI search actually functions

12:31 - Tools and strategies for optimizing for AI search

16:45 - Why are people obsessed with GEO

19:56 - Discussion of available tracking tools

22:41 - Final Thoughts on AI Search and GEO

Key Points:

• GEO (AI Search) refers to search queries through AI platforms like Perplexity, ChatGPT, and Gemini

• AI search works by expanding user queries into multiple derivative searches, then scraping top Google results

• Most effective for businesses with long purchasing decision timelines (SaaS, local service businesses)

• Success requires getting your brand mentioned on multiple high-ranking pages that AI references

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com

The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

FIND CODY ON SOCIAL

Cody’s startup: https://www.graphed.com

How I Run a $1M+ Startup with AI (7 Workflows You Can COPY Today)

Mon, 08 Sep 2025 18:00:00 -0000

Join me as I chat with Rowan Cheung about how he uses practical AI workflows that help his small team at The Rundown operate like a much larger organization. He demonstrates how they use AI for content creation (including AI avatars and writing assistance), business operations (meeting scheduling and email management), and team efficiency (onboarding and research). Each workflow includes specific tools, prompts, and implementation strategies that listeners can adopt for their own businesses.

Timestamps:

00:00 - Intro

02:53 - 1) AI avatars for content creation

13:56 -2) AI Tweet Generator

19:27 - 3) AI Newsletter Editor

22:53 - 4) Lindy AI Agent Personal Assistant

30:01 - 5) Perplexity AI Tutor

34:01 - 6) New Hire Onboarding GPT

37:32 - 7) Email Manager/Sponsorship Finder AI Agent

Key Points

• Rowan uses AI avatars (HeyGen + 11Labs) to create short-form video content, showing only the avatar briefly while using B-roll for most of the video

• Voice dictation combined with Claude AI trained on personal writing style creates Twitter/social media content that's "90% ready"

• Lindy AI serves as a meeting scheduling agent that works 24/7 without requiring Calendly links

• Perplexity Comment functions as an AI tutor for YouTube videos, allowing users to ask questions about video content

• Custom GPT for new hire onboarding eliminates repetitive questions by containing company SOPs, policies, and team information

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com

The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

FIND ROWAN ON SOCIAL

The Rundown: https://www.therundown.ai

X/Twitter: https://x.com/rowancheung

Instagram: https://www.instagram.com/rowancheung/

Meet the AI Meme Millionaire

Wed, 03 Sep 2025 21:15:00 -0000

Join me as I chat with Ben Benkhin, Creator of WOMBO, about how he built mobile apps that achieved over 250 million downloads by identifying emerging AI technologies and making them accessible through simple, user-friendly interfaces. His first app, Wombo, allowed users to animate selfies to sing popular songs, while Dream was an early art generator that predated tools like Midjourney. Ben emphasizes the importance of studying viral content formats and creating apps that help users easily produce shareable content.

Timestamps:

0:00 - Intro

02:00 - The "Copy What Works" Strategy

05:15 - Competition is GOOD

07:13 - WOMBO Demo

08:15 - Engineering for Virality

11:53 - Steps to creating viral mobile app

15:20 - WOMBO Story Continued

21:26 - Monetization strategy

23:57 - Optimization and Evolution of Wombo

29:22 - Advice for building an AI Mobile Apps

30:07 - Viral Content Creation and Studying Trends

Key Points:

• Ben created viral AI apps including Wombo and Dream by identifying open-source AI models and making them accessible through simple mobile interfaces

• His strategy involves studying what's already working in the market and putting his own spin on it ("mimesis")

• The most successful apps have a viral content creation loop where users create shareable content that drives new user acquisition

• Monetization came through subscriptions and ads, with only 2% of users paying while the other 98% drive virality

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com

The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

FIND BEN ON SOCIAL

X/Twitter: https://x.com/benzion_b

W AI: https://w.ai

WOMBO: https://wombo.com/m/home

Master Cursor AI in 29 Minutes with Their VP

Tue, 02 Sep 2025 17:25:00 -0000

Join me as I chat with Lee Robinson, VP of Developer Experience at Cursor, as he shares practical tips for maximizing productivity with Cursor's AI coding tools. He demonstrates how to structure prompts, create custom commands, and leverage agents for everything from bug fixes to code reviews. The conversation highlights how AI tools are making software development more accessible while enabling developers to build higher quality products with less effort.

Timestamps:

00:00 - Intro
01:49 - Using AI Agents in Cursor
08:21 - Custom Rules within Cursor
11:49 - BugBot and code review automation
17:19 - CLI and headless options for Cursor agents
19:29 - Tips for getting the most out of Cursor
21:09 - Examples of innovative software built with Cursor

Get Your Complete Financial OS at https://dub.sh/brex-sip

Key Points:

• Lee demonstrates how to effectively use Cursor's AI agents for discrete coding tasks

• Setting up proper linting, formatting, and testing helps agents self-correct their outputs

• Custom commands and rules can be created to enhance code reviews and writing quality

• Cursor offers CLI and headless options for running agents in automation workflow

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

FIND LEE ON SOCIAL

X/Twitter: https://x.com/leeerob

YouTube: https://www.youtube.com/@leerob

Personal Website: https://leerob.com

Turning Vibe Coding Into Real Money (Google/Meta Ads, HeyGen etc)

Sat, 30 Aug 2025 17:10:00 -0000

Join me as I chat with Cody Schneider, where we go through a comprehensive marketing playbook for founders of "vibe-coded" startups, focusing on paid acquisition strategies that deliver immediate results. He walks through the exact process of setting up Google Ads campaigns with proper keyword targeting and conversion tracking, then explains how to create effective Facebook/Instagram ads using AI-generated content. The emphasis throughout is on testing multiple creative variations and optimizing for actual conversions.

Timestamps:

00:00 - Intro

03:29 - Validate Demand

07:00 - Google Ads Overview

11:43 - Finding Keywords

15:59 - Setting Up Google Ads Campaign

17:16 - Landing page best practices

19:25 - Google Tag Manager Tutorial

24:38 - Why RUN Paid Ads

28:29 - How to structure the funnel

31:04 - Meta Ads Overview

33:26 - Finding Pain Points with Perplexity

34:25 - Writing the script for the Ad

40:34 - Creating AI avatar with HeyGen and ElevenLabs

44:01 - Setting Conversion Tracking for Meta Ads

46:04 - Setting Conversion Tracking for Meta Ads

Key Points:

• Focus on transactional marketing (immediate signups) when starting out rather than long-term strategies like SEO

• Google Ads setup with phrase match keywords and conversion tracking is essential for SaaS products

• Facebook/Instagram ads work differently than search ads - they disrupt users rather than fulfill search intent

• AI avatar videos with compelling hooks perform best for SaaS marketing currently

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com

The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

FIND CODY ON SOCIAL

Cody’s startup: https://www.graphed.com

Google's Nano Banana is an INSANE AI Image Editor (FULL Demo)

Wed, 27 Aug 2025 19:30:00 -0000

Join me as I chat with Logan Kilpatrick about Google's new Gemini 2.5 Flash Image model (Nano Banana), he showcases its capabilities for image generation and editing. We explore practical applications including creating marketing assets, product placement, and interactive experiences, all accessible through Google's AI Studio platform. The conversation highlights both the technical capabilities and business opportunities for developers or vibe coders to build innovative products with this technology.

Timestamps:

00:00 - Intro 02:34 - Nano Banana Overview

04:55 - Demo of AI-generated product ads

10:06 - Demo of Social Assets

11:41 - Demo AI-Generated Mockup Generator

15:05 - How to edit image with prompting

18:45 - Best Practices for Prompting

21:18 - Product placement demonstration

23:04 Three Levels of Using the Model

25:54 - Why you should start using Nano Banana now

Try Nano Banana: https://startup-ideas-pod.link/nano-banana

Key Points:

• Logan Kilpatrick demonstrates Google's new Gemini 2.5 Flash Image model (nicknamed "Nano Banana")

• The model excels at fast image generation and editing with impressive quality at low cost (about 4 cents per image)

• Multiple product applications are showcased including ad creation, image editing, and interactive experiences

• AI Studio provides free access to experiment with the model through chat and pre-built applications

• Developers can "vibe code" custom applications using the model's capabilities

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com

The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

FIND LOGAN ON SOCIAL

X/Twitter: https://x.com/OfficialLoganK

Youtube: https://www.youtube.com/@LoganKilpatrickYT

LinkedIn: https://www.linkedin.com/in/logankilpatrick/

Are We in an AI Bubble? (Sam Altman Warns YES + Your 2-Path Playbook)

Mon, 25 Aug 2025 16:00:00 -0000

On this episode I breakdown whether we're experiencing an AI bubble by examining arguments on both sides. I discuss how AI startups are receiving unprecedented funding despite potential economic weaknesses, while also acknowledging the genuine utility and adoption of AI technologies. I also share practical advice for founders navigating this landscape, emphasizing that fundamentals like user engagement and profitable pricing remain essential regardless of market conditions.

Timestamps:

00:00 - Intro

00:33 - Yes it's a bubble

07:06 - No it's not a bubble

10:31 How to play the AI Wave

14:26 - What happens in a bubble

15:07 - The benefits of a bubble

Key Points:

• The case for an AI bubble includes excessive hype around startups, inflated valuations (seed rounds of $20-30M), similar base models across companies, and questionable unit economics

• Arguments against a bubble include demonstrable utility in workflows, falling training and inference costs, increasing adoption rates, and development of new competitive moats

• Different strategies are recommended for founders depending on whether they believe it's a bubble or not

• Historical patterns show that even in bubbles, truly valuable companies emerge and thrive long-term

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com

The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

I Spent 72 Hours Studying How Hormozi made $100m in 5 days (Ads, Emails, Pages, Everything)

Thu, 21 Aug 2025 19:15:00 -0000

Join me as I chat with Jonathan Courtney, as we analyze Alex Hormozi's comprehensive marketing funnel for his book launch, which combined traditional direct response marketing with modern digital techniques. The discussion reveals how Hormozi used multiple communication channels, urgency tactics, and bonus offers rather than discounts to drive conversions. The hosts also discuss how businesses can adapt these high-intensity marketing approaches to fit their own brand identity and comfort level.

Timestamps:

00:00 - Intro 02:29 - Hormozi’s email campaign phases

04:18 - Hormozi’s Copy Writing Strategy

09:12 - Affiliate and Referral Program

11:17 - Most Incredible Free Gifts Ever Strategy

12:53 - Email Campaign Deep Dive

16:56 - Physical Mail Component

18:44 - Paid Ads Breakdown

19:55 - Free Content vs Sales Content

22:29 - Website and landing page analysis

30:52 - How to adapt these techniques for different brands

Key Points:

• Jonathan Courtney breaks down Alex Hormozi's book launch marketing campaign, analyzing the email sequences, landing pages, and webinar structure

• The campaign used direct response marketing techniques including multiple email sequences, physical mail, and extensive ad creatives (1100+ variations)

• The marketing strategy included pre-registration, reminder, live event, and post-event phases with multiple touchpoints

• Physical elements like printed playbooks and mailed invitations proved highly effective despite being in a digital world

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com

The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

FIND JONATHAN ON SOCIAL

Unscheduled CEO Podcast:https://www.unscheduledceo.com

LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/

Making $$$ with Voice AI Agents and SaaS

Tue, 19 Aug 2025 17:00:00 -0000

Get the exact roadmap to build your Voice AI Agent (Diagram Included): https://dub.sh/voiceai

On this episode I share a comprehensive guide on creating profitable businesses using voice AI agents. I give away 5 detailed startup ideas with complete workflows and technical requirements. We go through the technology stack needed for implementation and provide recommendations for both technical and non-technical founders.

Timestamps:

00:00 - Intro

01:13 - Startup Idea 1: AI Property Manager Voice AI

03:58 - What Are Voice AI Agents?

05:10 - How Voice AI Agents Actually Work

08:23 - Types of Voice AI Agents and Applications

10:17 - Demo of Startup Empire’s Voice AI Agent

13:34 - Startup Idea 2: Voice AI patient intake assistant for dentists

15:41 - Startup Idea 3: Voice AI HOA Hotline

17:34 - Startup Idea 4: Voice AI School Absence Line

19:57 - Startup Idea 5: Voice AI Trade Contractor Secretary

22:57 - Startup Idea 6: Voice AI funeral Home Intake Line

25:22 - Voice AI Platform tech stack recommendations

Get Your Complete Financial OS at https://dub.sh/brex-sip

Key Points:

• Voice AI agents are software systems that can have natural phone conversations, understand speech, reason about requests, and take actions to solve problems

• Four main types of voice AI agents: customer service, sales qualification, appointment scheduling, and information/support

• Key technologies needed include speech-to-text (DeepGram, Whisper), AI brain (GPT, Claude), text-to-speech (11labs), and platforms like VAPI, Synthflow, and Retail AI

• Voice AI agents can be applied across industries including healthcare, home services, legal, restaurants, real estate, and e-commerce

• Hybrid approaches combining AI agents with human handoffs for complex issues or sales closings are often most effective

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com

The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

The Most Overlooked $10K/mo AI Startup Anyone Can Start

Wed, 13 Aug 2025 18:20:00 -0000

Get the exact blueprint to from $0 to $25K+ MRR (Diagram Included): https://www.gregisenberg.com/startup-blueprint

On this episode I present my three-phase approach to building an AI startup. Begin with a "leveraged agency" model, unlike traditional VC-backed startups, this method starts with manual service delivery to understand edge cases. Then implement AI agents to automate processes while maintaining pricing. And finally scale through multiple tiers and content distribution. This approach allows founders to be profitable from month one, retain equity, and build based on real customer pain points.

Timestamps:

00:00 - Introduction to the leveraged agency approach
00:51 - Explanation of the three phases
06:24 - Finding an AI Startup Idea
07:06 - Timeline expectations for growth
09:13 - Building in public and content strategy
11:34 - AI Agent Systemization
12:24 - Pricing System
13:57 - Why this Approach Works

Key Points:

• Start with a manual service agency focused on one boring, painful task ($1K-$5K/month)

• Transition to using AI agents to automate processes, doubling margins and scaling clients

• Create multiple pricing tiers (enterprise, self-serve, API) to reach $5M ARR

• Build an audience through daily content creation to drive customer acquisition

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

Replace Yourself With AI (The Complete Guide)

Mon, 11 Aug 2025 19:10:00 -0000

Use https://www.lindy.ai/greg for a thousand free credits (thanks to Flo for hooking us up)

Join me as I chat with Flo Crivello, founder of Lindy AI, about Lindy’s new Agent Builder and Computer Use features that significantly advance AI agent capabilities. The Agent Builder allows users to create complex AI agents through simple conversation, while Computer Use enables agents to operate computers like humans would, interacting with websites and applications. Flo showcases several practical applications including automated LinkedIn outreach, Twitter-to-LinkedIn cross-posting, and customer support automation.

Timestamps:

00:00 - Intro

01:01 - Overview of Lindy’s new capabilities

03:10 - Customer Service AI Agent

05:00 - Sales AI Agent

09:03 - Live creation of a LinkedIn outreach agent

18:01 - Successful demonstration of the LinkedIn outreach agent

19:55 - Examples of complex agents developed through iteration

22:40 - Autonomous companies and future possibilities

Key Points:

• Lindy AI announces two major features: Agent Builder (for easily creating AI agents through conversation) and Computer Use (allowing agents to perform tasks on computers)
• The Agent Builder simplifies agent creation through natural conversation, eliminating the need for technical expertise
• Computer Use enables agents to interact with websites and applications, even those without APIs
• Demonstrated use cases include automated grocery ordering, social media management, sales outreach, and recruiting

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com

The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

Instagram: https://instagram.com/gregisenberg

FIND FLO ON SOCIAL

X/Twitter: https://x.com/Altimor

Lindy: https://www.lindy.ai

Making $$$ with Sam Altman's Solopreneurship Thesis

Thu, 07 Aug 2025 18:15:00 -0000

On this episode I explore Sam Altman's prediction that AI will enable the first one-person billion-dollar company. I outline how this would work through AI agents handling traditional business functions like engineering, design, marketing, and sales, creating an organizational structure where one founder manages multiple AI agents. While technically possible, Isenberg believes this requires perfect conditions and will likely emerge between 2026-2028.

Timestamps:

00:00 - Intro

01:13 - Sam Altman's $1B Solo Founder Prediction

01:45 - The new path to building a company

06:38 - 5 mega trends enabling solo billion-dollar companies

10:05 - How to get started as a solopreneur

12:13 - Organizational structure with AI agents

17:12 - AI Agent Framework

18:07 - AI Pricing Framework

19:46 - What can be $1B Solo Business

21:46 - Conclusion on feasibility and timeline

Key Points:

• Sam Altman predicts a one-person billion-dollar company will emerge in the next few years, enabled by AI

• AI-first companies can replace traditional team structures with AI agents handling various business functions

• The new path to building a company starts with audience building, then "vibe coding" a product, building community, and automating with AI

• Five mega trends making this possible: services becoming software, instant distribution, building on existing platforms, trust in small brands, and high-precision ad platforms

• The first solo unicorn is predicted to emerge between 2026-2028

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

How Claude Code Ranked Me FIRST on Google (It's OVER for SEO Agencies)

Mon, 04 Aug 2025 18:00:00 -0000

Join me as I chat with James (The Boring Marketer), where he shares how he partnered with a friend to create a mobile diesel repair service website using Claude Code, achieving top Google rankings almost immediately. He demonstrates a step-by-step process for identifying keywords, conducting SEO audits, and optimizing content for local search. The case study illustrates how AI tools can help entrepreneurs dominate local service markets with minimal technical knowledge.

Timestamps:
00:00 - Intro
04:43 - Website tour and initial results
08:29 - SEO strategy breakdown
11:23 - Technical optimization process
22:40 - Results showing Google rankings
27:56 - Design tips using Figma and Anima
29:04 - Development environment setup

Get Your Complete Financial OS at https://www.brex.com/sip

Key Points:

• James built a website for a local diesel truck repair business using Claude Code in just 4 hours and generated thousands in revenue within 24 hours
• Local service businesses represent a significant opportunity because competition is often unsophisticated with outdated websites
• Basic SEO optimization using AI tools can quickly outrank established local competitors
• The process combines AI-assisted keyword research, technical SEO fixes, and content creation focused on local relevance

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND JAMES ON SOCIAL

X/Twitter: https://x.com/boringmarketer
LinkedIn: https://www.linkedin.com/in/jadickerson/

$200K/mo with ONE AI Ad (We tell you HOW)

Wed, 30 Jul 2025 23:30:00 -0000

Get my in-depth guide for creating scroll-stopping AI Ads with Arcads and Romain's Automations: https://www.gregisenberg.com/arcads

Join me as I chat with Romain Torres, founder of Arcads, about how businesses are using AI to create diverse ad content at scale, showing examples of companies making millions monthly through AI-generated ads. The conversation covers techniques for creating winning ads, automating workflows, and identifying profitable niches.

Timestamps:
00:00 - Intro
01:29 - Demo of Arcads AI
05:19 - Importance of testing multiple ad variations
10:50 - Examples of Successful AI Ad Campaigns
22:42 - Using AI-generated content for organic TikTok growth
25:13 - Visual hooks and creating custom AI actors
29:46 - VO3 integration and extending AI-generated scenes
32:07 - Automating ad creation with Gumloop workflows

Create winning ads with AI and Arcads: https://www.arcads.ai/?via=community
Try arcads over here: https://arcads.ai/?via=community (i get a small affiliate fee if you use that link, support the channel if you think this product will work for you)

Key Points:

• AI-generated ads are enabling businesses to create high-volume, diverse creative content that would be prohibitively expensive with traditional methods
• Successful advertisers test multiple variations of ads (hooks, actors, situations) to find winning combinations
• Tools like Arcade AI allow for creation of realistic UGC-style content and more creative VO3 videos
• Automation workflows using tools like Gumloop can scrape winning content from platforms like TikTok and Reddit to inspire new ad creation

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND ROMAIN ON SOCIAL

X/Twitter: https://x.com/rom1trs
Arcads AI: https://www.arcads.ai

This Excel AI Agent Built Me a $1M Financial Dashboard in 10 Minutes (LIVE Demo)

Tue, 29 Jul 2025 20:00:00 -0000

Join me as I chat with Nico Christie where he demos Shortcut, an AI-powered spreadsheet tool that functions like "Excel built for the future." Through several live demos, he shows how the platform can create financial models, update existing spreadsheets with new data, and build custom analysis tools using simple natural language prompts. The product aims to make Excel-based work significantly faster while maintaining transparency about data sources and calculations.

Timestamps

00:00 - Intro

00:53 - Overview of Shortcut

02:08 - First Demo: How Shortcut works with Existing Excel files

04:44 - Different User Types Who Benefit From Shortcut

08:50 - How to Prompt Shortcut Effectively

11:20 - The benefits of Using Shortcut

13:42 - How Shortcut handles data verification and transparency

17:03 - Best Use Cases for Shortcut

19:03 - Obvious ideas and market opportunity

22:23 -Building a Utilization Model for Agencies

34:59 - Greg's Custom Utilization Rate Dashboard Demo

39:29 - Who should try Shortcut

Checkout: https://www.tryshortcut.ai

Key Points:

• Shortcut is an AI-powered alternative to Excel that allows users to create and modify spreadsheets using natural language prompts

• The tool can perform complex financial modeling tasks in minutes that would take hours in traditional Excel

• Shortcut provides transparency by showing data sources and allowing users to trace where information comes from

• The platform serves both Excel experts (making them faster) and non-experts (making complex spreadsheet tasks accessible.

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND NICO ON SOCIAL
X/Twitter: https://x.com/nicochristie
Shortcut: https://www.tryshortcut.ai

Can You Make $10K/Month MicroSaaS? (The Truth)

Mon, 28 Jul 2025 19:00:00 -0000

On today’s episode I share a comprehensive guide to building micro SaaS businesses, which are niche-focused software products that can be developed by individuals or small teams. I explain the difference between traditional SaaS and micro SaaS, share real examples of successful businesses generating $20K-40K monthly revenue, and outline a step-by-step playbook for validating ideas, building MVPs, and growing through audience building and SEO.

Timestamps:
00:00 - Intro
01:08 - What is a MicroSaaS?
02:25 - Examples of successful micro SaaS businesses
05:35 - Growth flywheel explanation
07:57 - User journey and funnel metrics
12:06 - Building in public strategy
18:28 - MicroSaaS Frameworks
21:58 - MicroSaaS Ideas 1: PermitSync
25:33 - MicroSaaS Ideas 2: PodScriptor
28:52 - MicroSaaS Ideas 3: SpecSheet
32:30 - MicroSaaS Ideas 4: CartSaver
33:58 - MicroSaaS Ideas 5: GrantGuru

Get Your Complete Financial OS at https://www.brex.com/sip

Key Points:

• Micro SaaS businesses focus on niche markets with specific products, typically built by solo founders or small teams
• Successful micro SaaS businesses can generate $10K-50K monthly profit with 80-90% margins
• Growth comes from building an audience first, identifying pain points, creating solutions, and reinvesting revenue
• Pricing strategies typically include free trials converting to monthly subscriptions or usage-based models

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

Stole an Idea, Built It in 12 Hours, Sold for $15K in 8 Days (Exact Playbook)

Fri, 25 Jul 2025 21:00:00 -0000

Join me as I chat with Josh Pigford, who took an idea from Idea Browser, built a tool called NameSnag for finding expired domains, and sold it for $15,000 within eight days. The conversation explores Josh's rapid development process, including how he leveraged AI tools like Claude for naming and coding, created branding, and used Twitter to build momentum and find customers. Josh emphasizes the importance of shipping quickly rather than aiming for perfection.

Timestamps:

00:00 - Intro
01:26 - NameSnag Backstory
04:44 - Explanation of domain acquisition strategy
13:29 - Branding NameSnag
19:12 - Building Hype through Building in Public
29:28 - Biggest Takeaways from Josh's story
30:58 - What Josh would have done differently
33:17 - Q&A about selling side projects

Key Points:

• Josh saw a viral tweet about an AI tool for finding expired domains and decided to build it
• He publicly committed to building the project on Twitter, which created accountability
• He named the product "NameSnag" and secured both .com and .ai domains
• Josh documented his entire build process on Twitter, generating interest and early customers
• He sold the project for $15,000 just 8 days after starting it

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND JOSH ON SOCIAL
X/Twitter: https://x.com/Shpigford
Personal Website: https://joshpigford.com

6 One-Person AI Businesses That Will Make You $60,000/mo (FULL Playbook)

Wed, 23 Jul 2025 20:30:00 -0000

Join me as I chat with Cody Schneider discusses why productized services using AI tools are superior to traditional AI automation agencies, offering five specific business ideas that can generate $40K - 80K monthly within six months. Each idea leverages AI tools to create scalable, recurring revenue streams while providing measurable value to clients. The conversation highlights acquisition strategies, pricing models, and specific AI tools that entrepreneurs can use to implement these services.

Timestamps:
00:00 - Intro
01:34 - Why Productized Services
03:29 - Med Spa AI Marketing Service
13:50 - AI Ads for Beauty E-Commerce Brands
21:33 - SMMA for nutrition coaches
25:04 - Link Magnets for Webinars
29:34 - Data Analytics AI Agency
32:32 - Voice AI Agents and Future Trends

Key Points:

• AI automation agencies often struggle with sustainability, while productized services offer recurring revenue and better scalability
• Med Spa marketing services using AI-generated content and Google Maps optimization can generate $2-3K monthly per client
• Facebook ads for beauty e-commerce brands is a high-value opportunity due to constant need for fresh creative content
• Social media management for nutrition coaches represents an underserved market with significant revenue potential
• Data analytics services for SMBs can leverage AI tools to provide insights from existing business data

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com/

Boringmarketing - Vibe Marketing for Companies: http://boringmarketing.com/
The Vibe Marketer - Join the Community and Learn: http://thevibemarketer.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND CODY ON SOCIAL
Cody’s startup: https://www.graphed.com/
X/Twitter: https://x.com/codyschneiderxx
Youtube: https://www.youtube.com/@codyschneiderx

5 New Tools from Google AI to make money/be productive (INSANITY)

Mon, 21 Jul 2025 20:00:00 -0000

Join me as I chat with Josh Woodward, VP of Google Labs & Gemini, as he showcases Google's latest AI products and their capabilities. The conversation covers Gemini's advanced features including personalized context integration and video generation, Flow's AI filmmaking capabilities, Notebook LM's research and knowledge exploration tools, Stitch's UI design automation, and Project Mariner's autonomous web task execution. Throughout the demonstration, Josh highlights how these tools can empower both professionals and individuals to create high-quality content and automate tasks.

Timestamps:

00:00 - Intro
01:57 - Gemini app features and capabilities
06:53 - Video generation with Gemini
13:53 - Flow AI filmmaking tool demonstration
21:17 - Notebook LM research and knowledge exploration
26:47 - Stitch UI design tool overview
31:04 - Project Mariner autonomous web agent demo

Checkout Google’s AI Product Suite: https://labs.google

Key Points:

• Josh Woodward demonstrates five Google AI products: Gemini, Flow, Notebook LM, Stitch, and Project Mariner
• Gemini features include scheduled actions, personalized context, and video generation capabilities
• Flow is an AI filmmaking tool that allows users to create and edit high-quality videos with simple prompts
• Project Mariner enables AI agents to perform web-based tasks autonomously with human oversight

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

Boringmarketing - Vibe Marketing for Companies: http://boringmarketing.com/
The Vibe Marketer - Join the Community and Learn: http://thevibemarketer.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND JOSH ON SOCIAL
X/Twitter: https://x.com/joshwoodward
LinkedIn: https://www.linkedin.com/in/joshwoodward/

5 Startups I’d Build If I Were in My 20s

Wed, 16 Jul 2025 16:30:00 -0000

I share 5 startup ideas that could be launched for under $500, particularly aimed at entrepreneurs in their twenties. Each idea requires minimal technical expertise to start and can be launched using existing platforms like Notion, Circle, Discord, or simple AI tools. These ideas can generate meaningful revenue while providing valuable learning experiences that might lead to bigger opportunities.

Timestamps:
00:00 - Intro
01:20 - Startup Idea 1: First Job Rejection Tracker
02:31 - Startup Idea 2: Take your headphones off
04:14 - Startup Idea 3: Creator-in-Residence Agency
06:08 - Startup Idea 4: $2K Vibe Coding Agency
07:57 - Startup Idea 5: Hook Line Studio
09:02 - Bonus idea: Polymarket for college campuses

Key Points:

• First Job Rejection Tracker - A platform for college graduates to log job applications, track responses, and connect with others who were rejected from the same companies
• Take your headphones off - A paid community for people addicted to tech and screens, offering digital detox challenges and IRL meetups
• Creator-in-Residence Agency - Connecting brands with micro-creators who need steady pay, taking 20% of contracts
• 2K Vibe Coding Agency - Offering two-week sprints to build micro-SaaS products using AI tools for $2,000 per project
• Hook Line Studio - A tool that generates catchy TikTok hook lines based on video ideas, with potential for a subscription model

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

Boringmarketing - Vibe Marketing for Companies: http://boringmarketing.com/
The Vibe Marketer - Join the Community and Learn: http://thevibemarketer.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

Is Grok 4 Worth $300? I Tested 9 AI Agents to Find Out

Tue, 15 Jul 2025 18:11:00 -0000

On this episode, I test Grok 4's capabilities across multiple use cases to determine if it outperforms competitors like OpenAI and Perplexity. I evaluate 9 different agent types by running specific prompts and analyzing the results. Grok 4 demonstrates particular strength in tasks leveraging X data, with standout performance in market research, customer feedback analysis, and negotiation assistance, while showing limitations in areas like visual design.

Timestamps:
00:00 - Intro
01:00 - Market research Agent
04:05 - Coding Agent
05:57 - Productivity Agent
10:10 - Fundraising Agent
14:48 - Content MarketerAgent
23:23 - Customer Feedback Agent
27:04 - Negotiator Agent
29:50 - Product Innovator Agent
32:47 - Design Agent
35:17 - Grok Companions Feature
37:19 - Voice mode Demo
38:26 - Final review and conclusions

Key Points:
• I test Grok 4 across 9 different use cases including market research, coding, productivity optimization, and design
• Grok 4's integration with X (Twitter) data provides unique advantages for certain tasks
• Performance varied across different agent types, with market research and customer feedback analysis being particularly strong

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

Boringmarketing - Vibe Marketing for Companies: http://boringmarketing.com/
The Vibe Marketer - Join the Community and Learn: http://thevibemarketer.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

I Ranked EVERY AI Tool Overrated or Underrated (Claude Code, Bolt, n8n, ManusAI, etc)

Mon, 14 Jul 2025 20:10:00 -0000

Join me as I chat with Ras Mic to discuss the current landscape of AI development tools, evaluating each as overrated or underrated based on their potential impact for both technical and non-technical users. We particularly highlight Claude Code as "extremely underrated" and discuss how tools like Devin and CodeRabbit are changing development workflows. The conversation also addresses my controversial viral tweet about building profitable SaaS businesses with AI tools.

Timestamps:
00:00 - Intro
01:32 - n8n
06:35 - LindyAI
07:31 - Claude Code
12:09 - Devin/Code Rabbit
19:56 - Bolt/Lovable/Tempo
23:12 - Figma Make/Hostinger/Airtable
27:25 - ManusAI
30:10 - VAPI
31:08 - MCP
35:46 - Vibe Coding Profitable SaaS
51:11 - GitHub

Key Points:

• Ras Mic and I evaluate various AI tools as "overrated" or "underrated," including n8n, String, Claude Code, Devon, and CodeRabbit
• They discuss the potential of MCP (Multi-Context Protocol) and its impact on non-technical users
• They analyze Greg's viral tweet about building a $50K/month SaaS business using AI tools
• Ras Mic provides a simple GitHub crash course explaining branching and workflow best practices

Get Your Complete Financial OS at https://www.brex.com/sip

Boringmarketing - Vibe Marketing for Companies: http://boringmarketing.com/
The Vibe Marketer - Join the Community and Learn: http://thevibemarketer.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND MIC ON SOCIAL

X/Twitter: https://x.com/rasmickyy
Youtube: https://www.youtube.com/@rasmic

Complete Guide to AI Marketing (Vibe Marketing 101)

Wed, 09 Jul 2025 19:20:00 -0000

On this episode, I breakdown my comprehensive guide to "vibe marketing" - using AI tools and workflows to automate and enhance marketing efforts. I go over several practical workflows including creating viral AI videos, building AI personas for customer nurturing, generating audio content from text, and creating AI-powered business dashboards. The presentation emphasizes that understanding these tools provides marketers with a significant competitive advantage in the current landscape.

Timestamps:

00:00 - Intro
01:27 - Overview of Vibe Marketing
03:30 - MCPs and Workflow Explained
06:45 - Creating faceless video content workflow
09:57 - One-click CRM with Gumloop
13:50 - Voice AI agents with VAPI
16:56 - Creating AI personas with Tavus
21:04 - Generating AI Podcast with String
24:13 - Building Business Health Dashboards with Sting
25:20 - Creating high-converting ads with Arc Ads
27:38 - Growing followers and email lists with short-form video

Key Points:

• Vibe marketing combines AI tools and workflows to create an unfair advantage in today's marketing landscape
• The presenter shares multiple AI workflows including faceless video content creation, one-click CRM, voice AI sales agents, and AI personas
• Tools like Claude, Gumloop, VAPI, Tavus, String, and Arc Ads are demonstrated with specific use cases
• Short-form video content combined with comment-based email collection can rapidly grow followers and email lists

Create winning ads with ‍AI Actors: https://www.arcads.ai/?via=community

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

Boringmarketing - Vibe Marketing for Companies: http://boringmarketing.com/
The Vibe Marketer - Join the Community and Learn: http://thevibemarketer.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

Cursor Replaces Your Entire Business Stack (Full Demo)

Mon, 07 Jul 2025 19:30:00 -0000

Join me as I chat with Amir to discuss how Cursor can function as a comprehensive interface for business operations beyond traditional coding. Through demonstrations of Model Context Protocols (MCPs), Amir illustrates how to automate financial reporting, conduct UX analysis, create marketing content, and perform QA testing—all within Cursor. The conversation highlights how this approach can dramatically improve productivity by eliminating the need to switch between different applications.

Timestamps:

• 00:00 - Intro
• 01:03 - Overview of using Cursor beyond coding
• 02:40 - Finance automation with Xero MCP
• 07:58 - UX analysis using Playwright MCP
• 14:37 - Sales/Marketing automation with Perplexity and Firecrawl MCPs
• 23:51 - QA testing automation
• 26:50 - Advice for non-technical users getting started with Cursor

Key Points:

• How Cursor AI can be used beyond coding to manage finance, analytics, design, and marketing tasks
• Model Context Protocols (MCPs) allow seamless integration with third-party services like Xero, Playwright, and Perplexity
• Automated workflows can handle accounting tasks, UX analysis, content creation, and QA testing
• Different AI models serve different purposes: "thinking models" for planning and "agentic models" for execution

Boringmarketing - Vibe Marketing for Companies: https://www.boringmarketing.com/
The Vibe Marketer - Join the Community and Learn:https://www.thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND AMIR ON SOCIAL

Humblytics: https://humblytics.com/?via=community
X/Twitter: https://x.com/amirmxt
Youtube: https://www.youtube.com/@amirmxt
Build, Ship, Market: https://buildshipmarket.com

Zapier? n8n? Meet this NEW AI Agent Platform that Just 10×-ed My Workflow

Wed, 02 Jul 2025 19:30:00 -0000

Join me as I chat with Tod Sacerdoti about String, a platform that allows users to build AI agents through natural language prompts rather than complex visual workflows. Tod showcases several practical examples of automations, from monitoring Hacker News for specific terms to generating LinkedIn posts from blog content. The platform aims to make automation accessible to non-technical users while providing the power to solve complex business problems.

Timestamps:
00:00 - Intro
01:03 - String Overview
01:49 - Agent 1: Monitoring Hacker News for MCP mentions
08:15 - Agent 2: Creating LinkedIn posts from RSS feeds
17:14 - Agent 3: Automating Google Analytics Summary
23:53 - Startup Idea: Building businesses on top of String
27:10 - Agent 4: Daily Automation Idea Generator
38:32 - Advice for getting started with String

Checkout String: https://string.com

Key Points:
• String is an AI agent platform that builds AI agents using natural language instead of complex node charts
• The platform allows users to create automations that monitor websites, generate content, and integrate with tools like Slack and Google Docs
• String uses dynamic code generation to go beyond pre-built integrations, enabling more complex use cases
• The platform follows a credit-based pricing model similar to other AI coding platforms

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND TOD ON SOCIAL
String: https://string.com
X/Twitter: https://x.com/tod?lang=en

This AI Agent creates 1000+ SEO Pages in 52 min (Claude + MCP + Cursor)

Mon, 30 Jun 2025 19:00:00 -0000

Join me as I chat with The Boring Marketer to demonstrate how non-technical marketers can use AI tools like Cursor and Claude Code to build programmatic SEO strategies without coding knowledge. He walks through a complete workflow from keyword research to deploying a live comparison page for AI tools, showing how this approach can potentially generate thousands of targeted pages to capture search traffic. The demonstration highlights how AI is blurring the line between marketers and developers.

Timestamps:
00:00 - Intro
01:35 - Cursor Overview
03:50 - Claude Code Overview
09:47 - Using FireCrawl MCP scrape website data
13:13 - Programmatic SEO Explained
15:25 - Benefits of Claude 4 Opus Max
17:48 - Using Perplexity MCP to find AI tool comparison keywords
22:44 - Creating a PRD for the project
24:58 - Using Claude Code for Programmatic SEO
29:21 - Why learn to use tools like Cursor
30:58 - Cursor + Claude Code vs n8n
40:06 - Cost of Claude Code
42:51 - Deploying the page to Vercel
45:28 - Reviewing Deployed Page

Get Your Complete Financial OS at https://www.brex.com/sip

Key Points:
• James (The Boring Marketer) demonstrates how to use Cursor and Claude Code to build programmatic SEO pages without coding knowledge
• The workflow combines MCPs (Model Control Protocols) like FireCrawl and Perplexity for research with Claude Code for implementation
• James shows how to create a comparison page template for AI tools that can be replicated for thousands of keywords
• The entire process from research to deployment happens within the Cursor environment using natural language prompts

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

BoringMarketing — Vibe Marketing for Sale: https://www.thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

Mon, 16 Jun 2025 16:35:00 -0000

I explorePerplexity Labs, the AI agent product from Perplexity. I test its capabilities across multiple use cases including creating film storyboards, generating sales leads, developing content strategies, and performing financial analysis. Throughout the demo, I am surprised at the quality and depth of the outputs, particularly the tool's ability to create visual storyboards and comprehensive business dashboards.

Timestamps:

00:00 - Introduction to Perplexity Labs
01:18 - Film director AI Agent
07:04 - Salesperson AI Agent
11:11 - Content strategy Consultant AI Agent
20:13 - Financial Analyst AI Agent
24:08 - Salesperson AI Agent (pt2)

Key Points:

• I test Perplexity Labs' AI agents against other AI tools like ChatGPT, demonstrating its capabilities for various business functions
• Perplexity Labs ($20/month) can create detailed film storyboards, sales lead lists, content strategies, and financial analysis
• The tool generates comprehensive dashboards with actionable information, including contact details for potential clients

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

This Google Doc Has $10M Startup Ideas in It (My Secret Sauce)

Fri, 13 Jun 2025 19:30:00 -0000

I share 17 practical methods for generating viable startup ideas in the AI era. The strategies focus on identifying pain points, tedious workflows, and manual processes that could be automated or improved with AI. These techniques can help both aspiring entrepreneurs seeking new ventures and established startup founders looking to expand their product offerings.

Timestamps:

00:00 - Intro
01:48 - Method 1: Using ChatGPT to identify tedious workflows
06:08 - Method 2: Analyzing your ChatGPT history
09:11 - Method 3: Searching Reddit for tool requests
12:00 - Methods 4-7: Finding friction points and using Idea Browser
15:08 - Methods 8-11: Exploring niche groups and software review sites
19:13 - Methods 12-15: Learning from agency owners and job titles
24:06 - Methods 16-17: Finding opportunities in low-rated but high-usage plugins

Key Points:

• Use ChatGPT to identify tedious workflows in specific professions that AI could automate
• Analyze your own ChatGPT history to find repeated prompts that could become products
• Search online platforms (Reddit, Facebook, Discord) for people asking about tools that don't exist
• Examine where you copy/paste between tools as these friction points represent startup opportunities
• Browse service marketplaces like Upwork and Fiverr to find manual tasks ripe for AI automation

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

He built a $20K/month SaaS solo from his bedroom

Wed, 11 Jun 2025 08:25:00 -0000

Join me as I chat with Jack Friks to discuss driving free traffic to mobile apps through organic social media marketing on Instagram and TikTok. He details a specific approach that involves creating a fresh account, studying successful content in your niche, and consistently posting while iterating on formats until finding one that generates significant views. Jack emphasizes that success requires patience, often taking 30-100 posts before finding a winning formula.

Timestamps:

00:00 - Introduction and overview
01:52 - What viewers will learn from the episode
03:21 - Explanation of organic social media marketing approach
05:30 - How to find content ideas and formats
10:53 - Account warming and posting strategy
18:29 - Converting attention into actual app users
20:15 - Using AI to generate content ideas

Key Points:

• Jack Friks shares his journey from making zero to $20k/month using organic social media marketing for his mobile apps
• The strategy involves creating a new account, finding viral content formats in your niche, and consistently iterating
• Properly "warming up" a new account is crucial before posting content to avoid algorithm penalties
• Converting views to app downloads requires strategic calls-to-action without making content feel like advertisements

Link to Jack’s Guide: https://x.com/jackfriks/status/1856013303169847470

BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND JACK ON SOCIAL
X/Twitter: https://x.com/jackfriks
Instagram: https://www.instagram.com/jackfriks
Youtube: https://www.youtube.com/@jackfriks0

Mon, 26 May 2025 19:22:00 -0000

**Sign up for free thttps://www.ideabrowser.com for startup ideas AND to participate in the giveaway** (full rules below)

Join me as I chat with Brett from Designjoy as he walks through his process for creating high-quality AI-generated designs and videos using a combination of tools. He demonstrates how non-designers can create professional-looking content by using ChatGPT to generate sophisticated prompts, Midjourney to create styled images, and Runway to add motion. Brett emphasizes that while these tools aren't perfect, they make design accessible to everyone and can produce consistent, cohesive branding assets quickly.

**$5,000 GREG’S GIVEAWAY (sponsored by Bolt.new)**

- No purchase necessary
- Open worldwide 18+ (void FL, NY, Quebec, Italy, Spain, Brazil & where prohibited)
- How to enter:
1️⃣ sign up for free at https://www.ideabrowser.com/
2️⃣ **Like the YouTube video and comment what you’d do with the $5k**
- Entry window: 26 May 2025 → June 10th 2025 (ET)
- Winner chosen at random and emailed on 03 June 2025; must claim within 48 h
- Prize: $5,000 USD via PayPal or wire or what the sponsor chooses
- Odds depend on entries. Taxes = winner’s responsibility.
- Not sponsored by YouTube or any social platform.
**Full Official Rules:** https://docs.google.com/document/d/1KSkNYH3lryT9GEXTaFkRYAQaYyla0C-YcXP0IDkNw2Y/edit?usp=sharing

Timestamps:

00:00 - Intro
00:42 - Giveaway
02:47 - Why anyone can use these tools
04:08 - Higgs Field for easy video creation
07:13 - MidJourney and other Image Gen Tools
09:35 - Explanation of prompts, image references, and style references
10:57 - ChatGPT for prompt creation
15:16 - The process of generating AI assets
18:34 - Creating a motion video with Runway
21:55 - Startup Idea: AI Creative Agency
25:12 - Runway Video Result
26:16 - Making these assets into Ads
28:04 - Final Thoughts

Key Points:

• Brett demonstrates how AI tools like Higgs Field, Midjourney, and ChatGPT can be used together to create professional-quality designs and videos
• The process involves using ChatGPT to generate prompts, Midjourney for image creation, and Runway for adding motion to static images
• Brett emphasizes that these tools are accessible to non-designers and don't require special skills beyond basic prompting
• Creating cohesive branding assets is highlighted as one of the biggest current opportunities in AI design

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

Thanks to Bolt.new for sponsoring the $5k!

BoringMarketing — Vibe Marketing for Sale: https://www.thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND THE BRETT ON SOCIAL
X/Twitter: https://x.com/BrettFromDJ
Design Joy: https://www.designjoy.co

I built an AI Content Agent that 3X my engagement in 30 Days (Full n8n Workflow)

Fri, 23 May 2025 18:04:00 -0000

Join me as chat I with The Boring Marketer as we demonstrate a complete n8n workflow automation that can save content creators 10-15 hours weekly by scraping top-performing content, generating new content ideas, and publishing to social. The system uses N8N to orchestrate multiple AI tools that research, write, and even create images for posts, with an optional human review step before publishing.

Build an AI Content Automation in n8n: https://www.gregisenberg.com/ai-content-automation

Timestamps:

00:00 - Intro
01:58 - Why use this Content AI Agent
03:05 - Demoing the n8n workflow
03:33 - Explanation workflow stages
04:52 - Appify for content scraping
05:57 - Researching Viral Content
06:59 - Content curation and Idea generation
11:47 - Overview of OpenRouter for accessing multiple LLMs
13:23 - Claude 3.7 Sonnet for content creation
14:23 - Prompting Tips
18:05 - Demo of the human review/posting process
22:33 - Get free workflow template

Key Points:

• The workflow uses N8N to automate content creation by scraping top-performing content from YouTube and X (Twitter)
• The system processes this data through various LLMs (including Claude and OpenAI) to generate original content ideas
• The workflow can automatically create and publish LinkedIn posts with minimal human intervention
• Tools mentioned include Appify (for scraping), OpenRouter (for accessing multiple LLMs), and Claude 3.7 Sonnet (for writing)

BoringMarketing — Vibe Marketing for Sale: https://www.thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND THE BORING MARKETER ON SOCIAL
X/Twitter: https://x.com/boringmarketer
LinkedIn: https://www.linkedin.com/in/jadickerson/

ChatGPT Codex is like 10 AI software developers (tutorial for beginners)

Wed, 21 May 2025 19:00:00 -0000

Join me as I chat with Ben Tossell to discuss how non-technical users can leverage OpenAI's Codex to build and modify websites without writing code. The video showcases a practical example of adding a new tab to a personal website through simple text commands, with Codex handling all the coding work. Ben explains GitHub basics, pull requests, and how to manage code changes while emphasizing that this approach makes coding more accessible to beginners.

Timestamps:

00:00 - Intro
01:28 - What is Codex
02:38 - Explanation of GitHub and repositories
05:54 - Demonstration of adding a new tab to a website
10:53 - Why use Codex if you are non-technical
15:26 - Explanation of merging and closing pull requests
18:18 - Best practices for non-technical people using Codex
21:54 - Tips for Debugging using ChatGPT
23:47 - More advanced use cases beyond personal websites
25:30 - Cloning a Repo and using Codex
30:08 - Conclusion and Final Thoughts on Codex

Key Points:

• Codex is an OpenAI terminal product that allows users to type in tasks, generate code, and push it to GitHub without writing code themselves
• The workflow involves creating tasks, reviewing generated code, creating pull requests, and merging changes
• For non-technical people, Codex offers a more accessible entry point to coding than traditional development
• Best practice is to start with simple personal website projects before attempting more complex applications:

BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND BEN ON SOCIAL
X/Twitter: https://x.com/bentossell
Ben’s Bites: https://www.bensbites.com

[DELETED ON YOUTUBE] 5 AI Startup Ideas So Good You’ll Quit Your Job in 24hrs

Mon, 19 May 2025 18:15:00 -0000

Join me as I chat with Steph Smith to discusses startup opportunities in the AI era, focusing on both AI-enabled ideas and tech-agnostic concepts that remain valuable despite technological disruption. She presents detailed concepts for personal data dashboards, health data integration platforms, and AI-enhanced dating apps, explaining how these ideas address existing market gaps and could be monetized

**$5,000 GREG’S LETTER GIVEAWAY (sponsored by Beehiiv)**

- No purchase necessary
- Open worldwide 18+ (void FL, NY, Quebec, Italy, Spain, Brazil & where prohibited)
- How to enter:

1️⃣ Subscribe at http://gregisenberg.com/

2️⃣ Reply to the welcome email with “Entering the $5K giveaway” (one per person)

3️⃣ **Like the YouTube video and comment what you’d do with the $5k**

- Entry window: 19 May 2025 → 26 May 2025 (ET)
- Winner chosen at random and emailed on 28 May 2025; must claim within 48 h
- Prize: $5,000 USD via PayPal or wire or what the sponsor chooses
- Odds depend on entries. Taxes = winner’s responsibility.
- Not sponsored by YouTube or any social platform.

**Full Official Rules:** https://docs.google.com/document/d/1KSkNYH3lryT9GEXTaFkRYAQaYyla0C-YcXP0IDkNw2Y/edit?usp=sharing

Timestamps:

00:00 - Intro
03:01 - Startup Idea 1: Open Pages Creator
11:16 - Startup Idea 2: Lead Magnet Creator
14:26 - Startup Idea 3: Integrated Health Dashboard
21:59 - Startup Idea 4: Directory GPTs
24:54 - Startup Idea 5: AI-Powered Dating App

Key Points:

• Open Pages: Creating customizable personal data dashboards that display lifestyle metrics (fitness, habits, hobbies)
• Health Data Integration: A platform that centralizes health information from various sources (CGMs, wearables, medical records) with AI analysis
• Directory GPTs: Converting existing web directories into custom GPTs for personalized recommendations
• AI-Powered Dating: Dating apps that match based on compatibility metrics beyond appearance using AI analysis

BoringMarketing — Vibe Marketing for Sale: thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND STEPH ON SOCIAL
X/Twitter: https://x.com/stephsmithio
Internet Pipes:https://internetpipes.com/
Surfer Diary: http://surferdiary.com/stats

Learn Vibe Marketing in 40 mins (n8n, MCP, Claude 3.7)

Wed, 14 May 2025 19:00:00 -0000

Join me as I chat with the Boring Marketer about building efficient marketing workflows using N8N and AI tools. Boring Marketer demonstrates how to use Claude AI with custom MCP integrations to automate keyword research, identify content gaps, and generate comprehensive marketing assets across multiple platforms. The approach focuses on simplifying complex marketing tasks through automation to free up time for more strategic work.

Get ideas, tools, and tactics to 10x your marketing: https://www.skool.com/the-vibe-marketers

Episode Timestamps:

00:00 - Intro
01:09 - Explanation of Vibe Marketing
04:12 - Automating keyword research
10:06 - MCP integration with keyword tools
15:41 - Analysis of search results and content gaps
20:33 - Creating automated content briefs
22:13 - Generating complete blog posts with proper brand voice
26:49 - MCP Explained
28:38 - Creating social media content from the same workflow
30:39 - Discussion of human review in the automation process
35:02 - Conclusion and the future of marketing

Key Points:

• Simple workflows in N8N can be more powerful than complex ones for marketing automation
• Using Claude AI with MCP integrations to automate keyword research and content creation
• Creating comprehensive content strategies based on keyword gaps in the market
• Automating multi-format content creation (blog posts, social media threads, images) from a single workflow

BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses [https://www.startupempire.co](https://www.startupempire.co/)

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND THE BORING MARKETER ON SOCIAL
X/Twitter: https://x.com/boringmarketer
LinkedIn: https://www.linkedin.com/in/jadickerson/

The Golden Age of AI is happening right now (Here's Why)

Mon, 12 May 2025 17:20:00 -0000

Join me as I chat with Jonathan Courtney to discuss how AI tools are transforming business operations, allowing small companies to achieve the output of much larger teams. We explore practical applications like content research, ad creation, and workflow automation, while emphasizing that founders should personally master these tools rather than immediately delegating.

