The Unmtchd. Podcast

Why we're addicted to dopamine - Liz Beecroft-Ridgway, Psychotherapist & Founder of MENTL.SESH

Thu, 23 Jan 2025 11:58:15 -0000

Are we addicted to dopamine? In this episode of Unmatched, Oana sits down with Liz Beecroft-Ridgway, a psychotherapist, certified clinical sports social worker, and founder of Mental Sesh, to explore how social media's dopamine culture impacts our mental health, productivity, and relationships. + 00:00 - Introduction: Dopamine Culture and Mental Health 01:41 - What is Dopamine Culture? How Social Media Affects Us 03:10 - Is Social Media the “Digital Crack”? 05:46 - Building Boundaries: Detoxing from Social Media 07:04 - How Algorithms Target Our Insecurities 12:06 - Responsible Marketing and Its Impact on Mental Health 16:11 - Tools for Navigating Mental Health Challenges 20:04 - Long-Term Consequences of Dopamine Culture 24:23 - Athletes and the Pressure to Perform 30:20 - Breaking the Stigma Around Mental Health in High-Performance Spaces 36:14 - Redefining Productivity: Input vs. Output 41:27 - Liz’s Personal Approach to Mental Health 44:38 - Closing Thoughts: Intentional Actions for a Healthier Digital Life + Follow Liz: LinkedIn: https://www.linkedin.com/in/lizbcroftlcsw/ IG: https://www.instagram.com/lizbcroft/ Discover how mentl.sesh can support your mental health: https://www.instagram.com/mentl.sesh/ Follow Oana: LinkedIn: https://www.linkedin.com/in/oana-leonte/ IG: https://www.instagram.com/oanaoleonte/ Follow Unmtchd. LinkedIn: https://www.linkedin.com/company/theunmtchd IG: https://www.instagram.com/theunmtchd/ Sponsors and strategic partners of Unmtchd.: Appinio - https://www.appinio.com/en/ Want to lead, not follow? Sign up for actionable insights from industry leaders: www.theunmtchd.com Sign up to our newsletter and join The Unmtchd. Collective!

How to Build Superfans That Scale Your Brand in 2025 - Donovan Ratnasingam, Co-Founder Content.T

Thu, 16 Jan 2025 06:00:00 -0000

In this episode of The Unmtchd. Podcast, Oana speaks with Donovan Ratnasingam, Co-founder of CONTEN.T, about redefining consumer loyalty and the impact of superfans. Donavan shares his insights on building meaningful connections with audiences, the rise of niche communities, and the strategies behind turning customers into brand advocates. This conversation uncovers how brands can foster deeper engagement, create lasting impact, and drive loyalty through fostering more meaningful connections with consumers. + (00:07) - Redefining Loyalty (11:36) - Cultural Differences in Consumer Loyalty (16:36) - Enhancing Brand Loyalty Through Technology (31:20) - Measuring Community-Centric Loyalty Initiatives (39:12) - Evolving Metrics in Brand Initiatives + Follow Donovan: LinkedIn: https://www.linkedin.com/in/donavanr/ Follow Oana: LinkedIn: https://www.linkedin.com/in/oana-leonte/ IG: https://www.instagram.com/oanaoleonte/ Follow Unmtchd. LinkedIn: https://www.linkedin.com/company/theunmtchd/?viewAsMember=true IG: https://www.instagram.com/theunmtchd/ Sponsors and strategic partners of Unmtchd.: Appinio - https://www.appinio.com/en/ Want to lead, not follow? Sign up for actionable insights from industry leaders: www.theunmtchd.com Sign up to our newsletter and join The Unmtchd. Collective! 🎧 Subscribe for more inspiring conversations!

Why Physical Spaces Still Matter - Kevin Ervin Kelley

Thu, 09 Jan 2025 08:50:22 -0000

0:00 Introduction: Why Physical Spaces Matter 1:20 What Makes a Place Irreplaceable 3:30 How the Digital World Changed Place-Making 5:04 Social Skills and Connection in Real Life 8:18 The Role of Retail Spaces in Building Community 12:08 Lessons from COVID: The Value of Real Gatherings 13:18 Why Brands Need to Focus on Community Over Products 20:53 Kevin’s Framework: Solutions, Meaning, and Experience 28:23 Symbols and Their Role in Place and Identity 33:08 What Defines an Extraordinary Place? 39:15 Rethinking Success for Physical Spaces 44:03 The Future of Place in an AI-Driven World 49:22 A Brilliant Example: A Mechanic Shop Designed for Women