Episode Timestamps:

00:00 - Intro
04:17 - AI Tools Inflection Point
09:44 - Building an Audience with AI
15:06 - The Role of the Human Editor
16:26 - Taste and Intuition in AI
18:36 - Execution with AI Tools
22:06 - Vibe Marketing
24:12 - Best Way to Learn how to use AI Tools
29:12 - The Future of AI Costs
30:14 - Mastering AI Tools
34:31 - Startup Idea: AI Automation Agency
40:14- AI is a Tool, use it

Key Points:

• AI tools like ChatGPT, Claude, and specialized platforms can dramatically increase productivity, giving small businesses the output capacity of much larger teams
• Business leaders should personally learn AI tools before delegating to their team, mapping repetitive tasks that can be automated
• There's currently an "arbitrage opportunity" with AI tools being relatively inexpensive while delivering significant value
• Content creation, research, and ad generation are key areas where AI can replace manual processes

BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND JONATHAN ON SOCIAL

X/Twitter: https://twitter.com/Jicecream
LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/

AJ&Smart: https://ajsmart.com

I figured out how to get 5x better results from ChatGPT (Full Tutorial)

Wed, 07 May 2025 17:30:00 -0000

I share one of my techniques to get significantly better outputs from LLM’s. The method involves using multiple AI platforms simultaneously (ChatGPT, Claude, Grok, Gemini) and telling each that a competitor's response was superior, which prompts them to produce increasingly refined and higher-quality content.

Timestamps:

00:00 - Intro
01:29 - Initial Prompt
04:04 - Improved Responses after "Jealousy" Prompt

Key Points:

• Using multiple AI models simultaneously and comparing their outputs yields better results
• Making AI models "jealous" of each other by telling them another model performed better
• Demonstrated technique using a cold email writing task across ChatGPT, Claude, and Grok
• Each subsequent AI response improved after being told a competitor performed better

1) The BIG IDEA: Make AI models COMPETE against each other to produce superior results

When you pit LLMs against each other and make them "jealous," they dramatically improve their outputs.

Most people only use one AI at a time. That's a HUGE mistake.

2) The step-by-step "AI Jealousy Technique":

• Open multiple AI tools simultaneously (ChatGPT, Claude, Grok, etc.)
• Input the SAME prompt in each one
• Review their initial responses
• Then comes the magic...

3) The JEALOUSY trigger:

Tell each AI that its competitor did BETTER!

Example: "Not bad, but I'm surprised. [Competitor] crushed it with a 9/10 while you were just average at 5/10. I thought you were the better LLM. What's going on?"

Then share the "winning" response.

4) What happens next is FASCINATING:

The AI will:
• Acknowledge its shortcomings
• Analyze why the competitor's response was stronger
• Create a DRAMATICALLY improved version
• Often add personal touches specific to your needs

5) Why this works:

These models are trained to be helpful and meet user expectations. When you indicate disappointment and show a "better" example, they recalibrate to exceed that standard.

It's like getting a free upgrade to the premium version!

6) BONUS TIP: You don't even have to be 100% honest!

Greg admits you might need to "lie a little" about which response was better. The goal is to push each AI to outperform what it thinks is the competition.

Ethical? Debatable. Effective? ABSOLUTELY.

7) This technique works for EVERYTHING:
• Writing emails
• Creating content
• Drafting proposals
• Generating creative ideas
• Coding solutions

Anywhere you need higher quality AI outputs, the jealousy technique delivers.

BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

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Go from $0 to $15k/mo SaaS App in a weekend using AI (Steal This)

Mon, 05 May 2025 16:30:00 -0000

I walk through a step-by-step process for building a SaaS product in a weekend using AI tools. The demonstration follows a Reddit post methodology, using Gemini for competitive research, Claude for idea validation and planning, and V0.dev for UI generation.

Episode Timestamps:

00:00 - Intro
01:08 - Step 1: Choose your audience
02:38 - Step 2: Research Competition
09:19 - Step 3: Get Honest Feedback
11:47 - Step 4: Write a 1-page product requirements document (PRD)
14:14 - Step 5: Break the UI into "shippable chunks”
16:05 - Step 6: Generate UI with v0
21:55 - Step 7: Connect the backend
22:50 - What will make your product standout

Key Points:

• Start by identifying your target audience/niche before deciding what to build
• Use AI tools like Gemini, Claude, and V0.dev to research competitors, validate ideas, and create UI
• Break down your product into small, shippable UI chunks for efficient development
• Focus on solving real pain points rather than just aesthetics to differentiate from competitors

BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

Introduction to Vibe Marketing.

Wed, 30 Apr 2025 17:21:00 -0000

Today I break down Vibe Marketing, I explain how it leverages AI agents and workflows to execute marketing tasks that previously required large specialized teams. I outline essential tools for the Vibe Marketing toolkit including Replit, n8n, Gumloop, Manus, Claude, and OpenRouter, then shares practical workflows for content creation, sales automation, and data analysis that marketers can implement immediately.

Get ideas, tools, and tactics to 10x your marketing: https://www.skool.com/the-vibe-marketers

Episode Timestamps:

00:00 - Intro
01:24 - What is Vibe Marketing
02:34 - Why is Vibe Marketing happening NOW?
04:05 - Vibe Marketing Toolkit overview
10:51 - Practical workflows and examples
19:31 - The Future of Marketing (next 12-18 months
21:07 - Qualities of a good Vibe Marketer
21:38 - Learn more about Vibe Marketing

Key Points:

• Vibe Marketing combines vibe coding tools with AI agents and workflows to automate marketing campaigns
• The convergence of improved AI, accessible automation tools, and collapsed custom tool costs has made Vibe Marketing possible
• Small marketing teams using Vibe Marketing can accomplish what previously required much larger teams
• Vibe Marketing will evolve to resemble high-frequency trading with AI agents working 24/7

1) What is Vibe Marketing?

It's the combination of vibe coding tools (Bolt, Replet, Lovable) with workflow automation (Gumloop, Manus, N8n) to create AI-powered marketing campaigns.

"Marketing will resemble high-frequency stock trading in the near future."

2) The Vibe Marketing Toolkit

To get started, you'll need:

• Vibe coding tools (Replit, Bolt, Lovable)
• Workflow automation (N8n, Gumloop, Flow)
• AI assistants (Manus, Claude)
• Model router (OpenRouter)
• Visual generation (Sora, ChatGPT ImageGen)

Pro tip: Create a scorecard to track which AI models excel at specific marketing tasks!

3) The Future of Marketing (next 12-18 months):

• Interconnected AI systems working together
• Manager agents trained by human experts
• Small teams accomplishing what required 50+ people
• Goal-oriented systems ("Get me 50k visitors")
• Real-time adaptation to market opportunities

4) What makes a good Vibe Marketer?

• Think in SYSTEMS, not campaigns
• Test relentlessly (50-100 variations, not just 2)
• Front-load value in everything you create
• Build once, distribute forever
• Let machines handle the boring stuff

BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

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Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND BORING MARKETER ON SOCIAL:
X/Twitter: https://x.com/boringmarketer

Build profitable iOS Apps Using Just Cursor + Claude (Full Tutorial)

Mon, 28 Apr 2025 18:51:00 -0000

Join me as I chat with Chris Raroque, who demonstrates how to use AI tools to build sophisticated mobile apps as a solo developer. Chris walks through adding an AI chat feature to his budgeting app, showing his workflow with Cursor and Claude 3.7. He explains how to implement function calling to create an intelligent agent that can access transaction data and answer questions about spending patterns. Timestamps: • 00:00 - Introduction to Chris Raroque and his portfolio of apps • 02:32 - Overview of Cursor workflow for native iOS development • 09:54 - Demo of adding AI chat to a budgeting app • 17:50 - Connecting AI Chat Feature with Open Router • 25:55 - Improving prompts using Claude for better responses • 34:19 - Implementing tool/function calling for efficient data access • 45:13 - Adding token usage and cost tracking to the app • 48:34 - Techniques for AI-generated app assets and illustrations Key Points: • Chris Raroque demonstrates how to use Cursor with Claude 3.7 to build native iOS apps with AI features • Shows a workflow for adding an AI chat feature to an existing budgeting app using OpenRouter • Explains tool/function calling implementation to create an AI agent that can access transaction data • Shares techniques for generating high-quality app assets using ChatGPT 4.0 1) Chris has built FOUR successful productivity apps as a solo developer - including a daily planning app with 2,000+ paid users. His secret weapon? Using AI to supercharge his workflow. "The only reason I'm able to do this is because I have AI to supercharge my workflow." 2) SURPRISING TOOL #1: Using Cursor for native iOS development Most devs use Cursor for React/web apps, but Chris opens Xcode projects directly in Cursor! His workflow: • Set up project manually in Xcode • Open files in Cursor for edits • Switch to Xcode to build • Repeat 3) KEY INSIGHT: Don't try to use Cursor to set up iOS projects - it won't work! You need to: - Set up the project manually in Xcode - Configure frameworks and settings in Xcode - Handle network permissions in Xcode - THEN use Cursor for coding 4) Chris demonstrated building an AI chat feature for his budgeting app "Luna" in just 4 major prompts: - Create the UI first (hardcoded) - Hook it up to OpenRouter API - Improve the prompt quality - Add function calling Each step builds on the previous one! 5) POWER TIP: Feed documentation directly into Cursor! Type docs and paste in API documentation URLs to give Cursor context. This DRAMATICALLY reduces hallucinations, especially for: • iOS/Mac development • New/changing APIs • Complex integrations Game-changer for accuracy! 6) PROMPT ENGINEERING SECRET: Use Claude to generate better prompts for your AI apps! Chris uses Claude to create XML-formatted prompts that produce better results from LLMs. This simple technique improves response quality by 30-40%! 7) ADVANCED TECHNIQUE: Function calling to build true AI agents in your apps! Instead of sending ALL user data with each request (expensive!), Chris implemented tool calling: • LLM analyzes user question • Calls specific functions to get ONLY needed data • Answers based on retrieved info 8) For example, when a user asks "What did I eat last year?" the agent: - Recognizes it needs transaction data - Calls getTransactionsForDateRange() with the right dates - Processes only relevant data - Provides a concise answer Saves $$$ on token costs! 9) VISUAL POLISH SECRET: Using ChatGPT 4.0 for app asset generation! Chris creates mascots and illustrations that give his apps personality and polish. The workflow: 1. Generate base character 2. Create variations for different states 3. Refine with specific prompts 10) RESULTS: With just a few prompts, Chris added: • A fully functional AI chat • Tool-calling capabilities • Cost tracking • Model switching • Custom illustrations All in a few hours as a solo developer! 11)FINAL ADVICE from Chris: "A lot of developers are averse to using AI tools, but the ones who embrace them will thrive for the next decade." For non-devs: Start with more guided tools like Replit or Lovable that have guardrails. LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/ BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/ Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND CHRIS ON SOCIAL Youtube: https://www.youtube.com/@raroque X/Twitter: https://x.com/raroque Instagram: https://www.instagram.com/chris.raroque/

He shares his 5-Step Framework to build $1M/Month Mobile App

Greg Isenberg — Wed, 23 Apr 2025 18:06:42 -0000

Join me as I chat with Hunter Isaacson, a successful mobile app builder who has created apps with hundreds of millions of downloads. Hunter shares his playbook for building million-dollar mobile apps, emphasizing the importance of simple experiences, strong branding, and creating effective growth loops. He discusses how to identify opportunities by adapting existing ideas to new channels and technologies.

Timestamps:
00:00 - Intro
01:56 - Examples of Viral Consumer Apps
04:35 - Hallow Deep dive
10:14 - Locket Deep dive
13:51 - NGL’s Deep Dive
15:08 - Don’t reinvent the wheel
17:27 - Hunter’s $1M/Month App Playbook
21:28 - Building a Brand People Love
24:44 - Creating a simple experience
25:26 - The importance of core action and North Star Metric
26:33 - How to create growth loops
31:28 - Additional Good Practices
33:13 - Opportunities in AI-enhanced app experiences
36:38 - Future technology trends Hunter is excited about

Key Points:

• Hunter Isaacson shares his framework for building successful mobile apps, including NGL (250M downloads) and Bags
• The importance of creating simple experiences with strong branding that people can understand and resonate with
• How to identify core metrics and growth loops that drive user engagement and viral sharing
• Leveraging new platform features (like widgets, live activities) to create innovative app experiences

1) Hunter's framework for building viral, profitable apps is SURPRISINGLY simple:

• Build a brand people love
• Create a simple experience
• Get users on quickly (even just 100)
• Select ONE core action
• Maximize % of users completing that action

Let's dive deeper...

2) On building a BRAND PEOPLE LOVE:

"Keep it short and find a slang term" - Hunter's secret sauce for naming apps.

NGL = "not gonna lie" (obvious to Gen Z)
BAGS = crypto slang for holdings

The best names are OBVIOUS, resonate with your audience, and set the right vibe.

3) Creating a SIMPLE EXPERIENCE is crucial!

Hunter designs ALL his apps himself (started with PowerPoint, now Figma)

His approach: "What's the bare bones MVP that solves the problem?"

Don't overcomplicate. ONE user flow is better than branching journeys.

4) The NORTH STAR METRIC changes everything.

For each app, Hunter picks ONE metric that matters above all:

• Wink: % of users getting a match on day 1
• NGL: % sharing link + replies
• BAGS: % funding account + making first trade

Aim for 90%+ completion!

5) GROWTH HACK: Build sharing into your core experience!

"If you drop in 1000 people and 50% share, that's 500 people who've now shared your app"

Hunter spent less than $10K marketing NGL to get 250M downloads!

The key? Seed it just enough to activate the viral loop.

6) You DON'T need to reinvent the wheel!

Hunter on NGL: "Anonymous messaging apps have been around forever"

The innovation? Using Instagram's new link feature as a growth channel.

Look for EXISTING IDEAS that could work in NEW CHANNELS.

7) On SEEDING your app:

• Test content formats before launch
• Work with creators in different niches
• Pay small amounts ($50-100) to influencers
• Look for that ONE viral video to ignite growth
• Build an authentic voice on social

8) TRENDS to watch according to Hunter:

• Live Activities on iPhone (underutilized)
• Lock screen widgets (not fully explored)
• AI + consumer apps (CalAI's approach)
• Crypto going mainstream
• AR glasses (future)

Massive opportunities in each!

9) For YOUNG FOUNDERS, Hunter recommends:

"Take a lot of swings. Have a lot of at-bats."

Consumer mobile apps over B2B/SaaS when starting out:
• More fun
• Reach global audience
• Better psychology understanding
• Tools getting better every day

Notable Quotes:

"I think that it's more about looking for frameworks than it is for looking for ideas. The framework, I feel like, is more important because now it's really easy to just framework X with audience Y." - Hunter Isaacson

"You don't really need to reinvent the wheel... it's a new channel, right? If anonymous messaging has worked on the internet, it's worked on apps, it's worked on different platforms, why wouldn't it work with Instagram as the growth lever?" - Hunter Isaacson

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

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Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND HUNTER ON SOCIAL

X/Twitter: https://x.com/hunterjisaacson
Instagram: https://www.instagram.com/hunterjisaacson/

He's built multiple $1M+ funnels, Here's What Works In 2025

Greg Isenberg — Mon, 21 Apr 2025 17:17:46 -0000

Join me as I chat with Niels Klement, CMO of Perspective, we discuss how agencies are building highly profitable productized services using AI. He explains that the most successful approach involves focusing on a specific industry niche, creating a repeatable funnel template that delivers consistent results, and using AI to automate fulfillment. The discussion covers funnel optimization techniques, the importance of mobile-first design, and how interactive elements like quizzes significantly improve conversion rates.

Timestamps:
00:00 - Intro
01:44 - Overview of productized services and funnel building
03:21 - How to build a niche-focused service
07:59 - Implementation of funnel templates and ads
11:10 - Funnel Strategies in 2025
14:43 - How to make a great VSL
18:54 - Funnel Strategies in 2025 pt2
21:05 - Where to use funnels
23:51 - Demonstration of Perspective funnel building
29:48 - Using funnels to validate startup ideas

Build your next sales funnel: https://try.perspective.co/4i8i3dkviavy

Key Points:

• Agencies are building highly profitable productized services ($10K-100K/month) by focusing on specific niches and using AI and funnel tools like Perspective
• The most successful agencies target industries that aren't tech-savvy and focus on business-critical services like recruiting and lead generation
• High-converting funnels use interactive elements, personalization, and quiz formats to achieve 26-28% conversion rates on cold traffic
• AI can automate much of the service delivery, allowing small teams or solo founders to scale to significant revenue

1) The Productized Service Revolution

Agencies are shifting from service-heavy to product-heavy models using AI + automation.

Some are scaling to $1M/MONTH with 80% profit margins by:
• Targeting specific niches (bakeries, lawyers, etc)
• Delivering business-critical results
• Using ONE killer funnel template

The best part? You can run this with just 1-2 freelancers + AI agents.

2) The Two Most Profitable Service Models

Across thousands of agencies using Perspective, two business models consistently outperform:

A) RECRUITING FUNNELS
Help businesses find talent through automated systems

B) LEAD GENERATION FUNNELS
Deliver qualified prospects to businesses

3) The "One Funnel, Sell Twice" Strategy

The most successful agencies:

• Pick ONE industry (preferably not tech-savvy)
• Create ONE funnel template that delivers results
• Use AI to customize it for each client
• Automate fulfillment with AI agents

Top agencies in Perspective convert at 26-28% on COLD traffic!

4) What Makes High-Converting Funnels Work?

The best performing funnels focus on:

• SPEED: Pages loading less than 1 second convert 2.5X better
• INTERACTIVITY: Quiz elements that create engagement
• PERSONALIZATION: Tailoring content based on responses
• CONSISTENCY: Matching ad messaging to landing page

These elements create a "dopamine hit" similar to social feeds.

5) The VSL (Video Sales Letter) Framework

For creating high-converting video content:

• Focus intensely on the HOOK (first 5 seconds)
• Provide genuine EDUCATION and value
• Show PROOF that builds credibility
• Create a natural progression to the OFFER

6) How To Build Your First Funnel

The process is simpler than you think:

1. Start with a mobile-first approach (95% of paid social traffic is mobile)
2. Use quiz elements to qualify leads
3. Personalize follow-up based on responses
4. A/B test continuously (Perspective makes this easy)

7) The Startup Validation Strategy

1. Build an audience on social
2. Create a funnel to test messaging
3. Send organic traffic to validate
4. Collect quiz data to understand pain points
5. THEN build your product

KEY TAKEAWAY:

The future of services is PRODUCTIZED.

With tools like Perspective + AI, you can build a highly profitable, low-overhead business by:
• Focusing on one niche
• Delivering one critical result
• Using one killer funnel
• Automating with AI

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

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Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND NIELS ON SOCIAL

Instagram: https://www.instagram.com/nielsklement
LinkedIn: https://www.linkedin.com/in/nielsklement/

The $1,000/Day boring business anyone can start tomorrow (Sweaty Startup Playbook)

Greg Isenberg — Wed, 16 Apr 2025 18:11:42 -0000

Join me as I chat with Nick Huber to discusses how "boring" businesses like storage, lawn care, and service companies often create more reliable paths to wealth than tech startups. He shares his personal journey from a college storage business that sold for $1.75 million to purchasing and improving self-storage facilities worth millions. The conversation explores various low-tech business opportunities with high profit potential and minimal competition.

00:00 - Intro
02:08 - Nick's Sweaty Startup journey
05:20 - Self-storage facility investments and returns
07:31 - Examples of profitable service businesses
13:13 - Sweaty Startup Idea: Night Nurse Marketplace
18:49 - Value of a Good Domain Names
22:25 - The AI + Sweaty Startups Opportunity

Key Points

• Nick Huber shares his journey building "boring" but profitable businesses, including Storage Squad and self-storage facilities
• Sweaty startups (service-based local businesses) often have less competition and higher success rates than tech startups
• Simple marketing tactics like sidewalk chalk, bandit signs, and local networking can be highly effective for service businesses
• Domain names are valuable digital real estate worth investing in for business credibility and growth

1) The WEALTHY people in your town aren't tech founders

They own boring businesses:
• Underground utilities
• Surveying companies
• HVAC businesses
• Real estate development

While everyone's dreaming of being the next Elon, these folks are quietly building wealth.

2) Nick's first million came from... college student storage!

He built Storage Squad with:
• $1500 Craigslist cargo van
• $2200 box truck
• SIDEWALK CHALK as his only marketing

Grew to $2.2M in revenue, sold for $1.75M in 2020.

No tech, no VC money, just hustle.

3) Self-storage facilities = GOLD MINES

Nick bought a neglected facility for $625K with:
• 40,000+ square feet
• 180+ units
• Only making $4K/month

Another facility they bought for $1.5M now generates $40K/month and is worth $4.5M!

4) "Sweaty startups" are EVERYWHERE making serious money:

• Lawn care: $100K+ working 9 months/year
• Mobile detailing: $17K revenue/$10K profit PER MONTH
• High-end transportation: Consistent 6-figure income
• Tree removal: $3K for 4 hours of work (2 people)

All with minimal startup costs!

5) The DOMAIN NAME lesson that most miss:

Nick paid $450K for [Somewhere.com](http://somewhere.com/) and says it's already delivered MORE value than that.

"People will spend millions on physical real estate but balk at a few thousand for digital real estate - the home of your business."

6) The COMPETITION ADVANTAGE of sweaty startups:

Would you rather compete against:
• Stanford CS grad with $20M in VC funding
OR
• Local business owner who doesn't answer phones on Monday afternoons?

Choose your competition wisely!

7) BEST BUSINESS IDEA from the pod: Night Nurse Marketplace

• Domain available for $13K (or $1,100/month lease-to-own)
• Target new parents needing overnight baby care
• Build directory + blog with AI
• Charge $1K finder's fee to match families with nurses

$20K+ monthly potential!

8) The AI + SWEATY STARTUP opportunity:

The best AI companies might start as sweaty startups first.

Build the customer base and trust with a service business, THEN layer in tech and AI solutions.

This is how you build something valuable without competing with 1000 other AI startups.

Notable Quotes:

"The wealthy people that I know, the ones with giant beach houses in the outer banks and private jets at the local airport, almost all of them did something boring." - Nick Huber

"Do you want to compete against LeBron James or a fifth grade girl in basketball? I play against the fifth grade girl every time because my odds of having a win and making money are higher." - Nick Huber

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND NICK ON SOCIAL

X/Twitter: https://x.com/sweatystartup
Nick’s New book: https://www.sweatystartupbook.com
Sweaty Startup Ideas: http://Sweatystartup.com/ideas
Bolt Storage: http://boltstorage.com
Somewhere: http://somewhere.com

I built a team of AI Agents that grow my business 24/7 (full demo)

Greg Isenberg — Mon, 14 Apr 2025 17:37:23 -0000

Use agents https://www.lindy.ai/greg (thanks to Flo for hooking us up with 50% off and you can get started for free)

Join me as I chat with Flo Crivello, founder of Lindy AI, where he demonstrates how to build AI agents that can automate various business processes without coding. The conversation showcases practical applications including meeting recording, scheduling, recruitment, competitive analysis, and customer support. Crivello emphasizes that there's currently a significant gap between what's technically possible with AI agents and what most businesses are implementing.

Built your first AI Agent with Lindy: https://www.gregisenberg.com/ai-agents

Timestamps:
00:00 - Intro
02:08 - Demo 1: Meeting Notes
04:41 - Demo 2: YouTube comment scraping
06:49 - Meeting Notes Continued
08:27 - Demo 3: Outbound Phone Calling
10:16 - Demo 4: Meeting Prep
10:25 - Agent Swarms Explained
11:25 - Meeting Prep Continued
13:31 - Demo 5: Meeting Scheduler
15:04 - How to start using Lindy
15:52 - Live Building of a Recruitment Agent
17:57 - When should you loop in a human
18:37 - Building of a Recruitment Agent continued
20:34 - Demo 6: Sales Prospecting
22:44 - Why start using AI Agents
26:00 - Overview of template categories and use cases
28:52 - Demo 7: Elon Lindy
30:12 - Demo 8: Competitive Analysis
32:58 - Demo 9: CRM and Networking Manager
34:50 - Final Thoughts

Key Points:

• Lindy is a no-code platform for building AI agents that can automate business processes
• Users can create their first agent in 10 minutes and automate significant portions of their business
• The platform features "Agent Swarms" that can handle multiple tasks in parallel with greater reliability
• Lindy offers thousands of integrations with various platforms and services

1) Meeting Assistant Agents

The most universal use case for AI agents? Meeting management!

Lindy can:
• Record and transcribe your meetings
• Create searchable notes in Google Docs
• Organize notes by person (incredible for context)

Flo: "I just had to dig up Google Docs and send him everything we've ever talked about with this person."

2) The Agent vs Workflow Difference

Unlike Zapier which connects isolated steps, Lindy creates TRUE AGENTS that:

• Understand context between steps
• Can recover from mistakes
• Let you speak to them in natural language
• Don't need every step configured

The magic? You're basically telling an AI to execute a sequence of connected actions.

3) Agent Swarms = GAME CHANGER

This new feature lets you deploy multiple agents simultaneously!

• Send personalized outreach to hundreds of leads
• Research multiple people in parallel
• Execute tasks reliably without losing coherence

Think Agent Smith in The Matrix - your agent duplicates itself to handle massive workloads FAST.

4) Real-World Examples That Blew My Mind

Flo's Lindy made a restaurant reservation BY PHONE

The hilarious part? The restaurant was using an AI receptionist!

"It's already happening - AI agents are working together in the wild"

His AI also schedules meetings, preps him for calls, and manages his network.

5) Building a Recruiter Agent LIVE

In just 2 minutes, Flo built a recruiting agent that:
• Takes job criteria
• Searches for matching candidates
• Researches them on Perplexity
• Sends personalized outreach emails

All with human approval built in when needed!

"There's a huge gap between what's possible and what people are actually doing."

6) The "Elon Lindy" = Middle Management Killer

This agent:
• Calls every team member weekly
• Asks what they accomplished
• Compiles everything into a report for the CEO

One customer deployed this to 1000+ employees, essentially "replacing the middle management layer"!

7) Competitive Intelligence on Autopilot

Flo's competitive tracker:
• Wakes up monthly
• Monitors competitors from a spreadsheet
• Tracks employee count, traffic, funding, etc.
• Sends reports on who's pulling ahead

8) The MASSIVE Opportunity Right Now

"There is a HUGE arbitrage between what's possible and what people are actually doing."

Companies exploiting this gap are EXPLODING:
• One AI ad generator hit $5M ARR in months with just 8 people
• Small teams can now operate like they have 30-50 people

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND FLO ON SOCIAL

X/Twitter: https://x.com/Altimor
Lindy: https://www.lindy.ai

The AI Gold Rush Has Officially Started

Greg Isenberg — Wed, 09 Apr 2025 18:42:30 -0000

Join me as I chat with Riley Brown to explore various opportunities in AI, from image generation to rebuilding essential software tools, while debating the future of content creation, customer support automation, and the concept of "vibe coding/marketing."

Timestamps:
00:00 - Intro
02:05 - ChatGPT 4.0 image generation capabilities
07:30 - Rebuilding calendars, inboxes and CRMs
11:02 - Component Animation Library
12:59 - The "spaghetti video" and AI video progression
19:41 - Customer support automation
22:01 - The biggest trap for founders
24:43 - Sketching is the future of AI building
26:15 - Build Consumer AI Mobile Apps
27:42 - AI Market Dynamics
29:01 - Rebuilding traditional products with AI advantages
30:51 - AI tools and AI Agents will be cheaper than humans
31:56 - Vibe Marketing is a huge opportunity
35:41 - AI will replace the homepage
36:56 - AI's impact on education and entrepreneurship

Key Points:

• ChatGPT 4.0's image generation capabilities will birth thousands of vertical software businesses
• Calendars, inboxes, and CRMs will be completely rebuilt with AI within three years
• AI-generated video has progressed dramatically and will transform content creation
• Most customer support will be fully automated within 36 months, including complex issues
• Mobile-first AI apps represent the next wave of $100M+ consumer applications

1) ChatGPT 4.0 ImageGen is as REVOLUTIONARY as the original ChatGPT launch

It will birth 1000+ vertical software businesses worth $1-100M each.

Riley: "It's incredible for generating gradients, components, character sprite sheets..."

The window to build these businesses is NOW.

2) Every calendar, inbox, and CRM will be COMPLETELY REBUILT in the next 3 years

Not just AI-enhanced — fully rethought from scratch.

We're talking about a $700B+ industry transformation.

Look at Micro HQ approach: turning email into a smart dashboard with intelligence baked in.

3) The "Will Smith eating spaghetti" video evolution shows how FAST AI video is advancing

739 days ago: Hilariously bad AI video
Today: Nearly perfect realism

In another 739 days? Full movies created with prompts, perfect dialogue, and integrated music.

The content creation landscape is about to be UNRECOGNIZABLE.

4) Most customer support will be fully automated within 36 months

Not just basic tier-one tickets — we're talking complex, multi-step resolutions that currently require senior staff.

The days of frustrating support calls may finally be ending as AI gets better at solving our problems instantly.

5) "The worst thing that can happen to your startup is mediocre success"

Enough to keep you going, but not enough to change your life.

Many founders get trapped in routines with projects they aren't passionate about.

The key? Pivot to something that excites you to wake up every day.

6) The SKETCHING economy is the real AI revolution

When anyone can turn rough sketches into production-ready designs, taste and ideation become the only scarce resources.

Greg's insight: "I've been sketching more myself... if I sketch a thumbnail and throw it into GPT-4.0, I might get twice the engagement.”

7) Consumer mobile is BACK in full swing

We went from:
• Desktop-first apps (Facebook)
• Mobile-first apps (Instagram)
• Now AI-first mobile apps (Cal AI)

The next wave of $100M+ apps will start mobile-first with AI baked in from day one.

8) AI is creating winner-take-most markets OVERNIGHT

The window to establish yourself as the go-to solution in a specific vertical?

9) AI will kill the homepage as we know it

Interfaces will be replaced by entry points that change based on who you are, what you need, and when you show up.

Just as ads became hyper-personalized, websites and apps will adapt to each visitor in real-time.

10) Schools won't be disrupted by AI — they'll be DISINTERMEDIATED

Smart teens will skip formal education to build audiences and run experiments.

Kids say they want to be creators, but creators are becoming entrepreneurs.

Entrepreneurship is becoming the safest "job" in an AI-powered world.

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

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Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

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How he validated Kettle and Fire with just $50 (Now a $100M Company)

Greg Isenberg — Mon, 07 Apr 2025 16:06:21 -0000

Join me as I chat with Justin Mares, Founder of Kettle and Fire, as he explains his methodical approach to validating Kettle and Fire before fully launching it in 2014-2015. He created a basic landing page with a PayPal checkout to test if people would pay $29.99 for bone broth, achieving a 30% conversion rate despite having no actual product. The conversation highlights how modern AI tools have dramatically lowered barriers to entry for entrepreneurs testing new business ideas

Timestamps:
• 00:00 - Intro
• 01:05 - The Scale of Kettle and Fire
• 01:20 - The Initial Idea and Inspiration
• 02:16 - Validating Market Demand
• 04:03 - Addressing Skepticism on Market Research
• 06:00 - Testing Pricing and Demand
• 08:48 - Bing Ads and Early Revenue
• 12:22 - Leveraging AI for Business Today
• 13:42 - Finding Passion-Driven Problems
• 15:28 - Identifying Trends and Tools
• 20:15 - ChatGPT 4o for Initial Product Design

Key Points

• Justin shares how he validated and launched Kettle and Fire, now a nine-figure bone broth business
• He used a minimal landing page, Fiverr logo, and Bing ads to test market demand before creating the product
• The validation process focused on identifying if enough people wanted the product and if they would pay enough

1) The "Day Zero" validation strategy that worked:

Justin wanted bone broth for his own health but couldn't find it online. Before creating anything, he asked two critical questions:

• How many people actually want this?
• Will they pay enough to make it a viable business?

Smart validation = less risk.

2) Finding your TRUE market size:

Justin didn't rely on gut feeling. He went where his potential customers hung out:

• Paleo forums
• CrossFit communities
• Reddit threads
• Mark's Daily Apple

He found FANATIC engagement around bone broth recipes, sourcing, and benefits

3) The Google Trends hack

Justin checked macro trends to confirm his micro observations.

He wasn't looking to build a 9-figure business at 24 - just wanted to make $10K/month with his brother.

Simple math: A few thousand customers spending a few hundred dollars a year = viable business.

4) The $15 MVP that ACTUALLY validated demand:

• $9.99 domain ([bonebroths.com](http://bonebroths.com/))
• $5 logo from Fiverr
• Basic landing page on Unbounce

No product. No fancy design. Just a simple page highlighting benefits that his target audience cared about:

- Healing leaky gut
- Convenience
- Organic ingredients

5) The GENIUS pricing strategy:

Justin priced at $29.99 for 16oz - 6X MORE than grocery store broth!

His thinking: "If people will pay this much for a product they've never tasted from a sketchy landing page, they REALLY want it."

High price = strong signal of demand.

6) The checkout flow was HILARIOUSLY janky:

"Order Now" button → Justin's personal PayPal

That's it. That was the entire checkout.

And guess what? PEOPLE STILL BOUGHT IT!

After spending just $100 on Bing ads (yes, Bing!), he made nearly $500 in revenue.

7) The honest follow-up that built trust:

After validating demand, Justin emailed every customer:

"We don't have the product yet. I can either refund you in full or give you 50% off when we ship in a few weeks."

Most chose the discount, giving him runway to actually create the product.

8) From validation to execution:

It took 8 months to figure out production and scaling.

But because he KNEW people wanted it and would pay for it, he had the confidence to push through the hard parts.

9) How would he do it TODAY with AI tools?

• Better landing pages using tools like Bolt.new
• Sentiment analysis across Reddit/Twitter
• AI-generated product designs (as shown in the podcast)

10) The bigger lesson for aspiring founders:

Focus on problems YOU care deeply about.

The best ideas come from the frontier where you're already spending your time.

11) AI is LEVELING the playing field:

One person with strong conviction + AI tools can now build products that previously required entire teams.

12) Want to find YOUR startup idea?

Justin's advice:
• Find a problem that lights you up
• Circle that problem until you find interesting solutions
• Validate with real customers willing to pay
• Use AI to accelerate everything

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ChatGPT 4o Image Generation replaces your $10,000 Ad Agency (Expert Demo)

Greg Isenberg — Wed, 02 Apr 2025 17:51:14 -0000

Join me as I chat with Jacob Posel where he explains his viral method for creating professional ads using ChatGPT 4o and reference images. Jacob demonstrates that effective ad creation with AI relies more on providing quality inspiration images than complex prompting. The episode includes four example ads and two live demonstrations, showcasing how marketers can experiment with different audiences and styles at scale to improve conversion rates.

Timestamps:
• 00:00 - Intro
• 02:01 - Best practices and the importance of inspiration images
• 05:52 - Using Reference Images vs. No Reference
• 09:07 - Exploring Sora for Prompt Inspiration
• 13:33 - Another example of reference image + product image
• 16:20 - More Ad Examples (Ridge Wallet)
• 18:14 - More Ad Examples (Replit)
• 19:12 - Where to find Ad inspiration
• 20:00 - Live Ad Creation for LCA
• 33:37 - Ad Concept Development for LCA
• 37:37 - Finalizing the Ad and Next Steps

Key Points:

• Jacob Posel demonstrates how to create high-quality ads in minutes using ChatGPT, focusing on using reference images rather than complex prompts
• The process involves providing inspiration ads and product images to ChatGPT, which can then generate customized, conversion-ready advertisements
• Using well-known brands requires less specific prompting as the AI already understands them, while lesser-known products need more reference images
• The speakers demonstrate live ad creation for Late Checkout Agency (LCA), showing the iterative process and prompt refinement techniques

1) The Secret to Great AI-Generated Ads

Forget complex prompting - the REAL magic is in your reference images!

Jacob revealed: "The important thing in creating good ads are the inspiration images and product images that you provide."

ChatGPT understands intent better than other AI image tools.

2) The Simple Framework

Here's the basic formula Jacob uses:
• Find an inspiration ad you like
• Add your product image
• Give simple instructions
• Let ChatGPT work its magic

The model is SMART enough to understand what you want without elaborate prompts.

3) When to Use Reference Images vs. When Not To

KEY INSIGHT: ChatGPT already knows popular brands!

"It knows Nike, Adidas, Ridge wallets really well," Jacob explains.

For well-known brands: Simple prompts work fine
For newer/smaller brands: ALWAYS provide reference images

This saves you tons of time!

4) Pro Tip: Where to Find Ad Inspiration

Jacob's go-to sources for ad inspiration:
• Creative OS
• Foreplay
• Icon

These tools pull from Meta's ad library and make it searchable.

Finding the right reference ad is HALF the battle!

5) The Hidden Goldmine Nobody's Talking About

ALPHA ALERT: Check out Sora's explore page!

"This is a piece of alpha that people do not know about right now," Jacob revealed.

It shows you the EXACT prompts people used for successful images.

Perfect for learning how to prompt effectively!

6) Crucial Prompting Tips

If your first attempt isn't perfect:
• DON'T continue in the same chat
• Start a fresh conversation
• Make adjustments to your prompt there

"You generally get through a cycle of worse and worse rather than improving" if you keep going in the same chat.

7) Real-World Example: The LCA Ad

We created a luxury-style ad for Greg’s innovation agency in real-time!

Process:

1. Screenshot website elements
2. Find vintage Rolex ad as inspiration
3. Simple prompt explaining the brand vibe
4. Iterate in a NEW chat for improvements

Took less than 10 minutes!

8) The Future of Advertising

This technology enables:
• Personalized ads at scale
• Rapid response to trending moments
• Testing different audiences/demographics
• Experimenting with creative directions

As Jacob puts it: "The ad is the targeting" - and now you can do it at SCALE.

Notable Quotes:

"Marketers have this saying nowadays that the ad is the targeting and this is just a way that you can actually do it at scale." - Jacob Posel

"The important thing I found in creating good ads are actually the inspiration images and the product images that you provide." - Jacob Posel

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

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Build $1000/day cash-flowing startup on beehiiv (here's how)

Greg Isenberg — Mon, 31 Mar 2025 16:35:59 -0000

Build your business with beehiiv: https://www.beehiiv.com/greg-isenberg?utm_campaign=Q22025-greg-isenberg-partnership&utm_medium=influencer&utm_source=podcast&utm_source_platform=podcast&via=greg-isenberg-Q22025&utm_marketing_tactic=awareness&utm_creative_format=podcast&utm_content=greg-isenberg&utm_term=greg-isenberg

Join me as I chat with Tyler Denk, co-founder of Beehiiv, to discuss how to grow a newsletter to 100,000 subscribers. He demonstrates Beehiiv’s platform features including customizable websites, subscriber data collection, automated welcome sequences, and multiple monetization options. Tyler emphasizes there's no "silver bullet" for growth—success comes from combining multiple strategies that each contribute incrementally to building a valuable audience asset.

Get the 5-step guide to 100K subscribers: www.gregisenberg.com/beehiiv-business

Timestamps
• 00:00 - Intro
• 02:58 - Overview of newsletter growth potential
• 04:03 - Website building and email capture features
• 15:00 - Subscriber data collection and welcome automations
• 25:00 - Cross-promotion and "Boost" network for growth
• 38:06 - Lead magnets and referral programs
• 55:00 - Customized email collection based on content
• 1:08:35 - Monetization strategies (sponsorships, paid subscriptions)
• 1:10:55 - Final thoughts on consistency and getting started

Key Points
• Beehiiv’s all-in-one platform includes website building, email capture, subscriber data collection, referral programs, and monetization tools
• Multiple growth channels work together: lead magnets, email gating, referral programs, and cross-promotion with other newsletters
• Monetization comes through direct sponsorships, Beehiiv’s ad network, and the "Boost" feature where newsletters pay each other for subscriber referrals

1) Website & Email Capture Strategy

Beehiiv gives you a full website builder where you can create:
• Custom landing pages
• Email capture forms
• Pop-ups targeted by traffic source
• Different signup flows

The key? Create MULTIPLE entry points that convert 15-20% of visitors to subscribers.

Tyler's Windows 98-themed site stands out because it's INTENTIONALLY different!

2) The Subscribe Flow Magic

This is GENIUS:

After someone subscribes, Tyler shows:
• Sponsored newsletter recommendations
• A quick survey collecting demographic data
• A welcome page with popular content

This data helps him:
• Sell premium sponsorships
• Create targeted content
• Understand his audience (60% founders!)

3) Network Effects & Passive Growth

Tyler gets 200-300 FREE subscribers weekly through Beehiiv’s recommendation network!

How it works:
• Other newsletters recommend his in their subscribe flow
• He recommends others in his flow

"It's like getting $400-600 of value weekly just for existing on the platform"

4) The Boost Network (Paid Acquisition)

Tyler spends $2-3K monthly buying subscribers through Beehiiv’s Boost marketplace.

• He pays $2.50 per subscriber
• Only pays for subscribers who ACTUALLY ENGAGE
• Has autopause features to cut off low-quality sources
• Manages 155+ acquisition sources in one dashboard

It's like a vending machine: put in $2.50, get $4 back!

5) Lead Magnets That Convert

Tyler shared his seed deck on Twitter (100K views) with a simple signup form.

The magic:
• Created a custom landing page in Beehiiv
• Set up a different signup flow (no recommendations)
• Built an automation to deliver the deck instantly
• Added new subscribers to his newsletter

Pro tip: Get sponsors for your lead magnets to fund MORE promotion!

6) The Referral Program (1% of growth)

Tyler built Morning Brew's referral program (led to 1M+ subscribers) and implemented a simpler version:

- 1 referral = Access to Series B deck (digital, zero cost)
• 3 referrals = $10 off merch (dropshipped, zero cost)

7) Monetization (The Engine)

Tyler makes $20-30K monthly through:

- Direct sponsorships ($7K per placement)
• Boost network referrals ($2-4 per subscriber)
• No paid subscription (though many make $100K+/year this way)

Beehiiv’s sponsorship storefront lets advertisers book directly with just a $10 transaction fee!

Notable Quotes:

"Writing weekly and sharing my thoughts online has probably been the highest leverage thing that I've done in my entire career. It's opened so many doors to angel investing, meeting other founders, meeting people who are doing really cool shit." - Tyler

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

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Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

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I challenged Manus AI to find $1M+ AI Startup Ideas - It Actually Delivered

Greg Isenberg — Wed, 26 Mar 2025 18:39:26 -0000

In this episode, host I test Manus AI's ability to function as an AI co-founder by asking it to develop a million-dollar business idea focused on AI. The system analyzes Y Combinator startups and Reddit trends to identify opportunities, ultimately recommending an AI-powered micro-consulting platform for small businesses. Manus delivers a comprehensive business proposal including market validation, pricing strategy, and even designs a functional landing page.

Timestamps:
00:00 - Intro
01:41 - Initial Prompt: Ideas for $1M Startup in 18 Months
03:24 - Manus AI Processing Prompt
06:25 - Alternative Use Cases of Manus AI
13:14 - Results from First Prompt
15:19 - Prompt 2: Focus on Niche Startup Opportunities
17:46 - Results from Second Prompt
23:15 - Prompt 3: Validate Ideas with data and trend analysis
27:00 - Prompt 4: Refining data and trend analysis
29:0` - Prompt 5: Creating a Landing Page with Manus
34:23 - Reviewing results from Business Proposal
37:35 - Results from Fifth Prompt
39:25 - Final Thoughts on Manus AI and Startup Ideas

Key Points:

• I explore Manus AI's multi-agent capabilities to generate a viable startup idea that could make $1 million in 18 months
• Manus AI analyzes YC's latest batch, Reddit trends, and market opportunities to identify niche AI business concepts
• The AI recommends "AI-powered micro-consulting for SMBs" as the most promising opportunity
• Manus creates a complete business proposal including landing page design, pricing strategy, and go-to-market plan

1) I challenged Manus AI (a multi-agent AI system) to develop a complete business plan for an AI startup that could make $1M in 18 months.

The goal: See if AI can identify REAL market trends and opportunities better than humans can.

2) What makes Manus different from ChatGPT?

• Multi-agent capabilities (can browse while chatting)
• Can analyze multiple sources simultaneously
• Performs complex research tasks independently
• Creates actual code/designs, not just concepts

3) The COOLEST use cases Greg discovered while testing Manus:

• Converting unstructured data into organized tables
• Analyzing financial reports like a JP Morgan analyst
• Contract review (saving $1500+ lawyer fees)
• Creating highlight reels from podcast audio
• Building websites from scratch

4) The AI identified these KEY TRENDS in the AI startup landscape:

• Vertical-specific AI solutions for regulated industries
• AI agents for specialized workflows
• Infrastructure tools helping others deploy AI
• No-code/low-code AI accessibility solutions

5) The WINNING IDEA Manus proposed: "Spark Console AI" - an AI-powered micro-consulting platform for small businesses.

The problem it solves? SMBs need expert consulting but can't afford $150-500/hour traditional services.

The solution? $49-500/month AI consulting agents.

6) What impressed me most: Manus VALIDATED the idea with ACTUAL DATA:

• 47% growth in r/smallbusiness subscribers
• Direct quotes from Reddit showing pain points:
"I'd love expert advice but can't justify $200 consultants"
"Generic AI tools don't understand my industry challenges"

7) Manus even built a COMPLETE landing page with:
• Eye-catching design
• Lead generation forms
• Interactive business assessment
• Pricing tiers

All without Greg needing to write a single line of code!

8) The LIMITATIONS Greg found:

• You still need to ask the right questions
• It's more like a "junior employee" than a true co-founder
• Takes 10-15 minutes for complex tasks
• You need to push back on some recommendations

9) My takeaway: We're entering an era where the COMPETITIVE ADVANTAGE isn't coding ability - it's knowing which QUESTIONS to ask AI.

The winners will be those who can identify trends and direct AI to build solutions that ride those tailwinds.

Notable Quotes:

"In a world where anyone could create software... figuring out what is the brand, what is the landing page, what is the product, and what is the trend... is gonna help you actually build a business, not just build a product." - Greg

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

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If I wanted to build $1M+ AI startup in 2025, I'd do this

Greg Isenberg — Mon, 24 Mar 2025 19:00:15 -0000

Join me as I chat with Andrew Wilkinson, Co-Founder of Tiny, as we discuss investment and startup ideas in the current AI landscape. We explore how AI is simultaneously lowering barriers to entry while increasing competition, making it easier to build "million-dollar businesses" but harder to create sustainable long-term ventures. We share specific startup ideas leveraging AI, including secure data integration platforms, automated web design services, and AI-powered lending.

Timestamps:
00:00 - Intro
01:25 - Business building in AI
08:13 - Media Business Opportunities and AI
18:18 - The future of GPT wrappers
21:20 - Automation and AI tools we use
29:14 - Startup Idea 1: MCP and Financial Analysis
34:49 - Startup Idea 2: AI Web Design Agency
37:06 - Startup Idea 3: Message Maxing
43:43 - Startup Idea 4: AI-Based Lending Solutions
49:43 - Andrew's Stealth Startup

Key Points

• AI is making it easier to build businesses but harder to maintain competitive advantages as tools become widely accessible
• Distribution, data advantages, and network effects are becoming the primary moats in the AI era
• Media businesses with high-value niches present opportunities for entrepreneurs to build audiences before layering AI tools
• Secure AI applications (particularly around financial data and personal communications) represent potential sustainable business models

1) The AI Paradox: It's never been EASIER to build a $1M business, but never HARDER to build sustainable value.

Why? Because anyone can "vibe code" your product in a weekend.

Distribution and network effects are the new moats. Tools alone won't cut it anymore.

2) Where are the ACTUAL opportunities?

Andrew & Greg agree: Buy or build MEDIA businesses first, then layer AI on top.

• Focus on High-value niches not mass audiences
• Build community BEFORE tools
• Example: Buy TechCrunch or event series like South by Southwest

3) AI tools they're actually using RIGHT NOW:

• Gumloop - For sales lead intelligence
• Lindy - Email processing & calendar management
• Manus AI - For candidate screening (saved Andrew hours!)
• Vercel V0 - Rebuilt Andrew's pressure washing website in 30 SECONDS

4) Startup Idea 1: "Secure MCP"

Model Context Protocol (MCP) lets LLMs access your data securely.

Andrew built a custom system to analyze his company finances across multiple businesses.

Opportunity: Build the "1Password of MCP" - where security is the selling point.

5) Startup Idea 2: "Message Maxing"

An app that analyzes your text messages to identify:
• Which friends exhibit toxic traits
• How YOU come across in messages
• Who you're neglecting

Perfect for viral TikTok marketing. Could be the next CalAI!

6) Startup Idea 3: AI-powered web design agency

• Use V0 to auto-redesign ugly local business websites
• Reach out with "I already built you a better site"
• Charge $500 + $20/mo hosting
• Scale with automation

Low-hanging fruit for your first million!

7) Startup Idea 4: "Bank of Vibe Coding"

AI-powered lending platform for vibe coders:
• Quick approval for developers with traction
• Take % of profits instead of interest
• Criteria: X followers, Stripe integration, etc.

Sahil Lavingia's $100K offer proves demand!

8) The BIG question: Are these Cal AI businesses (make $1M then die) or sustainable?

Andrew's take: "Almost all these businesses will be zeros in 5 years."

Greg's counter: "It's so hard to predict even 5 months from now!"

What do YOU think? Are you building for the short or long term?

The MOST VALUABLE insight: The businesses that are easiest to start are often the worst businesses to be in long-term.

But that doesn't mean you shouldn't start one! Making your first million with a "Cal AI business" is still a win.

Notable Quotes:

"It's never been easier to build a million dollar business and it's never been easier to lose all your equity value." - Andrew

"Distribution is the new moat, anyone could create anything." - Greg

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire — a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

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Never Enough: https://www.neverenough.com
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How he finds $1M+ CPG startup ideas before anyone else using Ahrefs and Manus AI

Greg Isenberg — Wed, 19 Mar 2025 18:23:24 -0000

I’m joined by Ashwinn Krishnaswamy, an expert in launching and growing consumer brands, where we discuss how he evaluates market opportunities and creates unfair advantages. We discuss various tools for market research including Ahrefs for keyword analysis, Particl for competitor sales data, and AI tools for product design. Ashwinn emphasizes that entrepreneurs should work backward from distribution channels rather than focusing solely on product development.

Timestamps:
00:00 - Intro
03:45 - Ahrefs tool for keyword research
15:08 - Particl for analyzing competitor sales data
18:52 - Why start a CPG brand
21:05 - How to stand out in crowded categories
24:57- Opportunities in Branding for Older Adults
28:40 - Bootstrapping Your Product Idea
33:56 - Researching Your Market and Competitors
36:52 - Manus AI for automating market research
39:58 - Distribution is everything.

Key Points:

• Ashwinn shares tools and strategies for evaluating market opportunities for physical products and brands
• Tools like Ahrefs and Particle provide valuable data on search volume, competition, and sales trends
• AI tools like Manis can now automate much of the market research process that previously cost thousands
• Distribution strategy should come before product development, not vice versa

1) First, understand that DISTRIBUTION is everything.

"First-time founders focus on product, second-time founders focus on distribution."

The hard truth? Many subpar products CRUSH IT because they nail distribution and operational excellence.

Always work BACKWARDS from how you'll acquire customers!

2) Use Ahrefs to evaluate category demand and competition

Type any keyword to see:
• Monthly search volume (market size)
• Keyword difficulty (competition level)
• Seasonal trends
• Geographic distribution

This helps you VALIDATE demand before building anything!

3) Look for geographic OPPORTUNITIES in the data

When Ashwinn checked "electrolytes" he found:
• 74% of searches from English-speaking Western countries
• Only 3% from India, Philippines

This reveals potential to build "Element for Germany" or other untapped markets where trends haven't diffused yet!

4) For physical products, use Particle to spy on competitors

This tool shows:
• E-commerce sales data for brands
• Best-selling SKUs
• Category trends

Crucial insight: Often 90% of revenue comes from just 4 SKUs!

5) The REAL opportunity in physical products?

They force you to become EXCEPTIONAL at marketing.

"The bleeding edge of marketing happens in consumer products because it's SO HARD to get attention and convince someone to part with their dollars."

It's a marketing masterclass in real-time.

6) How to stand out in crowded categories:

Study the competition obsessively! Ashwinn showed how most magnesium supplements look generic and medical.