In a world obsessed with going digital, have we forgotten the value of physical spaces? Kevin Ervin Kelley is a renowned architect and author of "Irreplaceable: How to Create Extraordinary Places That Bring People Together". We explore the vital role physical spaces play in fostering community, connection, and belonging—and why they’re more important than ever in our digital-first world. Here’s what we cover: ✨ How the digital shift has impacted our sense of place and belonging. ✨ The psychology of design and how spaces influence our behavior. ✨ Why physical stores need to focus on meaning, not just products. ✨ Practical insights for creating extraordinary places that connect people. Whether you're a designer, a brand leader, or someone passionate about creating meaningful communities, this episode will inspire you to rethink the spaces we inhabit every day. + 0:00 Introduction: Why Physical Spaces Matter 1:20 What Makes a Place Irreplaceable 3:30 How the Digital World Changed Place-Making 5:04 Social Skills and Connection in Real Life 8:18 The Role of Retail Spaces in Building Community 12:08 Lessons from COVID: The Value of Real Gatherings 13:18 Why Brands Need to Focus on Community Over Products 20:53 Kevin’s Framework: Solutions, Meaning, and Experience 28:23 Symbols and Their Role in Place and Identity 33:08 What Defines an Extraordinary Place? 39:15 Rethinking Success for Physical Spaces 44:03 The Future of Place in an AI-Driven World 49:22 A Brilliant Example: A Mechanic Shop Designed for Women + Follow Kevin: LinkedIn: https://www.linkedin.com/in/kevinervinkelley/ 📖 Get Kevin’s book Irreplaceable here: https://www.kevinervinkelley.com/ Follow Oana: LinkedIn: / oana-leonte IG: / oanaoleonte Follow Unmtchd. LinkedIn: / theunmtchd IG: / theunmtchd Sponsors and strategic partners of Unmtchd.: Appinio - https://www.appinio.com/en/ Want to lead, not follow? Sign up for actionable insights from industry leaders: www.theunmtchd.com Sign up to our newsletter and join The Unmtchd. Collective! 🎧 Subscribe for more inspiring conversations!

2025 Game Plan: Harnessing Your Creativity and Owning Your Future

Thu, 02 Jan 2025 05:30:00 -0000

The rules of success are changing, and the future belongs to creators who embrace every part of who they are. In this solo episode, I share how to own your story, build connected ecosystems, and thrive in a world of rapid transformation. 2025 is about redefining success—on your terms. + 0:00 Introduction: You Are the Creator 0:45 The Changing World: Why 2024 Transformed Everything 2:30 The Problem: Shrinking Ourselves to Fit In 4:10 The Opportunity: Multidimensionality as Your Superpower 6:25 The Solution: Own Your IP and Build Connected Ecosystems 8:55 Lessons from my 20 year corporate career (at Disney, Warner, PUMA) 10:30 The Plan for 2025: Tools to Align Your Future with Who You Are 12:15 The Promise: Building Something Extraordinary Together 13:45 Call to Action: Let’s Create Something Unmatched + MY LINKS: https://linktr.ee/oanaleonte + Follow Oana: LinkedIn: / oana-leonte IG: / oanaoleonte Follow Unmtchd. LinkedIn: / theunmtchd IG: / theunmtchd Sponsors and strategic partners of Unmtchd.: Appinio - https://www.appinio.com/en/ Want to lead, not follow? Sign up for actionable insights from industry leaders: www.theunmtchd.com Sign up to our newsletter and join The Unmtchd. Collective!

Plan Your 2025 with Me: A Step-by-Step Goal Setting Framework For Creatives (+ Using AI!)

Thu, 26 Dec 2024 05:00:00 -0000

2025 is just around the corner, and let’s be honest, goal setting can feel overwhelming. If you’re anything like me—a creative, and someone with big ambitions always having ideas and in need for a more aligned structure —this one’s for you. This year, I’ve discovered a whole new way to approach goal setting that’s effective, energizing, and most importantly, fun. In this solo episode, I’m sharing a 5-step framework to help you plan your best year by aligning with your energy, adding a playful twist to goals, and using AI to supercharge your plans. Here’s what I’ll cover: ✨ How to identify what truly energizes you (hint: it’s all about joy and alignment). ✨ Why playful goals beat rigid plans every time. ✨ How I use AI daily to brainstorm, organize, and execute without stress. ✨ Breaking your goals into energy cycles—because creativity isn’t linear. ✨ Keeping it simple and visual to stay on track all year long. So grab your notebook and favorite drink, and let’s create a 2025 that feels good to live, not just achieve. You can download my Creative Chaos eBook here: https://ancient-penguin-65455.myflodesk.com/creativechaos + 0:00 Introduction 0:28 The Biggest Mindset Shift: From Overwhelm to Creative Flow 2:53 Step 1: Reflection – Understanding Your Energy 4:47 Step 2: Knowing Where You’re Going – Setting Playful Goals 6:25 Step 3: Goal Setting with AI as Your Creative Assistant 7:52 Step 4: Habit Tracking with Energy Cycles 9:23 Step 5: Staying Consistent – Keep It Simple and Visual 10:19 Align, Play, and Thrive in 2025 + MY LINKS: https://linktr.ee/oanaleonte + Follow Oana: LinkedIn: https://www.linkedin.com/in/oana-leonte/ IG: https://www.instagram.com/oanaoleonte/ Follow Unmtchd. LinkedIn: https://www.linkedin.com/company/theunmtchd IG: https://www.instagram.com/theunmtchd/ Sponsors and strategic partners of Unmtchd.: Appinio - https://www.appinio.com/en/ Want to lead, not follow? Sign up for actionable insights from industry leaders: www.theunmtchd.com Sign up to our newsletter and join The Unmtchd. Collective!

The Secret to Work-Life Harmony: Redefining Leadership with Jeanelle Teves | Bugaboo North America

Thu, 19 Dec 2024 05:50:00 -0000

Jeanelle Teves, Chief Commercial Officer of Bugaboo North America, joins The Unmtchd. Podcast to share her personal approach to leadership and work-life harmony. In this candid conversation, Jeanelle discusses the challenges and wins of being a working parent, leveraging social media to inspire others, and how brands like Bugaboo are reshaping workplace cultures to prioritize flexibility, connection, and purpose.