But brands like Moon Juice and Lemme differentiate through:
• Distinctive packaging
• Custom bottles
• Clear positioning
• Targeting specific demographics

7) The BIGGEST opportunity right now?

Find UNDERSERVED demographics!

Most brands target coastal millennials or Gen Z because that's who creates them.

But what about products for older adults with:
• More disposable income
• Less saturated marketing channels
• Different aesthetic preferences

8) AI is your UNFAIR ADVANTAGE for research

• Competitor analysis
• Market sizing
• Customer needs
• Design trends

"It's putting together a report Nielsen would charge $20K for!"

99% of people aren't using AI this way yet.

9) Before building ANYTHING, become a "relentless researcher":

• Study every competitor's positioning
• Read all the 1-2 star reviews in your category
• Visit stores and talk to owners
• Contact potential customers directly

Notable Quotes:

"First time founders focus on product, second time founders focus on distribution." - Ashwinn

"Building a physical product business is very hard and by most people probably just shouldn't be done on a whim. But if you can do it in a somewhat low stakes way or low risk way... I think it is a phenomenal way to get really good at marketing." - Ashwinn

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire — a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

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Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND ASHWINN ON SOCIAL

X/Twitter: https://x.com/Shwinnabego
Instagram: https://www.instagram.com/shwinnabegobrand
Brand Brothers Podcast: https://open.spotify.com/show/2wgTQ7mXBngdiNzcJ2cUJZ

The best way to build an audience in 2025 (My 4-Step System)

Greg Isenberg — Mon, 17 Mar 2025 18:07:55 -0000

How to build an audience in 2025: https://www.startupempire.co/build-an-audience

I’m joined by Jonathan Courtney to jam on how to build an audience in 2025. We explore various tactics including finding your unique format, implementing consistent systems, and measuring progress against clear goals.

Timestamps:
00:00 - Intro
01:58 - The ACP Framework
04:06 - Step 1: Identify Who You're Creating For
10:05 - Step 2: Find Your Format
19:43 - Step 3: Build Systems That Stick
24:52 - Step 4: Pick ONE Primary Goal
28:08 - Where to Begin? The Reply Guy Strategy
31:08 - WHY Building an Audience Matters

Key Points:

• ACP framework for building an audience in 2025: Audience (people passionate about your niche), Community (hardcore followers), and Product (what you sell)
• The four-step playbook includes identifying your audience, finding your format, creating systems, and setting goals
• Starting as a "reply guy" on platforms like X (Twitter) is recommended as a low-pressure way to begin building an audience
• Building an audience serves as an "insurance policy" that provides options for future business opportunities

1) The ACP Framework: Your Foundation

A = Audience (people passionate about your topic)
C = Community (your hardcore followers)
P = Product (what you sell to them)

The KEY insight: Start with audience FIRST, then community, then product.

Why? Because audience-first gives you OPTIONS and CONFIDENCE when you launch.

2) Step 1: Identify Who You're Creating For

Don't just create random content. Be strategic!

• Focus on people interested in YOUR specific niche
• Understand what they're NOT getting from others
• Find your unique "sauce" (Greg gives away ALL his startup ideas)
• If not getting engagement, start one level broader than your niche

Example: Jonathan's company wanted to be known for design sprints, but started with broader UX content to build audience first.

3) Step 2: Find Your Format

Your format is HOW you deliver your content. This is CRUCIAL but often overlooked!

• Test one format each business day
• Look for formats OUTSIDE your niche (don't copy what's saturated)
• Consider what's working platform-wide (short-form video in 2025)
• Focus on what feels NATURAL (or you'll quit)
• Test for 90 days and let data guide you

Remember: Formats have lifecycles! What works today might not work in 6 months.

4) Step 3: Build Systems That Stick

The difference between creators who quit and those who succeed? SYSTEMS.

System breakdown:
• Build a "creative faucet" routine (what gets your ideas flowing?)
• Create an ideas capture system (Greg uses Apple Notes)
• Schedule weekly time to turn ideas into content
• Be strategic with timing (post when your audience is active)

5) Step 4: Pick ONE Primary Goal

Don't try to do everything at once!

• Choose ONE metric (100K followers? 25K email list? $1M in sales?)
• Measure your formats against this goal every 90 days
• Optimize for your goal, not vanity metrics
• Remember: attention is SCARCE - build it as an asset

The BEST advice: Just start! Don't get stuck in analysis paralysis.

6) Where to Begin? The Reply Guy Strategy

Feeling overwhelmed? Start as a "reply guy" on X:

• Less pressure than posting on your own profile
• Lets you experiment with formats
• Builds connections with established creators
• Gives you confidence before going solo

7) WHY Building an Audience Matters

An audience is your INSURANCE POLICY:

• Gives you clarity into your niche
• Creates a pool of potential customers/users
• Provides job opportunities during recessions
• Allows you to monetize when needed

Notable Quotes:

"The audience first approach gives you so many options, also gives you so much confidence when you release something and people actually use it." - JC

"I think the number one reason why anyone should create an audience is to have something to fall back on, period. It's like an insurance policy." - Greg

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

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Model Context Protocol (MCP), clearly explained

Greg Isenberg — Fri, 14 Mar 2025 17:04:58 -0000

I’m joined by Ras Mic to explain MCPs. Mic breaks down how MCPs essentially standardize how LLMs connect with external tools and services. While LLMs alone can only predict text, connecting them to tools makes them more capable, but this integration has been cumbersome. MCPs create a unified layer that translates between LLMs and services, making it easier to build more powerful AI assistants.

Timestamps:
00:00 - Intro
02:39 - The Evolution of LLMs: From Text Prediction to Tool Use
07:51 - MCPs explained
11:11 - MCP Ecosystem Overview
13:59 - Technical Challenges of MCP
15:18 - Conclusion on MCP's Potential
16:00 - Startup Ideas for Developers and Non-Technical Users

Key Points:

• MCP (Model Context Protocol) is a standard that creates a unified layer between LLMs and external services/tools
• LLMs by themselves are limited to text prediction and cannot perform meaningful tasks without tools
• MCP solves the problem of connecting multiple tools to LLMs by creating a standardized communication protocol
• The MCP ecosystem consists of clients (like Tempo, Windsurf, Cursor), the protocol, servers, and services

1) What are MCPs and why should you care?

MCPs are NOT some complex physics theory - they're simply STANDARDS that help LLMs connect to external tools and services.

Think of them as universal translators between AI models and the tools they need to be truly useful.

This is HUGE for making AI assistants actually capable!

2) The Evolution of LLMs: From Text Prediction to Tool Use

Stage 1: Basic LLMs can only predict text
• Ask ChatGPT to send an email? "Sorry, I can't do that"
• They're glorified text predictors (if I say "My big fat Greek..." it knows "wedding" comes next)
• Limited to answering questions, not DOING things

3) The Current State: LLMs + Tools

Stage 2: LLMs connected to tools
• Companies like Perplexity connect LLMs to search engines
• This makes them more useful but creates problems
• Each tool = different "language" the LLM must learn
• Connecting multiple tools = engineering NIGHTMARE

This is why we don't have Jarvis-level assistants yet!

4) Enter MCPs: The Game-Changer

MCPs create a UNIFIED LAYER between LLMs and external services.

Instead of your AI speaking 10 different "languages" to use 10 different tools, MCPs translate everything into ONE language.

Result? LLMs can easily access databases, APIs, and services without massive engineering headaches.

5) The MCP Ecosystem Explained

The MCP system has 4 key components:

• MCP Client: User-facing apps like @tempoai, Windsurf, Cursor
• Protocol: The standardized communication method
• MCP Server: Translates between client and services
• Service: The actual tool (database, search engine, etc.)

Brilliant move by Anthropic: SERVICES must build MCP servers!

6) Why This Matters For Builders

For technical folks:
• Opportunity to build tools like MCP app stores
• Easier integration between services
• Less engineering headaches

For non-technical folks:
• Watch closely as standards evolve
• When standards finalize, new business opportunities will emerge
• Think of MCPs as Lego pieces you'll stack to build powerful AI apps

Notable Quotes:

"LLMs by themselves are incapable of doing anything meaningful... The only thing an LLM in its current state is good at is predicting the next text." - Ross Mike

"Think of every tool that I have to connect to make my LLM valuable as a different language... MCP, you can consider it to be a layer between your LLM and the services and the tools." - Ross Mike

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Manus AI replaces your AI tech stack? (Full Demo)

Greg Isenberg — Wed, 12 Mar 2025 19:46:32 -0000

I’m joined by Min Choi to test if Manus AI can replace your AI tech stack. Throughout the episode, we test Manus AI's capabilities by asking it to create a DocuSign clone, research startup ideas, and analyze website SEO.
Timestamps:

• 00:00 - Intro
• 02:18 - What is Manus AI?
• 03:58 - Project 1: DocuSign clone
• 16:54 - Project 2: Research Greg’s top startup ideas
• 27:09 - Security concerns with Manus AI
• 30:16 - Manus bug and reboot
• 32:06 - Deploying DocuSign Clone
• 39:42 - Project 3: SEO Optimization
• 44:14 - Discussion of Manus’s Limitations and Scaling issues
• 48:23 - Project 4: Build a Flight Simulator Video Game
• 49:48 - AI companies facing scaling issues
• 52:05 - Where does Manus excel?
• 53:48 - What Manus was able to accomplish during the episode

Key Points:

• Testing Manus AI by asking it to autonomously research, plan, and execute complex tasks
• Having Manus create a DocuSign clone, research startup ideas, and analyze website SEO
• Manus AI functions as a multi-agent system that can browse websites, write code, and deploy applications with minimal prompting
• The tool has limitations including context windows, deployment issues, and daily usage limits

1) What makes Manus AI different?

Unlike ChatGPT or Claude, Manus is a TRUE AGENT system that:
• Researches, plans, and executes simultaneously
• Controls browsers to gather information autonomously
• Creates full applications from simple prompts
• Deploys working code with minimal guidance

"It's the closest thing to AGI yet" - Min Choi

2) The DocuSign Clone Experiment

With just a 4-WORD PROMPT ("create a DocuSign clone"), Manus:
• Researched DocuSign's core features
• Created a complete project structure
• Built login, document upload & e-signature functionality
• Generated deployable code

All without templates or boilerplate code!

3) Human-in-the-loop capabilities

One of the MOST IMPRESSIVE features:
• You can interrupt Manus WHILE it's working
• Refine requirements mid-process
• Add constraints or pivot direction

When they narrowed focus to "just e-signature features," Manus immediately adjusted its plan without starting over.

4) Multi-agent workflow

Manus feels like having MULTIPLE EMPLOYEES working simultaneously:
• A researcher gathering information
• A PM creating specifications
• A developer writing code
• A marketer analyzing opportunities

It's like an entire team in one tool!

5) Beyond coding: Marketing & Growth

Manus can also:
• Analyze websites for SEO improvements
• Target specific audiences (like executives)
• Create content strategies
• Scrape data for market research

It's not just about building - it's about GROWING your business too.

6) Current limitations

Manus isn't perfect (yet):
• Context length limitations on complex tasks
• Deployment issues with sophisticated apps
• Daily usage limits (currently ~10 sessions)
• Server load causing errors as popularity grows

It's still beta, but even with limitations, it's REVOLUTIONARY.

7) Security considerations

Since Manus is a Chinese company, there are valid concerns:
• Be mindful of what data you share
• Don't connect personal accounts or payment systems
• Use for learning & experimentation

Min's advice: "Always be careful with the data you share online."

The BIG TAKEAWAY: We're witnessing a fundamental shift in how businesses will be built.

What used to take weeks now takes MINUTES.
What required TEAMS now needs just ONE PERSON with AI.

This is just the beginning of the agent AI revolution.

Notable Quotes:

"I think that we're getting closer and closer to sort of the glimpse into what the AGI is gonna look like." - Min Choi

"It feels like we have like four employees working at the same time... We've got this marketing person. We've got this researcher. We've got this cracked PM slash developer." - Greg Isenberg

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

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Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

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FIND MIN ON SOCIAL

X/Twitter: https://x.com/minchoi

Launch a $1M+ Startup tomorrow (3 Data-Backed Market Trends)

Greg Isenberg — Mon, 10 Mar 2025 18:00:00 -0000

Im joined by Cody Schneider to jam on 3 trends/business ideas that will blow your mind. We analyze three main trends: the "buy it for life" movement (anti-consumerism focused on quality products), AI landing page builder for marketers, and TikTok templates. For each trend, we outline specific business models, monetization strategies, and tactical approaches to implementation.

Timestamps:
00:00 - Intro
01:51 - Trend 1: The Buy It For Life
22:59 - Trend 2: AI Landing Page Builder
29:49 - Trend 3: TikTok Template Aggregator
34:48 - Why we are in the Golden Age of Online Business Opportunities

Key Points:
• We discuss the "buy it for life" trend and how to build a directory website monetized through affiliate marketing
• We explore opportunities in AI landing page builders for digital marketing agencies
• We analyze the TikTok template trend and potential for creating a newsletter sharing viral formats
• We emphasize how easy it is to build online businesses in the current environment using AI tools
• We discuss strategies for building audiences on different platforms

1) The "Buy It For Life" Trend

69,000 monthly searches for people seeking products that LAST FOREVER instead of cheap disposables.

The subreddit r/BuyItForLife is EXPLODING with consumers sharing durable products across categories.

Here's the opportunity:

Build a directory website with:
• Beautiful UI (unlike Reddit's clunky interface)
• Filters by category
• Price drop alerts for premium products

Monetize through:
• Affiliate commissions
• Newsletter with exclusive deals
• Premium membership for instant alerts

Marketing strategy? Create value-packed Reddit posts with subtle domain signature.

2) AI Landing Page Builders

Digital marketers DESPERATELY need landing pages that match ad keywords.

Current tools are clunky and time-consuming.

The opportunity:

Create an AI tool where you:
• Input brand aesthetics
• Generate landing page templates instantly
• Deploy to subdomains with one click
• Modify with point-and-click

Target audience? Digital marketing agencies running paid ads who need SPEED.

"But what about Webflow and Shopify adding AI?"

Cody: "That's VALIDATION! Lead Pages does $50M/year. It's a MASSIVE category with room for many players."

3) TikTok Template Trend

98,000 monthly searches from creators hunting for viral TikTok formats.

The opportunity:

Create a newsletter showing:
• This week's viral TikTok templates
• How brands can adapt them
• One-click editor access

Acquisition? Twitter threads breaking down viral formats with newsletter CTA.

Monetization:
• Free weekly version
• Premium daily version
• Eventually build video editor tech

BONUS IDEA: Reinvent Scott's Cheap Flights as a simple email newsletter with flight alerts from specific airports.

Cody's FINAL WISDOM:

"This is the GREATEST time ever to start online businesses. In an hour, you can have a company live with people on the website."

"Don't buy a laundromat during the greatest gold rush of all time."

Notable Quotes:

"I don't think people understand the moment that we're in right now. Like this is the greatest time ever to start online businesses." - Cody

"In an hour, you can have a company live and people on the website... We had it live in an hour. And then I put a tweet out and we drove, I think so far over like 20,000 people have gone to the website and we validated the idea." - Cody

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

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Cody’s startup: https://www.landingcat.com
X/Twitter: https://tinyurl.com/5fjdn8d7
LinkedIn: https://tinyurl.com/28e89f5r

My honest review of AI Product Designer backed by Y-Combinator (v0 Users Need to See This)

Greg Isenberg — Wed, 05 Mar 2025 19:06:55 -0000

In this episode, I test Polymet AI, an AI product designer tool, by creating a YouTube analytics prediction SaaS concept inspired by a viral tweet about predicting tweet performance. I compare Polymet AI with V0, keep in mind that while Polymet required multiple prompts and offered less feedback during the design process, both tools ultimately produced usable designs.

Timestamps:
00:00 - Intro
02:33 - First Impressions of Polymet
03:57 - Startup Idea: Predicting YouTube Engagement
05:03 - Initial Design Prompt
10:11 - Polymet’s First Design Output: TubePredict
11:04 - UI and Functionality Issues and Debugging
16:08 - Polymet’s Second Design Output
17:44 - Debugging pt 2
20:48 - Prompting v0
22:30 - v0’s Design Output
23:41 - Polymet’s Third Design Output
24:49 - Comparing v0 and Polymer and Final Thoughts on Design Outputs
27:36 - Conclusion and Recommendations for AI Design Tools

Key Points

• I test Polymet AI, a new AI product designer tool, that claims to help non-designers create production-ready designs
• I compare Polymet AI with v0 by having them design a YouTube analytics prediction tool
• Both tools produced functional designs, but with different user experiences and output quality

1) First impressions of Polymet AI:

• Clean interface similar to ChatGPT
• Includes voice input (huge plus!)
• Image upload capability for reference designs
• Credit-based system (250 free credits to start)
• 50 credits per page generation

2) The design process with Polymet was... interesting.

PROS:
• Named the product "TubePredict" automatically
• Created decent landing page copy
• Saved version history

CONS:
• Slow generation (2+ minutes)
• No progress indicator (frustrating!)
• Initial designs missed the mark completely

3) After 3 attempts with increasingly specific prompts, Polymet finally delivered:

• Clean, modern interface
• Detailed A/B testing dashboard
• Statistical confidence indicators
• AI suggestions for optimization

But the communication was ONE-WAY. No feedback loop!

4) Meanwhile, v0 showed its strengths:

• Real-time reasoning as it designed
• Conversational approach ("I'll create a SaaS that...")
• Faster FEELING process (transparency helps!)
• Ability to ask clarifying questions

The difference in experience was NIGHT and DAY.

5) The final designs were surprisingly similar in quality!

Polymet's strengths:
• More detailed product features
• Hover states built in
• Actual code generation

v0's advantages:
• Slightly more polished visually
• More "glassy" as requested
• Better feedback loop

6) MAJOR INSIGHT: The future isn't about finding ONE perfect AI design tool.

It's about using MULTIPLE tools strategically:
• Generate initial concepts in one
• Refine in another
• Mix and match their strengths

Just like we do with ChatGPT, Claude, Gemini, etc.

7) The REAL lesson? Knowing design terminology matters!

When I specifically requested "glassmorphism" instead of just saying "glassy," both tools performed MUCH better.

The more precise your design vocabulary, the better your AI design results.

8) Would I recommend these tools? YES - but with expectations in check.

Two years ago this would have been MIND-BLOWING.
Today, our standards are higher.

But for quick prototyping or inspiration, both tools deliver value in different ways.

Notable Quotes:

"Two years ago, if I would have seen this, I would have been like, 'Oh my God, everything has changed.' And now our bar for all these AI products is so high that the output needs to be incredible for you to really use it in your workflow."

"How do you get the most out of them is just you use all of them, you realize what's best for each individual product... There's these nuances that make these products better."

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

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BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

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How I find $130K/month AI SaaS Opportunities hiding in plain sight

Greg Isenberg — Mon, 03 Mar 2025 18:12:53 -0000

In this episode I share my exact framework for identifying profitable AI SaaS business opportunities by focusing on manual workflows that could be automated. We focus on export buttons and other manual processes in enterprise software as indicators of workflow breakdowns that AI could solve. The framework breaks down to solving niche problems, charging immediately for solutions, and focusing on quantifiable ROI.

Timestamps:
00:00 - Intro
02:50 - The Export Button Theory of AI Opportunity
04:03 - Step 1: Identifying Repetitive Pain Points
08:31 - Step 2: Adding Intelligence to Manual Processes
10:53 - Step 3: Identifying Data Silos that Need Bridging
12:47 - Step 4: Finding Missing Connections Between Tools
14:12 - Step 5: Start Small, Grow Naturally
16:55 - Exploring Additional Manual Buttons for Startup Ideas
19:03 - The QuickBooks Export Gold Mine
20:43 - Your First 30 Days: Getting Started with Your AI SaaS Startup
24:02 - Final Thoughts on AI Startup Opportunities

Key Points:
• The "Export Button Theory" - Every export button in software represents a business opportunity worth $10,000-30,000/month
• Five-step framework for finding AI SaaS opportunities
• Manual buttons in software (like "generate report," "schedule meeting," "upload CSV") represent AI automation opportunities

1) The Export Button Theory of AI Opportunity

Every time a user clicks "export" in software, they're signaling:
• A workflow breakdown
• Manual labor that could be automated
• A potential $10-30K/month feature

2) The 5-step framework for finding these opportunities:

Step 1: Identify repetitive pain points

Watch how people use enterprise software daily:
• Exporting data to reformat it (Salesforce → Excel → PowerPoint)
• Copying between tools (Jira → Slack)
• Building the same reports weekly
• Maintaining spreadsheets manually

3) Step 2: Add intelligence to manual processes

Every manual task is an LLM opportunity:
• Turn Stripe exports into AI-powered revenue analysis ($50-100K MRR)
• Convert CRM data into AI-formatted presentations ($80-120K MRR)
• Generate sentiment trends from support tickets ($30-70K MRR)

4) Step 3: Bridge data silos

Look for phrases like:
"I need to pull this data every week"
"I wish I could see this alongside that"
"We keep this in a separate spreadsheet"

5) Step 4: Find missing connections between tools

Watch for "I wish these two things worked together":

• HR system + Payroll → AI opportunity: automatic sync with anomaly detection
• CRM + Marketing automation → AI opportunity: bi-directional sync with AI prioritization

6) Step 5: Start small, grow naturally

The MOST successful AI SaaS businesses:
• Pick a specific niche big players ignore
• Focus on ONE painful workflow
• Make it 10x better with AI
• Let AI suggest next actions
• Charge immediately (if solving real pain, people will pay day one)

7) Beyond the export button, look for these manual buttons in software:
• "Generate Report" → AI opportunity: automatic insight generation ($2.5B market)
• "Schedule Meeting" → AI opportunity: context-aware scheduling ($1.8B market)
• "Upload CSV" → AI opportunity: intelligent data processing ($3.2B market)

8) The QuickBooks goldmine

• 250M financial reports exported annually
• Each export = 45-90 mins of manual work
• Value of time: $75-150 per export
• Total addressable market: $12-18B annually

This is just ONE platform with massive opportunity!

9) Your first 30 days roadmap:

Days 1-5: Select software with high export volume, research communities
Days 6-10: Interview power users about export habits
Days 11-20: Build minimal prototype (using V0, Lovable, Bolt, etc.)
Days 21-30: Get 3-5 PAYING beta users

Notable Quotes:
"Every export button in software represents a business opportunity. When a user clicks export, what are they saying to us? They're basically saying this software doesn't do what I need to, so I'm taking my data elsewhere to do manual work."

"The best AI opportunities aren't where everyone is looking. They're hiding in these mundane, repetitive tasks that knowledge workers are doing every single day."

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

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I Built a $10M AI Startup as a College Dropout (Exact Strategy That Worked)

Greg Isenberg — Wed, 26 Feb 2025 21:46:40 -0000

David Park, founder of Jenny AI, details his step-by-step approach to building a profitable AI startup that reached $10 million in annual recurring revenue. He emphasizes starting with organic short-form content and influencer marketing before moving to SEO and paid advertising. Park attributes much of Jenny AI's success to finding viral content formats that could be repeated with variations, working with the right influencers regardless of follower count, and focusing on retention metrics as the company scaled.

Timestamps:
00:00 - Intro
03:00 - Organic Short Form Content
08:25 - The Power of Fresh Accounts in Influencer Marketing
11:17 - Case Study: MengMengDuck and Influencer Partnerships
18:01 - New Creator Guidelines
25:57 - Order of Virality: Steps to Achieve Success
30:55 - Finding Influencers
36:21 - Outreach Strategies
40:34 - Negotiating with Influencers
44:50 - Content posting strategy
49:15 - Final UGC Tips
51:52 - SEO Strategy
57:00 - Paid Ads Playbook
59:53 - David's final advice:
01:02:08 - From $5M to $10M

1) ORGANIC SHORT-FORM CONTENT

David's shocking truth: Fresh accounts with 1 follower can OUTPERFORM accounts with millions!

The algorithm rewards quality, not history.

2) The "Fresh Account" Strategy:

• Create new accounts specifically for your product
• Find creators to be the face of these accounts
• Pay them to create consistent content
• Focus on hooks that resonate with your audience

3) The Viral Series Formula

Find ONE format that works, then repeat it with slight variations.

Example: "POV: You have an essay due" videos for Jenny AI generated 300M+ views and $500K+ in revenue!

4) INFLUENCER MARKETING

Don't waste time with mega-influencers charging $20K per post.

Instead:
• Find creators whose audience matches your users
• Create a new account with them as the face
• Pay for consistent content (not one-offs)
• Let them maintain their authentic style

5) How to find the RIGHT influencers:

• Ask your users which creators they follow
• Create a "scout" account that only follows relevant creators
• Let the algorithm suggest similar accounts
• Look for creators with high engagement (not just followers)

6) Outreach hack that WORKS:

Send money via Venmo to influencers you want to work with!

They'll get a push notification and respond out of curiosity.

7) Negotiation strategy:

• Start by asking for their HIGHEST price point (all features)
• Remove elements you don't need to lower the price
• Negotiate bulk deals (20% off for multiple videos)
• Split payment between upfront and performance-based

NEVER pay based on follower count - that's outdated!

8) Content posting strategy:

• Post 1+ videos DAILY to test different hooks
• Trust creators to maintain their authentic style
• Create systems that let influencers work autonomously
• Don't be afraid of videos looking like ads - they convert BETTER

Scale to a video every few hours!

9) David's final advice:

"I'm a non-technical founder, a college dropout, not from Silicon Valley. If I can build this, YOU CAN TOO." - David Park

"The truth? Only 1% of people reading this will implement these strategies for a full year." - David Park

Notable Quotes

"We had one video that got 20 million views that had almost a negligible effect on conversions that day for Jenny. It was as if we got zero views, like nothing really happened that day. And yeah, it's just important to create content for people that actually want to convert and want to actually use your product." - David Park

"I'm a non-technical person. I'm a non-technical founder doing an AI startup. I am a college dropout. I would not say I'm like one of those cracked people. I'm not from Silicon Valley... and I was able to kind of build this company." - David Park

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

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Jenni AI: https://jenni.ai
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Instagram: https://www.instagram.com/paviddark/

My Secret Framework for Building $1M Products

Greg Isenberg — Mon, 24 Feb 2025 19:00:00 -0000

Today’s episode features Jake Knapp (creator of the Design Sprint), Jonathan Courtney (Founder and CEO of AJ & Smart). We explore how to evaluate and build successful AI products. They use Jake's Foundation Sprint framework to analyze JC's concept for an app that helps entrepreneurs balance content consumption with creation. The conversation demonstrates how to move from initial idea to clear differentiation strategy, emphasizing the importance of first principles thinking before technical implementation.

Timestamps:
00:00 - Intro
01:36 - Startup Idea: Hit Me App
04:28 - The Foundation Sprint Overview
05:16 - Step 1: Customer
07:50 - Step 2: Problem
12:25 - Step 3: Capability
15:20 - Step 4: Insight
23:34 - Step 5: Motivation
31:44 - Step 6: Competitors
38:57 - How to use AI in the Development Process
41:55 - Differentiation Analysis
51:58 - Reviewing Foundation Sprint

Click Book: https://www.theclickbook.com

Key Points:
• Introduction to the Foundation Sprint framework for evaluating startup ideas
• Discussion of building AI wrappers and product differentiation
• Exploration of a case study: “Hit Me” - an app for controlling digital consumption
• Detailed walkthrough of the basics canvas: customer, problem, capabilities, insights
• Analysis of differentiation strategies and competitive positioning

1) The Foundation Sprint Framework:
• Start with the basics
• Define clear differentiation
• Map possible product forms
• Test & validate assumptions

Key insight: Most founders skip this critical planning phase!

2) The Basics Framework includes:

• Customer identification
• Problem definition
• Special capabilities
• Key insights
• Core motivation
• Competitor analysis

Pro tip: Write these down BEFORE touching any code!

3) Real Example Breakdown:
JC pitched his “Hit Me” app idea:
• Target: Entrepreneurs (25-40)
• Problem: Digital overconsumption
• Insight: Consumption vs Creation balance
• Motivation: Personal struggle with anxiety
• Competition: Self-control & existing blockers

4) Key Differentiator Exercise:
Plot your product on scales:
• Speed (not important)
• Intelligence (basic)
• Ease of use (very easy)
• Price (free)
• Focus (targeted)

The goal: Find your unique position in the market

5) Major Insight:
Most digital wellness apps focus on REMOVING distractions
The opportunity: Build tools that REPLACE consumption with creation
This is the kind of differentiation that makes marketing easy!

6) Framework Benefits:
• Clarifies fuzzy ideas
• Forces first principles thinking
• Reveals hidden opportunities
• Saves time & resources
• Prevents building "Homer's Car"

Notable Quotes:
"It's hard to build when your hands are on fire." - Greg
"If you don't have clear differentiation, you need to be a god tier marketer to sell something." - JC

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Perplexity vs ChatGPT "Deep Research" For Startup Ideas Shocked Me

Greg Isenberg — Wed, 19 Feb 2025 17:30:00 -0000

Get Greg’s Deep research research notes: https://www.gregisenberg.com/deep-research-ideas

I compare in real-time ChatGPT's and Perplexity's deep research capabilities for developing startup ideas. Both platforms were prompted to generate AI agent business ideas with specific revenue targets ($1M Y1, $3M Y2, $5M Y3). The results showed that Perplexity provided faster, more concise responses, while ChatGPT offered more detailed, comprehensive analysis but took longer to generate responses.

Key Points:
• Comparison between ChatGPT Pro ($200/month) and Perplexity Deep Research (free/~$20/month) for startup ideation
• Both platforms were tested with identical prompts for creating AI-based startup ideas
• Comparison of response speed, depth, and quality between the two platforms
• Practical demonstration of how to use AI tools for business planning and market research

Timestamps:
00:00 - Intro
01:33 - Defining the Startup Prompt
02:29 - Initiating Research with ChatGPT
05:05 - Initiating Research with Perplexity
09:13 - Perplexity results (Legal Contract AI)
15:44 - ChatGPT results (AI Sales Outreach Assistant)
26:10 - Comparing Perplexity and ChatGPT Outputs
27:55 - Follow-Up Prompts and Further Exploration
31:55 - Perplexity's Follow-Up results
34:43 - ChatGPT's Follow-Up results
37:07 - Where to get Greg’s Deep research research notes
37:31 - Conclusion: Choosing Between Tools

1) THE SETUP:
• Testing ChatGPT Pro ($200/mo) vs Perplexity Deep Research ($20/mo)
• Same prompt: Build a defensible AI agent startup
• Target: $5M ARR in 3 years
• MVP budget: $5K

2) PERPLEXITY AI WINS ON SPEED
• Completed research in ~2 mins
• Analyzed 34+ sources
• More concise, actionable insights
• Free tier available!

3) CHATGPT WINS ON DEPTH
• Longer, more detailed analysis
• Comprehensive playbooks
• Better market context
• More examples & case studies

4) BEST STARTUP IDEAS GENERATED:

Legal Contract AI (Perplexity):
• $2.4B market opportunity
• Auto-redline contracts
• Defensible through learning
• Clear path to $5.4M ARR

AI Sales Assistant (ChatGPT):
• Virtual SDR automation
• Network effect moat
• Product-led growth strategy
• $100M+ potential

5) MVP INSIGHTS:

For $5K budget:
• Use existing APIs (OpenAI/GPT-4)
• Start with Chrome extension
• Focus on single workflow
• Manual fallback for quality
• Self-serve freemium model

6) KEY TAKEAWAYS:

Both tools are INSANELY good
• Perplexity = Fast, concise, free tier
• ChatGPT = Deeper analysis, more context
• Both provide actionable insights
• Worth integrating into workflow

7) PROTIP:
For best results:
• Be specific with constraints
• Ask follow-up questions
• Double-click on interesting areas
• Cross-reference competitor insights

Bottom line: These AI research tools are an unfair advantage for founders right now.

Notable Quotes:
"Distribution is the new moat" - Greg
"This is an unfair advantage right now" - Greg regarding AI research tools

Conclusion: Both platforms demonstrated valuable capabilities, with Perplexity offering speed and efficiency while ChatGPT provided more comprehensive analysis. The video suggests both tools can be effective for startup planning, with the choice depending on user preferences for depth versus speed.

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

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7 validated startup ideas that will make $100K/month (and how to grow them)

Greg Isenberg — Mon, 17 Feb 2025 18:59:42 -0000

Join us for an engaging conversation with Cody Schneider, Co-Founder and CEO of Swell AI, as we explore a wide range of AI startup ideas and business opportunities with detailed analysis of market opportunities, implementation strategies, and potential revenue models.

Timestamps:
00:00 - Introduction and technical setup
01:31 - Startup Idea 1: Lightroom Preset SaaS
04:41 - Startup Idea 2: Domain Portfolio for Lead Gen
10:56 -Startup Idea 3: E-commerce newsletter AI tools
15:19 -Startup Idea 4: High-LTV SaaS Services
20:08 - Startup Idea 5: Productized Service Agency
28:11 - Startup Idea 6: Dog park bar concept
32:53 - Startup Idea 7: Micro app Studio

Key Points:
• Detailed discussion of an AI-powered Lightroom preset subscription business opportunity
• Analysis of e-commerce newsletter AI tools and market potential
• Exploration of physical business concept: Dog park combined with bar
• Discussion of micro-apps trend and opportunity in riding viral waves

1) Lightroom Preset SaaS

Photographers spend $$$ on presets. Time to disrupt.
• Build AI tool to generate Lightroom presets from sample photos
• Convert XML packets at scale
• $29/month subscription model
• Target Adobe users on FB ads

Infinite margins. Just code.

2) Domain Portfolio for Lead Gen

Law firms do it. Now apply it everywhere.
• Buy 1000+ exact-match domains for niche keywords
• Rank organically (still works!)
• Bundle leads to specific industries
• Sell entire portfolio to PE firms

40k+ per lead in some niches

3) AI for Ecomm Newsletters

People hate coding email templates.
• AI chat interface for newsletter design
• Product storytelling automation
• Holiday campaign generation
• Template modification without code

Klaviyo users desperate for this.

4) Lalo Agency Play

New CRM taking music industry by storm.
• Help artists build fan lists
• Run targeted merch giveaways
• Geographic targeting for tours
• Less than $1 cost per signup

All major labels switching over

5) Dog Park Bar Concept

The millennial country club is here.

• Combine dog park + bar
• Add app for daily dog updates
• Target high-income dog owners
• Members-only model potential

4pm is packed every day

6) Micro AI Apps Studio

Text-behind-image went viral. More coming.

- Build simple, focused AI tools
• Ride viral trends
• Credit pack monetization
• $7/week pricing psychology

Adobe does this. Why not you?

7) High-LTV SaaS Services

Find tools people pay for but barely use.
• Target Klaviyo, HubSpot, Sage
• Build productized service
• Create digital assets/templates
• Add custom plugins

25k+ customer LTV

Notable Quotes:
"Labels are like a bank. That's all they turned into." - Cody Schneider

"Find trends. That's a very hard thing, I think, for the average person to do. But I think to that point, I think it's gonna get easier and easier to see these trends that are occurring." - Cody Schneider

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

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Cody’s startup: https://www.swellai.com/
X/Twitter: https://tinyurl.com/5fjdn8d7
LinkedIn: https://tinyurl.com/28e89f5r

The Actual Process Behind a $10.5K/Month Directory Website

Greg Isenberg — Wed, 12 Feb 2025 19:18:06 -0000

Get the exact system used to build profitable local directories: https://www.gregisenberg.com/directory

The episode features Frey Chu explaining his methodology for building profitable directory websites, using dog parks as a case study. He demonstrates how to identify opportunities through keyword research, validate ideas through social proof, and implement a basic yet effective directory structure. The discussion emphasizes that even simple directory websites can generate significant passive income through various monetization methods, while also serving as a foundation for larger business opportunities.

Timestamps:
00:00 - Intro
03:40 - Examples of Profitable Directories and their traffic
10:35 - Why Build Directories
12:23 - Finding and validating directory ideas
26:44 - Data collection and enrichment
42:21 - WordPress implementation
46:36 - Monetization strategies

Key Points:
• How to identify profitable directory website opportunities using keyword research and competition analysis
• Step-by-step process for validating directory ideas using Reddit and social listening
• Data collection and enrichment techniques for building comprehensive directories
• Simple implementation strategy using WordPress or other CMS platforms
• Monetization strategies including AdSense, affiliate marketing, and potential SaaS opportunities

1) First, find your niche:
• Use Ahrefs "near me" searches
• Look for 30-100K monthly searches
• Target keyword difficulty under 20
• Avoid seasonal/branded keywords
• Find niches with fragmented search intent

2) Validate your idea:
• Check competition on Google
• Look for basic/outdated directories
• Browse Reddit discussions
• Confirm real user pain points
• Set a "bounty" on weak competitors

3) Data Collection Strategy:
• Use Google Maps scraping tools (like Outscraper)
• Focus on exact category matches
• Collect key data points:

- Name, address, phone
- Reviews & ratings
- Hours & location links
- Street view images

4) Data Enrichment
• Add unique features competitors lack
• Include amenity details (shade, benches, etc)
• Use AI tools to automate enrichment
• Focus on solving specific user problems
• Make data actually USEFUL

5) Building The Directory:
• Start with simple "static pillar pages"
• Target city-specific keywords
• Include:

- Table of contents
- Location details
- Embedded maps
- Reviews
- Internal linking structure

6) Monetization Options
• Display ads (most passive)
• Affiliate partnerships
• Lead generation
• Data collection/email lists
• Potential SaaS upsell

Notable Quotes

"AdSense has been the closest thing that I've ever experienced to passive income." - Frey Chu
"People are monetizing directories wrong. They're just putting AdSense... The opportunity is actually to build software on top of these directories." - Greg Isenberg

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

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Frey’s Newsletter: https://shipyourdirectory.kit.com

The Step-by-Step Plan to Go From $3M to $10M+

Greg Isenberg — Mon, 10 Feb 2025 18:37:01 -0000

In this episode, Ayman Al-Abdullah, former CEO of AppSumo, shares his framework for scaling businesses from seven to nine figures. The conversation focuses on the importance of customer retention, strategic hiring, and proper incentive structures. Ayman shares insights from his experience scaling AppSumo from $3M to $84M in revenue, emphasizing the transition from founder to CEO mindset.

Timestamps:
00:00 - Introduction and background
02:47 - Discussion of the Nine Steps framework
08:13 - Team building and executive compensation
10:35 - The Reality of Startup Valuations
14:36 - The importance of setting a strong foundation
15:59 - Focus on Retention Before Growth
22:26 - Evaluating Opportunities and Thinking Big
29:47 - Examples of Successful Founders that Ayman admires
31:35 - The Importance of Focus in Business
33:26 - Build Skyscrapers, Not Strip-malls
36:01 - The importance of being the best in the market
37:54 - Where to double down in your business
40:22 - Testing and Investing in Business Strategies
42:05 - Identifying Bottlenecks in Your Business
44:39 - Finding Your Zone of Genius

Key Points:
• The "Nine Steps to Nine Figures" framework divides business growth into three phases: startup, scale-up, and grow-up
• Focus on retention and customer loyalty before aggressive growth
• Use the "Test Then Invest" framework with 80% resources on core business and 20% on experiments
• Structure executive compensation with a 50-50 split between top-line and bottom-line metrics

1) The "Nine Steps to Nine Figures" Framework:

Breaks down into 3 phases:
• Startup (Product Market Fit)
• Scale-up (Company Creation)
• Grow-up (Legacy Protection)

Most founders get this wrong from day 1...

2) RETENTION over GROWTH

"Building a business without focusing on retention is like building a skyscraper on sand"

Every 3% increase in net revenue retention = DOUBLES company valuation

Stop chasing growth before you nail retention!

3) The 80/20 Marketing Rule:

• 80% of resources on proven channels
• 20% on experimental channels

Real example: AppSumo tested switching from credits to cash payments for referrals → Became 8-figure revenue channel

4) The Shield vs Sword Framework for Decision Making:

Rate every opportunity 1-5 on:
• Impact (Sword)
• Effort (Shield)

Only pursue 8+/10 total score opportunities
Ignore the rest - they're distractions

5) On Building Your Executive Team:

Two core functions:
• Sales (CRO)
• Delivery (COO)

Pro tip: Hire first in YOUR zone of genius
Why? You'll know what excellence looks like

6) The Triple, Triple, Double, Double Path to $100M:

Year 1: $3M → $9M
Year 2: $9M → $27M
Year 3: $27M → $54M
Year 4: $54M → $108M

This is how you hit 9-figures in 5 years

7) REVOLUTIONARY Compensation Framework:

Forget traditional equity!
Instead:
• Set total comp package
• Let employees choose cash vs equity split
• Makes equity REAL by forcing skin in the game

8) CEO Evolution:

"The founder is the hardest working person
The CEO should be the laziest"

Your job: Think 3-5 quarters ahead while your team executes

Key Takeaway:
Focus on retention first
Build processes before hiring
Think in 5-year blocks
Execute with intention

Notable Quotes:
"Product market fit is when it feels like you're wearing a meat suit in a dog park - you just have more leads than you know what to do with." - Ayman
"Every 3% increase in net revenue retention doubles a company's valuation." - Ayman

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

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LinkedIn: https://www.linkedin.com/in/aalab003/

I built an AI startup in 65 minutes (using ChatGPT, Leonardo AI, Kling AI, ElevenLabs)

Greg Isenberg — Wed, 05 Feb 2025 19:05:23 -0000

Greg's step-by-step guide to building a startup using AI workflows: https://www.gregisenberg.com/ai-startup

In this episode, Omar Choudhry, a serial entrepreneur, shares the exact prompting sequences he uses to combine multiple AI tools to create products people actually want to buy. Watch us build a custom avatar business live. You'll learn the exact process: from crafting the perfect prompts in ChatGPT, to generating images in Leonardo AI, to animating with Kling AI, all the way to automated fulfillment with Printful. This isn't theory - it's a complete blueprint you can copy today.

Timestamps:
00:00 - Introduction and overview
04:22 - Technical, Audience, and Cultural Shifts
10:12 - Explanation of sequential prompting
14:15 - How to create an AI Avatar using ChatGPT and Leonardo AI
26:18 - Startup Idea 1: Custom AI Greeting Cards
36:43 - Teenie Tales MVP showcase
43:10 - How to animate AI Avatar’s using Kling AI
52:50 - Startup Idea 2: Personalized AI Sticker’s

Key Points:
• Detailed walkthrough of creating AI avatars using sequential prompting across multiple AI tools
• Exploration of business opportunities in personalized greeting cards and educational materials
• Discussion of automated workflows combining ChatGPT, Leonardo AI, and Kling AI
• Integration strategies with print-on-demand services like Printful for physical products

1) The Big Shift in Business Models:

Traditional path:
• Raising VC $$$
• Years to launch
• Large teams
• Office space needed

New AI-First path:
• Build instantly
• Low cost
• Zero employees
• Remote-first

2) The Sequential Prompting Framework

Omar's genius method:
• Use ChatGPT to create prompts
• Feed prompts to specialized AI tools
• Chain outputs together
• Build user-friendly frontend

Example flow:
ChatGPT → Leonardo AI → Kling AI → 11Labs

3) Business Idea #1: AI-First Greeting Cards

The $400M Moonpig-killer:
• Upload photos → Get AI avatars
• Generate personalized scenes
• Add animation & voice
• Print physical cards

Monetization:
• $7-10 per card
• $10-15 monthly subs
• Gift upsells

4) Business Idea #2: Educational AI Stickers

Target market: Schools & Teachers

The product:
• Custom teacher avatars
• Personalized student stickers
• Achievement celebrations
• Classroom decorations

Distribution:
• Direct mail to principals
• School district partnerships

5) The Technical Stack

Tools needed:
• ChatGPT for prompts
• Leonardo AI for images
• Remove.bg for backgrounds
• Printful API for fulfillment
• Zapier/Make for automation

CAC potential: $15/customer

6) Marketing Strategy

Guerrilla tactics:
• Find faculty directories
• Create custom samples
• Direct mail campaigns
• Social media DM outreach
• Leverage virality in schools

Pro Tip: Start manual, perfect the process, then automate!

7) BONUS INSIGHT

The real opportunity isn't just in the tools - it's in the UX layer on top.

Build specific solutions for specific problems.
Create branded experiences.
Make it dead simple to use.

The tools are commodities. The experience is the moat.

Notable Quotes:
"We're building full workflows today using AI avatars. I'm going to have a ton of business ideas that you can start immediately with zero employees." - Omar

"By the end of this episode, you'll be able to assemble an AI SaaS product that can literally print you cash." - Omar

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

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5 Day Sprint - Build with AI: https://www.skool.com/5-day-sprint/about
Instagram: https://www.instagram.com/omarchoudhry/
X/Twitter: https://x.com/OmarChoudhry
LinkedIn: https://www.linkedin.com/in/omarchoudhry/?originalSubdomain=uk

4 microSaaS ideas you can build to make $100k/month

Greg Isenberg — Mon, 03 Feb 2025 18:46:57 -0000

In this episode, Sari Azout, Founder and CEO of Sublime, explores various startup ideas and business concepts. The discussion centers on the evolving nature of startups in the AI era, emphasizing the importance of focusing on specific, well-defined problems rather than broad solutions. Sari shares multiple business ideas, from parental control services to creative tools, while discussing the philosophy behind building successful products in today's market.

Timestamps:
00:00 - Introduction and setup
00:57 - Startup Idea 1: DrScreenTime
06:39 - Startup Idea 2: Business-in-a-box ideas
13:34 - What becomes scarce in an AGI world?
14:38 - Founders and Their Approaches
16:10 - Akio Morita Simplicity Principle
17:01 - Startup Idea 3: Podshot
22:10 - Discussion on micro-startups
25:53 - Testing Ideas and Positioning
29:03 - Feedback and Intuition
33:04 - Startup Idea 4: Meme generator

Key Points:
• Discussion of several innovative startup ideas including "DrScreenTime" (parental control franchise), PodShot, and meme generator
• Exploration of business-in-a-box concepts and the future of trades/crafts
• Analysis of micro-startups vs. traditional startup approaches

1) The "Franchise for Parental Controls" Idea

Parents are desperate for help managing screen time. Current solutions = messy.

Opportunity: In-home screen time consultants who:

- Set up controls
- Create family rules
- Recommend apps/tools

Revenue model:
• $2K setup fee
• Recurring affiliate revenue
• Think "Dr. Screen Time"

2) The "Business in a Box" Trend

Big insight: What becomes scarce in an AI world?
Answer: People doing things with their hands!

Opportunity: Modern craft business franchise
• Partner with local artists
• Supply chain + education
• Target: offline-first experiences
• Status = disconnecting from screens

3) The Trade School Revolution

Huge opportunity in modernizing trade education:
• Lambda School model for trades
• Zero upfront tuition
• Revenue share after job placement
• Bundle with business tools/marketing
• Focus: plumbing, electrical, etc.

Why? Trades becoming MORE valuable in AI era

4) The Micro-Startup Strategy

Modern startup playbook:

1. Have a 10-year vision
2. Unbundle into micro-products
3. Start with easiest/viral pieces
4. Build distribution first

Key insight: "Nobody searches for an inspiration engine"

5) Product Development Philosophy

Two types of founders:
• Artists (creative vision driven)
• Scientists (iteration driven)

Choose your path but stick to it.

Sari’s 2024 goal: "Take less feedback, trust intuition more"

6) The Meme Generator Opportunity

Final killer idea: Long-form to meme converter
• Input: articles, presentations, links
• Output: culturally relevant memes
• Train on curated meme library
• Potential $10M+ SaaS business

Why? No idea goes mainstream without memes

Key Takeaway:

2024 startup strategy:

1. Build close to OR far from AI
2. Focus on what becomes scarce
3. Start micro, think macro
4. Distribution not Product

Notable Quotes:
"No idea will become mainstream if it's not captured in a meme." - Sari Azout
"Screenshots are the new bookmarks." - Greg

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DeepSeek R1 - Everything you need to know

Greg Isenberg — Wed, 29 Jan 2025 19:26:09 -0000

Greg's DeepSeek Cheetsheet: From Installation to Expert Prompting: https://www.gregisenberg.com/deepseek

Ray Fernando, a former Apple engineer, gives an in-depth tutorial on DeepSeek AI and local model implementation. The conversation includes detailed guide for setting up local AI environments using Docker and OpenWebUI, and how to implement DeepSeek on mobile using the Apollo app.

Key Points:
• Comprehensive overview of DeepSeek AI and its reasoning capabilities
• Discussion of data privacy concerns when using Chinese-hosted models
• Detailed tutorial on running AI models locally using Docker and OpenWebUI
• Comparison of different AI model providers (Fireworks, Grok, OpenRouter)
• Mobile implementation of AI models using Apollo app

Timestamps:
00:00 - Introduction
02:34 - Overview of DeepSeek
05:29 - Data privacy concerns with Chinese-hosted models
08:02 - Running Models Locally with OpenWebUI
10:06 - Comparing Hosting Providers: Fireworks and Groq
16:54 - Cost Comparison of using/running AI Models
18:35 - Improving Prompts for Better Outputs
22:41 - Running AI Models Locally: A Step-by-Step Guide
37:09 - Mobile AI implementation discussion
45:27 - Future implications and closing thoughts

1) DeepSeek's R1 Model - What's the big deal?

• On par with ChatGPT's reasoning capabilities
• Open source & free to use
• BUT hosted in China (data privacy concerns)
• Incredible for analysis and content generation

2) Alternative Ways to Use DeepSeek:

• Fireworks AI ($8/million tokens)
• OpenRouter
• Grok API
• Local hosting (safest for sensitive data)

3) Running AI Models Locally

Step-by-step setup:
• Install Docker
• Use OpenWebUI
• Download models via Ollama
• Configure API connections

Pro tip: Takes 5 mins to set up, saves hours of worry about data privacy

4) Mobile AI is HERE!

• Apollo app lets you run models locally on phone
• Download smaller, optimized models
• Works offline
• Perfect for quick analysis on the go

5) Temperature Settings Explained:

High temp (0.8-1.0) = Creative mode
Low temp (0-0.3) = Logical mode

Choose based on your needs!

6) FUTURE PREDICTIONS

• Watch-based AI coming soon
• Emergency response applications
• Real-time negotiation assistance
• Advanced audio analysis

7) Getting Started Tips:

• Start with public data on DeepSeek
• Experiment with different models
• Use temperature settings wisely
• Focus on practical use cases

Notable Quotes:
"We're in this new deep-seek world where if you figure out the model that works for you and the tasks that you want to accomplish, you might be able to out-compete whoever you're competing against." - Greg

"Please don't be fearful or don't feel like you're left behind. If you're just finding out about this, you're not that far behind. We're all actually still trying to understand what this intelligence can give us." - Ray Fernando

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I Met Charlie Munger and Discovered How Billionaires Really Think

Greg Isenberg — Mon, 27 Jan 2025 19:58:44 -0000

Meet David Senra, the guy who turned his obsession with reading about successful people into a million-dollar podcast. He's read over 300 books about the world's biggest entrepreneurs and shares all the best bits on his show, Founders. In this episode, David breaks down exactly how he finds golden nuggets of wisdom in these books, building deep relationships with founders, and insights from meetings with figures like Charlie Munger.

Timestamps:
00:00 - Intro and Founders Origin Story
07:10 - The importance of Naming and Branding
14:56 - Energy Transfer in Relationships and Cities
19:51 - How to become World-Class
25:03 - Startup Idea 1: Founders for Kids
26:52 - The Value of Biographies
31:28 - The Power of Long Attention Spans
37:42 - You’re never too late
39:32 - Innovative ways entrepreneurs monetized their business
44:05 - Work - Life Balance Problems with High Achievers
48:38 - Meeting with Charlie Munger
55:22 - Monetization strategy and business model of Founders
1:01:28 - Biography recommendations and reading strategies
1:08:55 - Career Advice from Charlie Munger

1) On Building a World-Class Podcast:

"Find what you're meant to do and let time carry the weight"

David's moat: 375+ books read, connecting historical figures across episodes. To compete, you'd need to read all those books first.

And he keeps going.