Discover how Jeanelle’s innovative leadership style—rooted in authenticity and empathy—is transforming the modern workplace and why aligning brand values with consumer and employee needs is key to long-term success.

Timestamps:

00:01 Work-Life Harmony vs. Balance: Jeanelle’s Perspective 03:12 Why Jeanelle Started Sharing Her Journey on Social Media

06:16 How Social Media Is Shaping the Future of Marketing 09:25 Bugaboo’s Organic Approach to Employee Advocacy 11:31 The Power of Consumer-Centric Branding and Content 14:44 Balancing KPIs: Driving Sales vs. Long-Term Brand Growth

15:46 Localizing a Global Brand: Bugaboo’s Strategy

17:49 Leading a Fully Remote Team: Challenges and Solutions 19:49 How Jeanelle’s Multicultural Background Shapes Leadership

24:33 Lessons in Adapting Leadership Across Cultures

30:17 Building a Unique Leadership Style: Advice for Aspiring Leaders

34:27 How Partnerships at Home Empower Professional Success

37:14 The Future of Work: Why Brands Must Stand for Something

38:07 Closing Thoughts: Aligning Purpose with Culture at Bugaboo

Follow Jeanelle: LinkedIn: https://www.linkedin.com/in/jeanelleteves/IG: https://www.instagram.com/jeanelleteves/

Discover more about Bugaboo: https://www.bugaboo.com/de-de/?gad_source=1&gclid=CjwKCAiAgoq7BhBxEiwAVcW0LHyGmRWDW9dAbL8mAXaf1YJRu_BbfZu1S-c_KvM4yak8cCJw-FtlpRoCoZQQAvD_BwE&gclsrc=aw.ds

Follow Oana: LinkedIn: https://www.linkedin.com/in/oana-leonte/

IG: https://www.instagram.com/oanaoleonte/

Follow Unmtchd.LinkedIn: https://www.linkedin.com/company/theunmtchd

IG: https://www.instagram.com/theunmtchd/

Sponsors and strategic partners of Unmtchd.:

Appinio - https://www.appinio.com/en/

Want to lead, not follow?

Designing the Future: How Microsoft Builds Inclusive Technology - Bryce Johnson

Thu, 12 Dec 2024 06:06:00 -0000

Bryce Johnson, Inclusive Designer at Microsoft, joins us live from the Global Innovation Forum in London to share how Microsoft is revolutionizing technology with inclusive design. In this inspiring conversation, Bryce explains how designing with people with disabilities (not just for them) is transforming tech, the role AI plays in accelerating human potential, and the exciting future of hyper-personalized, accessible products. + 00:01 What Is Inclusive Design? 01:14 Designing *With* People, Not *For* Them 01:56 The Challenge of Designing for 1.5 Billion Windows Users 02:49 How AI Empowers People with Disabilities 03:17 The Future of Fluid Forms in Product Design 04:10 Hyper-Personalization Meets Accessibility 05:27 Why Awareness and Convention Matter in Accessibility 05:44 The Role of AI as a Co-Pilot in Daily Life 07:04 How AI Will Transform Daily Lives in the Next 12 Months 07:35 The Theme of Acceleration: Empowering People with Disabilities 08:18 Final Thoughts: Designing an Accessible Future

Follow Oana: LinkedIn: https://www.linkedin.com/in/oana-leonte/ IG: https://www.instagram.com/oanaoleonte/ Follow Unmtchd. LinkedIn: https://www.linkedin.com/company/theunmtchd IG: https://www.instagram.com/theunmtchd/ 🚀 Explore the world of future innovation and creativity: https://giflondon.com/ Sponsors: Global Innovation Forum GIF - https://giflondon.com/ Appinio - https://www.appinio.com/en/ Want to lead, not follow? Sign up for actionable insights from industry leaders: www.theunmtchd.com Sign up to our newsletter and join The Unmtchd. Collective!

How Vulnerability Became an Innovation Superpower at Google - Newton Cheng

Thu, 12 Dec 2024 06:05:00 -0000

Newton Cheng, Director of Health and Performance at Google, joins us live from the Global Innovation Forum in London to share his powerful journey of embracing vulnerability. In this heartfelt episode, Newton opens up about his personal struggles with mental health, the pivotal moment that changed his life, and how vulnerability became a superpower for leadership and innovation. Learn why authenticity is essential for creating psychological safety, resilience, and connection in the workplace—and beyond. + 00:01 What Does Health and Performance Mean at Google? 01:10 Newton’s Mission to Advocate for Mental Health 02:09 The Turning Point: A Vulnerable Moment in a Team Meeting 03:34 How Authenticity Changed Workplace Conversations on Mental Health 04:24 Breaking Down in Front of Senior Leadership: A Moment of Courage 06:00 How a Life-Changing Moment Reshaped Newton’s Career 07:12 Struggling with Burnout and the Journey to Healing 08:47 The Critical Moment of Truth and Rewriting the Narrative 10:27 Turning Pain Into Purpose: Helping Others Through Vulnerability 12:28 The Heavy Mask of Hiding Mental Health Struggles 13:15 Why Healing Is a Journey, Not a Destination 14:26 Vulnerability as an Innovation Superpower for Leadership 16:12 Final Thoughts: Embracing Vulnerability and Empowering Others +