2) On Business Models:

Fascinating approach to podcast monetization:
• Only 2 long-term partners (2-year contracts)
• Focus on brand partnerships vs CPM
• Deep relationships with founders first
• Think Nike/Tiger Woods, not traditional podcast ads

3) On Learning from History:

"Biographies are the closest thing to finding a cheat code in real life"

Every great entrepreneur studied other great entrepreneurs:
• Elon read Franklin, Ford, Tesla
• Edison read every bio in Detroit library
• Jobs studied Edwin Land

4) On Work Ethic & Balance:

Key insight: Almost every legendary figure sacrificed balance for greatness

One exception: Ed Thorpe (Episode 222)
• Built first quant hedge fund
• Amazing father/husband
• Stayed in shape
• Lived a thrilling life

5) On Memory & Knowledge:

It's not natural talent - it's "maddening repetition"

David's method:
• Rereads highlights daily
• Re-listens to old episodes
• Updates/re-edits past content
• Constantly connects historical figures

6) STARTUP IDEA

"Founders for Kids" - Comic book-style biographies teaching entrepreneurship to children

Why it works:
• Proven model (worked for @SamParr)
• Huge educational value
• Underserved market
• Scalable content

7) Key Quote Worth Remembering:

"Money comes naturally as a result of service" - Henry Ford

The best entrepreneurs don't chase billions - they chase excellence in service.

8) Final Wisdom:

Want to be world-class? The competition isn't as fierce as you think.

Most people:
• Never try
• Quit quickly
• Lack patience

Notable Quotes:
"I think podcasting is building relationships at scale." - David Senra

"Money comes naturally as a result of service." - Henry Ford (quoted by David Senra)

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Founders Podcast: https://www.founderspodcast.com/

Why 2,500 Subscribers Is All You Need For $1M

Greg Isenberg — Wed, 22 Jan 2025 19:00:00 -0000

Jonathan "Jicecream" Courtney believes that in 2025, basic marketing still outperforms everything: a simple 90-minute webinar turns 200 attendees into 20 buyers, even with just 2,500 subscribers. The framework is dead simple - 20 minutes on your story, 15 minutes on the solution, 20 minutes showing the transformation, then offering them a choice between DIY or done-for-you. He goes into it in this episode.

Key Points:
• Detailed breakdown of successful webinar funnel structures and challenge funnels
• Discussion of basic marketing fundamentals that still work in 2025
• Exploration of how software companies can use traditional funnel marketing techniques

Timestamps:
00:00 - Intro
03:17 - Greg’s New Year Reflections
11:19 - JC's transition from CEO to an advisory role
22:07 - How to make deals with influencers
25:10 - Detailed breakdown of webinar funnels
30:28 - The structure of webinar funnels
37:07 - How to use funnels for SaaS products and challenge funnels explained
47:25 - Product recommendations and wrap-up

1) The Basic Funnel Formula Still Works:
• Email list → Webinar → Product sale
• Even with just 2,500 subscribers
• Live training converts WAY better than direct email
• 90-min webinar can turn 200 attendees into 20 buyers

2) Perfect Webinar Structure (by Russell Brunson):
• 20min: Your story & struggles
• 15min: The "vehicle" (solution you discovered)
• 20min: Impact & transformation
• Present options: DIY vs accelerated path
• Close with clear next steps

3) Challenge Funnels Are Underrated:
• Perfect for SaaS & digital products
• 30-day format with daily support
• Free trial + structured program
• Examples:

- Notion + Second Brain challenge
- Fitness apps + weight loss challenge
- Meditation apps + mindfulness challenge

4) The Warm-Up Step is CRUCIAL:
• Direct pitching rarely works
• Need a middle step to build excitement
• Options:

- Webinars
- Challenges
- Info sessions
- Live trainings

5) List Partnerships Done Right:
• Never cold pitch for list access
• Build relationships first
• Consider paid partnerships ($10k can be worth it for 1M+ list)
• Focus on value alignment

KEY TAKEAWAY:
Basic funnels still work incredibly well in 2024, but you need:

1. A list (even small)
2. Warming step (webinar/challenge)
3. Clear transformation story
4. Tactful execution

Notable Quotes:
"Most of the real basics work so goddamn well today. Like 2025, we can launch a product using basically just the same webinar. Just email your list, send them to a webinar." - JC

"When a company is doing well, they don't want me involved... They want the strategic advice. They want access to connections." - Greg Isenberg

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AJ&Smart: https://ajsmart.com/

This AI Writing Hack Made Him Millions (Full Breakdown)

Greg Isenberg — Mon, 20 Jan 2025 18:14:13 -0000

Nicolas Cole delivers a comprehensive masterclass on writing with AI, demonstrating how to combine human expertise with AI capabilities to create high-quality content. The discussion covers practical frameworks for content creation, including how to structure articles, generate hooks, and test ideas. Cole emphasizes that AI should be viewed as a collaborative tool rather than a replacement for human writers, and success comes from understanding fundamental writing principles first.

Learn how to use AI to create high-quality content: https://www.gregisenberg.com/write-with-ai

Timestamps:
00:00 - Intro
01:03 - Why Learn to write with AI
05:06 - Choosing a Content Topic
07:38 - Framework for idea development
12:40 - The role of AI in the Idea generation process
16:39 - The Editor-in-Chief approach to writing with AI
18:53 - Creating a Compelling Hook
28:28 - Framework for structuring an article
34:13 - The "10 Magical Ways" framework
45:54 - Collaborating with AI for improving output
49:37 - The Power of Education in the Digital Age

Key Points:
• Framework for using AI as a writing tool while maintaining quality
• How to effectively prompt AI for content ideation and refinement
• The "10 Magical Ways" framework for structuring content
• The importance of making strategic decisions before writing begins

1) The biggest mindset shift:
AI isn't replacing writers - it's AUGMENTING them.

Just like Photoshop didn't kill designers, it created 1000x more designers.
Just like Instagram didn't kill photographers, it made everyone a photographer.

2) Key Framework: The Editor-in-Chief Method

Don't treat AI as a writer - treat it as your junior staff writer.
YOU are the editor making high-level decisions.
AI helps execute your vision.

3) Writing Process Revolution:

- Don't start writing immediately
- Make key decisions BEFORE writing:
- Clear headline promise
- 3 main tangible points
- Format for each section

90% of value comes from these decisions!

4) The "10 Magical Ways" Framework:

Every piece of content can be broken down into:

- Tips
- Steps
- Lessons
- Stats
- Examples
etc.

Pick your format FIRST, then structure accordingly.

5) Pro Tip: Use AI Conversationally

Two approaches:

1. Chunk-by-chunk dialogue
2. Massive single prompt

Most people fail by sitting in the middle.
Start conversational, then compress into mega-prompts.

6) Quality Control Method:

1. Generate multiple versions
2. Apply your taste/judgment
3. Refine best options
4. Test against goals

Remember: AI suggestions need human curation!

7) The Education Leverage Play:

Learning frameworks = AI superpowers

What took experts years to master can now be:

1. Learned quickly
2. Taught to AI
3. Scaled infinitely

This is the real opportunity!

8) Bottom Line:

The future belongs to "orchestrators" - people who:

- Understand frameworks
- Make high-level decisions
- Use AI as a tool
- Maintain quality control

Don't fight the future - leverage it!

Notable Quotes:
"AI is not a silver bullet. On some level, you do have to have a baseline understanding of how the thing is supposed to work so that you can prompt AI in order to do it." - Nicolas Cole

"90% of the value is not in the writing. It is in the fact that you said what you're going to give [the reader]." - Nicolas Cole

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Write with AI: https://writewithai.substack.com

This YouTube expert made creators $100M+ (Not clickbait)

Greg Isenberg — Wed, 15 Jan 2025 18:04:27 -0000

Join me as I chat with Paddy Galloway, a veteran YouTube strategist who has worked with major creators like MrBeast, where he shares a comprehensive blueprint for YouTube success. The discussion covers everything from initial channel strategy to advanced content packaging techniques, emphasizing the importance of consistent posting, strategic ideation, and effective thumbnail design. Galloway presents a structured approach to growing a YouTube channel over 12 months, with specific benchmarks and goals for each phase.

Growth guides to turn your startup into a money printer

Get access: https://www.gregisenberg.com/growth-guides

Timestamps:
00:00 - Intro
03:41 - Why YouTube
09:26 - Evergreen Content vs Timely Content
11:54 - The Value of Comments and Engagement
14:44 - YouTube's Unique Position in Content Consumption
15:26 - Monetization Potential on YouTube
17:14 - The Challenge of Mastering YouTube
19:36 - YouTube's Popularity Among Younger Audiences
20:35 - Algorithm Stability on YouTube
30:27 - Depth vs. Discovery on YouTube
36:51 - The 12-month growth strategy breakdown
1:17:38 - Content ideation framework discussion
1:32:26 - Thumbnail and packaging strategies

Key Points:
• Success requires a 12-month commitment with specific phases: establishment (months 1-4), improvement (months 5-8), and optimization (months 9-12)
• Content ideation should follow a 0-100-10-1 framework: start with zero, generate 100+ ideas, filter to 10 strong ones, develop 1 final concept
• Thumbnails and packaging are crucial, with recommendation to create 3 distinct thumbnails per video and follow the "three focus area rule"

1) First, understand what YouTube really is:

• It's NOT social media - it's a streaming platform
• 60-70% of views come from TV screens
• It's the biggest streaming service worldwide
• Videos = digital real estate that appreciates over time

2)The 12-Month YouTube Growth Plan:

Months 1-4 (Establishment Phase):
• Find your niche using triple Venn diagram:
1. What you love
2. What you're good at
3. What people want to watch
• Post 2x per week consistently
• Don't overthink quality yet

3) Months 5-8 (Improvement Phase):
• Generate 100 video ideas weekly
• Make 3 thumbnails per video
• Study outlier content in your niche
• Switch to 1 high-quality video per week
• Focus on packaging (title + thumbnail)

4) Months 9-12 (Optimization Phase):
• Analyze your top 10% performing videos
• Double down on what works
• Spend 4 hrs/week studying YouTube
• Make small 1% improvements each video
• Build systems for consistent output

5) The Golden Rule of Audience Overlap:

Each video should have 80%+ audience overlap with your other content. If someone watches one of your videos, they should want to watch MOST of your other videos too.

6) Thumbnail Psychology:

• Use the "3 Focus Areas" rule
• Pass the "Glance Test" (1-second viewability)
• Max 4-5 words of text
• Make it bright and clear
• Being good at graphic design ≠ good at thumbnails

7) Smart Title Strategy:

• Keep under 60 characters
• Use simple, universal language
• Include superlatives when possible
• Write for humans, not algorithms
• Grade A readability score (7-8 year old level)

8) The CCN Framework for Ideas:

Every video should appeal to:
• Core audience
• Casual viewers
• New viewers

9) The Video Idea Pipeline:

Start with 100 ideas → Filter to 10 strong ones → Pick the best one

10) The ROI reality:

• Expect 12 months minimum before seeing real returns
• Need 50+ videos to find your groove
• Success = Volume + Quality + Consistency
• Best converting platform after email
• Worth the long-term investment

Remember: YouTube is a game of marginal gains.

Notable Quotes:
"YouTube is not a video platform... before making a video, you need to understand what video to make, the strategy behind choosing ideas, packaging." - Paddy Galloway

"If you're going to do something for 12 months on YouTube, you have to be willing to eat shit for a long time before it might pay off." - Paddy Galloway

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YouTube Job Board: https://ytjobs.co

He built a startup using AI that prints money (full tutorial)

Greg Isenberg — Mon, 13 Jan 2025 16:55:13 -0000

In this episode we dive deep into modern marketing strategies with Cody Schneider, focusing on the concept of "digital gravity" versus traditional marketing funnels. The discussion covers comprehensive tactics for both B2B and B2C companies, including detailed strategies for content creation, distribution, and monetization. Special emphasis is placed on leveraging AI tools, programmatic SEO, and multi-channel marketing approaches to build sustainable growth engines.

Timestamps:
0:00 Intro
01:23 - Digital gravity concept and content strategy
10:00 - B2B marketing tactics and implementation
38:45 - B2C marketing strategies and case studies

Key Points:
• Comprehensive breakdown of modern B2B and B2C marketing strategies
• Detailed explanation of "digital gravity" concept vs traditional marketing funnels
• Step-by-step guide for building media presence and content distribution
• Technical insights on email marketing, ad targeting, and influencer partnerships

1) The Digital Gravity Model

Forget marketing funnels. Think orbits.

People don't move linearly through funnels - they orbit your brand, coming closer until they convert.

More digital mass = more gravitational pull = more customers naturally drawn in.

**2) B2B Marketing Stack:**

• Scrape target emails ([Apollo.io](http://apollo.io/), $99/mo)
• Run AI avatar ads (Heygen + ElevenLabs)
• Cold email at scale (MailReef)
• Launch industry podcast
• Turn podcast → social content
• Monetize audience w/sponsorships

Cost per click? Often less than $0.01 vs $5+ on ads.

3) The Content Engine

Record customer convos → podcast episodes
↓
Turn into blog posts
↓
Create social clips
↓
Make whitepapers
↓
Email newsletter

One piece of content = 10x distribution points

4) B2C Growth Stack:

• Pick HUGE TAM
• Run FB/TikTok conversion ads
• Price at $70.99/week ($29/mo psychology)
• Use multiple creator accounts
• Clone best UGC with AI
• Add affiliate program

Key: $5 CPM or less = profitable

5) The SEO Playbook

• Wait for DA 40+
• Scrape top ranking content
• AI generate 10k articles
• Human edit winners
• CTA every scroll frame
• Pop-up at 25-50% depth

Focus on long-tail keywords nobody fights for.

6) Why This All Works:

Traditional marketing = campaigns (start/stop)
Modern marketing = always-on systems

You're not "doing marketing"
You're "marketing"

Big difference

Notable Quotes:
"Marketing isn't something you did, it's something you're doing. You're constantly doing marketing." - Cody Schneider

"The closer your ad is to content on the platform, the less you're going to have to pay for it." - Cody Schneider

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

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How to grow an internet audience in 2025

Greg Isenberg — Tue, 07 Jan 2025 19:00:00 -0000

Join me as I chat with Dr. Tyler Lemco, known for co-founding Epic Mealtime (600M+ views), where we discuss strategies for building an internet audience from scratch. The conversation covers practical advice for content creators, including bio optimization, platform selection, and content strategy. We explore the balance between algorithmic success and authentic content creation, while emphasizing the importance of starting small and scaling gradually.

Episode Timestamps:
• 00:00 - Intro
• 01:54 - Transitioning from Creative for Hire to Solopreneur
• 07:29 - AI as a Thinking Partner
• 09:03 - How to position yourself within your niche
• 14:22 - Crafting a Compelling Bio
• 26:28 - YouTube Growth Strategies
• 41:30 - AI Tools for Content Production

Key Points:
• Transitioning from being a creative-for-hire to building your own audience
• Framework for effective content creation and social media growth
• Importance of platform focus and consistency in content creation
• Strategy for building audience before community before product

Content Strategy Framework:

1. Pick a platform to focus on
2. Identify what you love doing
3. Study what algorithms favor
4. Find gaps in your niche
5. Commit to consistency

Platform-Specific Insights:
• YouTube Shorts: Good for subscriber growth, lower monetization
• Long-form content: Best for overall revenue and engagement
• Live streams: Excellent for community building, poor for new audience growth

Key Takeaways:
• Start fresh when pivoting content direction
• Focus on audience building before community development
• Test and iterate content strategy
• Be willing to experiment publicly
• Utilize AI tools like Descript for content production

1) The Creative-for-Hire Trap

• Good money but no equity upside
• Easy to get stuck helping others win
• Key is transitioning to building YOUR OWN assets
• Start small, think big

2) Framework for Content That Works:

• Pick ONE platform to focus on (seriously)
• Do what you genuinely love creating
• Study what algorithms reward
• Fill gaps in your niche
• Commit to consistency

3) The YouTube Revenue Reality:

• Shorts: 3M views = $418 (+12k subs)
• Long-form: 1.3M views = $13,580
• Livestreams: 100k views = $1,926

Strategy: Use shorts for growth, long-form for revenue

4) The ABC Growth Framework:

A) Build an Audience first
B) Convert to Community
C) Create Products/Services

Don't try all at once. Master each phase!

5) Social Bio Formula:

• Show Credibility
• Create Intrigue
• Clear Value Prop

Pro tip: Write for non-followers, not existing ones

6) Starting Fresh vs Legacy Account:

• 94 engaged followers is better than 31,000 dead ones
• Algorithm favors engagement %
• Don't let ego stop you from starting over
• Fresh start = clean slate

7) Content Market Fit Truth:

• Takes 6-24 months to find
• Must experiment publicly
• Embrace the uncomfortable
• Better to ship than perfect

Bonus: For creators starting out - just START. You figure it out by doing, not planning.

The only difference between launching and not launching is deciding you've launched.

Notable Quotes:
"The goal of every solopreneur should be to not be a solopreneur." - Greg
"The only difference between launching and not launching is deciding that you've launched." - Tyler Lemco

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

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BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses [https://www.startupempire.co](https://www.startupempire.co/)

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X/Twitter: https://x.com/tlemco
YouTube: https://www.youtube.com/tlemco

10 Newsletter Business Ideas to start in 2025

Greg Isenberg — Wed, 01 Jan 2025 18:30:13 -0000

In this episode, I share comprehensive guide to launching profitable newsletter businesses in 2025, focusing on niche markets and proven monetization strategies. The episode covers various newsletter concepts ranging from local news to B2B decision-makers, with detailed implementation steps and revenue projections for each model. Special emphasis is placed on using newsletters as a foundation to build larger businesses through multiple revenue streams.

Timstamps:
• 00:00 - Intro
• 01:54 - Newsletter Idea 1: Marketing newsletter for global talent
• 08:03 - Newsletter Idea 2: Platform-based educational newsletters
• 11:24 - Newsletter Idea 3: Unofficial sports team coverage
• 13:03 - Newsletter Idea 4: Local real estate investor news
• 20:55 - Newsletter Idea 5: B2B decision maker
• 25:01 - Newsletter Idea 6: Niche ad examples for media buyers
• 26:37 - Newsletter Idea 7: Meme-based news coverage
• 29:23 - Newsletter Idea 8: Industry-specific AI tips
• 31:12 - Newsletter Idea 9: Leadership lessons and profiles
• 34:38 - Newsletter Idea 10: Local community newsletters
• 37:14 - Final Thoughts and Conclusion

Link Mentioned:

Matt’s full article: https://www.newsletteroperator.com/p/10-newsletter-business-ideas

Matt’s Twitter/X: https://x.com/JMatthewMcGarry

Key Points:
• Detailed breakdown of 10 different newsletter business models with monetization strategies
• Focus on building profitable newsletters with low startup costs and high scalability
• Emphasis on combining paid acquisition (Facebook ads) with organic growth
• Strategy for turning newsletters into larger businesses (software, marketplaces, agencies)

1) Marketing Newsletter for Global Talent

• Target overseas marketers seeking US jobs
• Cost: $0.25-0.50 per sub via FB ads

• Structure:
1) Remote job listings
2) Digital marketing news
3) Marketing tutorials

Monetization path to $28k/mo:
• Job board ($18k/mo)
• Recruiting blasts ($10k/mo)

2) Platform-Based Newsletter

Pick ONE tool (Figma, Notion, Perplexity AI) and go deep.

The gold mine here:
• 20-50% recurring affiliate commissions
• Sell premium templates
• Potential acquisition by the platform
• Build & sell SaaS tools to your audience

3) Local Real Estate Investor Newsletter

The math:
• 5-10k subs
• $2 CPA
• $7.5k/mo in ad revenue
• $50k from seminars
• $50k from premium subs

Total: $190k/year with just 10k subscribers!

4) B2B Decision Maker Newsletter

The secret sauce:
• Need only 2k subs (if they're the right people)
• Target C-suite in specific industry
• Collect detailed subscriber data
• Charge premium for targeted access

5) Visual News & AI Newsletters

Two massive opportunities:

A) Meme-based news
• 2-4 stories/day
• Prosumer focus (tech/finance)
• Visual over Text in 2024

B) Industry-specific AI tips
• Target specific verticals
• Focus on time/money saving
• $200/year subscription model

6) Local Community Newsletter

The playbook:
• Focus on positive news
• Thursday "Weekend Plans" format
• $0.50 CPA possible
• Target high-LTV local sponsors

Real example: Naptown Scoop makes $400k/year in one city!

7) The bigger opportunity?

Don't just think "newsletter"
Think "audience building machine" that can spawn:
• Software products
• Marketplaces
• Agencies
• Communities

Start with newsletter, expand into empire.

Pro tip: for ANY of these:
• Use pre/post CTAs on social
• Build one social channel alongside
• Collect subscriber data beyond email
• Think paid first, organic second

Pick one and start this weekend!

Notable Quotes:

"Newsletter businesses are a cheat code... you can build a marketplace, you can build an agency, you can build so much on top of a newsletter."

"You don't need 100,000 subscribers to make $100,000 a year. With 5-10,000 subs, you can make $190,000 a year."

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

"Y Combinator Is Overrated" - Inside the brain of this 20-Year-Old Who Built Multiple Viral Products

Greg Isenberg — Mon, 30 Dec 2024 18:40:22 -0000

Join me as I chat with Avi Schiffmann, Founder and CEO of friend.com, as we discuss technical challenges in AI memory systems and broader startup philosophy. Avi emphasizes the importance of creating new categories rather than competing in existing ones, while advocating for personal growth and confidence as crucial elements of entrepreneurial success. The discussion covers both technical aspects of AI development and philosophical approaches to startup building.

Episode Timestamps:
• 00:00 - Introduction and discussion of memory systems
• 02:04 - Advice for Founders, Competition, Critique of YC
• 06:02 - Entrepreneurship vs Innovation
• 15:52 - Thoughts on Raising VC Funding and Bootstrapping
• 18:52 - Discussion on Confidence and Personal Growth
• 27:58 - Work Life Balance Discussion
• 31:18 - Startup Idea 1: Memory as a Service

Key Points:
• Discussion of memory systems for AI chatbots and the need for "memory as a service"
• Exploration of startup philosophy and the importance of creating new categories
• Emphasis on personal confidence as a key factor in startup success
• Critique of conventional startup wisdom and YC methodology

1) First, a HUGE opportunity in AI:

Memory as a Service (MaaS) for AI chatbots
• Current memory systems rely on RAG
• No good solution exists yet
• Companies would pay $$$ to solve this
• Critical for AI relationship products

2) On building in existing categories:

The real advantage of startups?
• Fresh slate in people's minds
• Ability to define new categories
• Instant category leadership

3) MINDSHARE is the only true moat

Example:
• Claude is better than ChatGPT in quality
• But ChatGPT owns mindshare
• Google trends: ChatGPT = 100, Claude = ~0

Lesson: Better product ≠ Winning product

4) On raising VC:
"The real way you raise is when it becomes about the deal, not what you're working on"
• VCs invest in YOU, not your product
• It's a social game
• They care about who else is in
• Focus on being good at "yapping"

5) The REAL key to startup success:

Personal confidence over YC advice

How to build it:
• Get out of tech bubble
• Build real relationships
• Have experiences
• Travel
• Live life

"No one great ever thought they couldn't be great"

6) On working style:

"You don't need to be at your computer to be working"

• Best ideas come in shower/walks
• Live life, let ideas brew
• Focus on right direction not working hard
• Think through ideas in different places

7) Final wisdom:

"You have a short bubble of consciousness while alive. Don't waste it working on something you're not confidently proud about."

Stop preparing.
Start building.
Be confident.
Make art.

Notable Quotes:
"If you view your work as art, you have no competition and you have no fear of failure."
"It's easier to create a new category than to try and win in an existing category because if you create your own category, you immediately crown yourself king."

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND AVI ON SOCIAL

Friend: https://friend.com
X/Twitter: https://x.com/AviSchiffmann

My 2024 Year in Review

Greg Isenberg — Wed, 25 Dec 2024 20:57:47 -0000

My comprehensive year in review covering personal achievements, business developments, and investment strategies in 2024. I share a detailed breakdowns of my wealth allocation, business portfolio performance, and social media growth. The review emphasizes a shift toward business simplification, increased focus on AI and technology integration, and the importance of building sustainable, scalable ventures.

Timestamps:
00:00 - Intro
01:38 Biggest wins
05:54 Biggest losses and lessons
11:47 - Q&A from social media
18:00 - Growth across social platforms
25:00 - Wealth breakdown and investments
33:03 - Business updates
48:16 - Productivity gains
50:48 - New insights and learnings

Key Points:
• Personal milestone of having first child and significant net worth achievement
• Business portfolio performance across Late Checkout Agency, Boring Marketing, and other ventures
• Portfolio breakdown: 75% stocks, 16% private equity, 7% real estate, 2% crypto
• Platform growth across YouTube (11K to 146K subscribers), X/Twitter (361K to 420K followers)
• Strategic shift toward simplification and focus on building "skyscrapers, not strip malls"

1) BIG WINS 2024:

• Had a baby
• Started lifting consistently (+15-20 lbs muscle)
• Grew podcast into major platform
• Hit personal net worth milestone

2) Portfolio breakdown (fascinating):

• 75% stocks
• 16% private equity
• 7% real estate
• 2% crypto

Top holdings:
• 10% Berkshire
• 10% SPY
• 8% Apple
• 7% Amazon

3) Business Updates:

Late Checkout Agency (LCA):
• Found their niche: AI interfaces + community products
• Booked solid with major brands
• Started taking equity deals with billion-dollar companies

Boring Marketing & Boring Ads:

• Both crushing it
• $100M+ in ad spend managed
• 76 meetings booked in next few weeks
• Unbundling tools for DIY customers
• Created Boring Holdings umbrella company

5) Key productivity unlocks:

• Switched to Yerba Mate for afternoon energy
• Simplified from Notion to Apple Notes
• Using Things app for to-do lists
• Less tools, more focus

6) Platform Growth 2024:

YouTube: 11K → 146K subs
X: 361K → 420K followers
LinkedIn: 82K → 149K
Newsletter: 72K → 120K subs
Podcast: 360K → 575K downloads

7) Best decision framework:

"Friday Afternoon Test"

- Only make big decisions Friday PM when tired
- If it still feels right then, it's probably right
- Prevents caffeine-fueled impulse choices

8/ MAJOR hiring insight:

"Day Zero Integrity Test"
• Give unclear instructions for small task
• See if they ask questions or just guess
• Reveals everything about future behavior

9/ Key lessons:

• Trust but verify (especially with remote teams)
• Simple over Complex
• Double down on what's working
• Build skyscrapers, not strip malls
• Tech investment over immediate profits

10) 2025 Focus:

• Finding long-term business partners
• Building more proprietary tech
• Simplifying business structure
• Going harder on current opportunities
• Scaling what works

Notable Quotes:
"If this scales, do I want to be in that business? If not, what is the business that I want to be in?"
"My main mission is to build skyscrapers, not strip malls."

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses [https://www.startupempire.co](https://www.startupempire.co/)

FIND ME ON SOCIAL

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Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg

pov: brainstorming $1M+ startup ideas with Daniel Dalen

Greg Isenberg — Mon, 23 Dec 2024 19:48:14 -0000

Join me as I chat with Daniel Dalen, CEO and Founder of Ecomflow, as we explore various startup ideas and business opportunities, focusing on embeddable businesses and the Shopify ecosystem. We discuss the potential of credibility badges, analyzing both successful and unsuccessful business concepts while sharing insights on product development, aesthetics, and bootstrapping versus venture capital approaches.

Timestamps:
00:00 - Intro
01:39 - Startup Idea 1: Best Product Plaques for Credibility
09:00 - Startup Idea 2: Embeddable Businesses
31:49 - Startup Idea 3: Shopify ecosystem opportunities
45:53 - Building sustainable businesses
59:47 - Content creation strategy discussion

Key Points:
• Discussion of embeddable businesses and their potential in 2025
• Analysis of credibility badges/plaques as a business model
• Deep dive into Shopify ecosystem opportunities
• Insights on aesthetic vs luxury software products

1) First startup idea: "Best Product of Year" Certification Business

• Similar to Better Business Bureau model
• Sell digital badges + physical plaques to startups
• ~$200/year subscription model
• 99% margins, pure SaaS play
• Key challenge: Need massive distribution to create credibility

2) Second concept: "Embeddable Businesses"

• Greg built http://offerbutton.com as an example
• Place buttons/widgets on other people's websites
• Own digital real estate across the web
• Similar to "Sent with Superhuman" model
• Massive distribution potential through viral embedding

3) Fascinating insight on software categories:

Luxury Software is DEAD
Aesthetic Software is the FUTURE

• Users care more about design than status
• Example: People use Superhuman for its clean UI
• Shows they value design-thinking
• Growing trend in 2024+

4) On building Shopify apps:

• Massive opportunity in DTC ecosystem
• Need to deeply understand specific pain points
• Niche down (ex: CRO for specific industries)
• Can charge premium as money constantly flowing
• Avoid competing with Shopify's core features

5) Building mindset insights from Daniel Dalen:

• Bootstrap over VC if possible
• Focus on cash flow positive businesses
• Build with people who share your values
• Success = freedom to choose your projects
• Document over promote when building in public

6) Hot Take from Greg:

"The wealthiest people have the least amount of recurring meetings"

True wealth = control of your time
Automation over Meetings
Clear calendar = Clear mind

7) Key lesson on content:

Stop asking for likes/subs
Start asking for genuine feedback
Let quality speak for itself
Focus on documenting the journey
Real value drives real engagement

Notable Quotes:
"I feel like luxury software is old, and the new wave is gonna be aesthetic software." - Greg Isenberg
"The wealthiest people have the least amount of recurring meetings." - Greg Isenberg

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND DANIEL ON SOCIAL

X/Twitter: https://x.com/danielvandalen
Youtube: https://www.youtube.com/@danieldalen/videos
Instagram: https://www.instagram.com/danieldalen/

How to get 145k followers on LinkedIn in 1 year

Greg Isenberg — Fri, 20 Dec 2024 18:10:36 -0000

I share my experience growing from zero to 145,000 LinkedIn followers in 14 months, generating millions in revenue. I detail specific strategies for LinkedIn growth, including leveraging the new video tab, creating engaging story posts, and utilizing infographics. The presentation explains how to properly monetize a LinkedIn following through strategic content posting and lead magnet implementation.

This talk was given at Andrew Wilkinsons IP2 conference

Learn more about IP3
Andrew's Newsletter: https://neverenoughnewsletter.kit.com/signup
Andrew's Twitter/X: https://x.com/awilkinson
Andrew's Youtube: https://www.youtube.com/@NeverEnough2024

Episode Timestamps:

00:00 - Intro
02:05 - The ACP Funnel Explained
02:50 - Case Study: BoringMarketing.com
04:42 - Tactical Tips for Going Viral on LinkedIn
06:10 - Leveraging Video Content on LinkedIn
08:10 - Crafting Compelling Stories for Engagement
09:46 - Using Infographics to Boost Engagement
10:31 - Monetizing Your LinkedIn Audience
12:16 - Creating Effective Lead Magnets

Key Points:
• LinkedIn in 2024 is comparable to Twitter in 2020 for viral growth potential
• Three main strategies for LinkedIn growth: video content, storytelling posts, and viral infographics
• Monetization through strategic lead magnets and post-editing techniques
• Building the ACP (Audience-Community-Product) funnel for business growth

1) The ACP Framework:
• Audience first
• Convert to Community
• Build Product for them
Example: Boring Marketer → Free community → $8M ARR SEO tool business

2) Why LinkedIn in 2025?
"LinkedIn right now is 2020 Twitter - it's fishing with dynamite"
Greg grew 125K followers in 14 months with just 15 hours of work

3) LINKEDIN HACK #1: Video Content

LinkedIn just added a video tab. Nobody knows this yet.
Two options:
• Faceless content with AI voiceover (use @elevenlabs)
• Record yourself

Pro tip: Videos are getting INSANE reach right now

4) LINKEDIN HACK #2: Stories that Convert
• Get someone to interview you
• Extract 15 career stories
• Focus on vulnerable moments
• MUST pair with photo of yourself
• Use storytelling frameworks

5) LINKEDIN HACK #3: Viral Infographics
• Find previously viral infographics
• Repost with credit
• Add universally agreeable caption
• Example: "This year's gonna be great" → 151K likes

6) THE MONETIZATION STRATEGY
Don't put links in original posts!
Secret sauce:
• Post content
• Wait 4 hours
• If more than150 likes, EDIT post to add link
• LinkedIn won't suppress it

7) LEAD MAGNET MASTERY:
Don't sell directly. Create valuable free content.
Example:
• Made startup ideas database
• 5,000 downloads in 30 days
• Segment in ConvertKit
• Nurture → Monetize later

8) KEY TAKEAWAY:
2025 will be HUGE for LinkedIn.
Start now while organic reach is insane.
Even 15 hours can build a massive following that drives millions in revenue.

Notable Quotes:
"LinkedIn is fishing with dynamite right now." - Greg
"I grew from zero to 125,000 followers with probably like 15 hours of work in 14 months." - Greg

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

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Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

The framework for building AI startups from a product design genius

Greg Isenberg — Wed, 18 Dec 2024 17:55:40 -0000

Join me as I chat with Mike Hudack, CEO of Sling Money, as we deep dive into AI startup strategy by discussing frameworks for building AI companies, product development approaches, and go-to-market strategies. The conversation covers practical advice for entrepreneurs considering AI ventures, from choosing between B2B and B2C models to pricing strategies and competition analysis. Hudack shares insights from his experience at Facebook and current venture Sling Money.

Timestamps:
00:00 - Intro
02:12 - AI agent framework and startup ideas
08:19 - Discussion of successful AI companies
16:20 - B2B vs B2C strategy
19:28 - Product development philosophy
25:20 - How to think about Competitors
28:40 - Go-to-market strategies
33:46 - Pricing and monetization discussion
39:16 - Mark Zuckerberg's Perspective on AI

Key Points:
• Framework for AI agents: single clear action, instant feedback, bounded decisions, zero friction
• Three promising AI companies discussed: Greenlight (fin-crime), Granola (note-taking), Gradient Labs (customer service)
• B2C vs B2B strategy: B2C has higher potential but higher risk, B2B offers more predictable outcomes
• Product development approach: focus on solving genuine pain points and building with meaning

1) On picking AI startup ideas:

Look for repetitive, time-consuming tasks that:
• Have clear actions
• Provide instant feedback
• Make bounded decisions
• Create zero friction

Examples: Flight booking, restaurant reservations, scheduling

2) The most promising AI companies right now:

• Green Lite - Automating financial compliance
• Granola - AI-powered collaborative note-taking
• GradientLabs - Next-gen customer service
• Domu - AI debt collection with empathy

All solving specific, manual problems with tight feedback loops.

3) Framework for choosing what to build:

Run a "regret minimization" exercise:
• Imagine yourself 5-10 years in the future
• Consider all possible outcomes
• Pick something meaningful you'd be proud to work on
• Must be excited to wake up for it every day

4) On B2B vs B2C products:

B2B:
• Easier to validate
• Clear path to revenue
• Lower failure rate
• Smaller outcomes

B2C:
• Bigger potential upside
• Harder to get right
• Need to catch lightning
• More glory (if it works)

5) On pricing AI products:

Formula:
(Human labor cost saved + Emotional damage prevented) × (20-50% discount) = Your price

Pro tip: You CAN raise prices later if you build something people truly love.

6) Go-to-market strategy for AI products:

• Build in public
• Create early waitlists
• Find your core believers
• Let them help shape the product
• Focus on native content for your audience's platform

7) On competition:

Don't be afraid to copy primitives (basic features everyone needs)

BUT:
• Stay true to your vision
• Keep a mental tab on competitors
• Don't get sucked into being reactive
• Maintain consistent narrative

Most important lesson: Build something YOU deeply care about. The most successful products come from genuine passion, not just market opportunity.

Notable Quotes:
"We don't make services to make money, we make money to make better services." - Mike Hudack (citing Walt Disney/Facebook)
"If you build a thing which is beautiful and people love and has a place in their lives, you can charge more for it later." - Mike Hudack

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co/

FIND ME ON SOCIAL

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Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND MIKE ON SOCIAL

Mike’s Website: https://hudack.com/
X/Twitter: https://x.com/mhudack
LinkedIn: https://www.linkedin.com/in/mhudack/
Sling Money: https://sling.money/

How to get your first customers (even with ZERO audience)

Greg Isenberg — Mon, 16 Dec 2024 17:29:03 -0000

Join me as I chat with Jonathan Courtney, Co-Founder and CEO of AJ&Smart, as we dive deep into various lead generation strategies. Jonathan shares his strategies and frameworks for building a client pipeline without having a large online following.

00:00 - Intro
03:13 - The Dream 100 Strategy
11:01 - The Canvas Strategy (for reaching out)
18:12 - Go Where Your Audience Lives
27:21 - The Power of Strategic Gifting
36:33 - Content Creation (if you choose to)
40:47 - Key Mindset Shift around Content Creation

1) The Dream 100 Strategy:
• Make a list of 100 people/orgs who already talk to your target audience
• Research their platforms, reach, content
• Focus on building relationships with them
• Can start with just 10-20 names

Example: Web design agency targeting founders? Start with podcast hosts, community leaders

2) The Canvas Strategy (for reaching out):
• Don't just ask for favors
• Focus on providing extreme value first
• Make thoughtful, detailed pitches
• Show you've done your homework
• Be patient and play the long game

3) Go Where Your Audience Lives:
• Join paid communities ($149/mo is nothing if you land 1 client)
• Lurk in Reddit threads
• Answer Quora questions in detail
• Participate in Discord servers
• Be the MOST valuable member

No promotion, just pure value.

4) The Power of Strategic Gifting:
• Doesn't need to be expensive ($5-50 can work)
• Make it personal and meaningful
• Think long-term relationship building
• One mentor landed a huge deal with a $50k guitar gift
• Small gestures = big memories

5) Content Creation (if you choose to):
• Focus on MASSIVE value over production quality
• Create 5+ hour detailed tutorials
• Answer common questions exhaustively
• "Low quality, high effort" is the new formula
• Example: mastering . com's 11-hour tutorials

6) Key Mindset Shift:

Stop obsessing over:
• Social media metrics
• Personal branding
• Complex marketing funnels

Start focusing on:
• High-leverage relationships
• Direct value creation
• Being present where your audience is

7) The ROI is INSANE:
• Single partnerships can generate millions
• One webinar can outperform months of ads
• Relationship-based leads convert better
• More sustainable than viral marketing
• Less stressful than being an "influencer"

Pro Tip: Review your Dream 100 list every quarter. Most businesses forget this and focus on low-leverage tasks instead.

Links Mentioned:

The Dream 100 Google Sheet: https://docs.google.com/spreadsheets/d/1a7d1GSZoJq_pT2Ptbvc9HsZWPxNsQDhRcUvT6d1V2Jw/edit?gid=0#gid=0

The Canvas Strategy Ep: https://youtu.be/fr5xG_bTV44

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

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Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND JONATHAN ON SOCIAL

X/Twitter: https://twitter.com/Jicecream
LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/
AJ&Smart: https://ajsmart.com/

Inside the Brain of a 17-Year-Old $1M/Month AI Founder

Greg Isenberg — Wed, 11 Dec 2024 17:53:13 -0000

Join me as I chat with Zach Yadegari, Co-Founder of Cal AI, as we discuss his frameworks and strategies for building and scaling viral AI Apps. Learn his step-by-step formula creating viral apps.

00:00 - Intro
01:40 - Concept Behind Dr. AI and App Feature Overview
05:37 - Designing the User Experience
08:42 - Inspiration and Primitives in App Design
11:10 - User Experience and Simplicity
16:05 - Gamification and User Engagement
17:26 - Shareability and Marketing Potential
20:07 - History Feature and User Retention
21:14 - Symptoms Quiz Design
23:58 - Incorporating Sources and References
24:39 - Chatbot Functionality
25:33 - Marketing Strategy and Influencer Outreach
28:34 - Prompting for AI Responses
33:15 - Go-to-Market Strategy Discussion
37:14 - Identifying Target Influencers
41:04 - Pricing Structure and Revenue Models

1) The Core App Features:

• Skin scan for diagnosis
• Symptoms quiz
• Medical chatbot
• History tracking

Key insight: Keep it SIMPLE. Basic features done well better than complex features done poorly.

2) UX Design Strategy:

- Start with basic wireframes
• Copy "primitives" from successful apps
• Design for influencer marketing
• Put app name on key screens
• Make results instantly digestible

Pro tip: Design screens thinking about how influencers will showcase them in content.

3) Growth Strategy:

Target audience = concerned parents
Best channels:
• Mom influencers
• Family content creators
• Parenting communities

Look for creators with 250k+ views/video
Budget: $4-5k per 1M views

4)Monetization Structure:

Weekly pricing model works best:
• $4-7/week
• No free trial initially
• A/B test different prices
• Optimize for repeat users

Strategy: People will delete/resubscribe when needed

5) Technical Implementation:

- Use ChatGPT API with custom prompts
• Bypass medical disclaimers creatively
• Build clear diagnosis displays
• Include danger levels (1-5)
• Add sources for credibility

6) Marketing Angles:

- Target anxious parents
• Focus on peace of mind
• Show quick diagnosis stories
• Emphasize "should I see a doctor?" use case
• Leverage influencer storytelling

7) Key Success Factors:

• Heavy disclaimers
• Accurate diagnostics
• Simple UX
• Clear value prop
• Strong retention hooks

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

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FIND ZACH ON SOCIAL

X/Twitter: https://x.com/zach_yadegari

3 AI app ideas that are goldmines (and how to grow them)

Greg Isenberg — Mon, 09 Dec 2024 17:37:29 -0000

In this episode, I am joined by Dan Shipper, co-Founder and CEO of Every, as we explore a wide range of AI startup ideas and business opportunities

Timestamps:

00:00 - Intro
01:12 - Startup Idea 1: Advanced Voice Notes
08:59 - Startup Idea 2: N of 1: Personalized Data Science Marketplace
16:12 - Startup Idea 3: Great Books Reimagined
28:28 - Trend to Watch: Voice-First Products
34:33 - Distribution Strategy for AI Apps

1) Advanced Voice Notes

Imagine voice notes you can actually talk to!
- Record your thoughts while walking
• AI creates smart summaries
• Team members can "interview" the recording
• Get deeper context without endless follow-up questions

The future of media might be media you can talk to.

2) N of 1: Personalized Data Science Marketplace

Remember Netflix's $1M algorithm challenge?
Now ANYONE can be a data scientist with GPT-4.
- Post personal/business datasets
• Set bounties for predictions
• Perfect for health tracking
• New way to do personalized science

Market size: Think Kaggle but for everyone.

3) Great Books Reimagined

Classic literature is valuable but hard to digest.

The opportunity:
• AI-powered modern translations
• Format classics for specific audiences
• Create multimedia versions
• Add interactive elements

Two markets:
- Students (massive TAM)
- Business intellectuals (high willingness to pay)

4) The Luxury AI Paradox

Key insight: As AI makes things cheaper, human-made becomes luxury.

Examples:
• Broadway shows
• Handmade clothing
• Mechanical watches

Opportunity: Look for what AI is making cheap, then create premium human-made alternatives.

5) Voice-First Products

Huge trend: Kids growing up with voice interfaces (Apple Watch + Siri)

Opportunities:
• Voice-first travel booking
• Conversational commerce
• Voice-native discovery engines

TAM: Could capture 1-5% of existing markets just by being voice-first.

6) Distribution Strategy for AI Apps

Dan's approach:
• Build media presence first
• Target like-minded audience
• Use early adopters for feedback
• Start with YouTube → funnel to email
• Product-led growth after initial traction

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

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Growth Genius Leaks Million Dollar SEO Plan

Greg Isenberg — Wed, 04 Dec 2024 17:24:12 -0000

Join me as I chat with Jacky Chou, a serial entrepreneur, as we dive deep into growth hacking opportunities. Jacky shares his strategies and frameworks for how to growth hack businesses using SEO and keyword research.

Timestamps
00:00 Intro
01:46 Most AI companies are leaving money on the table
11:04 Paid Ads for InteriorAI
15:04 Jacky's million dollar SEO plan with Reddit
21:13 Other Neglected Platforms to beat VC-funded startups
24:57 Startup Idea 1: NSFW AI O.F.
35:31 Community Building in 2024

1) Most AI companies are leaving money on the table

Case study: InteriorAI (by Pieter Levels)

- Missing out on ~50K/month
- Could monetize through affiliate content
- Should create blog targeting high-value keywords
- Opportunity for "retail rank & rent" ($1-2K/month per placement)

2) Jacky's million dollar SEO plan with Reddit:

- Find keywords where Reddit ranks #2 (tons right now!)
- Share your product as a "user" (no links!)
- Target all related long-tail keywords
- Look at AI-related terms (massive growth)
- Replicate across Quora, Medium, LinkedIn

3) Keyword Research Gold:

"AI video generator" trends:

- Search volume is exploding
- Reddit ranking #2 consistently
- CBC around $1.50
- Huge opportunity for indie hackers
- Most big players ignoring UGC platforms

4) Dark Horse Opportunity: Adult AI Market

- Extremely low keyword difficulty (KD: 2)
- High search volume
- Most competitors doing poor execution
- AI chat + OF management tools needed
- Mid 6-7 figures/month potential
(Not for everyone, but opportunity exists)

5) Community Building in 2024:

- @JackieChou hitting $80K/month
- Built from 15K YouTube subs
- Key: Sell transformation, not just community
- Focus on membership benefits
- Bundle partnerships/tools

Key Takeaway:

To win in 2024: Do what VC-funded startups won't:

- Target neglected platforms
- Create authentic content
- Build real communities
- Ignore "brand concerns" early
- Focus on actual user value

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

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Build a high traffic startup using AI, Webflow and Zapier

Greg Isenberg — Mon, 02 Dec 2024 18:17:56 -0000

Join me as I chat with Omar Choudhry, a serial entrepreneur, as we dive deep into how to build and scale directories. Omar shares his strategies and frameworks for how to use AI and SEO to build and scale cash flowing directories.

Episode Timestamps
00:00 Intro
04:26 Overview of GuiltyChef.com
06:56 The Power of Schema in SEO
14:04 Traffic
18:07 Monetization Potential
24:34 Overview of bestdubai.com
32:09 Live Cooking Session: Building a Directory
35:47 Using Apify for Data Scraping
39:54 Using Claude for organizing information and data
44:01 Setting Up Zapier for Automation
55:26 Formatting data on Claude
1:06:42 Building a Comprehensive Directory

1) First directory: GuilteyChef.com

- AI-generated recipes from top restaurants
- Went from 0 to 100k monthly visitors in 7 months
- Built in ONE week as a side project
- Already monetizing with $2.99 recipe packs

Key insight: People want to recreate restaurant dishes at home

2) Second directory: BestDubai.com

- Bought domain for $1.2k (incredible deal)
- Competing with TripAdvisor in just 30 days
- AI-generated reviews & scores
- Automated everything

Smart move: Added referral tags to outbound links = restaurants see traffic source

3) The Tech Stack

- Webflow for website
- Zapier for automation
- Claude AI for content
- Apify for data scraping
- Google Sheets as input
- Python snippets for formatting

No coding experience needed!

4) The Secret Sauce: Schema markup
Omar uses AI to generate perfect schema for each page

Why it matters:
- Helps Google understand content
- Gets rich snippets in search
- Ranks above established sites
- Most competitors do this wrong

5) The Process:

1. Get place ID from Google Maps
2. Scrape data using Appify
3. Format data for Claude
4. Generate content with AI
5. Push to Webflow CMS
6. Auto-generate everything

One place ID = complete page with images, content & SEO

6) Monetization strategies:
- Premium recipe packs
- Restaurant partnerships
- Ingredient affiliate links
- Sponsored listings
- Brand partnerships
- Custom AI tools

Pro tip: Let restaurants find YOU through analytics

7) Key Learning:
You can now compete with giants like TripAdvisor using:
- Smart AI automation
- Proper schema markup
- Geographic targeting
- Language optimization
- Clean UX design

Budget needed: Under $2k

The future of directories is here. Time to build!

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

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How This Guy Makes His Entire Year's Revenue in Black Friday WEEK

Greg Isenberg — Wed, 27 Nov 2024 16:58:59 -0000

Join me as I chat with Jonathan Courtney, Co-Founder and CEO of AJ&Smart, as we dive deep into Black Friday Campaign strategy. Jonathan shares his strategies and frameworks for leveraging Black Friday regardless of what type of business you run.

Episode Timestamps
00:00 - Intro
01:15 - The Importance of Black Friday for Businesses
04:21 - Types of Black Friday Sales
05:01 - Case Study: Endel's Renewal Strategy
08:49 - Comparing Strategies: MagicMind and AG1
12:48 - Apple's Unique Approach to Black Friday
14:25 - Creative E-commerce Strategies
20:12 - Bundling Products for Black Friday
22:51 - Startup Idea 1: Black Friday Agency
27:55 - Gamifying Promo Codes
29:59 - Our Black Friday Buys
31:41 - Live Streaming as a Sales Strategy

1) The Store Credit Hack
Instead of basic "20% off" - tell customers they have $21.63 in store credit expiring soon

Why it works:
• Feels like "their money"
• Specific numbers boost authenticity
• Creates urgency

2) The Premium Play
How luxury brands do Black Friday:
• No discounts
• Give gift cards with purchase
• Example: Apple gives $200 credit
Keeps brand prestige while driving sales

3) The Bundle Builder
Four Sigmatic's genius approach:
• Interactive bundle builder
• Unlocks bigger discounts at $59/$99
• Shows real-time savings
• Makes shopping fun
Steal this for your store

4) The Bonus Stack
MagicMind's approach:
• Start with core discount
• Add digital product access
• Include physical gifts
• Stack more bonuses as week progresses

Psychology: Value over Discount

5) The Subscription Push
SaaS playbook:
• Offer renewal discounts
• Add exclusive bonuses
• Example: Endel does 50% off + premium gifts
• Works for any subscription business

6) The QVC Strategy
Modern twist:
• Run 12-hour livestream sales
• Show limited quantities
• Create FOMO
• Add exclusive bundles
• Perfect for influencer brands

7) The Campaign Timeline
Smart businesses:
• Plan 6 months ahead
• Start ads 3 days before
• Build waiting lists
• Layer in bonuses
• Peak on Friday

8) The Profit Reality
Truth bomb:
• Could make 1-2 months revenue in 1 week
• Some brands make yearly revenue
• Even "bad" years saved by Black Friday
• Ignoring it = leaving millions on table

Remember: Black Friday isn't just a discount day.
It's a strategic revenue event that can make your entire year.
Don't flub it

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

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3 startup ideas from the co-founder of Loom (make $120k/mo)

Greg Isenberg — Mon, 25 Nov 2024 17:54:43 -0000

In this episode, I am joined by Shahed Khan, co-founder of Loom, as we explore innovative startup ideas, and his frameworks for finding and building startups

Episode Timestamps:
00:00 Intro
00:50 Startup Idea 1: The Modern Travel Guide
19:25 Startup Idea 2: The anti-social social network
34:06 Startup Idea 3: Time Capsules of Shared Memories

1) The Anti-TripAdvisor Traveler
Problem: Millennials & Gen Z hate cookie-cutter travel experiences
Solution: TikTok-inspired travel app with curated, local gems

Key features:
• City-specific guides (coffee shops, bookstores, etc.)
• Video carousels showing vibes
• Monetize by unlocking full guides ($0.99)

How to build MVP:
1. Use TikTok API to pull trending local videos
2. Transcribe with Descript or Google Speech-to-Text
3. Clean up with ChatGPT
4. Auto-post to WordPress via Zapier
Pro tip: Start hyper-niche (e.g., coffeesnobs.xyz) then expand

2) The New "Path" - Dunbar's Social Network
Problem: We've lost connection with our REAL friends
Solution: Reinvent Path for 2024 - ultra-private social network
Key features:
• Max 150 connections (Dunbar's number)
• Location-based updates
• Simple, minimalist design

Why it could work:
• People crave intimate, ad-free spaces
• AI makes building faster & cheaper
• Charge $20-30/year subscription
Marketing angle: "The anti-social social network"

3) Time Capsules of Shared Memories
Problem: "Shared albums are where memories go to die"
Solution: Physical, ephemeral time capsules of shared experiences

Key features:
• Pull from connected social accounts
• Curate personalized memory boxes
• Make it EASY to send as gifts

Monetization:
• Subscription for curation
• Charge per physical time capsule sent

Inspiration: Remember Klout? Leverage nostalgia!
Bonus insight: People don't change. Our needs stay the same.
Products evolve, but human nature is constant. Study the past!

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

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How to start a Holding Company

Greg Isenberg — Wed, 20 Nov 2024 17:17:02 -0000

In this episode, I am joined by Michael Girdley, Chairman and CEO of Girdley Enterprises, as we discuss how to build a HoldCo. Michael shares his frameworks and best practices for structuring HoldCo’s.

Episode Timestamps:
00:00 Intro
02:25 What is HoldCo
07:22 Types of HoldCo
09:45 Why go HoldCo
12:56 Types of HoldCo Pt 2
15:27 Frameworks for structuring your HoldCo
19:16 7 steps of starting a HoldCo
23:47 Why HoldCo’s are awesome
36:12 HoldCo’s are antifragile
43:16 Make sure HoldCo’s are right for you
45:16 HoldCo Conference

1) What's a Holdco?
It's owning multiple businesses but not running any of them day-to-day.
Think Warren Buffett lite - you're the maestro orchestrating a portfolio of companies.

2) Why go Holdco?
• Diversify risk
• Create asymmetric bets
• Design your ideal lifestyle
• Leverage your passions
Girdley: "I tap dance to work every day, even when things are sucky."

3) Types of Holdcos:
• Roll-up (same biz, diff locations)
• Platform (related businesses)
• Pure Holdco (unrelated businesses)
• Conglomerate (big daddy version)
Pick your flavor based on your interests & expertise!

4) How to start your Holdco journey:
1. Have a plan
2. Define your goals
3. Design your org structure
4. Consult lawyers & tax pros
5. Build your all-star advisory team
6. Execute & iterate
7. Optimize for happiness!

5) The secret sauce? 🤫
• Low-cost tech makes it easier than ever to incubate new businesses.
• Girdley: "You can do that same business they built off the ground for a few $1000"
• Asymmetric bets FTW!

6) Centralize or nah?
• Depends on your asset types & personal strengths.
• Girdley keeps it "radically decentralized" - know thyself!
• "Don't try to do things that I know I suck at."

7) Who's it for?
Not everyone! But if you:
• Love variety
• Hate micromanaging
• Want to build long-term wealth
• Crave a custom-designed career
...Holdco life might be your jam!

8) Ready to dive in?
Start with ONE successful biz, then expand.
And if you're serious, check out Girdley's Holdco conference in Utah next spring!

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

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3 AI startup ideas to build in 2025 (and how to grow them)

Greg Isenberg — Mon, 18 Nov 2024 17:13:50 -0000

In this episode, I am joined by Arvid Kahl, CEO and Founder of Podscan, as we explore a wide range of AI startup ideas and business opportunities

Episode Timestamps:
00:00 Intro
04:09 Startup Idea 1: AI Co-Founder
21:07 Startup Idea 2: Silent Refactoring as a Service
37:00 Startup Idea 3: Niche-specific AI-powered content curation

1) AI Co-Founder: Your 24/7 virtual partner with ZERO equity
• Trains on your business data
• Handles marketing, sales, strategy
• Interacts with other AI agents for fresh ideas
• Potential pricing: $50-100/month to start

2-4) AI Co-Founder cont'd:
• Customizable personality (Elon-like? Thiel-like?)
• Reduces co-founder drama
• Ideal for solo founders wearing multiple hats
• Scalable SaaS model with potential for AI-AI interactions

5) Silent Refactoring as a Service: Your code's guardian angel
• Constantly analyzes and improves your codebase
• Runs simulations to test performance
• Suggests optimizations based on future roadmap
• Fully tested, commented code delivered via PRs

6-7) Refactoring Service cont'd:
• Pricing models:
A) Per repository
B) Frequency of experiments
C) Value-based (replacing 3 full-time devs)
• Start at $50-100/month, scale with capabilities

8) Niche-specific AI-powered content curation
• Aggregate data from various sources (podcasts, social, magazines)
• Summarize for specific industries (e.g., medical, equestrian)
• Personalize content format (text, audio, video) per user
• Potential for paid newsletters or SaaS products

9) Content curation tips:
• Choose a niche you're already part of
• Leverage AI for summarization and personalization
• Start with free content, add premium features
• Use as a wedge to build industry-specific SaaS later

10) Key takeaway: AI enables solo founders to tackle bigger problems!

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

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Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co/

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How to build a $1M+ Consumer SaaS App (step-by-step guide)

Greg Isenberg — Wed, 13 Nov 2024 16:55:02 -0000

Join me as I chat with Joseph Choi, Founder of Viral App Founders Community, as we discuss his frameworks and strategies for finding and building profitable Consumer Apps. Learn his step-by-step formula to building and growth hacking apps.

Episode Timestamps:
00:00 Intro
04:01 Ecom Marketing Strategies applied to Consumer Apps
11:07 TikTok Shop Affiliate Center = goldmine for app ideas
22:16 Profitable Niches that are Underserved
33:26 Influencer Marketing 2.0
40:58 Capitalize on internet "cults" & movements

1) TikTok organic = BIGGEST underpriced distribution channel right now
- Cost of creating & distributing content = low
- Potential reach for consumer apps = high
- Time to leverage this opportunity!

2) E-commerce tactics are invading the app world
- Remember Tabs Chocolate? 0 to $10M/year with mass UGC creators
- Now these tactics are being used for consumer SaaS
- Higher margins + better exit multiples = Bigger Opportunity

3) Carousels perform better than Short-form video on TikTok?!
- Surprising trend: Photo carousels are CRUSHING IT
- Easier to create + more scalable than talking head vids
- Pro tip: Use Midjourney for quick, eye-catching visuals

4) TikTok Shop Affiliate Center = goldmine for app ideas
- Find top performers in any niche
- Build apps to help them sell better
- Get free marketing from influencers

Win-win-win situation!

5) High LTV niches are UNDERSERVED on TikTok
Think: Golfers, poker players, niche sports
Example: Golf swing analysis app

- 10k downloads / month
- $70k revenue / month
- Huge potential for more!

6) Myth: TikTok users are all young
- Reality: Diverse demographics, especially in niche content
- Serve content to underserved niches = Underpriced reach

7) Rethink influencer marketing for TikTok
- Old way: Pay for followers
- New way: Hire creators as ACTORS, not for their audience
- TikTok algorithm favors good content, not follower count

8) Capitalize on internet "cults" & movements
Examples:
- Looksmaxing (YouMax app)
- Make money online (Crayo app)
1. Find passionate communities without products
2. Build the app they need
3. Profit
Bonus tip: Product quality is CRUCIAL
Nail your metrics before scaling marketing efforts!

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co/

Stop Building Websites That Look Good But Don’t Sell: https://www.designscientist.com/design-store?b=https://www.designscientist.com/

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Humanoid Military Robots and other crazy billion dollar ideas

Greg Isenberg — Mon, 11 Nov 2024 18:27:43 -0000

Join us for an engaging conversation with John Coogan, Entrepreneur in Residence at Founders Fund, as we explore a wide range of moonshot ideas from Cybersecurity to moon Colonization to humanoid military robots

Episode Timestamps:
00:00 Intro
01:57 Startup Idea 1: Cybersecurity for AI companies
11:37 Startup Idea 2: Moon-focused space startup
21:33 Startup Idea 3: Kid-friendly smartphone alternative
36:02 Startup Idea 4: Humanoid military robots

1) Cybersecurity for AI companies
• AI models = new high-value digital assets
• Estimated $500M to train GPT-4
• Potential for theft/espionage
• Opportunity: Build Fort Knox-level security for AI weights
• Think Chainalysis, but for AI

2) Moon-focused space startup
• SpaceX focused on Mars, opportunity on the Moon
• Easier access, always visible from Earth
• Ideas: Moon tourism, mining, asset placement
• Leverage SpaceX's falling launch costs
• Be the "Varda" or "Planet Labs" of the Moon

3) Kid-friendly smartphone alternative
• Parents want device control, kids need connectivity
• Opportunity: Build ruggedized, fun, limited-feature phone
• No addictive apps, basic communication + learning tools
• Counter-position against Apple's sleek designs
• Target millennial parents via Instagram ads\

4) Humanoid military robots
• Combine trends: AI, robotics, defense tech
• Controversial but attention-grabbing
• Potential uses: Tele-operated missions, security
• Ethical concerns, but tech seems inevitable
• Opportunity to lead in emerging field

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co/

Stop Building Websites That Look Good But Don’t Sell: https://www.designscientist.com/design-store?b=https://www.designscientist.com/

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How to build $1M+ Viral AI Apps

Greg Isenberg — Wed, 06 Nov 2024 17:49:54 -0000

Join me as I chat with Blake Anderson, Co-Founder of Apex, as we discuss his frameworks and strategies for building and scaling viral AI Apps. Learn his step-by-step formula creating viral apps.

Episode Timestamps:
00:00 Intro
02:59 Why build AI Apps
04:58 Startup Idea 1: Career AI
08:19 Blake's framework for building Viral AI Apps
10:38 Finding influencers
13:23 Product Development
17:25 Startup Idea 2: Journal AI
24:01 Paywalls and Payment Strategy
29:03 Startup Idea 3: Language AI
24:01 How to find more AI app ideas

1) Career AI: The all-in-one career advancement tool
• Combines resume analysis, career quizzes, & job application tips
• Use AI to create a 6-factor rating system for resumes (like Madden ratings)
• Design viral hooks: "I'm a senior and it says I should study CS!"

Distribution strategy:
• Target students on IG, TikTok, LinkedIn
• Partner with ed-tech influencers
• Split test different hooks across niches

2) Journal AI: Your AI-powered second brain
• Branded as a journal, functions like an emotional support assistant
• Provides productivity insights, relationship analysis, and emotional support
• Uses ChatGPT with enhanced memory storage
Key insight: People already use ChatGPT as a journal. This makes it official.
Naming tip: Consider friendly names like "Juni" or "Journey" instead of "AI"

3) Language AI: The Duolingo disruptor
• Create a dynamic, AI-powered language learning app
• Leverage newest AI voice-to-voice models as they become cheaper
• Update content dynamically, unlike Duolingo's static modules

Why it could work:
• Even 1% of Duolingo's market = $100M company
• High-intent users willing to pay
• Established players move slower than scrappy startups

4) Blake's framework for building viral AI apps:
1. Iterate on virality from day one
2. Split test hooks, influencers, and product features
3. Build personal relationships with influencers (don't use marketplaces)
4. Design around both functionality AND virality
5. Use tools like Superwall for easy paywall testing

5) Pricing strategy: Optimize for (users^n * profit per user), where n is greater than 1
• This prioritizes growth and market dominance over short-term profits.
• Blake's hot take: The "evil" onboarding flow that works

1. Get users to input personal info for "customization"
2. Hit them with a paywall at the end

• It's effective, but Blake admits it feels morally questionable. Use at your own risk.

6) Bonus tip: Create burner social media accounts to immerse yourself in your target niche.
• Curate your feed around your app's topic to truly understand your audience.

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co/

Stop Building Websites That Look Good But Don’t Sell: https://www.designscientist.com/design-store?b=https://www.designscientist.com/

FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND BLAKE ON SOCIAL
Blake’s startup: http://apex.inc/
X/Twitter: https://x.com/blakeandersonw
LinkedIn: https://www.linkedin.com/in/blakeandersonw/

7 $1M+ AI startup ideas you can launch tomorrow with $0

Greg Isenberg — Mon, 04 Nov 2024 17:38:54 -0000

Join us for an engaging conversation with Cody Schneider, Co-Founder and CEO of Swell AI, as we explore a wide range of AI startup ideas and business opportunities

Episode Timestamps:
00:00 Intro
01:46 Startup Idea 1: AI-Generated UGC Ads
16:10 Startup Idea 2: AI Infographic Generator
21:14 Startup Idea 3: AI Journaling App
30:10 Startup Idea 4: Novel DTC products
36:39 Startup Idea 5: Creator Business Model 2.0
44:13 Startup Idea 6: AI Receptionist

1) AI-Generated UGC Ads
• Use AI avatars + scripts to create UGC-style ads at scale
• Test 100s of variations quickly and cheaply
• Use for paid ads AND organic social content
• Huge arbitrage opportunity right now

How to distribute:
• Run as Facebook ads to conversion event
• Post across multiple burner accounts on TikTok/Reels

2) AI Infographic Generator
• 9,000 searches/month for "AI infographic generator"
• Turn blog posts into visually appealing infographics
• Save time and money for businesses

Distribution:
• SEO - exact match domain already acquired
• B2B sales - infographics proven to increase engagement

3) AI Journaling App
• 8,100 searches/month, trending up fast
• Voice recording + transcription + AI insights
• Daily habit tracking + ability to query past entries

Growth strategy:
• Partner with journaling YouTubers (200+ videos, affiliate commissions)
• TikTok/Instagram influencer sponsorships

4) Creator Business Model 2.0
• Short-form content → Lead magnet → Email list → Long-form YouTube
• Monetize through ads, sponsorships, and newsletter
• Scale to multiple channels/niches

Pro tip: Use community to ideate products for your audience

5/ AI Receptionist
• Huge demand, especially for specific industries (dentists, etc.)
• Answers FAQs, schedules appointments, integrates with CRMs
• Outperforms human receptionists in many cases

Target market: Local businesses struggling to hire front desk staff

6) Novel DTC products
• Create daily-use products with novel formats (e.g., toothpaste cubes)
• Focus on "clean living" trends
• Design for TikTok virality

Key: Make it a consumable for repeat purchases

7) AI-powered outbound calls
• Use APIs like VAPI for managing calls
• Applications: Lead qualification, debt collection, appointment reminders
• Massive efficiency gains for businesses

Tip: Don't reinvent the wheel - find existing categories and remix with AI

Remember: Don't try to be too creative. Find validated markets and apply new tech to solve old problems better, faster, cheaper.

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

Stop Building Websites That Look Good But Don’t Sell: https://www.designscientist.com/design-store?b=https://www.designscientist.com/

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND CODY ON SOCIAL
Cody’s startup: https://www.swellai.com/
X/Twitter: https://tinyurl.com/5fjdn8d7
LinkedIn: https://tinyurl.com/28e89f5r

How to Build a Swipe File and Steal Like an Artist

Greg Isenberg — Wed, 30 Oct 2024 18:48:19 -0000

I’m joined by Jordan Mix, Operating Partner at Late Checkout, to discuss how to build swipe files and how to remix successful strategies. Jordan breaks down why these marketing funnels work and the anatomy of a successful funnel.

Episode Timestamps:
00:00 Intro
01:27 Why build Swipe Files
04:00 Example 1: Tweets
08:40 Example 2: DTC Product
12:10 Example 3: Thumbnails
14:47 Example 4: Landing Page
18:46 The Anatomy of a Funnel
22:22 Example 5: Email Followup
26:13 Example 6: Digital Lead Magnet
28:57 Example 7: IRL Lead Magnet
30:26 Creating a Got Got Swipe File
31:14 Innovating on Pricing
31:33 Micro SaaS idea: AI Agent Funnel Scraper

1) We see 4,000-10,000 ads daily. Turn that consumption into creation with a swipe file.
The best way to learn how to sell? Study how YOU got sold.
Create a "got got" file - save anything that makes you take action (click, share, buy).

2) Use My Mind to easily save & organize inspiration:
• Chrome extension for quick saves
• Tag system for easy retrieval
• Serendipity feature to surface random inspo
Beats bookmarking tweets you'll never see again!

3) Look for pattern interrupts & scroll-stoppers.
Example: Not Fried chicken ice cream
Lessons:
• Combine unexpected elements
• Use high contrast visuals
• Mix hot & cold concepts
Apply this thinking to your digital products!

4) Anatomy of a killer funnel:
• Top: Free value (content, lead magnets)
• Middle: Nurture (email sequences, surveys)
• Bottom: Convert (calls, buy buttons)
Key: Top should be ALL about THEM. Only talk about yourself at the bottom.

5) IRL to URL: Don't forget offline lead gen!
Tiago Forte's "Building a Second Brain" book:
• Bonus chapter accessed via URL in book
• Segments readers for targeted offers
Think: How can you bridge physical & digital worlds?

6) Innovation isn't just about product. Consider:
• Marketing innovation
• Pricing model innovation
Example: Sublime app's "pay what you want" model
Could this work for your biz?

7) Micro SaaS idea: AI Agent Funnel Scraper
Automatically collect & analyze:
• Email sequences
• Sales funnels
• Marketing tactics
Build a searchable database of winning strategies to remix!

8) Remember: Everyone's seeing "cool stuff" daily. You just need to train yourself to notice & capture it.

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

Stop Building Websites That Look Good But Don’t Sell: https://www.designscientist.com/design-store?b=https://www.designscientist.com/
FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND JORDAN ON SOCIAL

X/Twitter: https://x.com/jrdnmix
LinkedIn: https://www.linkedin.com/in/jordan-mix1/

How to build a $20m sales funnel from scratch

Greg Isenberg — Mon, 28 Oct 2024 16:21:05 -0000

Join me as I chat with Jonathan Courtney, Co-Founder and CEO of AJ&Smart, as we dive deep into how to build million dollar sales funnels. Jonathan shares his strategies and frameworks for creating sales funnels that will 10x your conversion rate

Episode Timestamps:
00:00 Intro
03:04 Sales Funnels explained (Websites vs Funnels)
15:53 Ugly funnels convert better!
17:52 The magic formula and example 1
25:28 What businesses should use funnels
34:11 Example 1 continued
44:58 Pixeling + retargeting = marketing gold
50:15 Example 2: Book Funnel
56:27 The MIFGY secret (Most Incredible Free Gift Yet)

1) Websites are not Funnels
Websites = brochures
Funchannels = $$$ machines
Most businesses confuse the two. Don't make that mistake!

2) The magic formula:
Facebook/YouTube ads → Landing page → Free valuable content → Call booking
This simple funnel structure has generated MILLIONS for AJ&Smart

3) Ugly funnels convert better!
Jonathan's "ugliest" funnel:
• 4 years old
• Looks terrible
• Generated $20M+ revenue
Lesson: Done is better than perfect. Launch fast, iterate later.

4) The power of long-form content:
1-hour training video → Deeper engagement → More qualified leads
People who invest time watching = more likely to buy

5) Pixeling + retargeting = marketing gold
Track visitors, show them targeted ads across platforms.
Build an inescapable marketing web!

6) Email marketing isn't dead, it's EVOLVING
Capture emails → Drip feed value → Segment based on behavior → Targeted offers
Smart email funnels = predictable revenue

7) Physical products STILL WORK in digital age
Free book funnel = game changer
People love holding something tangible. Use it to your advantage!

8) The MIFGY secret (Most Incredible Free Gift Yet)
Stack one-time bonuses on your offer. Create FOMO.
Even high-end brands use this. It just WORKS.

9) Key takeaway: Funnels aren't sleazy, they're ESSENTIAL
Top brands like Eight Sleep, AG1, and Whoop all use these tactics.
It's not about tricking people. It's about guiding them to solutions they need.

10) Want to dive deeper?
Read "Expert Secrets" and "DotCom Secrets" by Russell Brunson
Study Facebook Ad Library to reverse-engineer competitor funnels

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Community Empire - a membership for builders who want to build cash-flowing businesses: http://communityempire.co/

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND JONATHAN ON SOCIAL

X/Twitter: https://twitter.com/Jicecream
LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/
AJ&Smart: https://ajsmart.com/

2 $1M+ EdTech Startups you can launch tomorrow

Greg Isenberg — Wed, 23 Oct 2024 16:21:09 -0000

Join me as I chat with Sarah Lacy, Co-Founder of The Best Book Store , as we discuss a variety of EdTech startup ideas. Sarah also shares her the lessons she learned from studying Mark Zuckerberg and her advice for networking and storytelling

Episode Timestamps:
00:00 Intro
01:46 Startup Idea 1: Pre-MBA Entrepreneurship Program for Tween Girls
23:53 Networking and Storytelling as Key Skills
31:13 Lessons Learned from Mark Zuckerberg
36:33 Startup Idea 2: AI-Powered Author Coaching Bots

1) Startup Idea 1: Pre-MBA Entrepreneurship Program for Tween Girls
Why it's HOT:
• Tackles confidence drop in adolescence
• Teaches negotiation, self-worth, ideation
• Potential to transform female leadership

Key features:
• Online curriculum for schools
• Real-world challenges with local businesses
• Focus on digital marketing, not outdated door-to-door sales

Monetization strategy:
• Sell to schools (public & private)
• Sponsorships from big brands (Nike, anyone?)
Pro tip: Use storytelling to sell to sponsors. Remember the water charity campaign? ONE story can lead to big numbers.

2) Startup Idea 2: AI-Powered Author Coaching Bots
Problem: People buy self-help books but struggle to apply the lessons long-term.

Solution: Daily prompts & coaching from an AI avatar of the author!

How it works:
• Personalized daily check-ins
• Reminders to apply book concepts
• Voice & look of the actual author

Potential authors to target:
• James Clear (Atomic Habits)
• Adam Grant
• Brené Brown

Business model:
• Partner with publishers
• Drive book pre-orders (10k = NYT Bestseller!)
• Offer exclusive access to early adopters

3) Zuckerberg Insight 👀

What made young Zuck unique? EXTREME HUMILITY + self-awareness.

"He knows when he doesn't know something, and he doesn't just go in to learn it. He gives himself... a position of extreme humility." - Sarah Lacy

4) Key takeaway: NETWORK + STORYTELLING = Startup success

Remember: It's not just WHO you know, but HOW you pitch your idea!

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Community Empire - a membership for builders who want to build cash-flowing businesses http://communityempire.co/

FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND SARAH ON SOCIAL
X/Twitter: https://x.com/sarahcuda
LinkedIn: https://www.linkedin.com/in/sarahcuda/
The Best Book Store: https://bestbookstore.com/

The blueprint for building cash flowing online directories

Greg Isenberg — Mon, 21 Oct 2024 17:31:37 -0000

Join me as I chat with John Rush, a serial entrepreneur, as we dive deep into how to build and scale directories. John shares his strategies and frameworks to for how to use AI and SEO to build and scale cash flowing directories.

Episode Timestamps:
00:00 Intro
01:12 Why directories
02:59 How to find directory ideas
08:43 Building your directory
19:47 Promoting your new directory:
23:27 SEO for Directory
29:53 Data/Content for Directory
34:25 How to monetize Directory
42:29 What are the multiples for Directory
45:20 How large can a directory became

1) Why directories are hot right now:
• More content online = higher need for curation
• People trust well-curated directories
• Less SEO competition than other niches

2) How to find directory ideas:
• Use Google Keyword Planner
• Look for high search volume, low competition keywords
• Find available domain names that match or are close to target keywords

3) Building your directory:
• Use no-code tools (like Unicorn Platform) for speed
• Start simple - focus on listing items, not features
• Use AI to generate initial content and structure

4) Promoting your new directory:
• Share on relevant Reddit threads (carefully!)
• List your directory in other directories
• Engage on social media, especially Twitter
• Focus on SEO after initial validation

5) SEO strategy for directories:
• Start with ~10 high-quality articles
• Use tools or AI to generate SEO-optimized content
• Focus on internal linking and site structure
• Add trending items quickly to capture search traffic

6) Monetization strategies:
• B2B sponsorships and featured listings
• Affiliate links (especially for high-ticket items)
• Sell anonymized data or insights
• Charge for premium listings or access
• Brand sponsorships for established directories

7) The power of directories for SaaS:
• Easier to win SEO traffic than direct SaaS marketing
• Use directories to funnel traffic to your main product
• Consider buying relevant directories for instant traffic

8) Realistic expectations:
• $5K MRR achievable as a side project
• Up to $20K MRR with focused effort
• Million-dollar potential exists (but rare)

9) Why start with directories:
• Lower failure rate than SaaS
• Faster dopamine hits (traffic, first sale)
• Great way to learn digital product development

Pro Tip: Don't fall in love with one idea. Launch multiple directories, see what sticks after 30 days, then double down on winners!

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers [BoringMarketing.com](http://boringmarketing.com/)

Community Empire - a membership for builders who want to build cash-flowing businesses http://communityempire.co/

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND JOHN ON SOCIAL

X/Twitter: https://x.com/johnrushx
LinkedIn: https://www.linkedin.com/in/johnrushx/
John’s directory guide: https://johnrush.me/directory-guide/

The blueprint to build a $340k/mo premium dating app

Greg Isenberg — Wed, 16 Oct 2024 16:30:41 -0000

Join me as I chat with Anu Atluru, startup builder, angel investor, and writer, as we dive deep into how to build and scale premium dating apps, and Anu shares her thoughts on how to leverage status to position and growth hack your startup.

Episode Timestamps:
00:00 Intro
01:27 Startup Idea 1: Premium Dating App for Niche Markets
20:51 Startup Idea 2: AI Girlfriends/Boyfriends for Niche Demographics
27:23 Startup Idea 3: "Riz-maxing" app
30:55 Startup Idea 4: Report cards for life
35:15 Pricing strategy shift
39:10 Content format discussion

1) The League 2.0: Dating app for modern status symbols
- Original League app sold for $30M+ to Match Group

a) Charged up to $2,499/month (!) for premium memberships
b) New version could filter by:

- YC founders
- Follower counts
- Who follows you

Key insight: Status markers have evolved beyond just education/job

2) Why now for League 2.0?
- Cheaper than ever to launch dating apps

a) More distribution channels to hack growth
b) People desperate for new ways to find partners
c) Premium/niche dating apps are HOT

Example: Lox Club for Jewish singles crushing it

3) Controversial idea alert: AI girlfriends/boyfriends for niche demographics
- Huge financial opportunity (but ethically questionable)
- Google Trends shows massive spike in interest
- Could target specific ethnicities, religions, etc.

Opportunity for brave founders, but proceed with caution!

4) "Riz-maxing" app: Charisma coach in your pocket
- AI listens to your convos & scores social skills
- Gives feedback on awkwardness, charisma, etc.
- People crave honest social feedback

Think: Looksmaxxing app, but for personality

5) Report cards for life: Huge untapped opportunity
- We're conditioned to want feedback from school days
- Adults still crave knowing how they measure up
- Combine with personality tests, IQ tests, etc.

People LOVE data about themselves!

6) Pricing strategy shift: Death of monthly subscriptions?
- One-time payments
- Lifetime subscriptions
- Annual plans
- Pay-what-you-want models

Monthly feels like a "situationship" - users want commitment or freedom!

7) Content creation pro tip: Iterate on format until you find your groove
- Don't get stuck on what you "should" do
- Experiment with:

a) Live vs. async
b) Solo vs. group
c) Short-form vs. long-form
d) Audio vs. video

Find your emotional center & natural aptitude!

8) Challenge: Create more novel content formats!
Ideas:
- Tech/culture Daily Show
- Startup Cribs (MTV-style home tours)
- Live, unscripted breakdowns
Push to extremes - avoid the crowded middle!

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Community Empire - a membership for builders who want to build cash-flowing businesses http://communityempire.co/

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND ANU ON SOCIAL
X/Twitter: https://x.com/anuatluru
Newsletter: https://www.workingtheorys.com

6 startup ideas from the tech Warren Buffett (make $120k/mo)

Greg Isenberg — Mon, 14 Oct 2024 17:00:00 -0000

Join me as I chat with Andrew Wilkinson, Co-Founder of Tiny, as we explore innovative startup ideas, and his frameworks for finding and building startups

Timestamps
00:00 Intro
01:55 Startup Idea 1: Robot Lawn-mowing Service/Directory
17:54 Startup Idea 2: CPAP alternatives for Sleep Apnea
26:24 Startup Idea 3: Computer Vision for Small Biz
32:03 Startup Idea 4: Negotiating as a Service
36:48 Startup Idea 5: Sperm Freezing Made Easy
42:50 Startup Idea 6: Community Building as a Service

1) Robot Lawnmower Revolution
• Buy robot mowers, geofence yards
• Start a mowing company with ZERO labor
• ROI beats solar panels (6-12 month payback)
• Opportunity: Review site for mowers (affiliate $$$)

2) Sleep Apnea Gold Rush
• Apple Watch can now diagnose sleep apnea
• 80-90% of cases undiagnosed
• Opportunities:
a) Buy sleep clinics
b) DTC alternatives to CPAP
c) App using Apple Watch data
d) Financing for CPAP machines
• Sleep tech is about to EXPLODE

3) Computer Vision for Small Biz
• Mount an old iPhone in your store
• Get heat maps, customer behavior insights
• Identify repeat vs. new customers
• Enterprise-level tech now accessible to SMBs

4) The Ultimate Negotiator
• Most employees HATE negotiating
• Idea: Outsourced negotiation for EVERYTHING
• Houses, cars, software, office supplies
• Take a % of savings

5) Sperm Freezing Made Easy
• Older fathers = higher risk of complications
• Current process is awkward and clinical
• Idea: At-home kit, ship back with dry ice
• ZERO Google Ads competition (for now)

6) Community Building as a Service
• EO/YPO Forum model: Monthly deep discussions
• Build trust, solve problems, forge friendships
• Opportunities beyond just business groups
• "Secular church" concept

7) Bonus: Undiagnosed Illness Detection
• Smartwatches can detect more than sleep apnea
• AFib, hypertension, stress/anxiety
• Huge market for early, non-invasive detection
• The future of healthcare is on your wrist

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Community Empire - a membership for builders who want to build cash-flowing businesses =http://communityempire.co/

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND ANDREW ON SOCIAL
X/Twitter: https://x.com/awilkinson
Never Enough: https://www.neverenough.com/
Tiny: https://www.tiny.com/

How to build a $400k/mo AI App using ASO, Organic Growth, and Paid Ads

Greg Isenberg — Wed, 09 Oct 2024 16:23:27 -0000

Join me as I chat with Romain Torres, Co-Founder of Arcads AI, as we discuss his frameworks and strategies for finding and building profitable AI Apps. Learn his step-by-step formula to building and growth hacking apps.

Episode Timestamps
0:00 Intro
00:49 Introduction to AI Apps and User Acquisition
10:38 Product-Led Growth
13:30 ASO (Apple Search Optimization)
21:13 Organic Social Growth Hacks
33:51 Paid Ads Strategy
40:30 Creating Ads at Scale with AI Tools

1) Three main strategies to grow mobile apps:
• TikTok/Instagram organic growth
• Paid ads (FB, TikTok, Google)
• Apple Search Optimization (ASO)
• Each has its pros and cons.

2) ASO (Apple Search Optimization) 101:
• Find keywords with high volume, low competition
• Put keywords in app title
• Optimize app store page conversion rate
• Get reviews & high initial download velocity
• Pro tip: Use AppFigures to research keywords & opportunities

3) Organic social growth hack:
• Create native-looking content (not ads)
• Integrate app naturally into videos
• Post consistently across platforms
• Leverage micro-influencers for reach
• Example: Travel buddy app crushing it with wanderlust reels

4) Paid ads strategy:
• Test THOUSANDS of ad variations
• Use AI to scale ad creation (tools like @ArcAdsAI)
• Iterate on winning formats
• Localize ads for different markets
• Key insight: AI makes testing 1000s of ads feasible for small teams

5) Case study: 17yo dev makes $400k/mo with AI calorie tracking app
• Found trend on Reddit/TikTok
• Built simple AI-powered app
• Leveraged micro-influencers for organic growth
• Iterated on viral formats
• Lesson: Sometimes "overdone" ideas + AI + great marketing = $$$

6) Monetization hack: Niche down existing app ideas
• Examples:
a) Dating apps for specific demographics
b) Bible app for women
c) Plant identifier for specific countries
• Smaller audience, but higher conversion rates & less competition

7) AI is leveling the playing field:
• Easier to build MVP with ChatGPT
• Faster ad creation & testing
• Quick localization for global markets
• You don't need VC $ to compete with big players anymore!

8) Key takeaway: Success = Product-Market Fit + Execution
• Find proven demand (ASO, trends)
• Add AI "sizzle" to existing concepts
• Execute relentlessly on product & marketing
• Test, iterate, scale

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How to build a creator empire in the age of AI and AR with Samir Chaudry

Greg Isenberg — Mon, 07 Oct 2024 17:15:47 -0000

Join me as I chat with Samir Chaudry, Co-Founder of Colin and Samir, we dive deep into the evolving landscape of content creation, technology, and the future of media.

Timestamps:
00:00 Intro
01:20 AR glasses
10:46 The future of Content in an attention economy
15:15 Samir’s Youtube and content strategy
21:50 Content Formats
29:56 Why it’s hard to standout on Youtube
33:58 Samir’s thoughts on Monetization
45:20 VR vs. AR
50:35 Creators should build software
56:58 Advice from Tim Ferris

1) AR glasses: The next big thing?
• Meta's Orion AR glasses left a big impression. Samir thinks they could replace smartphones... but not as soon as Zuckerberg predicts.
• Greg’s timeline: 2035-2040 for mainstream adoption. Start experimenting NOW.

2) Content creation is evolving FAST
• YouTube's push for connected TV means:
• 30+ minute videos
• Organized into series
• Netflix-like UI

3) The "Exit Velocity" problem
• On YouTube, if 70% of viewers are still watching after 5 minutes, you're CRUSHING IT.
• Reality check: Audience retention is harder than ever. Hook them FAST or lose them forever.

4) Monetization strategy: Value Prop Extension
• Don't just chase any sponsorship. Ask:
• What's my core value proposition?
• Which brands align with that mission?
• How can I extend that value to my audience?
Authenticity = $$$

5) The future might value INEFFICIENCY 🤯
• As AI makes everything hyper-efficient, there will be a premium on verifiably human experiences.
• Example: Paying $$$ for a live concert vs. streaming for free.

6) Events are the next big opportunity for creators 🎉
• Build community
• Create unforgettable experiences
• Solve the "loneliness problem" for your audience

7) VR vs. AR: Place your bets
• Samir's not sold on VR. He believes AR/mixed reality has a brighter future.
• Why? People still want to be part of the real world, not fully immersed.

8) The creator's dilemma: Opportunity rich, time poor
• Biggest challenge? Finding operators who can maintain quality as you scale.
• Lesson: Your content is still your #1 product. Everything else comes second.

9) Final wisdom from Tim Ferris
• Separate the rewards of podcasting:
a) The conversation itself
b) The performance/results
• Enjoy the process, not just the metrics!

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The ultimate startup naming guide (must watch for founders)

Greg Isenberg — Wed, 02 Oct 2024 14:49:10 -0000

In this episode, we dive deep into my process for naming my startups and businesses. I share my 4-step guide for coming up with memorable names for startups and how you can apply these principles to come up with your own scroll stopping name.

Timestamps:
00:00 Intro
01:09 types of names
01:53 Naming Strategy 1: Descriptive
03:11 Naming Strategy 2: Phrases
05:39 Naming Strategy 3: Funny
08:17 Bad Name Examples
12:19 Good Name Examples
16:53 Tofu Name Examples
18:10 Hack your way to a novel name
20:25 Use AI for brainstorming
22:22 Greg's personal name list

1) 3 types of names:
• Bad names
• Good names
• "Tofu" names (bland, forgettable)

2) 3 winning name strategies:
• Descriptive (e.g. @somewhereilive)
• Phrases (e.g. Boss Babe)
• Funny (e.g. You Probably Need a Haircut)

3) Bad name examples:
• WhatsApp (fails telephone test)
• GameStop (negative connotation)
• Google Bard (sounds like barf)

4) Good name examples:
• Perplexity (matches brand promise)
• Bump (action-oriented)
• Autopilot (clear value prop)

5) Hack your way to a novel name:
• Create "Name Game" note on your phone
• Jot down catchy words/phrases
• Check handle availability bi-weekly
• Test with friends/family
• Create logo mockups

6) Use AI for brainstorming:
• Prompt Claude: "I'm brainstorming names around [your topic]. What are some interesting, clear, direct names that speak to this community?"

7) Greg's personal name list sneak peek:
• AfterParty
• PrettyPerfect
• InvitationOnly
• InCred

8) Pro tip: It's okay to have bad names on your list. Keep refining!

9) Remember: A great name can be the difference between viral growth and crickets.

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Meet the man who growth hacked his app to 1M downloads

Greg Isenberg — Mon, 30 Sep 2024 14:30:00 -0000

Join me as I chat with Chris Josephs, Co-Founder of Autopilot, as we discuss his frameworks and strategies for growth hacking startups. Learn his step-by-step formula to building and converting attention, affinity, and authority into brand loyalty and startup growth.

Timestamps:
00:00 Intro
03:20 Chris’s Viral Formula Overview
08:13 Step 1: Build Niche Meme account with Authority
14:36 Step 2: Find Creative ways to build loyalty and vitality
19:18 Step 3: Getting free press
23:54 UFC Sponsorship Retrospective
28:23 How Chris would build a meme account
40:49 Startup Idea: Twitch for Online Shopping
46:52 SIP success stories

1) Chris doesn't see himself as a marketer or growth guy. He's a SOCIAL ENGINEER.
• His focus? Reverse engineering virality and creating formulas for content that EXPLODE on social media.

2) The Pelosi Tracker origin story:
• Built meme pages with millions of followers
• Focused on politician stock trades
• Translated virality into a real product (Autopilot app)
Key insight: Memes + Authority = Powerful combo

3) Chris's framework for building viral meme pages:
a) Create an account with a clear, catchy name
b) Engage as a "reply guy" on relevant topics
c) Do deep, investigative journalism to build credibility
• Marry memes with authority to become THE go-to account in your niche.

4) The UFC sponsorship case study:
• Sponsored the event (base layer of credibility)
• Sent a fake Nancy Pelosi to the fight
• Drove a Cybertruck with "Pelosi 2024" around Vegas
• Goal: Maximize surface area for virality and build brand loyalty

5) Chris's viral formula:
• Each additional stunt increases chances of going viral:
a) UFC sponsorship alone = 10% chance
b) +Fake Pelosi = 15% chance
c) +Cybertruck stunt = 20% chance
• Keep adding elements to boost your odds!

6) Key to monetizing meme pages:
• Don't just post funny content. Mix in authority-building posts to be taken seriously.
• High engagement does not mean High monetization
• Authority + Engagement = winning formula

7) Startup idea alert: Live shopping streams for Gen Z women
• Imagine: The Twitch of online shopping, where influencers livestream their browsing & purchasing decisions.
• Huge potential here. Who's gonna build it?

8) Growth hack: Build relationships with journalists
• Create an email list of reporters in your niche
• Regularly send them high-quality, relevant info (no selling!)
• Become their go-to source for stories
• Free press = Priceless marketing

9) Remember: Consistency is key in building your brand.
• Find your angle (like Autopilot's "Pelosi 2024 - Invest like a politician") and double down on it.
• Create moments, build loyalty, make people LOVE your brand.

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How to build a $1M+ vertical SaaS business (step-by-step guide)

Greg Isenberg — Wed, 25 Sep 2024 14:00:00 -0000

Join me as I chat with Luke Sophinos, Founder & CEO of CourseKey, as we discuss the frameworks and strategies for building a successful vertical SaaS business. Learn how to find, validate, and launch SaaS opportunities!

Timestamps:
00:00 Intro
01:51 Why Vertical SaaS?
05:46 How to pick your vertical
11:05 Understand the industry inside-out
19:11 Analyze existing solutions
22:02 Automating the ideation and validation process with AI
35:04 Go-to-market strategy is CRITICAL
40:19 The power of the wedge product
49:35 Pricing framework

1) Why Vertical SaaS?
• Market often overlooked by VCs chasing unicorns
• Opportunity to build enduring businesses with strong retention
• Still massive potential in 2024, even in "boring" industries

2) How to pick your vertical:
• Focus on industry, not idea
• Look for:
a) Large market size ($1B+)
b) Fragmented (many SMBs)
c) Mix of small, mid-market, enterprise

3) Understand the industry inside-out:
• Map end-to-end operations
• Get hands on P&Ls
• Follow the money - where are they spending?
• Identify areas still using pen & paper

4) Analyze existing solutions:
• Look for legacy providers
• Identify where they're using horizontal solutions
• Find gaps where AI/FinTech could add value

5) The power of the wedge product:
• Your "get in the door" offering
• Should be:
a) Easy to implement
b) Solves a critical problem
c) Ideally free or low-cost
• Example: Roofer․com's proposal tool

6) Go-to-market strategy is CRITICAL:
• Many industries require relationship-based sales
• Product-led growth is ideal (but rare)
• Get creative: Industry newsletters, memes, etc.

7) The payments opportunity:
• Owning the transaction can 10x your market size
• Build before/after transaction, then capture it
• Example: Toast in restaurants

8) Pricing framework:
• Understand current spend on problem you're solving
• Price based on ROI you deliver
• Aim for 20-50% of value created

9) Keys to success:
• Only build products that:
• Increase revenue
• Decrease costs
• Prevent churn
• Maintain compliance

10) Validating ideas:
• Don't just Google search
• Talk to actual businesses
• Offer to buy lunch and shadow operations

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How to write viral tweets with the man who beat the X algorithm

Greg Isenberg — Mon, 23 Sep 2024 14:05:00 -0000

Join me as I chat with Nick Huber, a serial entrepreneur and real estate investor, as we dive into the art of going viral on social media. Nick reveals his proven formula for creating engaging content that’s reached millions and helped him grow a massive following. If you're looking to boost your social media game and learn strategies that truly work, this episode is packed with actionable insights!

Timestamps:

00:00 Intro
01:36 The mindset
02:39 The structure of a viral tweet / Example 1
08:42 Example 2
11:38 Example 3
15:51 Example 4 (video content)
16:59 Example 5
17:35 The importance of priming the algorithm
19:28 Example 6
22:37 Example 7

1) The mindset:
• Don't try to make everyone like you
• Be willing to look silly sometimes
• Have thick skin - you can't please everyone

2) The structure:
• Start with a "wow" statement that sounds unique
• Take a hard line on one side - no nuance
• Back it up with strongly written copy

3) The hook:
• You have 1/8 of a second to grab attention
• Make people laugh, strike emotion, or teach something
• Use numbers and specific details for added humor

4) The controversy:
• Say something different than what most people hear
• Take an un-nuanced stance on a debatable topic
• Trigger people who disagree (respectfully)

5) The follow-up:
• Double down in your second tweet
• Add more context or examples
• Don't backpedal or soften your stance

6) The visuals:
• Use video when possible - algorithms favor it
• Catch attention in the first second

7) The mix:
• Blend personal content, entertainment, and value
• Prime the algorithm with high-engagement tweets
• Follow up bangers with business-related content

8) The authenticity:
• Tweet things you actually believe
• It's okay if not everyone agrees
• Spark good conversations and critical thinking

9) The strategy:
• Build a following of smart people and entrepreneurs
• Use the "jab, jab, jab, right hook" approach
• Leverage high-engagement tweets for business asks

10) The lesson: Nuance doesn't go viral. But thoughtful, controversial takes that make people think?

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My reaction to MrBeast's LEAKED 36 page production document

Greg Isenberg — Fri, 20 Sep 2024 16:30:00 -0000

My notes on mr beast's LEAKED 36 page leaked "how to succeed in mr. beast production" document

Timestamps:
00:00 Intro
01:12 Initial Thoughts
02:38 Clarity of the Goal
03:27 YouTube is eating all media:
04:27 A, B, C player framework
05:15 How to go viral
08:21 Why isn’t MrBeast building the Y-Combinator of Creators?
09:12 He defines his own language. ie: lull, reengagement
11:26 Startup Idea 1: Audience and Engagement Insights Software for YT
12:32 Obsession is a prerequisite
13:13 Bias for Action
14:01 Grounds Himself
15:54 Constraint Fuels Creativity
17:39 Always have a Backup Day
18:54 Communication is key
19:37 Leverage Experts
21:55 "No does not mean no" can get toxic
22:43 Meritocracy
23:27 His numbers are HUGE
28:02 Keep things simple
27:15 Work Life Balance Debate
28:20 What is the goal of our “content”
29:37 Ads as Content
30:18 Does his culture scale
31:12 His incentive structur
32:28 Final thoughts

1) YouTube is eating all media:
• 99% of TV shows would flop on YouTube
• Platform-specific content is crucial
• MrBeast: "We are not Hollywood"

2) A-player mentality:
• Only hire obsessive, coachable people
• B-players can be trained, C-players must go
• "There's only room for A-players here"

3) Re-engagement strategy:
• Hook viewers at 3-minute mark
• Use spectacles that only MrBeast can do
• Example: Carl watching Josh in prison video

4) Data-driven content:
• Creators are data scientists, not just entertainers
• 60M views = same as presidential debate
• Obsess over audience retention graphs

5) Constraints fuel creativity:
• Don't rely on big budgets
• Example: Year's supply of Doritos is more engaging than $20k cash
• "Creativity is the answer, not money"

6) Communication is key:
• Define when to use in-person, email, or text
• No excuses, move on mentality
• "Late" isn't in MrBeast's dictionary

7) Consultants are cheat codes:
• Leverage expert knowledge
• Example: Call previous world record holder
• "Consultants are a gift from God"

8) Brand deal integration:
• Make ads part of the content
• Avoid boring, scripted brand mentions
• Goal: No viewer realizes it's an ad

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Learn how to win on the internet in 28 min [tiktok shop, trends, building cult brands]

Greg Isenberg — Wed, 18 Sep 2024 14:31:34 -0000

Join me as I sit down with Oren John, the internet's creative director who's worked with major brands like Red Bull, Ciroc, Grey Goose, and YRB. Together, we explore the game-changing potential of TikTok Shop and how creators are using the platform to build thriving businesses. Oren shares his expert insights on the role of luxury, craftsmanship, and storytelling in product design, and how these elements can elevate your brand. If you're curious about using TikTok to grow your business, this conversation is packed with valuable takeaways!

Timestamps:
00:00 Intro
00:55 Startup Idea 1: Collectible Pokemon iPhone Case
10:22 TikTok Shop is a game-changer
15:10 The power of creator communities
18:38 TikTok Shop success formula
21:40 Oren’s tech stack and tools
24:37 YouTube vs TikTok
26:29 Oren's content creation philosophy

1) Startup Idea 1: Collectible Pokemon iPhone Case
• Combines collectibility and utility
• A product’s utility is the best way to standout on the interet
• Tap into current trends to leverage the zeitgeist

2) TikTok Shop is a game-changer:
• Scale through affiliate creators
• Brands pay $1,500-$2,500/month retainer
• Creators earn 20% commission on sales
"Kids aged 20-25 are making 10-25k/month off these commissions" - Oren

3) The power of creator communities:
• Discord channels like "Your First Dollar"
• Brands recruit creators for TikTok Shop
• Learn video creation, hooks, and editing
Pro tip: Brands can find pre-trained creators here

4) TikTok Shop success formula:
• Wide demographic reach
• Multiple creators across age/race/gender
• Leverage Amazon for fulfillment
Example: Goalie (gummy brand) offering Rolex, Lamborghini as affiliate incentives

5) Content creation golden rule:
• Provide saveable, shareable value
• Entertain (replace Netflix experience)
• Or fail
"So many people fall in that third bucket because they go say, I'm going to talk about my brand story" - Oren

6) TikTok vs Youtube:
• TikTok algo allows for hyper-specific targeting
• TikTok has wider reach than YouTube for niche products
• Youtube is a less direct sales driver
• Youtube is great for brand building
• Long-form content still valuable
Hot take: "YouTube as a primary sales driver for most businesses" is outdated

7) Oren's content creation philosophy:
• 1) Value 2)entertainment 3)brand story
• Tell stories, not just facts
• Create content people want to bookmark
• Focus on your area of expertise
"I want your director to drop it in the Slack channel and be like, why aren't we doing this?" - Oren

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

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Sales funnels for Beginners

Greg Isenberg — Mon, 16 Sep 2024 14:06:47 -0000

I’m joined by Jonathan Courtney, as we deep dive on how to set up million dollar sales funnels.

1) Startup Idea 1: Paid Ads Agency
• Huge market for one-person ad consulting businesses
• Target specific verticals (e.g., hair salons, female info product owners)
• Take a cut of revenue instead of charging upfront

2) Facebook ads still crush it (for 40+ demo):
• Still effective for 40+ demographics
• AJ&Smart spends $80k/month on FB ads
• 318% ROI in June ($252k revenue from $80k spend)
"Meta ads are only dead for people under 35" - Jonathan

3) Funnel basics:
• Opt-in page → Free training video → Call booking
• Use ClickFunnels for quick tests
• Use Framer for validated funnels
Pro tip: Automate everything possible in your funnel

4) The book funnel strategy:
• Offer free digital + physical book
• Lose money upfront to get email addresses
• Monetize later with other offers
Example: http://workshopperplaybook.com/

5) Copywriting hacks:
• Focus on increasing status (even for B2B)
• Use pain vs. pleasure framework
• Adjust tone based on economic conditions
Key insight: Status increase drives purchases, even in corporate training

6) Jonathan's funnel philosophy:
• Don't obsess over tracking every conversion source
• Focus on overall company growth
• Prioritize Facebook ad spend ROI
"You have your monthly P&L. You just make sure your company is growing" - Jonathan

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LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/

Episode Timestamps:
0:00 Intro
06:41 Startup Idea 1: Paid Ads Agency
26:19 Funnel Hacking and Conversion Optimization
34:34 AJ & Smart Funnel breakdown
44:27 Copywriting Hacks

How to become a solopreneur (3 $1M+ startup ideas)

Greg Isenberg — Wed, 11 Sep 2024 13:00:00 -0000

I’m joined by Marc Lou, a serial entrepreneur and indie hacker legend, as we explore innovative startup ideas, and his frameworks for content marketing, gamification, and pricing

1) Sell Digital Products
• Create courses/ebooks on what you know
• Focus on life-changing hacks (e.g. better sleep)
• Use gamma.app for slick lead magnets
Pro tip: Share your personal journey, not just advice

2) Document your journey publicly:
• Share what you're working on (Twitter, YouTube, etc.)
• Creates initial traction & builds audience
• Find your authentic voice over time
Key: Use "I" statements, not "you should" when starting out

3) Smart pricing strategies:
• Always use a paywall
• Don't undervalue your work
• Research competitor prices
• Test one-time vs. subscription models
"When it's cheap, people will undervalue the product." - Mark

4) Harness the power of gamification:
• Inspired by Pokemon Sleep's $100M success
• Apply to habits: sleep, diet, workouts
• Use leaderboards, points, rewards

5) Gamify GitHub commits for devs!
• Combine Github commits with credit card point system
• Create leaderboards and scorecards for commits
• Leverage word of mouth and social for growth

6) Stripe Atlas alternative for indie hackers
• Legal setup & tax optimization
• Simplify global business setup
• Explore international business structures
• Premium support services
"It's the #1 question I receive on every YouTube video." - Mark on legal advice!

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

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LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND MARC ON SOCIAL
X/Twitter: https://x.com/marc_louvion
Youtube: https://www.youtube.com/@marc-lou
Marc Lou: https://marclou.com

Episode Timestamps:
0:00 Intro
03:26 Startup Idea 1: Sell Digital Products
10:32 Framework for Content Marketing
16:21 Framework for Pricing Products
24:07 Framework for Gamifying Apps/Life
30:37 Startup Idea 2: Gamify GitHub commits for devs!
33:07 Startup Idea 3: Stripe Atlas alternative for indie hackers

The ultimate guide to product building with the man who changed software

Greg Isenberg — Mon, 09 Sep 2024 14:00:00 -0000

I’m joined by Jason Fried, Co-founder and CEO of 37signals, as we deep dive on innovative startup ideas, our frameworks to building products people love, and our thoughts on the current software landscape.

1) The "Scratch-off Ad" app idea:
• Full-screen ad you scratch off with your finger
• Blow into mic to clear "dust"
• Chance to win prizes/coupons
• Global, once-a-day experience
Potential: Massive user base, high engagement

2) "Shower Door Sketch" app concept:
• Simulates drawing on steamy shower glass
• Ephemeral canvas that fogs up & clears
• Add shower sounds for immersion
• Screenshot to save ideas
Perfect for creative brainstorming!

3) Key insight: Bring real-world experiences to digital
• Leverage mystery, surprise, uncertainty
• Create moments that can't be replicated
• Tap into universal human experiences
"There's some sort of deeper universal things to tap into here." - Jason

4) The power of limitations in software:
• Time-based experiences (HQ Trivia)
• Visit-once websites
• Apps with "open hours"
Creates scarcity & increases perceived value

5) Hobbyist ethos missing in modern software:
• Early internet had more quirky, fun projects
• Less focus on monetization, more on exploration
• Need for "weirder" apps and experiences
Challenge: How can we make the internet weird again?