Why 40% of Products Fail: Lessons in Consumer-Centric Innovation - Dr. Liubov Ruchinskaya

Thu, 12 Dec 2024 06:00:00 -0000

In this insightful conversation, Dr. Liubov Ruchinskaya, Head of Strategy Analytics and Consumer Planning at Diageo, reveals why so many new products fail, the branding problem with consumer insights, and the critical steps organizations must take to become truly consumer-centric. If you’re ready to challenge the status quo and bridge the gap between brands and people, this episode is for you. + 00:01 What Does Strategy Analytics and Consumer Planning Mean? 03:14 Why 40% of New Products Fail: The Consumer Insights Gap 04:37 The Two Essential Factors Behind Successful Innovation 06:20 The Evolution of Insights as a $140 Billion Industry 07:59 How Insights Can Move From Data Providers to Thought Leaders 09:34 Insights vs. Marketing: The Missing Conversations 11:11 Consumer Centricity: Why Culture Eats Strategy for Breakfast 13:53 From Partner to Leader: Elevating the Role of Insights 14:37 The Branding Issue With Consumer Insights 15:38 Bridging the Gap Between Marketing and the Consumer 16:39 A Call for Certification in People-Centric Companies 17:41 Final Thoughts: Redefining Success in Consumer-Centric Organizations + Follow Liubov: LinkedIn: https://www.linkedin.com/in/globalinsights/ Discover more about Liubov's Consumer Insights Initiative: https://insights-lighthouse.com/ Follow Oana: LinkedIn: https://www.linkedin.com/in/oana-leonte/ IG: https://www.instagram.com/oanaoleonte/ Follow Unmtchd. LinkedIn: https://www.linkedin.com/company/theunmtchd IG: https://www.instagram.com/theunmtchd/ 🚀 Explore the world of future innovation and creativity: https://giflondon.com/ Sponsors: Global Innovation Forum GIF - https://giflondon.com/ Appinio - https://www.appinio.com/en/ Want to lead, not follow? Sign up for actionable insights from industry leaders: www.theunmtchd.com Sign up to our newsletter and join The Unmtchd. Collective!

Why Brands Fail to Innovate: The Secret to Human-Centric Marketing - Tom Ellis

Thu, 12 Dec 2024 05:59:00 -0000

Tom Ellis, CEO of Brand Genetics and Chairman of the Global Innovation Forum, shares powerful insights into the art of human-centric marketing. He explains why brands often fail to innovate, how to break free from category-focused thinking, and why understanding human motivations is the key to success in today's complex marketplace.

00:01 Understanding Human Motivations Over Consumer Behavior 01:16 The Concept of 'Jobs to Be Done' and Why It Matters 02:21 Innovating Beyond Product Categories 03:51 Breaking Out of Echo Chambers in Corporate Marketing 05:24 Why Large Corporations Struggle with Innovation 06:07 Lessons from BMW: Thinking Beyond a Single Product 06:39 Humanizing Marketing: Moving Away from 'Users' and 'Consumers' 07:24 Ethnographic Research: Bringing Brands Closer to People’s Lives 08:27 The Importance of Human Connection in Innovation 09:41 What Startups Do Differently—and Why It Works 09:59 Final Thoughts: Think Human, Innovate Disruptively

14-Year-Old CEO on Solving the Climate Crisis - Kaeden Patel

Thu, 12 Dec 2024 05:50:00 -0000

Combining his passion for cricket with his mission for sustainability, Kaeden has built a global initiative to inspire Gen Alpha to take action for the planet. With the support of his family and peers, he’s proving that even the youngest generation can lead meaningful change.

00:01 How a 14-Year-Old Started a Global Sustainability Project 01:28 Why Sustainability Matters to Gen Alpha 02:17 The Role of Family in Supporting Young Entrepreneurs 03:17 Is Sustainability a Priority for Today’s Kids? 04:22 How AI Helped Name The Sustainable Squad 05:50 Building a Team Across the Globe with Virtual Reality 06:09 Giving the Next Generation a Platform to Solve Problems 07:50 How Mentors and Collaboration Drive Innovation 08:14 Defining Success on Your Own Terms 09:01 A Message for the Next Generation: Fun Meets Purpose 10:19 Shifting the Focus from Revenue to Building Community 10:36 Final Thoughts: The Power of Collective Intelligence

The Balancing Act of Innovation: Designing the Future of Food at PepsiCo - Richard Walzer

Thu, 12 Dec 2024 05:45:00 -0000

Richard Walzer, Innovation Director at PepsiCo, joins us to discuss the challenges and opportunities of balancing performance and transformation in innovation. From designing crisps (or chips!) to fostering a culture of foresight, Richard shares his insights into creating breakthrough products while staying true to today’s business demands.

00:01 What Does an Innovation Director Do? 00:32 How Richard Went from Designing Gadgets to Designing Food 01:25 Balancing Innovation for Today and Tomorrow 02:38 The Fine Line Between Performance and Transformation 03:09 Using Foresight to Map the Future of Innovation 03:42 The Ideal Ingredients for a Culture of Innovation 05:11 Creating Breakthrough Products in Legacy Portfolios 06:36 Where Do Innovation Ideas Really Come From? 08:01 Breaking Patterns: Personal Stories of Courage in Innovation 09:35 Framing the Right Questions for Systematic Creativity 09:56 Sneak Peek at What’s Coming from PepsiCo in 2025

The Loneliness Epidemic: How to Use Technology to Build Real Connection - Jason Illife

Thu, 05 Dec 2024 06:00:00 -0000

In this episode of The Unmtchd. Podcast, we speak to Jason Iliffe, Co-founder & CEO of CLIQ, to discuss how his app is reshaping the way we build real-world connections in a digital age. Inspired by the growing isolation in society, Jason shares the story behind CLIQ and its mission to create meaningful communities through technology. Together, they explore the challenges of loneliness, the importance of local networks, and how small steps can lead to profound change in how we interact with the world around us.

+Timestamps:

(00:07) Building Community in the Digital Age

(09:37) Creating Connections Through Click

(20:24) Passion-Driven Business Success

(29:55) Community Engagement Through Brand Partnerships

(36:10) Navigating Founder Challenges for Growth

(42:01) Founder Support and Community Building

(46:31) Embracing Passion and Taking Risks

Follow me on LinkedIn:
https://www.linkedin.com/in/oana-leonte/

Different vs. Distinctive: The Debate Every Marketer Needs to Hear - Marcus Foley

Thu, 28 Nov 2024 10:59:51 -0000

In this episode, Marcus Foley, co-founder and CMO at Tommy, shares his insights into creating brands that captivate and connect. He talks about how true distinctiveness isn't just about being different, but about forging emotional bonds that resonate deeply with your audience. From the gin industry's paradox of choice to "Engine Gin's" standout digital immersion, Marcus illustrates the artistry of crafting memorable, engaging brands in a sea of sameness.

TIMESTAMPS:

(00:05) Branding for Distinctive Marketing Success

(08:28) Marketing Innovation Through Category Disruption

(20:37) Evolving Brands

(25:24) Creating Distinctive Marketing Strategies

(33:08) Creating Distinctive Brand Partnerships

(38:35) Building Emotional Connections for Brands

(44:33) Strategic Planning for Unmatch Launch

Follow me on LinkedIn:
https://www.linkedin.com/in/oana-leonte/

The Cure to Digital Overload Starts Here - Lucia Hargasova, Leadership Coach

Thu, 21 Nov 2024 06:43:32 -0000

Feeling lost in the hustle and bustle of today's marketing world? Leadership coach Lucia Hargasova joins us to share her advice on rediscovering authenticity amidst digital chaos. She reveals personal stories of feeling disconnected and the profound impact of finding space for introspection and self-awareness. Together, we navigate the emotional landscape of marketing, exploring the mental health challenges that arise from constant demands for attention and the courage needed to embrace one's true self.

Timestamps:

(00:07) - The Challenge of Attention in the 21st Century

(01:11) - The Noise We Create as Marketers

(03:44) - Tools to Disconnect and Reconnect

(05:30) - What Authenticity Truly Means

(11:47) - Understanding Human Design

(21:42) - Intention in Marketing and Leadership

(28:23) - Presence Sparks Creativity

(34:50) - Redefining Productivity for Authentic Living

(40:31) - Play, Connection, and Creativity

(41:56) - A Breath of Intention

Follow me on LinkedIn:
https://www.linkedin.com/in/oana-leonte/

Crafting Messages That Connect - Olga Andrienko, VP Brand Marketing Semrush

Thu, 14 Nov 2024 10:57:31 -0000

How do you transition from value-based to product-based messaging without losing your audience? SEMrush's Olga Andrienko reveals their proven three-stage marketing framework, shares how they achieved 300% above goal in their most successful campaign, and explains why B2B doesn't have to be boring.

Timestamps:

(00:00) - Balancing Value and Product Messaging(12:03) - Developing Unique Value-Based Messaging(15:55) - Successful Multi-Channel Paid Campaign Strategy(23:08) - The Future of Marketing and AI(37:42) - Deep Insights

Follow me on LinkedIn:
https://www.linkedin.com/in/oana-leonte/

Your Company Doesn't Need a Purpose (And Never Did) - Nick Asbury

Thu, 07 Nov 2024 06:00:00 -0000

Purpose-driven marketing might be leading us down "The Road to Hell." Renowned UK copywriter Nick Asbury debates the popular notion that businesses must embrace a social purpose to thrive. Drawing from his provocative book, Nick critiques the rise of purpose-driven marketing that gained traction post-2008. He argues that merging profit motives with altruistic intentions can result in ineffective branding and societal drawbacks. In our conversation, we explore why it's essential to distinguish between for-profit and not-for-profit organizations and how creativity might offer a more adaptive path to success.