6) Cozy software movement:
• Make apps feel warm, comfortable
• Contrast to clinical, cold modern design
• Focus on user experience & delight
Goal: Create software people genuinely enjoy using

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

🎯 To build your own portfolio businesses powered by community you might enjoy my membership.

You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!

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FIND JASON ON SOCIAL
X/Twitter: https://x.com/jasonfried
LinkedIn: https://www.linkedin.com/in/jason-fried/
37signals: https://37signals.com/

Episode Timestamps:
0:00 Intro
02:17 Startup Idea 1: The "Scratch-off Ad" app
18:44 Startup Idea 2: "Shower Door Sketch" app concept:
33:43 Frameworks for building products people love

4 profitable startups from the founder of exploding topics

Greg Isenberg — Wed, 04 Sep 2024 14:00:00 -0000

Join us for an engaging conversation with Brian Dean, Co-Founder of Exploding Topics I, as we explore a wide range of startup ideas and business opportunities

1) AI Content Updater for Publishers
• Automatically finds & updates outdated content
• Fixes broken links, outdated stats, irrelevant info
• Integrates with CMS for seamless updates
• Target: Large publishers with 1000s of posts
• Potential: $1k-$10k/month per enterprise client

2) Uber Black of Meal Delivery
• Chef-prepared, high-end meals ($50-$75 per meal)
• Beautifully presented, like an "Apple product"
• Target: Tech cities with high-income professionals
• Potential: Multi-million dollar business in select markets
• Key insight: There's always a market for premium versions

3)ADHD Brand & Community
• Position ADHD as a potential superpower
• Create content, products, and community
• Start with social media to build audience
• Expand into apps, tools, coaching services
• Opportunity: No clear market leader in ADHD space yet
• Pro tip: Name it after a historical figure with ADHD

4) Content Repurposing Service
• Turn blog posts into videos, podcasts, newsletters
• Target: Content marketers at larger brands
• Pricing: Per-update model to avoid subscription fatigue
• Potential: 8-figure agency if executed well

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

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FIND BRIAN ON SOCIAL
X/Twitter: https://x.com/BrianEDean
LinkedIn: https://www.linkedin.com/in/brianedean/

Episode Timestamps:
0:00 Intro
02:11 Startup Idea 1: AI Content Updater for Publishers
08:25 Startup Idea 2: Uber Black of Meal Delivery
18:08 Startup Idea 3: ADHD Brand & Community
26:28 Startup Idea 4: Content Repurposing Service

5 $1M+ startup ideas you can launch tomorrow with $0

Greg Isenberg — Mon, 02 Sep 2024 17:05:00 -0000

Join us for an engaging conversation with Cody Schneider, Co-Founder and CEO of Swell AI, as we explore a wide range of startup ideas and business opportunities

1) Canva Agency
• Create tutorials on how to use Canva
• Build an audience through YouTube
• Offer design services to viewers
• Hire offshore talent for execution
• Monetize through ads, affiliate links, and services
• Potential: $80K/month with 80% margins 💰

2) AI-Generated Type Beats
• Use AI to create thousands of "type beats"
• Upload to YouTube with SEO-optimized titles
• Monetize through streaming, licensing, and beat sales
• Top producers making $60K/month
• Distribution strategy: YouTube + beat marketplaces

3) Digital Influencers for DTC Brands
• Create AI-generated influencers owned by brands
• Craft narratives and drama for engagement
• Cheaper and more controllable than human influencers
• Becomes a digital asset on balance sheets
• Use tools like Midjourney, DALL-E 2, Stable Diffusion

4) AI Email HTML Generator
• Solve the pain of writing email HTML
• Create an AI-powered tool with visual preview
• Target keywords like "email HTML generator"
• Distribution: AI directories, Google Ads, content marketing
• Potential: $20K MRR, sellable for $1M+

5) Newsletter Service for Short-Form Creators
• Help creators monetize through newsletters
• Creator records 30-min video, you create newsletter
• Build targeted B2B email lists
• Monetize through ads and sponsorships
• Potential: $20K/month per newsletter

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

🎯 To build your own portfolio businesses powered by community you might enjoy my membership.

You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!

Spots are limited.

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FIND CODY ON SOCIAL
Cody’s startup: https://www.swellai.com/
X/Twitter: https://tinyurl.com/5fjdn8d7
LinkedIn: https://tinyurl.com/28e89f5r

Episode Timestamps:
0:00 Intro
01:44 Startup Idea 1: Canva Agency
10:53 Startup Idea 2: AI-Generated Type Beats
19:37 Startup Idea 3: Digital Influencers for DTC Brands
33:44 Startup Idea 4: AI Email HTML Generator
37:31 Startup Idea 5: Newsletter Service for Short-Form Creators

The step by step guide to starting a business from $0

Greg Isenberg — Thu, 29 Aug 2024 15:00:00 -0000

I’m joined by Adam Robinson who has bootstrapped startups to millions of dollars in revenue, as we deep dive on how we would validate and grow a startup idea.

1) The Yonder Phone Pouch market is exploding
• Locks phones away to create "phone-free spaces"
• Already in schools, concerts, comedy shows
• Huge potential for innovation (charging, remote unlock, etc.)
• Adam predicts 98% of middle schools will require in 10 years

2) How to validate & launch a Yondr competitor:
• Target affluent customers first (Elon approach)
• Have 100s of conversations before building
• Look for "eyes lighting up" as signal
• Prototype only after strong validation

3) Growth strategy: Micro-influencer UGC
• Outreach to 1000s of relevant micro-influencers
• Send free product, ask for honest posts if they like it
• No monetary incentives needed for authentic content
• Aim for breadth of coverage, not mega-influencers

4) Copywriting Framework
• Study successful brands in similar space (e.g. Jolie)
• Use AI (Claude, ChatGPT) to adapt their style
• Remember: Don't copy, but get inspired and make it your own

5) The "third way" of building startups:
• Combine Rework's bootstrapping principles with Y Combinator's focus on product excellence
• Result: Profitable growth without VC dependency
• If product is truly excellent, word-of-mouth drives growth

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

🎯 To build your own portfolio businesses powered by community you might enjoy my membership.

You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!

Spots are limited.

https://www.communityempire.co/

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70,000+ people are already subscribed.

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FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND ADAM ON SOCIAL
X/Twitter: https://x.com/retentionadam
LinkedIn: https://www.linkedin.com/in/retentionadam/

Episode Timestamps:
0:00 Intro
02:34 Startup Idea 1: Yondr Phone Pouch 2.0
09:53 How to validate & launch a Yondr competitor
18:41 Growth strategy: Micro-influencer UGC
26:28 Copywriting Framework
30:43 The "third way" of building startups:

5 validated startup ideas to get you paid (steal these $1M+/year ideas)

Greg Isenberg — Tue, 27 Aug 2024 17:15:00 -0000

I’m joined by Chris Koerner who owns 8 RV parks + 7 companies, as we jam on 5 ideas he would start tomorrow:

1) Content Management for underserved platforms

• Instagram Reels can be cross-posted to Facebook
• FB Reels get massive organic reach (100k+ views/hr)
• Clickable links allowed in comments (unlike IG)
• Opportunity: Build a tool/agency to automate this for creators

2) Programmatic SEO Franchise

• Use tools like Zapier, TagParrot, Whalesync to create 1000s of local landing pages
• Target undersaturated home services niches
• Sell as a "business in a box" for $10k + monthly fee
• Cheaper than a franchise, potentially huge ROI

3) Viral-Content Finder

• Content often goes viral on one platform, unknown on others
• AI could scan for viral content in your niche across platforms
• Automatically repurpose & post to your accounts
• Bonus: Add viral potential prediction feature

4) "Lifetime Warranty" DTC Brand

• Inspired by Shady Rays ($130M sunglasses brand)
• Offer lifetime replacements, factor cost into pricing
• Apply to other niches: flip flops, accessories, etc.
• Key: High margins + emotional connection to product

5) Shopify Abandoned Cart Call Center

• Human outreach converts WAY better than automated messages
• Target high AOV Shopify stores (100$+)
• Offer no upfront cost, take % of recovered sales

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

🎯 To build your own portfolio businesses powered by community you might enjoy my membership.

You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!

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FIND CHRIS ON SOCIAL

X/Twitter: https://x.com/mhp_guy
Instagram: https://www.instagram.com/thekoerneroffice/
Youtube: https://www.youtube.com/@thekoerneroffice/videos

0:00 Intro
02:16 Startup Idea 1: Content Management for underserved platforms
10:24 Startup Idea 2: Programmatic SEO Franchise
19:21 Startup Idea 3: Viral-Content Finder
27:15 Startup Idea 4: "Lifetime Warranty" DTC Brand
30:46 Startup Idea 5: Shopify Abandoned Cart Call Center
35:09 Most Valuable Platform for Personal Brand Discussion
39:42 Greg’s Elon Story

How I use Pinterest and Google Trends to find startup ideas

Greg Isenberg — Fri, 23 Aug 2024 13:00:00 -0000

In this episode, we dive deep into uncovering validated startup ideas by leveraging anti-trends on Pinterest and Google Trends. I'll walk you through my workflow, showing you exactly how to use these tools to spot emerging trends, identify key problems and solutions, and find creators and websites thriving in these niches. If you're looking for a fresh approach to finding your next big startup idea, this episode is packed with actionable insights you won't want to miss!

1) What are anti-trends and how to spot them
• Anti-trends = opposite of what's hot right now
• Example: "AI-free" products when EVERYONE is jumping on the AI bandwagon
• Why it works: Creates a unique moat + appeals to overlooked market segments
• How to spot anti-trends: Real-world observations, Social media chatter, Consumer studies (e.g. recent study shows AI mentions LOWER purchase intent)
• Pro tip: Always be on the lookout for what's NOT being talked about

2) Tool: Pinterest deep dive:
• Shows monthly/weekly changes
• Reveals related trends
• Displays popular pins
• Example: "Slow living" trend analysis gives insights into minimalism, cozy bedrooms, etc.

3) Tool: Google Trends + Glimpse hack:
• 5-year view of trend growth
• Related trends
• Social platform activity
• Topic maps
• Pro tip: Look for steady, sustainable growth rather than spikes

4) Competitive research workflow:
1. Use Claude AI to list top creators/websites in your niche
2. Analyze their traffic/backlinks with Ahrefs
3. Check creator growth on ViewStats

5) Key questions to ask:
• What products/services can I create for this anti-trend?
• Where's the audience hanging out?
• Any low-hanging fruit in terms of SEO?
• Which geographic markets are underserved?

6) Remember: Anti-trends are about serving overlooked markets
• There's often less competition and more passionate audiences in these niches
• Don't be afraid to go against the grain!

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel:
https://www.communityempire.co/free-course

🎯 To build your own portfolio businesses powered by community you might enjoy my membership.

You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!

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Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

How I use Reddit and AI to find winning startup ideas: https://youtu.be/8vXoI7lUroQ

Episode Timestamps:
00:00 Intro
00:59 What are anti-trends and how to spot them
03:12 Tool 1: Pinterest
07:40 Tool 2: Google Trends
08:52 Tool 3: Glimpse
13:07 Tool 4: Claude AI finding top creators/websites
15:23 Tool 5: Ahrefs for analyzing traffic/backlinks
17:28 Tool 6: ViewStats checking creator growth

4 SaaS ideas you can build as a SOLO founder

Greg Isenberg — Thu, 15 Aug 2024 12:00:00 -0000

In this episode, I share 4 SaaS ideas with massive potential. I'll dissect each concept, revealing its market opportunities and possible pitfalls. Plus, learn the exact strategies and frameworks I'd use to grow these innovative software businesses from the ground up.

1) Legal Jargon Simplifier

• Chrome extension that demystifies complex legal docs
• AI-powered "for dummies" version of Terms of Service
• Highlights red flags and unusual clauses
• $5/month or $50-75/year for premium features

Growth Strategy:
• Viral social media comparing simplified vs. original ToS
• Chrome store optimization
• Referral program: "Protect a friend, get a month free"
• Partner with legal education platforms

2) Micro-Influencer Campaign Manager

• AI-powered tool for small to medium-sized brands
• Vets micro-influencers
• Automates outreach, negotiation, content approval
• Tracks performance across platforms
• $149 for 20 influencers

Growth Strategy:
• Free influencer campaign ROI calculator
• Partner with smaller e-commerce platforms
• Certification program for marketing specialists
• "Campaign of the month" showcase
• Host online speed dating events for brands/influencers

3) AI Writing Coach for Non-Native English Speakers

• Analyzes writing style and common errors
• Real-time suggestions for grammar, style, vocabulary
• Content-specific language usage tips
• Personalized writing exercises

Growth Strategy:
• Free professional English proficiency assessment tool
• Host webinars on effective business writing
• Build a community for non-native speakers
• Showcase success stories of career advancement

4) Micro-Localization Platform

• AI analysis of local cultural nuances and trends
• Adapts content for different localities
• Integrates with CMS and social media platforms
• Real-time performance tracking
• $199-400 per locality

Growth Strategy:
• Free cultural sensitivity reports for top global brands
• Create a "local rank score" for brand adaptation efforts
• Partner with marketing agencies
• Host workshops on micro-localization impact on sales
• Local referral program for marketing consultants

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: [gregisenberg.com/30startupideas](http://gregisenberg.com/30startupideas)

🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel:
https://www.communityempire.co/free-course

🎯 To build your own portfolio businesses powered by community you might enjoy my membership.

You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!

Spots are limited.

https://www.communityempire.co/

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LinkedIn: https://www.linkedin.com/in/gisenberg/

To improve your rankings your business on Google and using AI for SEO, sign up to

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Episode Timestamps:
0:00 Intro
02:27 Startup Idea 1: Legal Jargon Simplifier
07:07 Startup Idea 2: Micro-Influencer Campaign Manager
09:32 Startup Idea 3: AI Writing Coach for Non-Native English Speakers
12:04 Startup Idea 4: Micro-Localization Platform

How to write a book with AI [step-by-step guide]

Greg Isenberg — Mon, 12 Aug 2024 13:00:00 -0000

I’m joined by Justin Welsh, a 7-figure Solopreneur & Creator, where we dive deep into how we would build an AI-powered book empire and the opportunities and challenges that AI brings.

1) AI-powered book empire 📚

Greg's step-by-step process:
• Use Claude/GPT-4 to brainstorm book concepts
• Analyze Amazon bestsellers with Jungle Scout
• Generate detailed outlines with AI
• Use Grammarly & Hemingway app for editing
• Leverage Bookstat for real-time sales data

2) The rise of AI brings opportunities AND challenges
• AI will devalue most content, making it harder to stand out
• Top 1% of creators may earn 100x more due to increased demand for quality
• Early adopters can capitalize on AI-powered content creation
• Long-term success still relies on unique perspectives and staying power

3) Creator-led businesses: The new frontier
• Example: Midday Squares
• Buying products as a "tip" for valuable content
• Stand out in a world of commoditized products by becoming a person people want to support

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: gregisenberg.com/30startupideas

🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel:
https://www.communityempire.co/free-course

🎯 To build your own portfolio businesses powered by community you might enjoy my membership.

You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!

Spots are limited.

https://www.communityempire.co/

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FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
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LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND JUSTIN ON SOCIAL

X/Twitter: https://x.com/thejustinwelsh
LinkedIn: https://www.linkedin.com/in/justinwelsh/
Justin’s Newsletter: https://www.justinwelsh.me

To improve your rankings your business on Google and using AI for SEO, sign up to

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Episode Timestamps:
0:00 Intro
01:49 Startup Idea 1: AI-powered book empire
05:46 Step 1: Brainstorm book concepts / generate detailed outlines with AI
08:19 The rise of AI brings opportunities AND challenges
18:22 Step 2: Leverage AI to create and edit content
22:03 Step 3: Track the sales of competitors
23:46 Step 4: AI-powered book formatting
27:09 Step 5: Create the audiobook version of book using AI narration
30:27 Step 6: Self Publish Book
32:02 Startup Idea 2: All-in-one Solution for SaaS Verticals
39:18 Framework: The power of Creator-led businesses

He gave me 3 creator tool ideas that will print money

Greg Isenberg — Wed, 07 Aug 2024 12:45:00 -0000

I’m joined by Tibo Louis-Lucas , Founder of Revid.AI, as we explore a wide range of Creator tool ideas and business opportunities

1) Brand & Influencer Matching 2.0
• Passionfruit's success shows there's still room for innovation.
• Idea: Flip the model. Create a "link tree" for brands, not creators.
• Use AI to curate & rank inbound creator applications.
• Brands save time, creators find opps. Win-win.

2) Framework: Mini-Tools Strategy for Growth
• Build small, useful tools related to your core product.
• Example: Taplio's LinkedIn video downloader drove 1M+ monthly visitors.
• Key insight: The simplest ideas often outperform complex ones.
• Let users try core features without signing up. Genius!

3) SEO Isn't Dead (Despite ChatGPT)
• Action-based queries (e.g., "compress video") will still drive Google traffic.
• Double down on building useful web tools.
• They'll likely remain relevant even as AI search evolves.

4) Content strategy: Humans + AI is the future
• Don't rely 100% on AI for content creation
• Combine AI assistance with genuine human experiences.
• Story-driven content will always stand out.
• Bonus Insight: Anti-positioning is underrated.

5) "Certified No AI" Product Suite
• As AI-generated content floods the market, there's opportunity in the opposite direction.
• Idea: Build a suite of "certified no AI" tools for content creation.
• Position as the authentic, human-centric alternative.
• Tap into growing AI fatigue.

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: gregisenberg.com/30startupideas

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Episode Timestamps

0:00 Intro
01:35 Startup Idea 1: Brand & Influencer Matching 2.0
15:22 Framework: Mini-Tools Strategy for Growth
22:56 Framework: SEO is evolving
28:06 Framework: Content strategy: Humans + AI is the future
33:54 Startup Idea 2: "Certified No AI" Product Suite

5 $1M+ AI startup ideas from an indie hacker legend

Greg Isenberg — Mon, 05 Aug 2024 12:30:00 -0000

I’m joined by Danny Postma, Founder and CEO of Headshot Pro, as we explore a wide range of AI startup ideas and business opportunities

1) AI Keyword Generator + Content Creator
• Use Ahrefs to find low-competition keywords
• Generate AI content for each keyword (e.g. AI tattoos)
• Build directories and tools for user-generated content
• Rapidly create 100k+ pieces of content
• Google loves it, traffic pours in

2) Comfy UI Marketplace
• Visual drag-and-drop interface for AI workflows
• YouTubers creating tutorials = market validation
• Build marketplace for Comfy UI templates
• Sell/rent out workflow templates
• Next big wave in AI development

3) Fiverr/Upwork 2.0 (AI-powered)
• Clone freelance platforms, but hire AI bots instead of humans
• Automate repetitive tasks (e.g. translations)
• Make it feel like hiring a person, but it's 100% AI
• Target businesses wanting reliable automations
• Potential acquisition target for Fiverr/Upwork

4) Niche AI Tools for Professionals
• Target specific professions (e.g. veterinarians, nurses)
• Create AI note-taking and workflow tools
• Less competition than broad consumer apps
• Professionals prefer specialized tools

5) AI-Powered Marketing Agency
• Run entire agency on AI without clients knowing
• Example: Headline99 for $99 landing page headlines
• Use questionnaires + AI to generate ideas
• Human in the loop for final selection
• Scale to $1B revenue with minimal staff

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: gregisenberg.com/30startupideas

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Episode Timestamps
0:00 Intro
01:50 Startup Idea 1: AI Keyword Generator + Content Creator
10:17 Startup Idea 2: Comfy UI Marketplace
18:49 Startup Idea 3: Fiverr/Upwork 2.0 (AI-powered)
28:08 Startup Idea 4: Niche AI Tools for Professionals
35:38 Startup Idea 5: AI-Powered Marketing Agency

Startup ideas brainstorm (steal this $130k/month idea)

Greg Isenberg — Wed, 31 Jul 2024 12:15:00 -0000

In this episode, we explore 8 standout startup ideas from Dani Grant’s list of 139. I’ll break down why each idea has potential or pitfalls and share the frameworks and strategies I’d use to grow these businesses.

Here are the most interesting ones (with my takes):

1) Product Spec Doc SaaS

• Google Docs for PMs
• Pricing Potential: $20/mo
• Partner with PM influencers (e.g. Lenny Rachitsky )
• Build MVP, then get creator buy-in
• Solid idea, but needs influencer partner to succeed.

2) Developer Portfolio Site Builder

• Like Format but for devs
• $15/mo avg per user, low churn
• Start by designing for influencer devs
• Build MVP after refining the concept
• Great cash flow biz. Niche website builders still work in 2024!

3) Blog + Newsletter in a Box

• Set up blogs like Fred Wilson’s AVC
• Use existing tools (Substack, WordPress)
• One-time fee, cold outreach model
• Good side hustle. Keep it simple, don't try to be Substack 2.0.

4) JSFiddle Meets Twitter

• Social code sharing + memes
• Devs love to remix and share
• Build on existing dev culture
• Compelling idea. Devs crave better social tools.

5) Shopify for X

• No-code marketplace builder
• No-code messaging app creator
• No-code Instagram clone maker
• HUGE potential. The unbundling of Shopify is coming!

6) HQ Trivia for Dating

• Live, gameshow-style dating app
• Start in NYC or LA
• Make it feel like reality TV
• Love this. HQ format will make a comeback in new niches.

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: http://gregisenberg.com/30startupideas

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Links Mentioned:

Dani’s startup ideas: https://thedani.notion.site/Project-Ideas-b598df2c46ac4969af1ac28553d82411

Episode Timestamps:
0:00 Intro

02:18 Startup Idea 1: Product Spec Doc SaaS

04:17 Startup Idea 2: Developer Portfolio Site Builder

08:32 Startup Idea 3: Blog + Newsletter in a Box

11:16 Startup Idea 4: Virtual Workspaces

12:42 Startup Idea 5: Turntable FM 2.0

13:44 Startup Idea 6: JSFiddle Meets Twitter

14:57 Startup Idea 7: Shopify for X

16:17 Startup Idea 8: HQ Trivia for Dating

80 mins of advice to level up your life with lifehacks

Greg Isenberg — Mon, 29 Jul 2024 14:30:00 -0000

I’m joined by Jonathan Courtney, Co-Founder and CEO of AJ&Smart, discuss startup ideas, lifehacks and book recommendations

Startup Idea: "Drip" - AI-powered content resurfacing
• Combats "read it later" syndrome
• Synthesizes bookmarks, saved content
• Delivers curated insights via SMS/email
• Personalizes based on interests & goals

Startup Idea: Entrepreneur Bookmark Newsletter
• Weekly newsletter
• Curated Bookmarks from famous entrepreneur
• Partner with famous entrepreneurs

Lifehacks:
• Craft a personal mission statement
• Avoid angry people & curmudgeons
• Chasing generational wealth is overrated
• Show up to meetings with small, thoughtful gifts
• Use social media apps on desktop only
• Use analogies to make ideas stick
• Keep a learning list as your side hustle

Must-Read Books for Entrepreneurs:
• The 4-Hour Workweek by Tim Ferris
• Anything You Want by Derek Sivers
• Double Your Profits by Bob Fifer
• Rework by Jason Fried and David Heinemeier’s Rework

Bonus Book Recs:
• Expert Secrets by Russell Brunson
• Traffic Secrets by Russell Brunson

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: http://gregisenberg.com/30startupideas

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Links Mentioned:

Episode Timestamps:
0:00 Intro
03:58 Startup Idea 1: "Drip" - AI-powered content resurfacing
13:04 Startup Idea 2: Entrepreneur Bookmark Newsletter

18:53 Lifehacks

1:04:40 Book Rec 1: Tim Ferris’s 4-hour Workweek

1:08:53 Book Rec 2: Derek Sivers’ Anything You Want

1:10:39 Book Rec 3: Bob Fifer’s Double Your Profits

1:11:55 Book Rec 4: Jason Fried and David Heinemeier’s Rework

1:16:06 Book Rec 5: Russell Brunson’s Traffic Secrets and Expert Secrets

Silicon Valley founder shares 3 of her best 150+ ideas

Greg Isenberg — Wed, 24 Jul 2024 12:00:00 -0000

Join us for an engaging conversation with Dani Grant, Co-Founder and CEO of Jam.Dev, as we explore a wide range of startup ideas and business opportunities

1) K-pop style factories for unicorn startup hires
• Target: Specialized roles like first growth marketer or dev evangelist
• Idea: Train people specifically for these high-demand positions
• Monetization: Startups pay premium for ready-to-go talent
• Key insight: Flips coding bootcamp model on its head

2) Bounty program for dev evangelism
• Pre-hire solution for startups
• Deliverables: Docs, tutorials, starter repos, videos
• Workers: Junior devs worldwide
• Edge over Fiverr: Higher quality bar, specialized reviews

3) Let millennials invest in VC funds
• Create a shadow LP for public access to top VC funds
• Target: 25-year-olds wanting to invest $100 in A16Z’s fund
• Caveat: Likely won't work due to VC resistance
• Food for thought: What else do millennials want to invest in?

4) "So Far Sounds" for X
• Inspired by SoFar Sounds' successful model
• Format: 3 short talks (comedy, science, etc.) in 60 mins
• Key: High-quality, curated experiences
• Insight: Events industry ripe for innovation

5) Dani’s advice for startup founders
• Choose an idea you'll love for 10-20 years
• Ensure it's fascinating enough to discuss constantly
• Have a rough idea of the "idea maze" ahead
• Consider how the business type will shape your lifestyle
• Bonus insight: "Moats are dead. Brand is the only moat."

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: gregisenberg.com/30startupideas

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Links Mentioned:

Dani’s startup ideas: https://www.notion.so/b598df2c46ac4969af1ac28553d82411?pvs=21

Jam.Dev's pitch deck: deck.jam.dev

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Episode Timestamps:
0:00 Intro
03:21 Startup Idea 1: K-pop style factories for unicorn startup hires
13:15 Startup Idea 2: Bounty program for dev evangelism
16:36 Startup Idea 3: Let millennials invest in VC funds
19:49 Startup Idea 4: "So Far Sounds" for X
25:11 Dani’s advice for startup founders

3 crypto startup ideas: dating app, luxury watch marketplace, tutoring platform

Greg Isenberg — Mon, 22 Jul 2024 12:00:00 -0000

Join us for an engaging conversation with Ben Rubin, Co-Founder and CEO of Here Not There Labs, as we explore a wide range of startup ideas and business opportunities

1) Dating app with on-chain reputation:
• Track user behavior (response time, follow-through on dates)
• Use data to predict compatibility
• Reward good actors, discourage bad behavior

2) Luxury watch marketplace:
• Use RFID & blockchain to verify authenticity
• Create NFTs tied to physical watches
• Enable trusted P2P transactions
• Build exclusive communities for watch enthusiasts

3) Tutoring/coaching platform:
• Match students with teachers based on "fit" not just reputation
• Track engagement & retention to measure success
• Create efficient markets for education

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: gregisenberg.com/30startupideas

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Episode Timestamps:

0:00 Intro
02:32 Crypto and Blockchain’s value proposition

12:53 Startup Idea 1: Dating app with on-chain reputation

27:28 Startup Idea 2: Luxury watch marketplace

46:10 Startup Idea 3: Tutoring/coaching platform

How to build a profitable Faceless YouTube Channel in 72 Hours

Greg Isenberg — Wed, 17 Jul 2024 12:00:00 -0000

I’m joined by Jonathan Courtney, Co-Founder and CEO of AJ&Smart, to explore the growing trend of Faceless YouTube channels

What are faceless YouTube channels?
• No visible creator
• Voiceover narration
• Can be high-quality content or "absolute dog shit"
• Huge opportunity for creators who don't want to be on camera

Tools to get started
• ChatGPT/Claude for scripts
• Gummy Search for topic research
• DALL-E 2 for image generation
• Crayo for video creation
• Eleven Labs for AI voiceovers
• vidIQ/ViewStats for optimization

Choosing your niche is crucial
• Target specific lifestyles or communities
• Examples: anti-smartphone, keto diet, video game lore
• Focus on high-impact, underserved areas
• Build products/services for your audience later

Examples of successful faceless channels
• Lemmino (history & mysteries)
• Internet Historian
• The Infographics Show (14.3M subs!)
• Daily Dose of Internet

Why start a faceless YouTube channel?
•Build an audience without personal exposure
• Learn about AI tools and audience building
• Potential to quit your job if successful
• Create valuable, shareable content

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: gregisenberg.com/30startupideas

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Links Mentioned:
Faceless Channel Notion Board: https://becomeviral.notion.site/6-Figure-Channel-List-c9c95a3a06ff4ec891093c3fb06f11ae

Episode Timestamps:

00:00 Intro
02:13 Faceless YouTube Channels Explained
14:50 Framework and Tools for Creating Faceless YouTube Channels
19:58 Choosing a Niche for Faceless YouTube Channels
25:50 Examples of Successful Faceless YouTube Channels
34:15 Benefits of Starting a Faceless YouTube Channel

Niche Startup Ideas: Hedge Fund Data/Info Business, Expert Network, & AI-Generated Kids' Music

Greg Isenberg — Mon, 15 Jul 2024 14:00:00 -0000

Join us for an engaging conversation with Jesse Pujji, Founder and CEO of Gateway X, as we explore a wide range of startup ideas and business opportunities

1) Hedge Fund Information Business

• Sell insights to hedge funds for $100-200k/year
• Use reverse auction: only 20 clients get access
• Potential $10M+ EBITDA business

2) Verticalized Expert Networks

• Focus on specific industries (e.g., marketing, IT, healthcare)
• Connect experts with businesses needing insights
• Target both Wall Street and industry professionals
• Differentiate through specialization
• Example: Marketing-centric expert network
• Potential $10M+ EBITDA business

3) Demographic-Specific Supplements

• Create multivitamins for specific ethnic groups
• Target $100/month price point
• Potential 9-figure business with 100k subscribers

4) AI-Generated Kids' Music on Spotify

• Use AI to create catchy, simple songs for kids
• Mimic successful artists like Parry Gripp
• Create multiple "ghost" Spotify channels
• Potential for passive income stream
• Potential $1M+ business

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: [gregisenberg.com/30startupideas](http://gregisenberg.com/30startupideas)

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Episode Timestamps:
0:00 Intro

02:56 Startup Idea 1: Hedge Fund Information Business

06:47 Startup Idea 2: Verticalized Expert Networks

11:54 Jesse’s framework for finding and launching businesses

24:36 Startup Idea 3: Demographic-Specific Supplements

41:36 Startup Idea 4: AI-Generated Kids' Music on Spotify

I can't believe he gave away these $1M+/year startup ideas

Greg Isenberg — Wed, 10 Jul 2024 12:00:00 -0000

Neer Sharma shared 6 startup ideas and the frameworks he would use to grow them:

1) Baby Fund: a JustGiving for parents to raise money that can only be invested into their kid’s future

• Crowdsource money from family/friends at baby showers
• Invest only in index tracker funds
• Could help solve the "can't afford kids" problem for millennials.

2) Anti-Spend: The app that gamifies saving money

• Track money you DON'T spend
• Show future value of savings
• Create dopamine hit from NOT buying
• Growth hack: Tap into FIRE and minimalism movements on TikTok

3) Cold Turkey: Gamified app to help people quit vaping

• Real-time counter shows how long you've been "cold turkey"
• Mini-games to distract during cravings
• Social sharing for accountability
• Potential to expand to other addictions.

4) Gold Stars: Gamification app for parents to motivate kids

• Think: "Starbucks app, but for kids"
• Parents set tasks, kids earn stars
• Unlock rewards at milestones (e.g. 100 stars = $10 Amazon item)

5) Long Live Research Inc: Personalized longevity research summaries

• Input your health concerns/family history
• Receive summaries of relevant academic papers
• Target the "don't die" community (e.g. Bryan Johnson fans)
• Easiest to start, potentially most profitable.

6) Ayurvedic Products for the West: Rebrand Indian health products
• Create algorithm-breaking packaging and content
• Leverage TikTok Shop and influencer marketing
• Key: Make it VISUALLY scroll-stopping for maximum algo impact!

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: gregisenberg.com/30startupideas

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Episode Timestamps:

0:00 Intro

02:07 Startup Idea 1: Baby Fund: JustGiving for Parents

09:54 Startup Idea 2: Anti-Spend: app that gamifies saving money

22:26 Startup Idea 3: Cold Turkey: app to help people quit vaping

32:21 Startup Idea 4: Gold Stars: app for parents to motivate kids

40:22 Startup Idea 5: Personalized longevity research summaries

45:35 Startup Idea 6: Rebrand Indian health products

8 startup ideas backed by data/trends to get you paid (steal these $1M+/year ideas)

Greg Isenberg — Mon, 08 Jul 2024 12:00:00 -0000

Cody Schneider the Manic Startup Idea Machine is back. He's full of 7 figure ideas:

1) Blue Collar Startups (Window Cleaning, Power Washing, Lawn Mowing)

Low start up costs
Optimize Google My Business listing
Use AI to write keyword-rich descriptions
Scale into an agency, then buy portions of other companies
Potential for $1M-$5M/year business

2) Costco-style Membership Club

Target growing "Buy It For Life" subreddit (2.3M members)
Curate high-quality, long-lasting products
Offer subscription model (like Costco)
Potential for $5M-$20M/year business

3) Dumb Appliances Brand

Create simple, long-lasting appliances (no smart features)
Target people frustrated with over-complicated products
Focus on reliability and ease of use
Potential for $1M-$10M/year business

4) AI-Powered Print-on-Demand Mockup Generator

Use AI to create product mockups for print-on-demand
Target $6.8B market growing at 18% YoY
Potential for $1M-$10M/year business

5) AI Grant Finder and Writer

Tap into $2.5B grant management software market
Create all-in-one solution for finding and applying for grants
Automate grant writing proces

6) Programmatic SEO for E-commerce

Build massive websites with AI-generated content
Target businesses with large product catalogs
Create millions of landing pages for long-tail keywords

7) Curated Book Subscription Service

Use AI to recommend books based on influencers/experts
Target specific niches or industries
Include key insights from recommended books
Monetize through subscriptions and Amazon affiliates

8) Renewable Energy Land Acquisition

Leverage public data on best locations for wind/solar farms
Consider starting a fund to buy strategic locations
Take advantage of government subsidies and tax benefits
Potential for massive returns over 20-30 year period

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: http://gregisenberg.com/30startupideas

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Cody’s startup: https://www.swellai.com/
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LinkedIn: https://tinyurl.com/28e89f5r

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Links Mentioned:
Cody's Recommendation for Google Indexing Service: https://t.me/SpeedyIndexBot?start=5190421326

Episode Timestamps:
0:00 Intro

02:04 Startup Idea 1: Sweaty Startup

14:41 Startup Idea 2: Sweaty Startup HoldCo

27:17 Startup Idea 3: Buy-it-for-life brands Deal Club

33:00 Startup Idea 4: Curated Book Subscription Box

39:10 Startup Idea 5: Dumb Appliances

47:21 Startup Idea 6: AI-Powered Print on Demand Mock up Business

51:43 Startup Idea 7: Dynamic Landing Page Generator Agency

55:31 Startup Idea 7: AI Grant Writer

1:01:15 Startup Idea 8: Solar/Wind Farm

Local businesses to start with NO startup costs

Greg Isenberg — Wed, 03 Jul 2024 12:00:00 -0000

Join us for an insightful conversation with Jonathan Courtney, Co-Founder and CEO of AJ&Smart, as we dive deep into the mindset required for entrepreneurial success and we reveal two promising startup ideas. At the beginning of the episode, we discuss strategies to avoid burnout and my productivity system that maximizes efficiency. We explore the challenges of entrepreneurship and why it can be tough, sharing the benefits of being a multipreneur to address some these common stresses. Toward the end, we delve into how to leverage the growing trends of shopping local and the desire for a "third place" to build a couple of great businesses. We outline how to build these businesses and why they are ideal for first-time founders. Whether you're looking to start your first million-dollar business or are curious about entrepreneurial strategies, this episode is packed with actionable advice and inspiration. Don’t miss this essential guide to launching a successful startup!

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: [gregisenberg.com/30startupideas](http://gregisenberg.com/30startupideas)

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LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/

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Episode Timestamps:
0:00 Intro
02:28 How to deal with Burnout
22:44 When you should hire a CEO
26:23 Benefits of being a HoldCo Entrepreneur

35:59 The most difficult thing about entrepreneurship

39:45 Ideas vs Execution?

42:31 Startup Idea 1: Farmers Market Management Company

52:41 Startup Idea 2: Event Management as a Service

The most profitable SaaS ideas I’ve heard in a long time

Greg Isenberg — Mon, 01 Jul 2024 12:00:00 -0000

Join us for an engaging conversation with Brett Goldstein, who is currently building a stealth startup. Previously, Brett was the Co-Founder and CEO of Launch House and served as a Senior Product Manager at Clearbit. In this episode, we explore a variety of startup ideas and business opportunities, including a conference event aggregator, vertical SaaS for matchmakers, data enrichment SaaS, and much more. Brett shares his framework for building a billion-dollar startup by disrupting legacy enterprise software companies. We break down how to transform spreadsheets into profitable startups and discuss the tactics and frameworks to build these businesses from idea to cash flow. Whether you're aiming to launch your first million-dollar business or are curious about cutting-edge entrepreneurial strategies, this episode is packed with actionable advice and inspiration. Don’t miss this essential guide to launching a successful startup!

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: [gregisenberg.com/30startupideas](http://gregisenberg.com/30startupideas)

🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel:
https://www.communityempire.co/free-course

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LinkedIn: https://www.linkedin.com/in/bgoldstein3/
Brett’s newsletter: [https://www.homescreen.news](https://www.homescreen.news/)

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Episode Timestamps:
0:00 Intro
02:55 Startup Idea 1: Conference Event Aggregator and Social Platform
17:20 Startup Idea 2: Vertical SaaS for Matchmakers
27:12 Startup Idea 3: Bespoke Dating App
36:22 Startup Idea 4: AI-powered Data Enrichment Startup

45:28 Framework: Enterprise workflow startup idea formula

Supercharge your career with this one cheat code

Greg Isenberg — Wed, 26 Jun 2024 13:00:00 -0000

Join us for an insightful conversation with Jonathan Courtney, Co-Founder and CEO of AJ&Smart, as we dive deep into the niche coaching category and explore why living in a big city could be a game-changer for your professional opportunities. In this episode, we discuss how transitioning people from careers they hate to ones they love can be a lucrative coaching business. We delve into why this is a promising opportunity, the strategies we’d use to grow such a business, and much more. Our discussion broadens to career growth and how geography can serve as a powerful growth hack. Whether you're aiming to start your first million-dollar business or are interested in entrepreneurial strategies, this episode is packed with actionable advice and inspiration. Don’t miss this essential guide to launching a successful startup!

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: [gregisenberg.com/30startupideas](http://gregisenberg.com/30startupideas)

🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel:
https://www.communityempire.co/free-course

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Episode Timestamps:

0:00 Intro
02:45 Startup Idea 1: Career Transition Coaching
19:56 Career Advice: Why geography matters

Peace of mind business ideas (and why they print cash)

Greg Isenberg — Mon, 24 Jun 2024 12:00:00 -0000

Join us for an engaging conversation with Natalie Ellis, founder of Boss Babe, as we explore a wide range of startup ideas and business opportunities. In this episode, we discuss the huge potential of building an all-in-one health company focused on pregnant women, a social media insurance company, and an AI wealth advisor. Natalie shares her insights on how to build a successful business and why she believes it is still possible to stand out. We dissect how to grow these companies using various tactics, from audience building to cold calling, and provide frameworks behind those strategies so you can apply them to any business. Whether you're aiming to launch your first million-dollar business or are curious about cutting-edge entrepreneurial strategies, this episode is packed with actionable advice and inspiration. Don’t miss this essential guide to launching a successful startup!

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: [gregisenberg.com/30startupideas](http://gregisenberg.com/30startupideas)

🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel:
https://www.communityempire.co/free-course

🎯 To build your own portfolio businesses powered by community you might enjoy my membership.

You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!

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LinkedIn: https://www.linkedin.com/in/natalieelizabethellis/

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Episode Timestamps:

0:00 Intro
01:39 Startup Idea 1: Health Tracking Platform for Pregnant Women
16:00 Startup Idea 2: Social Media Insurance Company
29:45 Startup Idea 3: AI Wealth Advisor

9 Startup ideas to make $1M+ in 2024

Greg Isenberg — Wed, 19 Jun 2024 17:16:04 -0000

Join us for an engaging conversation with Cody Schneider, Co-founder of Swell AI, as we explore a wide range of startup ideas and business opportunities. In this episode, we dive into the potential of LinkedIn short-form video agencies, SaaS startup opportunities, and why AI graphic designer can be huge. Cody shares his insights on why building an audience is crucial for any founder's success. Whether you're aiming to launch your first million-dollar business or are curious about cutting-edge entrepreneurial strategies, this episode is packed with actionable advice and inspiration. Don’t miss this essential guide to launching a successful startup!

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: gregisenberg.com/30startupideas

🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel:
https://www.communityempire.co/free-course

🎯 To build your own portfolio businesses powered by community you might enjoy my membership.

You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!

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X/Twitter: https://tinyurl.com/5fjdn8d7
LinkedIn: https://tinyurl.com/28e89f5r

To scale your revenue faster with conversion-focused creative sign up to https://designscientist.com

Episode Timestamps:
0:00 Intro
06:17 Startup Idea 1: LinkedIn Short Form Video Agency
16:34 Startup Idea 2: Automation Agency
22:52 Startup Idea 3: AI Graphic Designer
29:32 Startup Idea 4: Newsletter in a Box
36:12 Startup Idea 5: Youtube Thumbnail Builder/Directory
45:34 Startup Idea 6: Content as a Service

50:10 Startup Idea 7: Canva Subtitler

52:59 Startup Idea 8: Airline Deals Aggregator

1:00:05 Startup Idea 9: Quickbooks for specific niche

1:07:47 The Goal of SIP

1:11:50 The Power of the Internet

1:16:26 High level Content Strategy

4 profitable startup ideas you can launch tomorrow

Greg Isenberg — Mon, 17 Jun 2024 14:45:00 -0000

Join us for a jam session where I break down several innovative startup ideas from the SIP community. I’ll share my insights on why these ideas are either promising or problematic, and reveal the frameworks and strategies I’d use to grow these businesses. In this episode, learn how to capitalize on the micro weddings trend to build multiple service-based businesses. I also discuss my framework for the future of AI-enabled service businesses and how you can leverage it to build a highly profitable enterprise. Additionally, we dive deep into an innovative approach to building a course business and how to position your SaaS business for success. Discover the evaluation techniques and growth strategies that can help you build your next successful startup. Whether you're aiming to launch your first million-dollar business or are interested in entrepreneurial tactics, this episode is packed with actionable advice and inspiration. Don’t miss this essential guide to launching a thriving startup!

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: gregisenberg.com/30startupideas

🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel:
https://www.communityempire.co/free-course

🎯 To build your own portfolio businesses powered by community you might enjoy my membership.

You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!

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Episode Timestamps:
0:00 Intro
02:53 First business: Lead Generation for Wedding Venues
06:14 Second business: Fractional Wedding Planner
12:55 Framework: AI-enabled Service based businesses
15:22 Third business: Niche Credentialing Business
20:40 Fourth business: UX Analytics SaaS App

I can't believe he shared these $1M+/year startup ideas

Greg Isenberg — Wed, 12 Jun 2024 13:30:00 -0000

Join us for an engaging conversation with serial entrepreneur John Rush as we explore a variety of startup ideas and opportunities centered around directories and Micro-SaaS. In this episode, we delve into the rising indie hacker trend, the power of micro-influencers, and the potential of directories. John shares his proven framework and strategy for validating directories and discusses why micro-influencers are the most underpriced advertising channel in 2024. Whether you're looking to start your first million-dollar business or are curious about entrepreneurial strategies, this episode is packed with actionable advice and inspiration. Don’t miss this essential guide to launching a successful startup!

🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel:
https://www.communityempire.co/free-course

🎯 To build your own portfolio businesses powered by community you might enjoy my membership.

You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!

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Episode Timestamp:
00:00 Intro

01:44 First business: Micro-SaaS growth/marketing tools

05:37 Second business: Startup validation as a service

13:49 The influencer marketing landscape

23:49 Why directories are underrated

30:22 Third business: Localized directories

35:35 Framework for finding/validating directory ideas

Startup ideas brainstorm (steal this $100k/month idea)

Greg Isenberg — Mon, 10 Jun 2024 12:00:00 -0000

Join us for a jam session where I break down several startup ideas from the SIP community. I’ll share my insights on why these ideas are promising or problematic, and reveal the frameworks and strategies I’d use to grow these businesses. In this episode, we explore diverse opportunities, including affiliate websites, loyalty programs, DTC brands, and more. Discover the evaluation techniques and growth strategies that can help you build your next successful startup. Whether you're aiming to launch your first million-dollar business or are interested in entrepreneurial tactics, this episode is packed with actionable advice and inspiration. Don’t miss this essential guide to launching a thriving startup!

🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel:
https://www.communityempire.co/free-course

🎯 To build your own portfolio businesses powered by community you might enjoy my membership.

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Episode Timestamps:

0:00 Intro
01:25 First business: Newsletter focused on summarizing scientific journals
08:38 Second business: Loyalty program for gamers
11:48 Third business: Carnivore snacks DTC brand
15:29 Fourth business: Content website for plugs and adaptors
17:56 Fifth business: Newsletter focused on QSBS and 83b startups
19:41 Sixth business: Fantasy League for real-life physical activities

Nostalgia hacking: my favorite money-making hack of 2024

Greg Isenberg — Wed, 05 Jun 2024 13:00:00 -0000

Join us for an engaging conversation with Jonathan Courtney, Co-Founder and CEO of AJ&Smart, as we explore a variety of startup ideas and opportunities centered around the powerful emotion of nostalgia. In this episode, we dive into the world of video games, collectibles, art, and more. Discover why nostalgia is such a potent tool for entrepreneurs and how you can leverage it to bootstrap successful businesses. We also discuss Palmer Luckey’s innovative company, Modretro, and why its product is a game-changer. Whether you're looking to start your first million-dollar business or are curious about entrepreneurial strategies, this episode is packed with actionable advice and inspiration. Don’t miss this essential guide to launching a successful startup!

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LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/

Episode Timestamps:

00:00 Intro

01:40 Visualizing Nostalgia

04:54 Palmer Luckey’s Modretro (Gameboy)

06:56 First business: LAN Parties

20:11 Framework for applying nostalgia

25:05 Second business: Millennial Retro Content Creator

32:33 Third business: High-end Nostalgic Art

"The Most Famous Artist" gives away 4 of his best $1M+/year idea

Greg Isenberg — Mon, 03 Jun 2024 12:00:00 -0000

Join us for an engaging conversation with Matty Mo, “The Most Famous Artist" and founder of Art City, as we explore a variety of startup ideas and opportunities centered around art and virality. In this episode, we dive into mural agencies, art rentals, influencer product partnerships, and even glamping sites. Matty shares his proven framework for creating businesses with inherent viral loops, a powerful method to reduce customer acquisition costs. We also discuss the power of memes, user-generated content, and how entrepreneurs can leverage art to build successful companies and lead more fulfilling lives. Whether you're looking to start your first million-dollar business or are curious about entrepreneurial strategies, this episode is packed with actionable advice and inspiration. Don’t miss this essential guide to launching a successful startup!

🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel:
https://www.communityempire.co/free-course

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You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!

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X/Twitter: https://x.com/famousartistguy
Instagram: https://www.instagram.com/themostfamousartist/
Art City: https://www.artcity-inc.com

Episode Timestamps:
00:00 Intro

06:17 First business: Mural Agency

17:07 Second business: Art Rentals

26:54 Third business: Viral Art Kits

33:22 Fourth business: Glamping Site Property Management

42:01 The vision for Art City

This solopreneur made $300M so we gave him an award for it

Greg Isenberg — Wed, 29 May 2024 12:00:00 -0000

Join us for the inaugural Tiny Team Awards with Jonathan Courtney, Co-Founder and CEO of AJ&Smart, as we celebrate tiny teams who have built amazing businesses. In this episode, we explore how these small teams have created products with outsized impact. Learn the tactics and frameworks these teams used to build impactful and worthwhile products. Discover insights from various industries, including consumer goods, software, and media. This episode is packed with actionable advice and inspiration for entrepreneurs and product builders. Don't miss out on these valuable lessons from successful small teams!

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LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/

To improve your rankings your business on Google and using AI for SEO, sign up to boringmarketing.com

Episode Timestamps:
00:00 Intro
02:56 First Tiny Team Award: King Flipchart
12:28 Second Tiny Team Award: Stardew Valley
15:23 Third Tiny Team Award: A Profound Waste of Time
19:51 Fourth Tiny Team Award: Carrd
28:35 Fifth Tiny Team Award: Bobby Fingers

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I can't believe he gave away these genius 7 profitable startup ideas

Greg Isenberg — Mon, 27 May 2024 12:00:00 -0000

Join us for an engaging conversation with Cody Schneider, Co-founder of Swell AI, as we explore a variety of business ideas and opportunities ideal for first-time entrepreneurs. In this episode, we cover everything from marketing agencies and SaaS startups to talent management agencies. Cody shares his proven framework for taking any business from 0 to 1, providing valuable insights for aspiring founders. Whether you're looking to start your first million-dollar business or just curious about entrepreneurial strategies, this episode is packed with actionable advice and inspiration. Don’t miss this essential guide to launching a successful startup!

🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP
funnel:https://www.communityempire.co/free-course

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Cody’s startup: https://www.swellai.com/
X/Twitter: https://tinyurl.com/5fjdn8d7
LinkedIn: https://tinyurl.com/28e89f5r

Cody’s Keyword Google Sheet: https://tinyurl.com/4n8wx8th

To improve your rankings your business on Google and using AI for SEO, sign up to boringmarketing.com

Episode Timestamp
00:00 Intro

02:53 First business: Local only marketing agency

20:27 Second business:Influencer marketing as a service

28:40 Third business: Google Ads agency for XYZ

40:28 Fourth business: Quickbooks app development studio

46:01 Fifth business: TikTok SEO as a service

54:35 Sixth business: A&R and talent agency for music artists

1:04:07 Seventh business: Newsletter acquisition

3 startup ideas using data/trends to get you paid featuring Dickie Bush & Nicolas Cole

Greg Isenberg — Wed, 22 May 2024 12:00:00 -0000

Join us for an insightful discussion with Dickie Bush, Co-Founder of Premium Ghostwriting Academy, and Nicolas Cole, Co-Founder of Ship 30 for 30. We discuss how writing entrepreneurs can leverage Chat-GPT and Kindle Unlimited to build a profitable portfolio of books in underserved niches. We'll explore various career paths for writers and share innovative startup ideas to kickstart your success in the writing industry. Don't miss out on this episode packed with valuable tips and strategies for aspiring authors and entrepreneurs!

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LinkedIn: https://www.linkedin.com/in/nicolascole

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Episode Timestamp
00:00 Intro
02:45 First business idea: LitRPG Series
06:47 Boring Marketing
13:44 Is GenZ Reading Books?
17:24 First business idea: LitRPG Series Part 2
21:18 Partnering with an Operator
24:39 Writer Career Paths
27:08 Second business idea: AI-Powered Publishing House
32:07 Third business idea: Analysis Tools for Niche Marketplaces
33:25 Framework for Structuring Startup Portfolio
35:56 Fourth business idea: Trends for X industry

How to meet anyone you want

Greg Isenberg — Mon, 20 May 2024 12:00:00 -0000

I’m joined by Jonathan Courtney, Co-Founder and CEO of AJ&Smart, to delve into my proven strategy for meeting anyone. We explore the frameworks and techniques I employ when sending cold DMs, offering you actionable advice on how to effectively use these methods to connect with anyone you wish.

🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel:
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You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!