Timestamps:

(00:00) - Purpose-Driven Marketing

(07:39) - Discovering Purpose Through Creativity

(11:46) - Questioning the Role of Purpose

(17:39) - Reframing Purpose as Responsibility

(29:34) - Balancing Creativity and Consistency in Branding

(37:33) - Redefining Purpose and Celebrating Creativity

Follow me on LinkedIn:
https://www.linkedin.com/in/oana-leonte/

How Latina Sports Fans Are Driving a $26.3B Market - Jennifer Yepez-Blundell, Co-Founder DRAFTED

Thu, 31 Oct 2024 06:00:00 -0000

With Latina fans driving a staggering $26.3 billion in annual sports-related spending, Jennifer Blandel, co-founder and COO of Drafted, joins us to talk about the huge opportunity this consumer segment represents for brands.

We break down:

- how these passionate supporters are not only reshaping the fan landscape but are also key players in the sports economy

- the common misconceptions and cultural gaps in sports marketing

- how Latina fans' preferences differ from traditional expectations

We also discuss the evolving dynamics of Latina representation in sports, both on and off the field. As more Latinas graduate from college and climb the economic ladder, new doors are opening for brands and sports leagues to engage with this powerful demographic.

Our conversation also touches on personal transformations—both my own and Jennifer’s—from corporate life to forging paths in entrepreneurship, highlighting the importance of role models and mentors in fostering Latina leadership across industries.
+

TIMESTAMPS:

00:00 - Tapping Into Latina Sports Fandom

08:48 - Evolution of Latina Sports Fandom

15:11 - Empowering Latina Leadership in Sports

28:16 - Embracing Authenticity and Vulnerability inMarketing

32:41 - Women Power in Sports

Follow me on LinkedIn:
https://www.linkedin.com/in/oana-leonte/
Sign up to elevate your marketing with Unmtchd. :
www.theunmtchd.com

Conquering Stage Fright and Discovering Your Voice - Pascalle Bergmans, Founder of Presentales

Thu, 17 Oct 2024 05:00:00 -0000

Are you ready to transform your fear into power and your words into impact?

In this episode, we pull back the curtain on the art of public speaking with expert Pascalle Bergmans.

Pascalle and I discuss:

How to view public speaking as an intimate conversation, not a daunting performance
How gratitude can be your unexpected ally in conquering stage fright
The surprising link between trauma and vocal health, complete with practical exercises to unlock your voice's full potential
The "five whys" technique that will revolutionize your corporate talks and uncover your true essence

Whether you're a seasoned speaker looking to refine your craft or a nervous self-starter looking to find your voice, this episode promises to arm you with the tools, techniques, and inspiration to captivate any audience.

Timestamps:

00:00 - Mastering Public Speaking for Success

10:02 - Healing Trauma Through Vocal Exercises

24:20 - Crafting Compelling Presentations Through Storytelling

32:48 - Crafting Engaging Corporate Presentations

39:55 - Unleashing Your Unique Public Presence

44:16 - Expressing Gratitude and Inspiration

Follow me on LinkedIn:
https://www.linkedin.com/in/oana-leonte/

AI's Role in Shaping Authentic Brand Narratives - Oliver Yonchev, CEO at FlightStory

Thu, 10 Oct 2024 04:50:00 -0000

Oliver Yonchev, CEO at FlightStory, discusses AI's impact on marketing.

We cover:

Using AI for better brand storytelling
Integrating AI into creative processes
Balancing AI efficiency with authenticity
Ethical concerns in AI-generated content
Responsibilities of brands and platforms in AI disclosure
Future innovations in marketing driven by AI and human creativity

Timestamps:

(00:00) - AI in Marketing and Brand Storytelling

(09:27) - Navigating AI Ethics and Policies

(18:17) - Nurturing Super Fans for Brand Loyalty

(33:07) - Skills and Structures for Future Marketing

(47:56) - Fostering Innovation in Marketing Industry

Follow me on LinkedIn:
https://www.linkedin.com/in/oana-leonte/

How To Build a Successful Brand In The Social Media World - Miruna Dragomir, CMO at Planable.io

Thu, 03 Oct 2024 10:20:00 -0000

Starting from zero followers? We've got you covered 💪🏻

In this episode, Miruna Dragomir, CMO of Plannable.io, shares her journey from agency life to leading one of the most popular content collaboration platforms on the market. We talk about:

- how to integrate social media with broader marketing strategies to transform your brand, particularly in the B2B space.

- the importance of cohesive messaging, creativity, and collaboration, as well as the role of AI in lowering barriers to content creation.

- the role of authenticity behind your brand to build a loyal community from the ground up

- ow AI is helping social media teams by shifting focus from tedious tasks to enhancing creative output.

Whether you're just starting or looking to elevate your brand's presence, this episode is packed with actionable advice and inspiring stories to guide your social media journey.

➡️Timestamps:

(00:00) Harnessing Social Media for Brand Growth

(07:21) Brand Social Strategy and Creativity

(18:37) Starting From Scratch

(22:23) Evolution of Brand Personality on Social

(36:12) Empowering Social Teams Through AI

Follow me on LinkedIn: https://www.linkedin.com/in/oana-leonte/

How to Align Your Values with Your Career for Greater Impact - Nikki Trott

Tue, 30 Jul 2024 04:30:00 -0000

Can businesses truly transform to prioritize people, planet, and profit? Join us for a conversation with Nikki Trott, a visionary founder, advisor, brand strategist, investor, speaker, podcaster, and soon-to-be author. Nikki shares her transformative journey from consulting for major fashion brands to building a career aligned with her true values. She also shares how she integrates personal growth with professional endeavors to create meaningful, positive impacts in a world increasingly aware of sustainability and conscious living.

Timestamps:

(00:00) Journey of Conscious Business Transformation

(11:34) Navigating Alignment Within Business Ethics

(20:02) Navigating Sustainable Growth Beyond Products

(31:18) Adapting Business and Personal Growth

(42:41) Holistic Transformation for Business and Self

(47:53) The Power of Helping Others

Follow me on LinkedIn: https://www.linkedin.com/in/oana-leonte/

Follow The Unmtchd. : www.theunmtchd.com

No BS Strategy: How to Create Unique Value and Outsmart Competitors - Alex Smith

Tue, 23 Jul 2024 04:45:00 -0000

Alex MH Smith's approach to strategy is refreshingly straightforward and powerful. In this episode, Alex cuts through the noise of corporate jargon to reveal the essence of effective strategy - creating unique value that can't be replicated. His candid insights challenge conventional thinking, urging leaders to look inward for strategic advantage rather than mimicking competitors.

Timestamps:

0:00:00 - Introducing "No Bullshit Strategy"

0:04:18 - Why strategy is often overcomplicated

0:08:19 - The need for a "no BS" approach to strategy

0:13:11 - Strategy as transformation: Point A to Point B

0:16:57 - Value creation as the core business objective

0:21:34 - "Become the only, not the best" concept explained

0:26:33 - Finding unique value: External vs. internal focus

0:32:28 - The Subjectivity Test for strategy

0:37:53 - Why many strategies lack substance and decisiveness

0:42:09 - Prose over PowerPoint: Communicating strategy effectively

Follow me on LinkedIn: https://www.linkedin.com/in/oana-leonte/

Follow The Unmtchd. : www.theunmtchd.com

The Corporate Pandemic and The Dehumanization of Work - Quinn Stainfield-Bruce

Tue, 16 Jul 2024 04:55:00 -0000

Quinn Stainfield-Bruce's journey is nothing short of extraordinary. From founding a youth-focused consultancy at just 18 to facing rehab and discovering a deeper purpose, his story underscores the transformative power of vulnerability and self-acceptance. In this episode, Quinn opens up about the profound dissatisfaction that shadowed his early achievements and how a critical moment of truth catalyzed his pivot towards a more fulfilling life. His insights reveal the importance of aligning personal talents with a mission rooted in genuine human connection, providing a powerful narrative on overcoming feelings of unworthiness to find true joy.

Timestamps:

(00:03) Personal Growth and Fulfillment

(07:12) Uncovering Inner Purpose Through Self-Worth

(18:20) Restoring Human Qualities in Business

(33:35) Awakening Humanity in Brand Strategy

(42:36) Embracing Kindness and Humanity

Follow me on LinkedIn: https://www.linkedin.com/in/oana-leonte/

How to Use Organic Social Media as A Driver of Sales and Relevance - Avery Akkineni

Tue, 02 Jul 2024 04:45:00 -0000

Avery Akkineni is the Chief Marketing Officer of VaynerX, a family of companies including VaynerMedia, Sasha Group, VaynerCommerce, VaynerSpeakers, Gallery Media Group, Eva Nosidam, Tingley Lane, and more.

Their famous founder, Gary Vaynerchuk is considered one of the leading global minds on what’s next in culture, relevance, and the internet.

In this episode, we talk about the challenges brands face in adapting to new consumer behaviors driven by smartphones and social media, moving away from traditional TV-centric advertising to a more interactive, consumer-driven approach.

Timestamps:

00:00 - Challenges in Modern Brand Marketing

13:21 - AI in Brand Marketing Future

21:43 - The Power of Digital Branding

27:00 - Innovative Brand Strategies in Marketing

32:19 - Staying Relevant in Brand Marketing

38:14 - Consumer Behavior in Buying Decisions

Reimagining Learning for the Future of Work - Ana Lorena Fabrega

Mon, 01 Jul 2024 10:58:10 -0000

Have you ever questioned the structure of the traditional school system?

Ever thought there could be a more effective way to foster lifelong learning in our children?

And what went wrong with our generation? Is there something to learn from our own experiences learning and improve our system for the coming generations?

Join us as edupreneur and writer Ana Lorena Fabrega shares her personal experience learning at ten different schools across the globe, and how these diverse experiences ignited her passion for redefining education.
Ana invites us to rethink our understanding of success in education, as she underscores the importance of empowering children through real-world challenges and building their self-confidence.

Her call to action is not just for educators, but for parents as well.

She reveals the pivotal role parents play in creating a nurturing environment where children can learn to embrace failure and try again.

This episode also addresses the often nerve-wracking topic for parents - technology boundaries with kids. Hear Ana's perspective on how we can transform technology from a threat to an ally in modern parenting.
Ana also talks about how developing soft skills is key to navigating an uncertain future, and how parents can help their children harness technology effectively for the future.

Through this knowledge-packed conversation, you're bound to gain fresh and invaluable insights on education and parenting that you wouldn't want to miss.

Thanks for tuning in!