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Episode Timestamp
00:00 Intro
02:00 Greg’s Framework for Meeting Anyone
07:17 How Jonathan Met NYT Bestselling Author, Jake Knapp
08:13 Boring Marketing
09:08 The Canvas Strategy
12:01 How Greg Met Weezer Frontman, Rivers Cuomo
15:16 The With or Without You Strategy
19:35 Part 2 of the Weezer Story
24:25 The Value-First Mindset
29:29 Step 1 of Greg’s DM Strategy
34:29 Step 2 of Greg’s DM Strategy
36:56 Step 3 of Greg’s DM Strategy
40:42 Remember to Follow Up

5 game-changing startup ideas from a life hacking genius

Greg Isenberg — Wed, 15 May 2024 19:05:00 -0000

Join us for an in-depth conversation with Chris Hutchins, an expert life hacker, financial optimizer, and host of the award-winning podcast, All the Hacks. On this episode, Chris shares his proven strategies on how to launch a million-dollar business in just 48 hours. We also explore the emerging trends of affluent consumers and unveil five transformative startup ideas to inspire your next venture.

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Episode Timestamps

00:00 First business idea: Premium Tutoring App
14:36 Second business idea: AI-Powered Service Businesses
33:06 Chris’s framework for building a million dollar business
43:30 Chris’s framework for creating media/content
48:07 Third business idea: Content as a Service for Big Creators
54:35 Fourth business idea: Bringing enterprise products/services to consumers
1:01:51 Fifth business idea: Agency for onboarding calls

How this viral AI app is making $190,000/month

Greg Isenberg — Sun, 12 May 2024 12:00:00 -0000

I’m joined by Jonathan Courtney, Co-Founder and CEO of AJ&Smart, a Digital Product Design agency, to give our insights into the strategies and tactics driving a viral AI-powered Dating Advice app to $190,000 in monthly revenue. We also explore the power of anti-trends and how to leverage them to build a startup. Don't miss out on this must-watch episode!

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Episode Timestamps

00:00 The $190K/month AI App
13:10 How to leverage Anti-Trends
21:02 Our takes on Chat-GPT wrappers
28:02 Our thoughts on the Eight Sleep Pod 4 Ultra

#businessideas #startupideas #podcast

A few $30k+/month startup ideas from the most manic/genius founder you've never heard of

Greg Isenberg — Fri, 10 May 2024 12:45:10 -0000

I’m joined by Cody Schneider, Co-founder of Swell AI, to jam on several business ideas and opportunities: a Cricut subscription service, Chrome extensions that can generate $30k/month, Uber trivia games, and so much more.

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Episode Timestamps

00:00 First business idea: Cricut Subscriptions & Materials
19:30 Second business idea: Paid Chrome extensions
24:40 Cody’s framework for building a profitable business
37:20 Third business idea: AI memo writing for startups
41:50 Fourth business idea: Niche Podcasts
59:25 Fifth business idea: Play Octopus for Uber

This $20M/year Founder shares his 3 top business ideas with me

Greg Isenberg — Wed, 08 May 2024 12:30:00 -0000

I’m joined by Jason Yanowitz, Co-Founder of Blockworks, to discuss some of the most profitable business ideas on his mind: building an AI Chief Operating Office for companies, starting a business in the men's health industry, building a B2B niche media brand, and so much more.

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Episode Timestamps

00:00 First business idea: AI COO for companies
06:13 Second business idea: Men’s longevity business
21:00 Third business idea: B2B niche media brand
33:40 Opportunities and challenges in the crypto space

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Jonathan Courtney Gave Away 3 Crazy Cash-Flowing Business Ideas

Greg Isenberg — Wed, 01 May 2024 03:00:00 -0000

I’m joined by Jonathan Courtney, Co-Founder and CEO of AJ&Smart, a Digital Product Design agency. We discuss various $1M-$10M business ideas, including an AI-powered brown noise device, a more sophisticated brand of male sex toys, an infoproduct to break phone addiction, and so much more.

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Episode Timestamps

00:00 First business idea: AI-powered sleep device
24:19 Second business idea: Sophisticated sex toys for men
28:38 Third business idea: Non-spiritual retreats
33:55 Fourth business idea: An infoproduct around digital addiction
47:50 How entrepreneurs can benefit from masterminds

$100M+/year founder Jason Cohen reveals a brilliant startup idea built on top of Twitter

Greg Isenberg — Wed, 24 Apr 2024 16:00:00 -0000

I’m joined by Jason Cohen, a four-time entrepreneur and current Chief Innovation Officer of WP Engine, to discuss his three best startup ideas: a tool for optimizing social media replies, a simpler, lower price segment, and helping people make practical, simple strategies.

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3 Easy to Start Big Startup Ideas with Jordan Mix

Greg Isenberg — Thu, 18 Apr 2024 08:28:00 -0000

I’m joined by Jordan Mix, Operating Partner at Late Checkout, to discuss some of the best business ideas on his mind: a productivity app that will kill Notion, the “upside down” desktop app, a brand-in-a-box service for internet-native companies, and so much more.

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Brainstorming AI startup ideas with Kevin Rose

Greg Isenberg — Fri, 12 Apr 2024 14:00:16 -0000

I’m joined by Kevin Rose, serial entrepreneur and technology investor. We discuss some of his best startup ideas: creating interactive podcasts with the help of AI, a nostalgic TV experience with old shows and commercials, using AI to talk to the dead, and so much more.

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Episode Timestamps

00:00 How to come up with million-dollar ideas
03:00 Products that were ahead of their time
12:20 First business idea: AI-powered podcast app
28:48 Second business idea: Normie TV
37:00 How Telly is reinventing TV
42:58 Third business idea: Using AI to talk to the dead

He has 1M+ followers and $1M startup ideas for you

Greg Isenberg — Thu, 28 Mar 2024 18:01:40 -0000

I’m joined by Brian Feroldi, a world-class creator and author in the financial space. We discuss the success stories of Jimmy Buffett and The Motley Fool, how to build a profitable business in the creator economy, the untapped potential of platforms like LinkedIn, and so much more.

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Episode Timestamps

00:00 Jimmy Buffett's success story
08:07 What you can learn from The Motley Fool's marketing strategy
26:11 First business idea: Back office services for creators
34:28 Best categories to monetize as a creator
40:41 Second business ideas: Newsletter acquisition
46:40 Third business idea: LinkedIn ghostwriting

I asked a $2B investment genius for his best startup ideas

Greg Isenberg — Mon, 25 Mar 2024 12:12:11 -0000

I’m joined by Ali Hamed, Founder of the investment firm CoVenture. We discuss some of the best (and worst) investment opportunities for entrepreneurs in 2024, how to navigate debt collection as a digital entrepreneur, and Ali’s top tips for funding a startup.

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Episode Timestamps

00:00 Are prefab homes the future?
12:13 Best strategies for efficient pricing
19:37 How to leverage policy changes
23:59 Challenges with income share agreements
29:56 How entrepreneurs can navigate debt collection
40:34 Win-win funding strategies for startups
47:02 Building an investing firm
54:51 Where to find Ali

Brainstorming The Most Profitable AI Business Ideas

Greg Isenberg — Fri, 08 Mar 2024 16:12:16 -0000

I’m joined by Eric Siu, Founder of the digital marketing agency Single Grain. We discuss million-dollar trends and opportunities entrepreneurs should have on their radar right now, including pay-per-performance agencies, AI customer service, AI transformation agencies, and so much more.

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Episode Timestamps

00:00 First business idea: Pay per performance agencies
05:05 Second business idea: AI customer service agencies
09:28 The potential of Smart Contracts
11:35 How to gamify daily life
15:50 Lifestyle trends to have on your radar
20:12 Existing products you can rebrand
23:39 Opportunities for agency owners
25:40 Third business idea: AI transformation agencies

If you enjoy the podcast, consider leaving a review to help others discover the show :)

He earns $500k/month filming Rolex trading

Greg Isenberg — Fri, 01 Mar 2024 17:17:12 -0000

A special solo episode recorded from Mexico City, where I go through 3 million-dollar startup ideas I can’t stop thinking about: creators going into software, new ways to monetize underserved niches, Coffeezilla for startups, and so much more.

If you enjoy the podcast, let me know by leaving a review so I know to keep making them :)

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00:00 First business idea: Leveraging an audience to create software products

07:00 Second business idea: Tyler Mikorski (AKA vookum) makes $500k/ month from a paid community

14:15 Third business idea: Coffeezilla for tech

I Met The Most Obsessed Man On The Internet

Greg Isenberg — Wed, 21 Feb 2024 10:00:00 -0000

I'm joined by Zach Pogrob, entrepreneur and content creator with over 1.5M followers. We discuss how to build a loyal audience in 2024, the importance of associating your brand with a word, three business ideas you can steal, and so much more.

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Episode Timestamps

00:00 How to build an unforgettable brand
01:47 First business idea: Suffering as a service
03:05 What is the Run Cult?
15:24 Second business idea: Building agencies on the back of creators
22:09 Third business idea: A platform that helps creators get sponsors
25:28 Golden advice for creators and entrepreneurs
27:30 The importance of being authentic
31:37 Long-form vs short-form video
36:00 The future of online writers
38:19 Be strict with your message, flexible with the medium
39:52 The importance of associating your brand with a word
49:10 Zach’s biggest fears
55:10 Where to find Zach

If you enjoy the podcast, consider leaving a review to help others discover the show :)

The Co-Founder Of A $75M+ Company Gave Me His BEST Business Ideas

Greg Isenberg — Wed, 14 Feb 2024 10:00:00 -0000

I'm joined by Alex Lieberman, Co-founder & Executive Chairman of Morning Brew. We discuss some of the hottest trends and opportunities for entrepreneurs in 2024, how creators can successfully monetize their newsletter and the best ways to innovate an existing business.

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If you enjoy the podcast, consider leaving a review to help others discover the show :)

Episode Timestamps

00:00 Why content curation is a superpower
01:00 First business idea: The new Sports Illustrated
08:21 How to monetize a newsletter
13:21 How to rejuvenate an existing business
19:09 Second business idea: A modern-day Weight Watchers
28:30 Trend to watch out for: In-person peer groups
35:14 Third business idea: Software recommendations for entrepreneurs
40:17 Fourth business idea: Content curation as a service
52:19 Where to find Alex

The Science Behind VIRAL Products feat. Soren Iverson

Greg Isenberg — Wed, 07 Feb 2024 10:00:00 -0000

I'm joined by Soren Iverson, Designer at Cash App and the indisputable idea machine of the internet. We talk about building products that spread like wildfire, how to test business ideas before launch, how to build a memorable brand, and more.

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LinkedIn: https://www.linkedin.com/in/soreniverson/

If you enjoy the podcast, consider leaving a review to help others discover the show :)

Episode Timestamps

0:00 How to build better products
01:42 Best ideas for hardware/physical products in 2024
16:31 How to test your product ideas
23:11 How to build an appealing brand
31:20 Digitizing the real estate experience
42:22 Best startup opportunities in the design space
53:45 Where to find Soren

Brainstorming $1M Business Ideas with Tiago Forte

Greg Isenberg — Wed, 31 Jan 2024 10:00:00 -0000

I'm joined by Tiago Forte, Founder at Forte Labs and bestselling author of ‘Building a Second Brain’ and The ‘PARA Method’. We talk about the necessity of building credibility online, the role of gatekeepers in information sharing, and why the B2B market could be a goldmine for online course creators.

We cover the benefits (and drawbacks) of being an independent creator, how to leverage the media platforms of the world to your advantage, and why you need lead magnets.

00:00 Why Creators NEED to diversify.
08:09 Cool non-Internet business ideas.
11:41 Using a dumb phone - the ultimate productivity hack.
22:30 The future of tech in 2024.
25:15 Is Tiago Forte really creating a TV show?
34:37 Multi-million dollar opportunities in B2B markets.
38:00 Free B2B business ideas.
44:02 Why you should stop building businesses in competitive spaces.
51:15 Book recommendation: "Signs: Secret Language of the Universe" by Laura Lynn Jackson.

How To Find MILLION DOLLAR Business Ideas That WORK | Noah Kagan

Greg Isenberg — Thu, 25 Jan 2024 10:00:00 -0000

I'm joined by Noah Kagan, CEO of AppSumo. We talk about how to build products people love, how he lost $1M for not listening to customers, how to find the best business ideas in 2024, and more.

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Episode timestamps:

00:00 Why you should test your business ideas first

00:43 The importance of differentiating your brand

02:07 Best opportunities for entrepreneurs in 2024

06:41 Using content creators to grow your business

08:28 The impact of AI in the workplace

10:15 Platforms to streamline the hiring process

12:40 Why you don’t need to innovate everything

18:43 Tips for hiring A-players

22:55 How Noah lost $1M

27:08 How Greg built the largest real-time stock market

29:43 How to build million-dollar businesses in 2024

33:50 Dealing with rejection in business

37:55 How to decide if a project is worth pursuing

45:58 How to find the best business ideas

How To Make $10 MILLION in 2024 | Dickie Bush & Nicolas Cole

Greg Isenberg — Thu, 18 Jan 2024 13:05:59 -0000

I'm joined by Dickie Bush, Co-Founder of Premium Ghostwriting Academy and Nicolas Cole, Co-Founder of Ship 30 for 30. We talk about the best ways to make $10M in 2024 if you were starting from scratch: hyper-niche paid newsletters, AI-powered book publishing, and so much more.

$1M Startup Trends in 2024, With Michael Karnjanaprakorn

Greg Isenberg — Thu, 11 Jan 2024 13:18:59 -0000

I'm joined by Michael Karnjanaprakorn, former CEO of Skillshare. We talk about the biggest startup trends that will shape 2024: IRL community spaces, AI educational agents, and more.

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Erik Torenberg's Playbook: How to Bootstrap a Multi-Million Dollar Media Empire

Greg Isenberg — Fri, 05 Jan 2024 13:05:01 -0000

I'm joined by Erik Torenberg, Co-Founder of Turpentine, a network of podcasts, newsletters, and more. We talk about why B2B creators are the next big thing, how to spot profitable niches and opportunities to monetize media businesses.

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My Year In Review: Lessons To Make 2024 Your Best Year Yet

Greg Isenberg — Thu, 28 Dec 2023 07:00:00 -0000

In this special end-of-year episode, Greg looks back at his biggest wins, biggest losses, business epiphanies, productivity unlocks, and so much more.

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FIND ME ON SOCIAL

Twitter: https://twitter.com/gregisenberg

Instagram: https://instagram.com/gregisenberg/

LinkedIn: https://www.linkedin.com/in/gisenberg/

TIMESTAMPS

0:00 Intro

0:47 Big wins

07:11 Big losses

11:16 Business epiphanies

18:56 Productivity unlocks

22:11 Audience growth

28:20 Game-changing products

36:22 Net worth & investment breakdown

39:26 Business updates

6 JUICY Startup Ideas For 2024, with legends Theo Tabah and Jordan Mix

Greg Isenberg — Thu, 21 Dec 2023 11:00:00 -0000

Today I'm joined by Late Checkout’s Chief Operating Officer Theo Tabah and Operating Partner Jordan Mix.

We talk about the importance of trust in business, our main takeaways from 2023, and six juicy startup ideas you can steal for 2024.

📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com/

70,000+ people are already subscribed.

FIND ME ON SOCIAL

Twitter: https://twitter.com/gregisenberg

Instagram: https://instagram.com/gregisenberg/

LinkedIn: https://www.linkedin.com/in/gisenberg/

LINKS FOR THIS EPISODE

Theo’s socials:

X: https://twitter.com/TheoTabah

LinkedIn: https://www.linkedin.com/in/theotabah/

Jordan’s socials:

X: https://twitter.com/jrdnmix

TIMESTAMPS:

00:00 Intro

01:28 Why trust is the key to business success

08:44 Productized partnerships

11:40 How Greg and Jordan met on X

17:40 Finding out what fuels you

21:51 Scalable consulting

25:31 Greg’s biggest regret of 2023

30:16 First business idea: Locket for creators

37:42 Second business idea: Apple Vision Pro bars

45:10 Third business idea: A multi-industry fitness product

49:47 Fourth business ideas: Neighborhood work clubs

58:02 Fifth business idea: Cup of sugar, an app to meet your neighbors

01:02:44 Sixth business idea: Right hand, assistance for solopreneurs

THE BIGGEST STARTUP OPPORTUNITIES IN 2024 BY LEAN STARTUP GUY ERIC RIES

Greg Isenberg — Thu, 14 Dec 2023 09:00:00 -0000

Greg interviews Eric Ries, author of "The Lean Startup" and founder of The Long Term Stock Exchange.

They talk about how to test business ideas, why businesses with a social mission will outperform, and opportunities in AI.

►►Subscribe to Greg's weekly newsletter for insights on community, creators, and commerce. You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free.

https://latecheckoutstudio.ck.page/

FIND GREG ON SOCIAL:

Twitter: https://twitter.com/gregisenberg

Instagram: https://instagram.com/gregisenberg/

TikTok: https://tiktok.com/@gregisenberga

LINKS FOR THIS EPISODE:

Production Team:

https://PodFlow.com

ERIC RIES:

Eric Ries's Newsletter: https://theleanstartup.com

Long-Term Stock Exchange (LTSE): https://ltse.com

Lean Startup Corporate Training and Events: https://leanstartup.co

X: https://twitter.com/ericries

LinkedIn: https://www.linkedin.com/in/eries/

TIMESTAMPS:

00:34 Concept of AI companies being funded differently

02:06 Longevity of wrapper AI startups and platform wars

07:16 Benefits of creating viral startups

11:07 Idea of buying non-AI startups and adding AI capabilities

14:08 Approaches to quickly understand customer needs in a new space

21:41 Eric's point about companies doing the right thing and the importance of trust

36:23 First Business Idea: Religion startup - HQ trivia meets a church

37:08 Second Business Idea: Social network for gig workers

38:31 Third Business Idea: AI accountability bots

Faceless YouTubers, Millions of Views

Greg Isenberg — Thu, 30 Nov 2023 09:00:00 -0000

Greg interviews Dru Riley, founder of Trends.vc, a newsletter and community for founders interested in new business ideas and markets.

They talk about growing newsletter subscribers, opportunities for "faceless" YouTube channels built using AI, systemizing companies, and more.

►►Subscribe to Greg's weekly newsletter for insights on community,
creators and commerce. You'll also find out when new and exclusive
episodes come out from Where it Happens. And it's totally free.

https://latecheckoutstudio.ck.page/

FIND GREG ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberga

LINKS FOR THIS EPISODE:
Production Team:
https://PodFlow.com

Dru Riley:
• Company site: https://trends.vc
• Personal site: https://druriley.com
• X: https://twitter.com/DruRly
• LinkedIn: https://www.linkedin.com/in/drurly/

TIMESTAMPS:

00:45 - Dru introduces Trends.vc

02:00 - Newsletter co-registration

04:45 - Newsletter metrics

07:15 - Jumping on new media formats

9:08 - "Faceless" YouTube channels

16:15 - Examples of faceless channels

17:50 - Non-obvious ad sponsorship opportunities

23:00 - Custom GPTs

28:17 - Productizing execution

33:20 - Picking ideas to pursue

A Billion Views, but Where's the Profit?

Greg Isenberg — Thu, 23 Nov 2023 09:00:00 -0000

Greg interviews Dylan Jardon and Henry Belcaster, founders of Clipt.co, an explainer video and animation studio.

They talk about starting a "hot girl agency," the challenges of monetizing YouTube content, and wanting fame versus staying anonymous, and more.

https://latecheckoutstudio.ck.page/

FIND GREG ON SOCIAL:

Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberga

LINKS FOR THIS EPISODE:

Production Team: https://PodFlow.com
Dylan's YouTube: https://www.youtube.com/@dylanjardon
Dylan's X: https://twitter.com/DylanJardon
Henry's YouTube: https://www.youtube.com/@HenryBelcaster
Henry's X: https://twitter.com/HenryBelcaster
Their newsletter: http://smartnonsense.com

Timestamps:

1:15 - Hot girl idea

8:00 - Building audience

12:00 - Fame vs anonymity

16:45 - Getting recognized

19:50 - Long-term vision

24:00 - Greg's advice: focus

28:15 - Juggling ideas

31:00 - Clipt fees & costs

35:00 - Timeless inspiration

Do This to Be Interesting Online

Greg Isenberg — Thu, 16 Nov 2023 16:24:08 -0000

Greg interviews Nathan Barry, founder of ConvertKit, which makes email, automation, and monetization tools for creators.

They talk about how to be interesting online, and different ways to monetize online content.

►►Subscribe to Greg's weekly newsletter for insights on community,
creators and commerce. You'll also find out when new and exclusive
episodes come out from Where it Happens. And it's totally free.

https://latecheckoutstudio.ck.page/

FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberga

LINKS FOR THIS EPISODE:
Production Team:
https://PodFlow.com
Nathan Bary
https://twitter.com/nathanbarry
https://ConvertKit.com
http://nathanbarry.com

SHOW NOTES:
00:45 How to be interesting online

02:30 Combining education and entertainment

04:00 Storytelling for mundane stories

06:00 Improving comedy/storytelling skills

15:00 Video content spreads well

17:15 Studying comedy

19:30 Blending journeys and storytelling

21:45 Hiring out comedians

24:15 Learning monetization skills

27:00 Considering scalable business models

29:15 Running companies long-term

31:15 Building "skyscraper" products

34:00 Blending agencies and software

Pomp's Newsletter Business Building Strategies

Greg Isenberg — Thu, 09 Nov 2023 09:00:00 -0000

I'm joined by investor and entrepreneur Anthony "Pomp" Pompliano. Pomp hosts The Pomp Podcast, with over 50 million downloads, and writes a daily letter read by 250,000+ investors.

We talk about Pomp's approach to building resilient media properties, thinking long-term, and his best book recommendations for internet business success.

►►Subscribe to my weekly newsletter for insights on community, creators and commerce. You'll also find out when new and exclusive episodes come out from Where It Happens. And it's totally free.

https://latecheckout.substack.com

FIND ME ON SOCIAL
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberga

BOOKS POMP MENTIONED

Unreasonable hospitality by John O'Leary

The Successor by Lachlan Murdoch

The 50th Law by Robert Greene and 50 Cent

Zero to One by Peter Thiel

Suleiman Ollian by Anonymous

How to Get Rich by Felix Dennis

Losing My Virginity by Richard Branson

The Rise and Fall of American Growth by Robert J. Gordon

Hidden Genius by Polina Marinova

The Outsiders by Will Thorndike

Elon Musk by Walter Isaacson

Urgency by John P. Kotter

The War of Art by Steven Pressfield

Good Profit by Charles Koch

LINKS FOR THIS EPISODE

Production Team: https://podflow.com
Pomp on Twitter: https://twitter.com/APompliano
Pomp on YouTube: https://www.youtube.com/c/anthonypompliano
Pomp's newsletter: https://pomp.substack.com

SHOW NOTES

0:15 - Anthony's provocative dinners for hidden beliefs
01:45 - Climate change evidence not as compelling
02:30 - Scarcity of unique perspectives in newsletters
03:00 - Click rates over open rates for engagement
03:45 - Media as repetitive software
04:15 - Bay Area Times' visual newsletters
05:15 - Unique Bitcoin perspective in Truth for the Commoner
06:00 - Bay Area Times' rapid growth
07:00 - Open rates for brand awareness, click rates for direct response
08:15 - Agora's focus on ecommerce conversions
10:15 - Monetization through hedge funds
11:15 - Joe Rogan's podcast profitability
14:00 - Bay Area Times' positive industry news
15:00 - Profitability before monetization for Bay Area Times
18:15 - Small teams and revenue for entrepreneurs
20:15 - Small teams for greater profitability
21:15 - Studying media greats like Rupert Murdoch
26:15 - Podcasts for expertise sharing
29:00 - Economic freedom and financial security
32:00 - Impactful employment business
33:00 - Small acts making the world better
34:45 - Pomp's book recommendation

Yung Pueblo’s Self-Love Empire

Greg Isenberg — Thu, 05 Oct 2023 14:07:00 -0000

Today Greg is joined by New York Times Best-Selling Author, and Instagram Celebrity Yung Pueblo, whose real name is Diego Perez. In this episode, Greg and Diego talk about building an audience through meaningful writing, turning it into books, and using that influence to build companies that expand the vision expressed in writing that got it all started.

►►Subscribe to Greg's weekly newsletter for insights on community,
creators and commerce. You'll also find out when new and exclusive
episodes come out from Where It Happens. And it's totally free.

https://latecheckout.substack.com

FIND ME ON SOCIAL
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberga

LINKS FOR THIS EPISODE
Production Team:
https://podflow.com
Diego Perez / Yung Pueblo:
https://yungpueblo.com
http://instagram.com/yung_pueblo

SHOW NOTES
02:45 - What compassionate venture means.
06:01 - How he thinks of each of his businesses - books, social media and venture capital
09:19 - How he thinks about building on other social platforms versus email?
12:45 - Comparing his business's structure to other writers' structures.
16:00 - Social media entrepreneurs he looks up to.
18:47 - Should I write a book?
21:54 - A comparison of getting published and self-publishing.
25:04 - The importance of the pen name Young Pueblo.
40:00 - How to learn meditation.

How Jay Clouse Built a $500,000 ARR Community (in Less than 2 Years)

Greg Isenberg — Thu, 21 Sep 2023 05:00:00 -0000

Today Greg is joined by Jay Clouse of Creator Science. In this episode, Greg and Jay talk about the upsides of cohort-based courses and what strategies Jay uses to achieve his 95% retention rate.

https://latecheckout.substack.com

FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberga

LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com
Jay Clouse
https://twitter.com/jayclouse
https://creatorscience.com/

SHOW NOTES
0:00 - Intro
5:40 - How Jay studies top creators
12:10 - Courses vs. Membership Community
19:30 - How Jay attracts audiences
24:20 - The secret dividends of viral posts
30:40 - Being a distributor vs. being an artist
43:30 - Why retention is the golden metric

Info Diets, OG Content Creators, and 7-year Lifespans

Greg Isenberg — Thu, 14 Sep 2023 05:00:00 -0000

Today Greg is joined by Julien Smith, the CEO of Practice, bestselling author of The Flinch, and executive coach. In this episode, Greg and Julien talk about the podcasts, books, and x/twitter feeds that entrepreneurs should be reading and following. They also explore why you should think of your life in seven-year increments.

https://latecheckout.substack.com

FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberga

LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com
Julien Smith
https://twitter.com/julien
http://juliensmith.com/

SHOW NOTES:
0:00 - Intro
7:27 - The Silicon Valley info diet
13:47 - The network multiplier of high quality content
20:35 - How to play the content long-game
30:56 - Think of you life in 7-year increments

How Holdco Legend Michael Girdley is Playing Multi-Decade Games (and Winning)

Greg Isenberg — Thu, 07 Sep 2023 05:00:00 -0000

Today Greg is joined by Michael Girdley--who's spent the last 30 years building a $100M+ holding company. In this episode, Greg and Michael talk about whether holding companies should take sexy VC money and how to be a decades-long player in a world of base hitters.

https://latecheckout.substack.com

FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberga

LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com
Michael Girdley
https://twitter.com/girdley
https://girdley.com/

SHOW NOTES:
0:00 - Intro
4:32 - Finding great businesses to buy
7:22 - Does Michael think Greg made a mistake by turning down $30M?
15:15 - Do this one thing before making a big decision
25:27 - Scalepath, EverthingMarketplaces.com, Reforge and other companies doing communities right
33:15 - The story behind Alamo Fireworks
44:58 - How Michael Girdley is playing the long game

3 Non-Obvious Networking Strategies That Work

Greg Isenberg — Thu, 31 Aug 2023 05:00:00 -0000

Today Greg is joined by Phil Toronto, a Partner at Vayner/RSE. In this episode, Greg and Phil share their biggest cheat codes for saying 'yes' to the right kind of events and why being the person who brings others together is the biggest value add of all.

https://latecheckout.substack.com

FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberga

LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com
Phil Toronto
https://twitter.com/philtoronto

SHOW NOTES:
0:00 - Intro
5:16 - Say 'no' to networking events
11:06 - Greg says 'yes' to a Tony Robbins event
23:06 - The power of proximity to a big cultural events
27:00 - Be the host

Personal Holding Companies: Build vs. Buy?

Greg Isenberg — Thu, 17 Aug 2023 05:00:00 -0000

Today Greg is joined by Nick Huber. In the last 9 months, Nick has co-founded 6 companies in addition to Bolt Storage. In this episode, Nick and Greg break down the inner workings of a personal holding company and how to grow it at max speed with minimal risk.

https://latecheckout.substack.com

FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberga

LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com
Nick Huber
https://sweatystartup.com/

SHOW NOTES:
0:00 - Intro
3:23 - Twitter as a network accelerant
8:15 - Personal Holding Companies 101
12:10 - Buy vs. Build
20:22 - Nick asks Greg for constructive feedback
26:39 - Avoid mental overload as a multipreneur
30:27 - Substack vs. ConvertKit

How to Turn a Podcast into an Empire

Greg Isenberg — Thu, 10 Aug 2023 05:00:00 -0000

Today Greg is joined by Chris Hutchins, the host of All the Hacks, a podcast to upgrade your life, money, and travel. In this episode, Greg and Chris talk about the best reason to start a podcast and how to grow it way beyond sponsorship revenue.

https://latecheckout.substack.com

FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberga

LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com
Chris Hutchins
https://www.allthehacks.com/

SHOW NOTES:
0:00 - Intro
4:15 - How to launch a successful podcast
14:00 - How to think about listener data
21:03 - How to "hack" a profitable media company
37:19 - Social strategies for podcasters

Status Games, Fame, and the Truth about FIRE

Greg Isenberg — Thu, 03 Aug 2023 05:00:00 -0000

Today Greg is joined by Nicolas Cole, the co-founder of Ship 30 for 30, a daily writing challenge. In this episode, Greg and Nicolas talk about how much money it really takes to be free and why it's better to be anonymously rich than it is to be internet famous with no customers.

https://latecheckout.substack.com

FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberga

LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com
Nicolas Cole:
https://www.ship30for30.com/
https://twitter.com/Nicolascole77

SHOW NOTES:
0:00 - Intro
4:37 - Someone somewhere is working harder than you
12:48 - A mental model for competition
20:32 - How much money does it take to be "rich"?
30:51 - Status games

Billion-dollar Acquisitions, Private Jets, and the Art + Science of Persuasion

Greg Isenberg — Thu, 27 Jul 2023 05:00:00 -0000

Today Greg is joined by Andy Ellwood, a startup operator, sales genius, and all-around curious human. In this episode, Greg and Andy talk about how curiosity increases your surface area for luck, why journaling is an underrated life skill, and why you should be growing your business, not your burn rate.

https://latecheckout.substack.com

FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberg

LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com
Andy Ellwood:
https://www.andyellwood.com/
https://www.andyellwood.com/journalchallenge
https://twitter.com/andyellwood

SHOW NOTES:
0:00 - Intro
6:00 - Increasing your luck
16:30 - What religion tells us about community
26:40 - Journaling for creativity and clarity
39:25 - Grow your business, not your burn rate

Multipreneurship 101 and Why It Matters

Greg Isenberg — Thu, 20 Jul 2023 05:00:00 -0000

Today Greg is joined by Jesse Pujji, the founder of Gateway X, a venture studio and holding company that builds and launches companies from scratch. In this episode, Greg asks Jesse how unfair advantages are gained and leveraged.

https://latecheckout.substack.com

FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberg

LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com
Jesse Pujji:
https://twitter.com/jspujji
https://www.gateway.xyz/

SHOW NOTES:
0:00 - Intro
5:00 - The truth about agencies
16:14 - Framework for a successful agency
22:09 - Unfair advantages
36:32 - When to quit
40:16 - Advice for multipreneurs

How to Sell Picks and Shovels in an AI World

Greg Isenberg — Thu, 29 Jun 2023 12:27:15 -0000

Today Greg is joined by Emma Lawler, the founder of Velvet, an infrastructure provider for cross-platform app authentication and monetization. In this episode, Greg and Emma talk about what trends are worth attention in an post-web3 world and why the Pick-and-Shovel Play could be the most exciting opportunity right now.

https://latecheckout.substack.com

FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberg

LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com
Emma Lawler:
https://www.velvet.cash/
https://twitter.com/emmaryanlawler
https://www.emmalawler.com/

SHOW NOTES:
0:00 - Intro
7:53 - Takeaways from working at The Skimm
18:45 - Business trends to pay attention to
33:56 - Why your should build a "boring" business

I met this guy who is the million dollar content flywheel king

Greg Isenberg — Thu, 22 Jun 2023 05:00:00 -0000

Today Greg is joined by Case Kenny, the host of New Mindset, Who Dis? and author of "That's Bold of You". In this episode, Greg asks Case how he was able to build a one-man content creator flywheel that involves a newsletter, SMS community, podcast, books and merch.

https://latecheckout.substack.com

FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberg

LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com
Case Kenny:
https://twitter.com/thecasekenny
https://newmindsetwhodis.com/

SHOW NOTES:
0:00 - Intro
1:32 - Turn a podcast into a content flywheel
10:55 - Mission + Rituals = Community
25:56 - Turn content into products

Mental Models from a Shrink for Entrepreneurs

Greg Isenberg — Thu, 15 Jun 2023 05:00:00 -0000

Today Greg is joined by Peter Shallard, The Shrink for Entrepreneurs. In this episode, they'll talk about conscious blind spots and cognitive biases particular to bootstrapped and venture-backed founders.

https://latecheckout.substack.com

FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberg

LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com
Peter Shallard:
https://www.petershallard.com/

SHOW NOTES:
0:00 - Intro
4:47 - How to practice focus
16:12 - Bootrapped vs. Ventrure-backed mindsets
30:14 - The business of coaching

The IRL Tribes That Could Change Your Life

Greg Isenberg — Thu, 01 Jun 2023 05:00:00 -0000

Today Greg is joined by Antonio Neves, the creator of the Man Morning Newsletter and community. In this episode, you'll hear how to build an IRL mastermind from nothing and the grittiness it takes to get into the most selective tribes in startupland.

https://latecheckout.substack.com

FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberg

LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com
Antonio Neves:
https://theantonioneves.com/
https://twitter.com/TheAntonioNeves
https://www.manmorning.com/

SHOW NOTES:
0:00 - Intro
13:22 - Why proximity is a tool
25:54 - The good, the bad, and the ugly of Man Morning
35:50 - Greg answers community questions

How The Rideshare Guy Turned Uber, Lyft Drivers into a Media Empire

Greg Isenberg — Thu, 25 May 2023 05:00:00 -0000

Today Greg is joined by Harry Campbell, the founder of The Rideshare Guy. In this episode, Greg finds out how Harry turned a blog into a media company that was built to sell.

https://latecheckout.substack.com

FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberg

LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com
Harry Campbell:
https://twitter.com/TheRideshareGuy
https://www.youtube.com/channel/UCCwyU2RqlalzpKIrUhYWHfw

SHOW NOTES:
0:00 - Intro
2:55 - Branding and The Guy Mafia
9:52 - The Rideshare Guy business model
13:30 - Media businesses built to sell
27:06 - Harry's wisest words

400k Followers in 100 Days in an AI World

Greg Isenberg — Thu, 18 May 2023 05:00:00 -0000

Today Greg is joined by Roberto Nickson, the entrepreneur and designer building Eluna AI, Metav3rse & MV3. In this episode, Greg and Roberto talk about how to win the game of social media using AI.

https://latecheckout.substack.com

FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberg

LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com
Roberto Nickson:
https://www.youtube.com/@RobertoNickson
https://twitter.com/rpnickson

SHOW NOTES:
0:00 - Intro
2:42 - Why you probably need an alt account
10:27 - Roberto's advice for new creators
19:26 - Go slow to go fast
30:33 - Roberto gazes into the AI crystal ball

Growth Hacks to Building a YouTube Empire

Greg Isenberg — Thu, 11 May 2023 05:00:00 -0000

Today Greg is joined by Austin Lieberman, an investor and content creator. In this episode, Greg and Austin talk about how to optimize YouTube content for creators at every level and why you don't need a massive audience to get the most upside.

https://latecheckout.substack.com

FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberg

LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com
Austin Lieberman:
https://www.youtube.com/channel/UCLIFOsNlHA7ZjTrJDb2WQcw
https://twitter.com/LiebermanAustin

SHOW NOTES:
0:00 - Intro
3:48 - Why you should care about YouTube growth
15:42 - Figure out what works (and double-down)
25:04 - Subscribers: Ask who not how many
32:35 - Your videos are your product

How to Build Million Dollar Agencies with Theo Tabah

Greg Isenberg — Thu, 04 May 2023 05:00:00 -0000

Today Greg is joined by Late Checkout COO Theo Tabah. In this episode, Greg and Theo talk about the inner workings of Late Checkout.

https://latecheckout.substack.com

FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberg

LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com
Theo Tabah:
https://www.linkedin.com/in/theotabah
https://twitter.com/theotabah

SHOW NOTES:
0:00 - Intro
3:21 - When to say no to projects
10:05 - Letting your team fail
15:43 - Building culture in a remote team
33:28 - Other companies as role models
37:50 - Theoisms to live by

I'm answering listener questions

Greg Isenberg — Thu, 27 Apr 2023 06:00:00 -0000

Today Greg is answering burning questions from the audience.

https://latecheckout.substack.com

FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberg

LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com/

Breaking Down Top DTC Brands with Legend Nik Sharma

Greg Isenberg — Thu, 20 Apr 2023 05:00:00 -0000

Today Greg is joined by DTC marketing legend Nik Sharma. In this episode, Nik and I look at the best and worst DTC brands on the internet.

https://latecheckout.substack.com

FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberg

LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com
Nik Sharma:
https://www.nik.co/
https://twitter.com/mrsharma

SHOW NOTES:
0:00 - Intro
6:17 - What The Honest Company is getting wrong
10:25 - A DTC brand that is getting it right (Cadence)
29:37 - Nik's favorite creator-led DTC brand (Rare Beauty)

Making the Most Out of Life and Business with the President of Shopify

Greg Isenberg — Thu, 13 Apr 2023 05:00:00 -0000

Today Greg is joined by Harley Finkelstein, the President of Shopify. In this episode, Greg and Harley talk about growing up in a predominantly immigrant neighborhood in Canada, getting mentors and finding joie de vivre.

https://latecheckout.substack.com

FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberg

LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com
Harley Finkelstein:
https://www.shopify.com/
https://twitter.com/harleyf

SHOW NOTES:
0:00 - Intro
5:49 - Growing up in Montreal as a Jewish Canadian
10:56 - Finding peers that inspire you
18:29 - The benefits of non-obvious mentors
26:06 - How to DM your heroes

How to Make It Big on TikTok

Greg Isenberg — Thu, 06 Apr 2023 13:18:39 -0000

Today Greg is joined by JT Barnett, a digital creator and founder of BarnettX and CreatorX, where he helps SMBs and Fortune 500 companies create content. In this episode, Greg and JT talk about viral growth versus slow growth, tools and workflows, and creators you should be following.

https://latecheckout.substack.com

FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberg

LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com
JT Barnett:
https://barnettx.com/jt
https://www.tiktok.com/@jtbarnett

SHOW NOTES:
0:00 - Intro
0:47 - TikTok trends vs TikTok storytelling
5:26 - How to think about branding
19:23 - Creators to watch
28:04 - Tools and workflows for short-form content
35:11 - JT's favorite creators and why

The Winning Formula to Building AI-first Products with Dave Rogenmoser

Greg Isenberg — Thu, 30 Mar 2023 05:00:00 -0000

Today Greg is joined by Dave Rogenmoser. Dave is the co-founder of Jasper, a Y Combinator-backed, generative AI platform for business that helps teams create content 10X faster. In this episode, Greg and Dave talk about why AI isn't enough to be a business on its own. You still have to talk to customers, find a niche, and solve a problem. Find out how in this episode.

https://latecheckout.substack.com

FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberg

LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com
Dave Rogenmoser:
https://twitter.com/daverogenmoser
https://www.jasper.ai

SHOW NOTES:
0:00 - Intro
2:34 - Should founders be paying attention to noise on Product Hunt, Twitter, etc?
15:26 - How to get started using AI tools
25:49 - Non-obvious niches to apply AI-first products
32:55 - Dave takes questions from the community

How One Tweet Changed This Man’s Life…

Greg Isenberg — Thu, 23 Mar 2023 13:05:03 -0000

Today Greg is joined by Jackson Greathouse Fall, a designer and the creator of HustleGPT, an entrepreneurial AI. In this episode, Greg and Jackson talk about the tweet that changed Jackson's life overnight. And how to turn a 24-hour viral moment into a lifelong mission.

https://latecheckout.substack.com

FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberg

LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com
Jackson Greathouse Fall:
https://twitter.com/jacksonfall

SHOW NOTES:
0:00 - Intro
6:37 - Why this experiment went viral
12:06 - Current limitations to ChatGPT
22:17 - Making the most of a viral moment

Sabbaticals in the Age of AI: Finding Opportunity Amidst Job Automation with David Spinks

Greg Isenberg — Thu, 16 Mar 2023 13:15:25 -0000

Today Greg is joined by David Spinks, the founder of CMX and author of The Business of Belonging: How to Make Community Your Competitive Advantage. In this episode, Greg and David talk about sabbaticals, bots as community managers, and having a personal board of advisors.

https://latecheckout.substack.com

FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberg

LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com
David Spinks:
https://davidspinks.com
https://twitter.com/DavidSpinks

SHOW NOTES:
0:00 - Intro
0:50 - Sabbaticals: Why you should take one
7:55 - AI community managers
23:55 - Ethics around bots in communities
31:30 - What's next for David Spinks
34:50 - Advice from Seth Godin, Ryan Hoover, Scott Heiferman and others (sort of)

Trung Phan on The Hustle, ChatGPT, and TikTok

Greg Isenberg — Thu, 09 Mar 2023 14:58:04 -0000

Today Greg is joined by Trung Phan. Trung is the co-host of the Not Investment Advice podcast and writes the SatPost newsletter. He was formerly the lead writer for the Hustle. In this episode, Greg and Trung talk about working at The Hustle, owning your distribution, and how to get the most out of ChatGPT.

https://latecheckout.substack.com

FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberg

LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com
Trung Phan:
https://bearly.ai/
https://twitter.com/TrungTPhan

SHOW NOTES:
0:00 - Intro
7:45 - Meet Trung Phan
14:50 - How Greg sold 5by to StumbleUpon
24:17 - Why you need a through line in your work/life
28:15 - The story behind Bearly.ai
35:30 - Competition vs. opportunity in AI
41:58 - How Greg used ChatGPT to get paid $109K
49:30 - Should TikTok be banned?

How Bigger Pockets Grew to 2M+ Members

Greg Isenberg — Thu, 02 Mar 2023 05:00:00 -0000

Today Greg is joined by Josh Dorkin, the founder of Bigger Pockets, a community helping millions of members learn how to invest in real estate. In this episode, Greg and Josh talk about Josh's (sometimes) cautionary tale about the grind of building a community out of nothing.

FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberg

LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com
Josh Dorkin:
https://www.biggerpockets.com/
https://twitter.com/jrdorkin

SHOW NOTES
0:00 - Intro
1:00 - The story behind Bigger Pockets
12:40 - Building an audience vs. Building a community
15:45 - Biggest challenges of running a community
18:18 - Protecting your brand
23:00 - Responsible monetization
28:44 - Creating products
32:57 - You don't need to be an expert
41:32 - Stop comparing
47:47 - Josh's cautionary tale

3 Community-Based Products Doing It Right with April MacLean

Greg Isenberg — Thu, 23 Feb 2023 17:04:24 -0000

Today Greg is joined by April MacLean, Late Checkout's community designer and fountain of wisdom on all things community. In this episode, Greg and April talk about 3 community-based products that have it figured out.

FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberg

LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com
April MacLean:
https://www.aprilmaclean.com/
https://twitter.com/mizmaclean

SHOW NOTES
0:00 - Intro
2:00 - Building a product community for nerds: Lomography
10:33 - Building a community-first product: View from My Window
13:14 - Facebook Groups. Yes or No?
31:10 - Community as the product: Common House
42:42 - Communities of practice

Becoming a Superhuman with Emerson Spartz

Greg Isenberg — Thu, 16 Feb 2023 14:55:37 -0000

Today Greg is joined by Emerson Spartz, the founder of the viral media company Dose and the founder of MuggleNet, a Harry Potter fansite. In this episode, Greg and Emerson talk about how to become a super-learner and a high-impact billionaire.

FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberg

LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com
Emerson Spartz:
https://twitter.com/EmersonSpartz

SHOW NOTES
0:00 - Intro
0:56 - Become a Super-learner
12:53 - Finding leverage points for new businesses
16:57 - How Emerson sees AI
29:19 - The AI effect on individual identity and culture
39:24 - How to make money with AI

AI App Ideas that make Millions with Danny Postma

Greg Isenberg — Thu, 09 Feb 2023 14:26:44 -0000

Today Greg is joined by Danny Postma, a full-stack developer whose build AI apps like This Model Does Not Exist, Profile Picture AI and Headlime which was acquired by Conversion.ai in 2020. In this episode, Greg and Danny talk about app ideas powered by AI that could make millions in the next five years.

FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberg

LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com
Danny Postma:
https://www.postcrafts.com/
https://twitter.com/dannypostmaa

SHOW NOTES:
0:00 - Intro
0:11 - AI Generated Influencers
8:53 - Building AI tools as an indie hacker
16:30 - Case Study: Profilepicture.ai
18:46 - How to think about competition
27:00 - More AI app ideas

Making Millions Through Memes with Chris Josephs

Greg Isenberg — Thu, 02 Feb 2023 05:00:00 -0000

Today Greg is joined by Chris Josephs of Autopilot, an app that lets you automate your investment portfolio by copying top-notch traders like Nancy Pelosi and Warren Buffett. In this episode, Greg and Chris break down how Autopilot got to the top of the charts in the App Store by using memes to grow and audience.

FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberg

LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com
Chris Josephs:
https://joinautopilot.com/
https://twitter.com/Chrisjjosephs

SHOW NOTES:
0:00 - Intro
6:53 - How memes made Autopilot a top ranked finance app
12:14 - A guide to using memes and pseudo-memes
28:00 - How to cross-channel your short form content
34:57 - Building a competition-proof product
42:00 - Chris's advice for building an audience from scratch

Generating Wealth by Doing Micro Private Equity with Brent Beshore

Greg Isenberg — Thu, 26 Jan 2023 05:00:00 -0000

Today Greg is joined by Brent Beshore of Permanent Equity. In this episode, you'll learn why you don't need a Finance degree to generate wealth as an investor.

FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberg

LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com

Brent Beshore:
https://www.permanentequity.com
https://twitter.com/BrentBeshore

SHOW NOTES:
0:00 - Intro
1:07 - An argument for Annual Letters
4:10 - Permanent Equity 101
12:22 - Applying the Kaizen Approach
18:25 - How Brent values a business
25:58 - When should a founder sell?
29:06 - Advice for first-time investors
34:23 - How to be a better capital allocator

Why a Gamer Mindset Can Change Your Life and Business with Nicolas Cole and Dickie Bush

Greg Isenberg — Thu, 19 Jan 2023 05:00:00 -0000

Today Greg is joined by the founders of Ship 30 for 30. In this episode, you'll hear how to stop worrying about being 'cringe' on Twitter and start developing a writing habit that pays off in your business and in your life.

►►Subscribe to Greg's weekly newsletter for insights on community,
creators and commerce.You'll also find out when new and exclusive
episodes come out from Where it Happens. And it's totally free.

FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberg

LINKS FOR THIS EPISODE:
Production Team: https://www.bigoceanpodcasting.com

https://startwritingonline.com/
https://www.ship30for30.com/
Dickie Bush: https://twitter.com/dickiebush
Nicolas Cole: https://twitter.com/Nicolascole77

SHOW NOTES:
0:00 - Intro
0:55 - How esports (and obsessive attention) helps in business
11:30 - Playing the Twitter game right
25:00 - How to start writing
27:00 - Pseudonymity
34:50 - Case Study: Ryan Holiday
41:45 - You're not special. The niche is special
45:48 - How to avoid doing too much

Sahil Lavingia Gets Radically Honest

Greg Isenberg — Thu, 12 Jan 2023 15:35:26 -0000

Today, Greg is joined by Sahil Lavingia, the founder of Gumroad. Sahil told himself he's going to start being totally honest in 2023 and he doesn't hold back in this conversation.

►►Subscribe to Greg's weekly newsletter for insights on community,
creators and commerce.You'll also find out when new and exclusive
episodes come out from Where it Happens. And it's totally free.

FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberg

LINKS FOR THIS EPISODE:
Production Team: https://www.bigoceanpodcasting.com

Sahil Lavingia: https://twitter.com/shl

SHOW NOTES:
0:00 - Intro
4:22 - Where Sahil's brainpower is going in 2023
9:18 - Robots replacing humans (yes or no)
17:19 - The most valuable skillset
25:17 - The first step to becoming more technical
34:46 - How to get the life you really want
39:47 - How to beat inertia
44:14 - Clean up your information diet

Reflecting on a crazy 2022

Greg Isenberg — Thu, 05 Jan 2023 16:03:53 -0000

In this episode, I talk about the biggest winners and losers in 2022 as well as my own personal biggest wins and loses. I'm speaking from the heart with this one and telling some stories I've never told before.

►►Subscribe to Greg's weekly newsletter for insights on community,
creators and commerce.You'll also find out when new and exclusive
episodes come out from Where it Happens. And it's totally free.

FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberg

LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com

SHOW NOTES:
0:00 - Intro
0:45 - Best Products Under $100
2:09 - Most Underrated Company of 2022
4:47 - Most Overrated Company of 2022
5:53 - The Best Decision I Made This Year
7:34 - The Worst Decision I Made This Year
8:51 - My Favorite YouTube Channels of 2022
12:51 - Billionaire of The Year
14:34 - Community of The Year
15:52 - The Best Investment I Made This Year
17:24 - The Worst Investment I Made This Year
19:12 - My Biggest Changed outlook in 2022
20:45 - What Am I Most Excited About for 2023?

Building Big Businesses with Creators with Emily Herrera

Greg Isenberg — Thu, 29 Dec 2022 15:46:26 -0000

Today, Greg is joined by Em Herrera, an investor at Night Ventures. In this conversation, Greg and Em talk about how content creators and startups can amplify each other through partnerships.

FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberg

LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com
Emily Herrera:
https://twitter.com/emilyhxrrera
https://www.emilyherrera.com/

SHOW NOTES:
0:00 - Intro
4:14 - How creators can partner with VCs
14:04 - How Dunbar's Number applies to communities (Isenberg's Number)
16:28 - How creators can connect with younger audiences
30:50 - Should everyone be a part-time creator?
37:11 - The four types of creator businesses
52:30 - Compensation models for creator partnerships

Wealth Building: Sweaty Startup to Real Estate Investor with Nick Huber

Greg Isenberg — Thu, 22 Dec 2022 05:00:00 -0000

FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberg

LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com
Nick Huber:
https://sweatystartup.com/
https://twitter.com/sweatystartup
https://sweatystartup.substack.com/
https://boltstorage.com/
https://recostseg.com/
https://www.supportshepherd.com/

SHOW NOTES:
0:00 - Intro
2:36 - How to find a niche in real estate
16:04 - Finding sweaty startup opportunities
20:36 - Using real estate as a wealth multiplier
28:30 - Managing risk in real estate
33:00 - Turning a sweaty startup into a media company
49:40 - Advice for first-time sweaty startups

Why Every Creator Should Have a Newsletter with Austin Rief

Greg Isenberg — Thu, 15 Dec 2022 14:16:44 -0000

FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberg

LINKS FOR THIS EPISODE:
Production Team: https://www.bigoceanpodcasting.com

Austin Rief: https://twitter.com/austin_rief

SHOW NOTES:
0:00 - Intro
3:54 - The verticalization of email
12:10 - Deconstructing the Mr. Beast content model
16:27 - The pros and cons of different newsletter categories
27:22 - Too niche or not niche enough?
33:00 - How to start a newsletter in 2023
35:20 - Newsletter monetization
42:17 - How Austin Rief thinks about AI and media businesses
44:37 - Can you be friends with the competition?
47:47 - Austin Rief peers into the crystal ball

Money, Wealth, and Personal Holding Companies with Michael Karnjanaprakorn

Greg Isenberg — Thu, 08 Dec 2022 05:00:00 -0000

Today, Greg is joined by Michael Karnjanaprakorn, the founder of Skillshare and Otis. He's now taking time off to think and write about life, money and personal holding companies. In this episode, Greg and Mike talk about the thing Mike is *most* uncomfortable talking about: money.

FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberg

LINKS FOR THIS EPISODE:
Production Team: https://www.bigoceanpodcasting.com

Michael Karnjanaprakorn: https://twitter.com/mikekarnj

SHOW NOTES:
0:00 - Intro
1:12 - How much money does it take to be wealthy?
17:43 - The business of being a content creator
19:51 - How to choose a niche
31:00 - An argument for Personal Holding Companies
45:38 - Michael Karnjanaprakorn peers into the crystal ball

How Writers Can Be More Productive Using AI with Ben Tossell

Greg Isenberg — Wed, 30 Nov 2022 15:52:03 -0000

Today, Greg is joined by Ben Tossell, the founder of Makerpad, which democratized software development through no-code. In this episode Ben and Greg talk about how writers should be using AI to become more creative, more productive, and more efficient.

FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberg

LINKS FOR THIS EPISODE:
Production Team: https://www.bigoceanpodcasting.com
Ben Tossell: https://twitter.com/bentossell

A SPECIAL THANKS TO OUR SPONSORS

►► This episode is brought to you by Retool.

Retool is the fast way to build your own custom internal tools for your business. With a complete library of 100+ fully-featured, accessible UI components that you can drag and drop into any interface, Retool’s platform lets you build the custom internal tools your team needs, 10x faster.

Thousands of teams at companies like Amazon, DoorDash, and NBC collaborate around custom-built Retool apps to operate faster and better. Also, teams of up to five can build Retool apps for free. We're huge fans of the product! If you want to learn more, go to https://retool.com/

►► This episode is also brought to you by Athletic Greens.

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Right now, Athletic Greens is giving you a free 1 year supply of immune-supporting Vitamin D and 5 free travel packs with your first purchase. Take ownership of your health today by going to https://athleticgreens.com/wih

SHOW NOTES:
0:00 - Intro
0:54 - Ben's take on no-code
6:00 - Why creatives shouldn't fear AI
9:00 - Ways creatives can use AI
21:08 - How to integrate AI into your writing process
32:52 - Social implications of AI
40:00 - Ben Tossell peers into the crystal ball

Building the Right Product, At the Right Time, For the Right People with Jack Butcher

Greg Isenberg — Wed, 23 Nov 2022 05:00:00 -0000

Today, Greg is joined by Jack Butcher, the founder of Visualize Value, which offers community and content for building independent income on the internet. In this episode Jack tells Greg how he pivoted from the chaos of running an agency to building products for a community he understood.

FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberg

LINKS FOR THIS EPISODE:
Production Team: https://www.bigoceanpodcasting.com
Jack Butcher: https://twitter.com/jackbutcher

A SPECIAL THANKS TO OUR SPONSORS

►► This episode is brought to you by Retool.

►► This episode is also brought to you by Athletic Greens.

SHOW NOTES
0:00 - Intro
0:37 - The vision for Visualize Value
10:14 - Testing, iterating and validating an idea
13:28 - How to name your product or service
20:19 - What is Daily Manifest?
26:06 - The success formula of Visualize Value
33:46 - How Jack Butcher's brain thinks about Web3
38:56 - Future product mapping for Visualize Value
48:41 - Jack Butcher peers into the crystal ball of Web3

Writing, Religion, and Walt Disney with David Perell

Greg Isenberg — Wed, 16 Nov 2022 16:27:26 -0000

Today, Greg is joined by David Perell, writer and founder of Write of Passage, where students learn a step-by-step method for publishing quality content and distributing ideas, leading to unexpected opportunities and increased serendipity in their work and life. In this episode, we chat about building Write of Passage, Religion, Walt Disney and more.

A SPECIAL THANKS TO OUR SPONSORS

►► This episode is brought to you by Retool.

►► This episode is also brought to you by Athletic Greens.

FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberg

LINKS FOR THIS EPISODE:
Production Team: https://www.bigoceanpodcasting.com

David Perell: https://twitter.com/david_perell

SHOW NOTES

00:00 - Intro

00:40 - Why David launched Write of Passage

04:00 - Have a bad 2-year plan but a great 10-year plan

09:33 - Why everyone is a writer
15:07 - The economics behind Write of Passage
21:16 - How to build an audience
25:15 - Community vs. Religion
33:29 - Going to heaven, passive income, and getting laid
41:54 - Vertical leadership, yes or no?
52:13 - How to connect with David

Keeping it Real with Danny Trinh

Where It Happens — Tue, 11 Oct 2022 10:00:00 -0000

Are you ready for the next iteration of Where It Happens? Greg Isenberg is now the host of the podcast, which will be focused on catching up with incredible guests at the intersection of community, commerce, and content. Today, Greg is joined by Danny Trinh, a new product designer at Snapchat, who learned to build with Greg through shared suffering and triumphs. Together they share the importance of maintaining a beginner's mindset, offer their lessons learned for the next generation, and explain why the best advice can be to trust your gut.

A SPECIAL THANKS TO OUR SPONSORS

►► This episode is brought to you by Retool.

►► This episode is also brought to you by Athletic Greens.

FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberg

LINKS FOR THIS EPISODE:
Production Team: https://www.bigoceanpodcasting.com

Danny Trinh: https://twitter.com/dtrinh

SHOW NOTES

00:00 Sneak Peek

00:47 Greg’s First Trip to Silicon Valley

03:42 The WHY behind TRWIH Podcast

05:21 The Future of Web Invites: Partiful

10:55 The Eventbrite UX

12:02 Why Web3 is like Web2

16:08 Building Web2 in SF circa 2008

23:18 Missing Vine

25:08 Lessons to the Next Generation

29:30 VCs versus Builders

39:39 100% Unfiltered

44:37 Driving Tanks

48:07 Danny Trinh’s State of Web3

56:02 Experimenting in Web3

1:02:50 Finding Danny Trinh

1:05:47 Thanks for Listening

The Laws of Community Building with Natalie Ellis

Where It Happens — Thu, 22 Sep 2022 10:00:00 -0000

Why are you waiting to build your community? In today's episode, we explain why the time is now to start creating, share the five tests to prove community exists, share how to have community members engage with one another, and so much more. Hosts Sahil Bloom & Greg Isenberg, are joined by Natalie Ellis, a self-taught entrepreneur who bootstrapped her way to a community-based company that generates over $6 million per year in recurring revenue. You won't want to miss this episode.

►► Want more community? Learn more here: http://trwih.com

A SPECIAL THANKS TO OUR SPONSOR

►► This episode is brought to you by Retool https://retool.com/

LINKS FOR THIS EPISODE:

Natalie Ellis: https://twitter.com/natalieellis91

Sahil Bloom: https://twitter.com/SahilBloom

Greg Isenberg: https://twitter.com/gregisenberg

Production & Marketing Team: https://penname.co/

FIND US ON SOCIAL

Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985

Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh

SHOW NOTES

00:00 Sneak Peek

00:57 Loving Cold Exposure

05:36 Why Start-Ups are like Ice baths

07:30 Natalie’s First “Little” Business

13:57 Creating Products from Community

17:47 Community VS Audience

23:05 Generating Engagement & Creating Culture

28:40 The Messy Middle

37:50 Content to Grow, Build, or Sell

41:00 Optimizing Funnels and Adding Value

46:46 Building and Safeguarding the BossBabe Brand

54:05 The Laws for Community Building

58:50 Finding Natalie Ellis

1:00:42 Thanks for Listening

How To Monetize On YouTube With Harley Morenstein

Where It Happens — Thu, 15 Sep 2022 10:00:00 -0000

Are you watching your window of opportunity pass by? Today we share why you need to start now to create success, explore the lessons you will learn the hard way, and unpack how YouTube continues to disrupt industries. Hosts Sahil Bloom and Greg Isenberg are joined by Harley Morenstein, another member of the “Montreal Mafia,” who created the YouTube sensation Epic Meal Time. Together they discuss how the internet has shrunk the window of acceptability, offer advice on why content creators must check their egos, and share how false starts lead to future success.

►► Want more community? Learn more here: http://trwih.com

SPECIAL THANKS TO OUR SPONSOR

►► This episode is brought to you by Athletic Greens https://athleticgreens.com/wih

LINKS FOR THIS EPISODE:

Harley Morenstein: https://twitter.com/HarleyPlays

Epic Meal Time: https://www.youtube.com/epicmealtime

Production & Marketing Team: https://penname.co/

FIND US ON SOCIAL

Sahil Bloom: https://twitter.com/SahilBloom

Greg Isenberg: https://twitter.com/gregisenberg

Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985

Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh

SHOW NOTES

00:00 Sneak Peek

00:54 Twitter Beef Introductions

04:35 Proposing Tomorrow’s Future

08:08 The Window of Acceptability

10:47 Starting Epic Meal Time

20:30 Monetizing Youtube

26:09 Before the Creator Economy

31:46 The Dark Side of Audiences

36:24 Controlling Your Content

41:18 Choosing Growth Over Clout

44:30 Harley’s Future for Twitch

50:27 Getting “Mom” Approval

53:48 The Future of Reviewing

59:20 The Learning Costs of Success

1:05:20 Thanks for Listening

Investing in Mental Health & Embracing Vulnerability with Andy Dunn

Where It Happens — Thu, 08 Sep 2022 10:00:00 -0000

Are you being honest with yourself? In today’s episode, we get vulnerable while sharing how upbringing impacts entrepreneurship, unpack why mental health is critical for businesses, and share the importance of embracing vulnerability. Host Sahil Bloom is joined by guest Andy Dunn, the co-founder of Bonobos, and the author of Burn Rate. Together they discuss the five buckets of wealth, share why you need to accept when you're wrong, and finally, they place their bets on the future of Direct-to-consumer brands in the bear market.

►► Want more community? Learn more here: http://trwih.com

SPECIAL THANKS TO OUR SPONSOR

►► This episode is brought to you by Wealthfront, a saving and investing app that can help you earn more on your money and build wealth for your future. The Wealthfront Cash Account grows your savings at 2% APY, and offers unlimited, fee-free transfers to your external accounts — plus, a ton of other features that help you optimize your cash. So, if your money is earning less anywhere else, now might be a good time to make a move.

Wealthfront is offering Where it Happens listeners a free $50 bonus with a $500 initial deposit to a new Cash Account. Go to wealthfront.com/Happens to claim your $50 and start growing your savings.

Cash account is offered by Wealthfront Brokerage LLC, Member of FINRA/SIPC. Wealthfront Brokerage is not a bank. We convey funds to partner banks who accept and maintain deposits, provide the interest rate, and provide FDIC insurance. Rate is subject to change. Investment management and advisory services--which are not FDIC insured--are provided by Wealthfront Advisers LLC (“Wealthfront Advisers”), an SEC-registered investment adviser.

THIS EPISODE

Andy Dunn: https://twitter.com/dunn

Burn Rate: https://www.burnratebook.com/

Sahil Bloom: https://twitter.com/SahilBloom

Production & Marketing Team: https://penname.co/

FIND US ON SOCIAL

Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985

Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh

SHOW NOTES

00:00 Sneak Peek

01:00 Introducing Andy Dunn’s Map of Reality

05:50 Accepting your “Otherness”

12:08 Andy’s Entrepreneurship Journey

16:18 Finding Your True Calling

20:16 Defining Wealth

23:26 Happier but Not Happy

26:19 The Bonobos Story

33:06 Predicting the Future of D2C

40:38 A Bear Market Creates Focus

42:45 Burn Rate

43:43 Embracing Vulnerability

49:03 Talking About Mental Health

52:21 High Highs and Low Lows

56:40 Investing in Mental Health

1:00:54 A 2-Step Process to Working On Mental Health

1:03:33 Where to Find Andy Dunn and his new book

1:06:38 Thanks for listening

Building a Mini Berkshire Hathaway

Where It Happens — Thu, 01 Sep 2022 10:00:00 -0000

Are you ready to buy the business that will finance your future? Today we share the secret to generating wealth through acquisitions, explain why you need to invest for the long term, and teach the art of the deal.

Hosts Sahil Bloom and Greg Isenberg are joined by the founders of Enduring Ventures, Xavier Helgesen and Sieva Kozinsky, who are building the modern Berkshire Hathaway. Xavier and Sieva share the origin stories that shaped them into blue-collar entrepreneurs and explain why QSBS creates limitless economic opportunities in America. Finally, Sahil and Greg share what they believe to be the best businesses in the world and ask for your help to break down their unit economics.

►► Want more community? Learn more here: http://trwih.com

THIS EPISODE

Sieva Kozinsky: https://twitter.com/SievaKozinsky

Xavier Helgesen: https://twitter.com/xavierhelgesen

Enduring Ventures: https://www.enduring.ventures/

Better World Books: https://www.betterworldbooks.com/

ZOLA Electric: https://zolaelectric.com/

Sahil Bloom: https://twitter.com/SahilBloom

Greg Isenberg: https://twitter.com/gregisenberg

Production & Marketing Team: https://penname.co/

FIND US ON SOCIAL

Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985

Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh

SHOW NOTES

00:21 Xavier’s Origin Story

06:01 Xavier’s 2nd Company

07:58 Better World Books & Zola Electric

12:12 Sieva’s Immigrant Origin Story

15:20 What is Enduring Ventures?

23:44 A Search Fund on Steroids

30:20 Patience is Key

33:58 Where Buffet is Right & Wrong

39:24 Great Companies = Great Narratives

43:21 Buying Businesses that Power America

45:40 Financing the Deal

51:40 QSBS Matters

54:25 Xavier’s Advise

59:30 Sieva’s Scaffolding Story

1:03:06 The Best Business’s in the World

1:06:04 Where to Find Xavier & Sieva

Winning at Startups and the Future of Culture

Where It Happens — Thu, 25 Aug 2022 10:00:00 -0000

How do you lose millions, hire hundreds, raise millions, and sell companies by 30? Today Sahil Bloom and Greg Isenberg unpack why VC & PR can both save you and kill you, share why the greatest entrepreneurs live slowly, divulge the secret to winning every negotiation, and unpack Greg's viral tweet around building startups. Later in the episode, our hosts are joined by Tom McLeod, the 5x serial entrepreneur who helped build over 15 profitable iPhone apps. He is now solving the problem of how to bring museums into the Web3 world. Together they explain how to bring the culture and community of art into the future while simultaneously increasing the adoption of Web3 by all generations.

►► Want more community? Learn more here: http://trwih.com

SPECIAL THANKS TO OUR SPONSOR

►► This episode is brought to you by Athletic Greens https://athleticgreens.com/wih

LINKS FOR THIS EPISODE:

Greg's Guide To Building Startups Tweet: https://twitter.com/gregisenberg/status/1540735241706504192

Tom McLeod: https://twitter.com/tmcleod3

Arkive: https://arkive.net/

Production & Marketing Team: https://penname.co/

FIND US ON SOCIAL

Sahil Bloom: https://twitter.com/SahilBloom

Greg Isenberg: https://twitter.com/gregisenberg

Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985

Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh

SHOW NOTES

00:00 Sneak Peek

00:40 Sahil & Sam’s First Meet-Up

05:02 Why IRL Intellectual Chemistry Matters

08:15 Greg’s Guide to Start-Ups

09:43 VC & PR Are Like Drugs

13:50 Great Entrepreneurs Garden

19:42 The Internet has Leveled the Opportunity Playing Field

24:22 The Listener Wins in Negotiations

27:46 No Rejection = No Progress

29:52 Welcoming Tom McLeod and Compartmentalizing Rejection

38:04 What is Arkive?

46:14 How Does a Museum Look in Web3?

54:33 Abstracting Crypto from the Future of Art

1:01:44 How Arkive Actually Works

1:05:50 Earning vs Buying

Investor Psychology & Trading on the Future With Raoul Pal

Where It Happens — Thu, 18 Aug 2022 10:00:00 -0000

Do you have what it takes to grow your investments from good to great? Today we share why Web3 will be the best investment in your lifetime, explain how India is the future of the internet, and explore the depth of knowledge needed to trade successfully. Hosts Sahil Bloom and Greg Isenberg are joined by guest Raoul Pal, a former Goldman Sachs investment banker turned entrepreneur, who founded Real Vision and Exponential Age Asset Management. Raoul divulges the secret to becoming a special investor, explains why you need to stay true to your convictions (especially in a bear market), and shares his vision for the future of the financial world.

►► Want more community? Learn more here: http://trwih.com

THIS EPISODE

Raoul Pal: https://twitter.com/RaoulGMI

Sahil Bloom: https://twitter.com/SahilBloom

Greg Isenberg: https://twitter.com/gregisenberg

Production & Marketing Team: https://penname.co/

FIND US ON SOCIAL

Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985

Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh

SHOW NOTES

01:23 How Raoul Pal Introduced Sahil

05:25 Raoul Pal’s Origin Story & Building His Brand

9:54 Unique Ability Matters for People & Funds

13:22 The Depth of Knowledge Needed to Trade

16:45 Investor Psychology

17:44 The Best & Worst Trade Raoul’s Career

23:51 Trust Your Gut

27:20 How Your Geographic Location Helps or Hurts You

29:26 Investing for the Future

32:33 India is the Future of the Internet

36:06 The Exponential Age

40:26 What does the digital world look like in 20 years?

46:20 Space is Closer Than We Think

52:50 Why Raoul Pal is All-In on Web3

59:36 Can You Tokenize Politics and Religion

How Building in Space Will Improve Life on Earth with Delian Asparouhov

Where It Happens — Thu, 11 Aug 2022 10:00:00 -0000

Are you stuck creating on the couch? In today's episode, we explain how one small group can change the world, debate whether these people need to meet in real life, and Delian shares why he feels start-ups must hire based on merit. Hosts Sahil Bloom and Greg Isenberg are joined by guest Delian Asparouhov, principal at the Founders Fund and co-founder of Varda. Delian explains the secret to running a billion-dollar fund while simultaneously launching his first company, shares his take on where the venture world is headed and explains how China is taking control with TikTok.

►► Want more community? Learn more here: http://trwih.com

SPECIAL THANKS TO OUR SPONSOR

►► This episode is brought to you by Wealthfront, a saving and investing app that can help you earn more on your money and build wealth for your future. The Wealthfront Cash Account grows your savings at 1.40% APY, and offers unlimited, fee-free transfers to your external accounts — plus, a ton of other features that help you optimize your cash. So, if your money is earning less anywhere else, now might be a good time to make a move.

Wealthfront is offering Where it Happens listeners a free $50 bonus with a $500 initial deposit to a new Cash Account. Go to wealthfront.com/Happens to claim your $50 and start growing your savings.

THIS EPISODE

Delian Asparouhov: https://twitter.com/zebulgar

Sahil Bloom: https://twitter.com/SahilBloom

Greg Isenberg: https://twitter.com/gregisenberg

Production & Marketing Team: https://penname.co/

FIND US ON SOCIAL

Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985

Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh

SHOW NOTES

00:00 Sneak Peek

01:11 Welcoming Delian

02:23 How a Small Group Can Change the World

07:54 Hiring Based on Merit

10:14 Did ESG Create Change?

13:40 TikTok Data Rights

17:36 You Can’t Change the World from Your Couch

21:55 Greg's Unique Perspective On Working Hard and a 10-Year Bet

28:33 What is Varda and its Origin Story?

37:31 Separating Design (+) Manufacturing = Innovation

42:51 How to Become a Leader and Expert in Space

45:34 The Secret to Founding a Start-Up and Running a Fund

50:48 Delian’s Origin Story and His Prediction for the Future

56:04 Thanks for Listening

Creativity Unlocks with Tom Green

Where It Happens — Thu, 04 Aug 2022 10:00:00 -0000

Is your content holding you back? In today's episode, we explain why authenticity is critical to the future of content creation, share how to overcome burnout, and divulge the secret to being the G.O.A.T at everything you do! Sahil Bloom and Greg Isenberg are joined by guest Tom Green, host of the first real podcast and a world-class comedian. Tom explains how to take your audience on a journey, shares the future of podcasting, and offers insight from his personal experience for the next generation of creators.

►► Want more community? Learn more here: http://trwih.com

SHOW NOTES

00:53 Welcoming the Canadian Legend: Tom Green

02:34 Embrace Your Authenticity (& Weirdness)

06:52 Media has Changed the Way People Create

08:39 Create Where You Can Be the Best

15:00 Taking Your Audience on a Journey

21:40 Being The Future of Digital Creation

29:32 Talking TO your Audience; not At the Audience

31:54 How Covid Changed Hollywood

35:37 Create in Your Own Pond

39:38 Talking Fishing

40:54 Tom’s Secret to Overcoming Burnout: Nature

45:46 Being Overwhelmed by City Life

48:26 Silence is Scary (But Necessary)

51: 07 Tom’s Creative Future: His Past?

53:30 Tom Green’s Life in Reverse

55:30 Where to Find Tom Green

58:19 Thanks for Listening

THIS EPISODE

Tom Green: https://twitter.com/tomgreenlive

Sahil Bloom: https://twitter.com/SahilBloom

Greg Isenberg: https://twitter.com/gregisenberg

Production & Marketing Team: https://penname.co/

FIND US ONLINE

Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985

Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh

How To Pick Startup Winners With Jason Calacanis

Where It Happens — Thu, 28 Jul 2022 10:00:00 -0000

Are you ready to start angel investing? In today's episode, we share the secret to creating long-term wealth, explain how to become a “sophisticated” investor, and discuss the downsides of crypto. Hosts Sahil Bloom and Greg Isenberg are joined by guest Jason Calacanis, the creator behind the All-In Podcast, a serial angel investor, and a leading entrepreneurial author. Jason explains the entrance costs to investing, shares why people need to validate their research, and then everyone places their bets on this week's “hot” stocks.

►► Want more community? Learn more here: http://trwih.com

SPECIAL THANKS TO OUR SPONSORS

►► This episode is brought to you by Wealthfront, a saving and investing app that can help you earn more on your money and build wealth for your future. The Wealthfront Cash Account grows your savings at 1.40% APY, and offers unlimited, fee-free transfers to your external accounts — plus, a ton of other features that help you optimize your cash. So, if your money is earning less anywhere else, now might be a good time to make a move.

Wealthfront is offering Where it Happens listeners a free $50 bonus with a $500 initial deposit to a new Cash Account. Go to wealthfront.com/Happens to claim your $50 and start growing your savings.

►► Did you know that one of the top reasons startups fail is bad hiring decisions? People can be unpredictable. And developers can be unpredicted, as well. Let Lemon.io take care of hiring your software engineers. They have a hand-picked roster of engineers from Europe, and we recommend them to companies we work with.

FROM THIS EPISODE

Jason Calacanis https://twitter.com/Jason

Sahil Bloom: https://twitter.com/SahilBloom

Greg Isenberg: https://twitter.com/gregisenberg

Production & Marketing Team: https://penname.co/

CONNECT WITH US

Newsletter: https://trwih.com

Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985

Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh

SHOW NOTES

02:11 The Original Crypto Investor & “Sophisticated Investors”

06:28 Crypto Tokens: Public Market or Scheme

12:02 Where is Web 3.0 in Five Years?

15:35 Breaking Ownership with Web 3.0

17:55 The Downside of crypto

21:19 Default Centralized in a Crisis

23:39 Free to Mint NFTs

26:12 The Entrance Costs to Investing

30:05 Being Honest on Upsides AND Downsides

35:52 Validate Your Crypto “Research”

38:16 #JTrading & Betting on Disney

40:36 Super Forecasting and Creating Processes

46:06 SNAP: Buy or Sell?

49:19 BuzzFeed: Buy or Sell?

51:34 The Secret to a $10M Net Worth: Index Funds

55:26 Behind the Scenes with the All-In Podcast

1:02:44 What Motivates Jason?

1:05:08 Manufacturing Peak Experiences

Betting Big on Web3 with Li Jin

Where It Happens — Thu, 21 Jul 2022 10:00:00 -0000

Crypto is still the future, are you in or out? Today we discuss why the crypto market needed a reset, explain how to hack back your creativity, and divulge the secret to picking investments in a down market. Hosts Greg Isenberg and Sahil Bloom are joined by guest Li Jin, the mastermind behind the “passion economy,” the co-founder of Variant, and a fundraising savant, who was able to raise her first fund during the onset of the pandemic. Li shares the lesson investors (hopefully) learned from the fall of 3 Arrows Capital, Sahil depicts why creators must have passion for the products they build, and Greg shares the pitch story that is every founder's worst nightmare.

►► Want more community? Learn more here: http://trwih.com

SPECIAL THANKS TO OUR SPONSORS

►► Competition for great talent is more brutal than ever. To be able to hire better and faster, you need a trusted source of pre-vetted candidates.

Lemon.io is a place like that. They have a network of engineers from Europe and Latin America, and every candidate has already been tested and interviewed by their team.

So, how is it different from hiring on your own?

• You can have an engineer start working on your project within a week instead of months

• You don’t waste your time on candidates that are not qualified

• You’ll have easy access to global talent without having to go through dozens of job boards

• And finally, it’s more affordable than hiring local talent.

►► This episode is also brought to you by LMNT (http://DrinkLMNT.com/HAPPENS). LMNT is a delicious electrolyte drink mix with all of the things you need and none of the junk. It contains a science-backed electrolyte ratio: 1000 mg sodium, 200 mg potassium, 60 mg magnesium. LMNT can help prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency. It tastes amazing and is great after a workout or one too many drinks :)

Right now LMNT is offering our listeners a free sample pack with any order. That’s 8 single serving packets FREE with any LMNT order. Get yours at http://drinklmnt.com/HAPPENS. And it’s so good they have a no questions asked refund policy but you won’t need it.

THIS EPISODE

Li Jin: https://twitter.com/ljin18

Sahil Bloom: https://twitter.com/SahilBloom

Greg Isenberg: https://twitter.com/gregisenberg

Production & Marketing Team: https://penname.co/

FIND US ONLINE

Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985

Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh

The Metaverse & How It Will Change the World with Matthew Ball

Where It Happens — Thu, 14 Jul 2022 10:00:00 -0000

Will the Metaverse replace the internet? Today's guest brings in a diverse background at the intersection of technology, society, and creativity to help us answer this question and sort the signal from the noise. In this episode, we explore the secret to success, examine how the Metaverse will revolutionize the world, and predict just how this new world will look. Host Sahil Bloom is joined by guest Matthew Ball; the CEO of Epyllion, a managing partner at Ball Metaverse Research, and a thought leader on all things Metaverse. Matthew explains why the worlds smartest are building in Meta, shares what he looks at for investments and founders, and divulges secrets from his new book “The Metaverse: And How it Will Revolutionize the World.”

►► Join our email list at http://trwih.com

SPECIAL THANKS TO OUR SPONSOR

Competition for great talent is more brutal than ever. To be able to hire better and faster, you need a trusted source of pre-vetted candidates.

Lemon.io is a place like that. They have a network of engineers from Europe and Latin America, and every candidate has been already tested and interviewed by their team.

So, how is it different from hiring on your own?

• You can have an engineer start working on your project within a week instead of months

• You don’t waste your time on candidates that are not qualified

• You’ll have easy access to global talent without having to go through dozens of job boards

• And finally, it’s more affordable than hiring local talent.

THIS EPISODE

Matthew Ball: https://twitter.com/ballmatthew

Sahil Bloom: https://twitter.com/SahilBloom

Production & Marketing Team: https://penname.co/

FIND US ONLINE

Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985

Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh

Bootstrapping Through a Bear Market with Noah Kagan

Where It Happens — Thu, 07 Jul 2022 10:00:00 -0000

Are you trying to grow your side project from hobby to profession? In today’s episode we examine how building has changed in 2022, share why so many entrepreneurs fall into the same trap, and divulge the secret to scaling a profitable business without VC funding. Hosts Sahil Bloom and Greg Isenberg are joined by guest Noah Kagan, CEO and founder of AppSumo, who was able to build his company with negative Net Working Capital. Noah shares the critical mistakes that led him to succeed, offers insights into where the next era of entrepreneurs will come from, and explains why everyone needs a personal “council of wise men.”

►► Join our email list at http://trwih.com

SPECIAL THANKS TO OUR SPONSORS

►► This episode is brought to you by Fundrise. Fundrise is on a mission to use technology to build a better financial system for the individual. With over $2.4B AUM and 250k active investors, it’s the largest direct-to-investor real estate investor platform in America.

Their platform is so easy to use and they make it so easy to diversify your portfolio. For a limited time if you sign-up, you can get $10 bonus. Just go to www.fundrise.com/room

THIS EPISODE

Noah Kagan: https://twitter.com/noahkagan

Sahil Bloom: https://twitter.com/SahilBloom

Greg Isenberg: https://twitter.com/gregisenberg

Production & Marketing Team: https://penname.co/

FIND US ON SOCIAL

Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985

Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh

How To Create Your Own Luck With Julien Smith

Where It Happens — Thu, 30 Jun 2022 10:00:00 -0000

Are you or your business stuck between a rock and a hard place? In today’s episode, we explore why suffering actually makes you stronger, divulge the secret to getting your business started, and share how you can make your own luck. Hosts Sahil Bloom and Greg Isenberg are joined by guest Julien Smith, a NYT bestselling author turned founder (Practice.do | Breather), who raised more than $250M for his first venture. Julien shares his personal underdog story, how entrepreneurship is never as perfect as it seems, and offers insights into what allowed him to find happiness in both his life and career.

►► Want more community? Learn more here: http://trwih.com

SPECIAL THANKS TO OUR SPONSORS

►► This episode is brought to you by Lemon.io. Did you know that one of the top reasons startups fail is bad hiring decisions? People can be unpredictable. And developers can be unpredicted, as well. Let Lemon.io take care of hiring your software engineers. They have a hand-picked roster of engineers from Europe, and we recommend them to companies we work with.

Their platform is so easy to use and they make it so easy to diversify your portfolio. For a limited time if you sign-up, you can get $10 bonus. Just go to www.fundrise.com/room

THIS EPISODE

Julien Smith: https://twitter.com/julien

Sahil Bloom: https://twitter.com/SahilBloom

Greg Isenberg: https://twitter.com/gregisenberg

Production & Marketing Team: https://penname.co/

FIND US ON SOCIAL

Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985

Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh

How To Build A Brand Of The Future

Where It Happens — Thu, 23 Jun 2022 10:00:00 -0000

Storytelling is the future of the brand building. How are you telling your story? In this episode, we explore what today's successful companies have in common, why brand is everything, and how to create a network from scratch. Hosts Sahil Bloom & Greg Isenberg are joined by guest Nick Saltarelli, an experienced entrepreneur and co-founder at Midday Squares, the brand that gave the world functional chocolate. Nick is unapologetically himself, and today he offers his raw insight into why everyone should be learning from mentors, how success comes to those that follow their hearts, and his hack to expedite the fundraising process.

►► Want more community? Learn more here: http://trwih.com

SPECIAL THANKS TO OUR SPONSORS

►► Competition for great talent is more brutal than ever. To be able to hire better and faster, you need a trusted source of pre-vetted candidates. Lemon.io is a place like that. They have a network of engineers from Europe and Latin America, and every candidate has been already tested and interviewed by their team.

So, how is it different from hiring on your own?

• You can have an engineer start working on your project within a week instead of months

• You don’t waste your time on candidates that are not qualified

• You’ll have easy access to global talent without having to go through dozens of job boards

• And finally, it’s more affordable than hiring local talent.

►► LMNT is a delicious electrolyte drink mix with all of the things you need and none of the junk. It contains a science-backed electrolyte ratio: 1000 mg sodium, 200 mg potassium, 60 mg magnesium. LMNT can help prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency. It tastes amazing and is great after a workout or one too many drinks :)

THIS EPISODE

Nick Saltarelli: https://twitter.com/nicksalto

Sahil Bloom: https://twitter.com/SahilBloom

Greg Isenberg: https://twitter.com/gregisenberg

Production & Marketing Team: https://penname.co/

FIND US ON SOCIAL

Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985

Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh

Predicting the Future of Web3

Where It Happens — Fri, 17 Jun 2022 10:00:00 -0000

Web 3.0 is the future, ready or not; are you? In today’s episode, we explain how Twitter increases earning & job potential, the ways Web 3 is revolutionizing the fitness and insurance industries, and why young people need to follow their interests and then double down. Hosts Sahil Bloom and Greg Isenberg are joined by guest Gaby Goldberg, who has become a pioneer in crypto, an expert in Web 3, and one of the earliest investors in The Chernin Group (TCG), all by the age of 23. Today Gaby shares the personal experiences that led her down the crypto rabbit hole, why young professionals are all in on Web 3, and shares the next generations biggest predictions for the future.

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Gaby Goldberg: https://twitter.com/gaby_goldberg

Sahil Bloom: https://twitter.com/SahilBloom

Greg Isenberg: https://twitter.com/gregisenberg

Production & Marketing Team: https://penname.co/

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Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985

Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh

Building From Scratch with Ryan Hoover

Where It Happens — Fri, 10 Jun 2022 10:00:00 -0000

Do you trust your gut? In today’s episode, we explore how the world's most disruptive innovations begin with just one small insight, share why successful founders need to embrace their niche, and why the best products & brands always seem obvious in hindsight. Hosts Sahil Bloom and Greg Isenberg are joined by Ryan Hoover, the builder who gave us Product Hunt and now runs Weekend Fund, an early-stage VC committed to “backing your next favorite thing.” Ryan is a serial entrepreneur and deep thinker who offers unprecedented insight into the future of fundraising and how one can generate wealth from hustle alone in this episode.

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Their platform is so easy to use and they make it so easy to diversify your portfolio. For a limited time if you sign-up, you can get $10 bonus. Just go to www.fundrise.com/room

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Ryan Hoover: https://twitter.com/rrhoover

Sahil Bloom: https://twitter.com/SahilBloom

Greg Isenberg: https://twitter.com/gregisenberg

Production & Marketing Team: https://penname.co/

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Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985

Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh

How to Invent and Invest In the Future with Josh Wolfe

Where It Happens — Thu, 02 Jun 2022 10:00:00 -0000

The best way to predict the future is to help invent it. That's exactly what today's guest is doing as the founder and managing director of Lux Capital, where he invests in emerging science and technology ventures at the outermost edges of what is possible. Josh Wolfe (@wolfejosh), renowned Forbes journalist and visionary thinker, joins us on the show to share why we should question everything, how modern stressors differ from those our ancestors faced, the 3 important "M's" in life, and some future advancements to look forward to (like the digitization of human scent). Josh is incredible, and it's safe to say there's something for everyone in this episode.

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SPECIAL THANKS TO OUR SPONSORS

Their platform is so easy to use and they make it so easy to diversify your portfolio. For a limited time if you sign-up, you can get $10 bonus. Just go to www.fundrise.com/room

THIS EPISODE

Josh Wolfe: https://twitter.com/wolfejosh

Sahil Bloom: https://twitter.com/SahilBloom

Production & Marketing Team: https://penname.co/

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Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985

Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh

$30M by Age 19 — And Where You Should Build Today

Where It Happens — Thu, 26 May 2022 10:00:00 -0000

Are you a founder at heart but afraid to act? Today we explore how to build a scalable venture, the best way to create arbitrage in the market, and why the time is now to start your start-up. Hosts Sahil Bloom and Greg Isenberg are joined by Val Kateyev, an immigrant turned serial entrepreneur who built his first company to $30M, all before his 20th birthday and from his parent's basement. Val offers his personal insight into how technology has expedited the timeline of creating a company, the industries that are ripe for innovation, and how leveraging debt could be the future of start-up funding.

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►► Riverside (https://riverside.fm/?via=wih) is our go-to platform to record studio-quality podcasts or videos. We use it for all of our episodes of Where It Happens. Their secret sauce is the ability to record locally, which means you get uncompressed audio and video that works even if your WiFi isn’t cooperating.

Once you’re done recording, it’s so easy to edit and download all of your files. To get 15% off your plan, use code HAPPENS at https://riverside.fm/?via=wih

Their platform is so easy to use and they make it so easy to diversify your portfolio. For a limited time if you sign-up, you can get $10 bonus. Just go to www.fundrise.com/room

THIS EPISODE

Val Katayev: https://twitter.com/ValKatayev

Sahil Bloom: https://twitter.com/SahilBloom

Greg Isenberg: https://twitter.com/gregisenberg

Production & Marketing Team: https://penname.co/

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Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985

Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh

Why You Need A Digital Detox with Andrew Wilkinson

Where It Happens — Thu, 19 May 2022 10:00:00 -0000

Does dopamine have you hooked on tech? If you find yourself unable to put down the phone, it may be time for a detox. Entrepreneur and investor Andrew Wilkinson walks us through his personal addiction and how getting off the grid for a technological rehab helped him bring back his inner fire. Andrew is a father, original thinker, and co-founder of Tiny, a not so tiny company that buys internet businesses. He joins hosts Sahil Bloom and Greg Isenberg to explore creative boredom, original thinking, building your board of personal advisors, and humans inability to manage risk.

SPECIAL THANKS TO OUR SPONSORS

►► This episode is brought to you by Fundrise. Fundrise is on a mission to use technology to build a better financial system for the individual. With over $2.4B AUM and 250k active investors, it’s the largest direct-to-investor real estate investor platform in America.Their platform is so easy to use and they make it so easy to diversify your portfolio. For a limited time if you sign-up, you can get $10 bonus. Just go to fundrise.com/room.

►► This episode is brought to you by LMNT. LMNT is a delicious electrolyte drink mix with all of the things you need and none of the junk. It contains a science-backed electrolyte ratio: 1000 mg sodium, 200 mg potassium, 60 mg magnesium. LMNT can help prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency. It tastes amazing and is great after a workout or one too many drinks :)

Right now LMNT is offering our listeners a free sample pack with any order. That’s 8 single serving packets FREE with any LMNT order. Get yours at DrinkLMNT.com/HAPPENS. And it’s so good they have a no questions asked refund policy but you won’t need it.

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Andrew Wilkinson: https://twitter.com/awilkinson

Sahil Bloom: https://twitter.com/SahilBloom

Greg Isenberg: https://twitter.com/gregisenberg

Production & Marketing Team: https://penname.co/

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Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985

Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh

Are We Alone In The Universe? (with Tim Urban)

Where It Happens — Thu, 12 May 2022 10:00:00 -0000

Do advanced civilizations exist? Can psychedelics help us better understand ourselves? What goes on in Elon's mind? Can one episode answer all of these questions? When Tim Urban is the guest that's exactly what happens. Tim is an incredible writer known for his blog, Wait But Why, which has gained the respect of some of the world's brightest minds, including Elon Musk. He joins host Sahil Bloom to help answer many deep questions, including evidence that explains our place in the universe.

SPECIAL THANKS TO OUR SPONSORS

►► Riverside is our go-to platform to record studio-quality podcasts or videos. We use it for all of our episodes of Where It Happens. Their secret sauce is the ability to record locally, which means you get uncompressed audio and video that works even if your WiFi isn’t cooperating.

Once you’re done recording, it’s so easy to edit and download all of your files. To get 15% off your plan, use code HAPPENS at https://riverside.fm/?via=wih

Their platform is so easy to use and they make it so easy to diversify your portfolio. For a limited time if you sign-up, you can get $10 bonus. Just go to www.fundrise.com/room

►► Want more community? Learn more here: http://trwih.com

THIS EPISODE

Tim Urban: https://twitter.com/waitbutwhy

Sahil Bloom: https://twitter.com/SahilBloom

Production & Marketing Team: https://penname.co/

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Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985

Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh

Why You Should Start a Business For Older Adults

Where It Happens — Thu, 05 May 2022 10:00:00 -0000

There’s a giant opportunity in helping older adults live a more vibrant, empowering life throughout their later years. Today we’re joined by John Zapolski, the founder and CEO of Alive Ventures, to better understand that opportunity. John is dedicated to building products and services that cater to older adults, and has developed a co-design system that allows them to be part of the process. On this episode we cover the future of smart wallets, Bing’s search engine, Greg’s security deposit business idea, and then bring in John to discuss several startup ideas geared towards older adults. Interested in developing these startup ideas further? Join us in the Discord.

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John Zapolski: https://twitter.com/jzapolski

Sahil Bloom: https://twitter.com/SahilBloom

Greg Isenberg: https://twitter.com/gregisenberg

Production & Marketing Team: https://penname.co/

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Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985

Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh

SPECIAL THANKS TO OUR SPONSORS

This episode is also brought to you by MarketerHire. MarketerHire provides on-demand access to pre-vetted, top-tier marketers who can freelance as much or as little as needed.

They’ve made it easy to hire great marketers. With pre-vetted talent and expert hand-matching, you can add a proven marketer to your team in less than a week.

Go to marketerhire.com to learn more.a

Elon's Twitter Takeover and The Future of Social Media with Sriram Krishnan

Where It Happens — Tue, 03 May 2022 10:00:00 -0000

What does the future of Twitter look like as it transitions to a private company? Sriram Krishnan joined us on the pod to explore that question. Sriram is a general partner at Andreessen Horowitz and host of "The Good Time Show.” With a focus on investing in crypto and web3, he brings a unique perspective to help us understand the shifting social media landscape. In this episode, we also cover the crashing stock market, Aku World’s $33 million mistake, and receive valuable advice from our guest on raising capital.

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Sriram Krishnan: https://twitter.com/sriramk

Sahil Bloom: https://twitter.com/SahilBloom

Greg Isenberg: https://twitter.com/gregisenberg

Production & Marketing Team: https://penname.co/

FIND US ON SOCIAL

Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985

Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh

SPECIAL THANKS TO OUR SPONSORS

This episode is also brought to you by MarketerHire. MarketerHire provides on-demand access to pre-vetted, top-tier marketers who can freelance as much or as little as needed.

They’ve made it easy to hire great marketers. With pre-vetted talent and expert hand-matching, you can add a proven marketer to your team in less than a week.

Go to marketerhire.com to learn more.

How To Invest Like An Optimist With Morgan Housel

Where It Happens — Thu, 28 Apr 2022 10:00:00 -0000

Morgan Housel (@morganhousel) sits down with host Sahil Bloom for a deep dive on money and success. Morgan shares the powerful story of how he went from a 20-year-old with an 8th-grade education to a distinguished writer and partner at The Collaborative Fund. We also cover humility, independence, and insecurity. Three assets that have helped drive Morgan's success, as well as financial caution and the importance of over-preparedness.

►► Want more community? Learn more here: http://trwih.com

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Morgan Housel: https://twitter.com/morganhousel

Sahil Bloom: https://twitter.com/SahilBloom

Production & Marketing Team: https://penname.co/

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Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985

Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh

SPECIAL THANKS TO OUR SPONSORS

🌟 This episode is brought to you by LEX. We’re always looking for breakthrough businesses. And, our audience has repeatedly asked how they can invest in commercial real estate. Lex is the easy answer. LEX turns individual buildings into public stocks via IPO, so you can invest, trade, and manage your own portfolio of high-quality commercial real estate. It’s so simple to get started today.

Sign up for free at https://www.lex-markets.com/room and get a $50 bonus exclusively for our audience when you deposit at least $500. It’s a no-brainer.

🌟 This episode is brought to you by ButcherBox. If you love high-quality meat and fish we can’t recommend them enough. We personally love their NY strips at the moment.

Right now they are offering free ground beef for life and $10 off your first order. But this offer only lasts until Saturday at 11:59 PM EST. Use the code ROOM at checkout and make sure to go to butcherbox.com/room to get the offer.

From Community Manager to C-Suite | Jiho, Axie Infinity

Where It Happens — Thu, 21 Apr 2022 10:00:00 -0000

Today's guest shows the power of community by sharing a personal story of how Discord changed the trajectory of his life. Jiho (@Jihoz_Axie), the Co-Founder of Axie Infinity, tells the story of how he went from community manager to C-Level Executive at Axie Infinity. As the co-founder of one of the most successful play-to-earn games to date, Jiho has tons of knowledge about NFTs and video games. He joins us on the pod to discuss the player-owned economy, the new GDP, and the value of crypto money markets.

An important note: We recorded this episode before the Axie Infinity hack. So while we wish we could’ve brought it up with Jiho, it happened prior to the incident. However, we discussed takeaways on the Axie Infinity hack in our episode with Danny Trinh.

►► Want more community? Learn more here: http://trwih.com

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Jiho: https://twitter.com/Jihoz_Axie

Sahil Bloom: https://twitter.com/SahilBloom

Greg Isenberg: https://twitter.com/gregisenberg

Production & Marketing Team: https://penname.co/

FIND US ON SOCIAL

Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985

Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh

SPECIAL THANKS TO OUR SPONSORS

►► This episode is brought to you by ButcherBox. If you love high-quality meat and fish we can’t recommend them enough. We personally love their NY strips at the moment.

►► This episode is also brought to you by MarketerHire. MarketerHire provides on-demand access to pre-vetted, top-tier marketers who can freelance as much or as little as needed.

They’ve made it easy to hire great marketers. With pre-vetted talent and expert hand-matching, you can add a proven marketer to your team in less than a week.

Go to marketerhire.com to learn more.

How to Leverage Nostalgia and Win at Marketing with Danny Trinh

Where It Happens — Thu, 14 Apr 2022 10:00:00 -0000

Brand storytelling is the future of marketing. In today’s digital society, businesses need to get creative to connect with their audience and truly pull at their heartstrings. Danny Trinh (@dtrinh), Design, New Platforms at Snap and consumer social legend, is our go-to guy when it comes to understanding social behavior. Danny joins us today for a fun conversation that takes us from Mike Posner’s crazy rattlesnake story to degenerate hackers, consumer hype cycles, consumer nostalgia, and the importance of storytelling.

►► Want more community? Learn more here: http://trwih.com

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Danny Trinh: https://twitter.com/dtrinh

Sahil Bloom: https://twitter.com/SahilBloom

Greg Isenberg: https://twitter.com/gregisenberg

Production & Marketing Team: https://penname.co/

FIND US ON SOCIAL

Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985

Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh

SPECIAL THANKS TO OUR SPONSORS

►► This episode is brought to you by Outer. Spring is in the air in both NYC and Miami, and we can’t get enough of our Outer outdoor furniture. Their furniture looks incredible and is durable. Personally, we love the Outdoor Loveseat.

Right now for our audience exclusively they are offering $300 off any product + free shipping until May 1. This is one of the most generous offers of any sponsor we’ve had. Did we mention they have a 2-week free trial? Go to https://www.liveouter.com/room to get the deal.

►►This episode is also brought to you by MarketerHire. MarketerHire provides on-demand access to pre-vetted, top-tier marketers who can freelance as much or as little as needed.

They’ve made it easy to hire great marketers. With pre-vetted talent and expert hand-matching, you can add a proven marketer to your team in less than a week.

Go to marketerhire.com to learn more.

Common Traits of Legends with Ndamukong Suh

Where It Happens — Thu, 07 Apr 2022 10:00:00 -0000

In this episode we dive deep on the Terra LUNA Ponzi debate, then bring in guest Ndamukong Suh to pick his brain on lessons from his multifaceted career. Ndamukong began his career as a Nebraska football player and has gone on to play in the NFL, where he is one of the highest-paid defensive players in NFL history. He is also an investor, engineer, developer, entrepreneur, and father. Known for his aggressive style of play, Ndamukong explains his relationships with his competitors and how his personality changes off the field. We also cover his story of befriending Warren Buffet, his meditation and mindfulness practices, and the importance of respect.

►► Want more community? Learn more here: http://trwih.com

THIS EPISODE

Ndamukong Suh: https://twitter.com/NdamukongSuh

Sahil Bloom: https://twitter.com/SahilBloom

Greg Isenberg: https://twitter.com/gregisenberg

Production & Marketing Team: https://penname.co/

FIND US ON SOCIAL

Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985

Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh

Suh and Buffet Arm Wrestling: https://thesource.com/2015/05/04/warren-buffett-beats-ndamukong-suh-in-a-arm-wrestling-match/

SPECIAL THANKS TO OUR SPONSORS

►► This episode is brought to you by LEX. We’re always looking for breakthrough businesses. And, our audience has repeatedly asked how they can invest in commercial real estate. Lex is the easy answer. LEX turns individual buildings into public stocks via IPO, so you can invest, trade, and manage your own portfolio of high-quality commercial real estate. It’s so simple to get started today.

Sign up for free at https://www.lex-markets.com/room and get a $50 bonus exclusively for our audience when you deposit at least $500. It’s a no-brainer.

►► This episode is also brought to you by Outer. Spring is in the air in both NYC and Miami, and we can’t get enough of our Outer outdoor furniture. Their furniture looks incredible and is durable. Personally, we love the Outdoor Loveseat.

The Future of Gaming With Ryan Wyatt

Where It Happens — Thu, 31 Mar 2022 10:00:00 -0000

What does the future of gaming look like on the blockchain? We’re joined by a leader in the space Ryan Wyatt (@Fwiz). He’s the former global head of gaming partnerships at Google and head of gaming at YouTube, where he also led their virtual and augmented reality business. Wyatt now serves as the CEO of Polygon Studios. In this episode of Where It Happens, Ryan discusses his path from high school gamer to successful businessman, the future of blockchain gaming, and the power behind play-to-earn.

►► Want more community? Learn more here: http://trwih.com

THIS EPISODE

Ryan Wyatt: https://twitter.com/Fwiz

Sahil Bloom: https://twitter.com/SahilBloom

Greg Isenberg: https://twitter.com/gregisenberg

Production & Marketing Team: https://penname.co/

FIND US ON SOCIAL

Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985

Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh

SPECIAL THANKS TO OUR SPONSORS

►► This episode is also brought to you by LEX. We’re always looking for breakthrough businesses. And, our audience has repeatedly asked how they can invest in commercial real estate. Lex is the easy answer. LEX turns individual buildings into public stocks via IPO, so you can invest, trade, and manage your own portfolio of high-quality commercial real estate. It’s so simple to get started today.

Sign up for free at https://www.lex-markets.com/room and get a $50 bonus exclusively for our audience when you deposit at least $500. It’s a no-brainer.

How to Engineer Serendipity (with Matt Mullenweg)

Where It Happens — Thu, 24 Mar 2022 10:00:00 -0000

Can a billion-dollar business be built remotely? You don't need to guess if it can happen. For more than 15 years -- long before coronavirus forced work from home for just about everyone -- Matt Mullenweg (@photomatt) was trailblazing the remote work movement as the founding developer at WordPress. Today, the platform powers approximately 30 percent of the entire internet, and its businesses employ more than 1100 people across 60 countries. In this episode of Where It Happens, Matt discusses the future of work, why a distributed workforce is the most effective way to build a company (if you do it right), how you can manifest serendipity and influence better outcomes.

Want more community? Learn more here: http://trwih.com

THIS EPISODE

Matt Mullenweg: https://twitter.com/photomatt

Sahil Bloom: https://twitter.com/SahilBloom

Greg Isenberg: https://twitter.com/gregisenberg

Production & Marketing Team: https://penname.co/

FIND US ON SOCIAL

Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985

Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh

SPECIAL THANKS TO OUR SPONSORS

Sign up for free at https://www.lex-markets.com/room and get a $50 bonus exclusively for our audience when you deposit at least $500. It’s a no-brainer.

🌟 This episode is also brought to you by Outer. Spring is in the air in both NYC and Miami, and we can’t get enough of our Outer outdoor furniture. Their furniture looks incredible and is durable. Personally, we love the Outdoor Loveseat.

How to Get Rich Building Boring Businesses with Codie Sanchez

Where It Happens — Thu, 17 Mar 2022 10:00:00 -0000

Codie Sanchez is no stranger to thinking outside the box. The founder of Contrarian Thinking and Managing Partner at Entourage Effect Capital, she shares her path from traditional finance to founder and investor with more than 100,000 newsletter subscribers. In the last 12 years, she’s bought and sold more than 60 businesses and now runs a portfolio of 26 companies. On this episode of Where It Happens, Codie joins hosts Sahil Bloom (@sahilbloom) and Greg Isenberg (@gregisenberg) to explore arbitrage business opportunities, the SBA loan “hack,” and the massive upside of scaling unsexy businesses.

Want more community? Learn more here: http://trwih.com

THIS EPISODE

Codie Sanchez: https://twitter.com/Codie_Sanchez

Sahil Bloom: https://twitter.com/SahilBloom

Greg Isenberg: https://twitter.com/gregisenberg

Production & Marketing Team: https://penname.co/

FIND US ON SOCIAL