Tackling Anxiety, Trauma, and the Quest for Balance in the Digital Age - Nidhi Tewari

Mon, 01 Jul 2024 10:57:43 -0000

Do you ever find yourself grappling with the societal pressures of high achievement? Or does the term 'balance' seem like a mythical concept to you? Join me as I engage in a deeply insightful conversation with my guest, a dedicated therapist, who's also an overachiever and a first-generation immigrant. Listen to her personal story of overcoming anxiety and discover how curiosity, openness, and effective coping mechanisms can help navigate life's challenges.
Our conversation also navigates the lesser talked about terrain of mental health, especially as it relates to achievers and the trauma it carries, both personally and professionally. We ponder upon the collective trauma inflicted by the pandemic and its impact on our mental health practices. We also discuss generational differences and the need for understanding these gaps to foster a more collaborative and trusting atmosphere.
As we delve deeper into our discussion, we explore ways of managing work-life boundaries in this digital era, highlighting the power of disconnecting and creating conditions for success. We touch upon the importance of stepping out of our comfort zones, and how it can spur growth without causing additional trauma. If you're seeking to build self-awareness, improve mental health, and foster a balanced lifestyle, this episode holds valuable insights and transformative conversations. Thanks for tuning in!

From employee no. 1 at Zalando, to Reaching a New Level on Social Media - Mirco Gluch

Mon, 01 Jul 2024 10:57:13 -0000

Ever wanted a sneak peek into the world of a marketing maven who has worked with some of the biggest names in fashion?
Then meet Mirco, a marketing and social media expert who has been instrumental in the rise of globally renowned brands.
We kick off with his amazing journey, which began in a windowless office and led to his crucial role in shaping the marketing strategy for Zalando, a major player in the fashion industry.
We discuss:
- his transition from a corporate environment to the exciting realm of entrepreneurship, detailing the challenges and rewards that come with such a major shift.
- the importance of constant reinvention and adaptability, which have been key to his success.
- an in-depth look into his transition to active social media marketing.
- the strategy he used to build his portfolio and attract big-name clients, a journey that involved a lot of hard work, creativity, and a keen understanding of social media trends.
As we wrap up, Mirco underscores the importance of mental health in maintaining professional growth, sharing his personal strategies for staying disciplined while navigating social media.
He also provides a glimpse into his future ambitions and the importance of staying updated with the latest platforms and technologies for content marketing.
Filled with anecdotes, insights, and valuable tips, this conversation is a must-listen for anyone interested in social media, marketing, and entrepreneurship.
Thank you for tuning in!

Turning Fear Into Visibility - How Personal Branding Can Change Your Life - Amelia Sordell

Thu, 13 Jun 2024 04:45:00 -0000

Building a personal brand can be daunting, particularly in a corporate setting where fear of judgment often looms large.

Join me as I chat with Amelia Sordell, the founder of Klowt, The Personal Branding Agency. Amelia sheds light on her incredible journey and the impact that personal branding can have on someone's life and career.

Her story is a testament to the transformative power of visibility and authenticity, especially in the wake of the COVID-19 lockdown.

Amelia's mantra, "just fucking post it," encapsulates the essence of her approach, urging everyone to embrace the extraordinary ROI of being genuine online.

Thanks for tuning in!

Follow Amelia:

LinkedIn: https://www.linkedin.com/in/ameliasordell/

IG: https://www.instagram.com/ameliasordell

Watch the episode on YouTube: https://www.youtube.com/channel/UCOnPhRbv9fofP4grdDe0gIw

Follow me: https://oanaleonte.komi.io/

A Nonlinear Approach to Design and Innovation - Kevin Bethune

Thu, 30 May 2024 04:30:00 -0000

Can creativity and innovation coexist with relentless efficiency?

Kevin Bethune is the author of "Reimagining Design" and the visionary founder of dreams • design + life, a think-tank that delivers design & innovation services using a human-centered approach.

In this episode, we discuss the importance of human-centered design in solving business problems and how organizations can sometimes hinder innovation by focusing too much on metrics and speed. We also discuss the role of AI in marketing and why creativity, storytelling, and understanding deeper consumer insights are irreplaceable.

From nuclear engineering to a transformative role at Nike, where his passion for design took flight, Kevin shares his story and his strategies for navigating corporate politics and connecting the dots between business, design, and technology to address unmet needs and elevate impact across diverse demographics.

Thanks for tuning in!

Follow Kevin:

LinkedIn: https://www.linkedin.com/in/kevinbethune/

IG: https://www.instagram.com/kevinbethune/

Watch the episode on YouTube: https://www.youtube.com/channel/UCOnPhRbv9fofP4grdDe0gIw

Follow me: https://oanaleonte.komi.io/

Sponsors:

Planable : https://planable.io/product/?utm_campaign=unmtchd-podcast&utm_medium=sponsorship&utm_source=podcast&utm_content=unmtchd

Semrush - try Daily Data https://bit.ly/44FjkbH

How to Use The Power Of Storytelling in Business - Mark Leruste

Thu, 16 May 2024 04:30:00 -0000

How do you turn personal experiences into valuable stories worth sharing?

Mark Leruste is the CEO of Storycast®, International Keynote Speaker, Bestselling Business Author of Glow in the Dark and Award-Winning Host of The Unconventionalists Podcast.

In this episode, Oana and Mark talk about why sharing your story matters, leadership and vulnerability, connecting with your authentic voice, and more.

Mark leaves us with one powerful message: don't go to your grave without sharing your story.

Follow Mark:

LinkedIN: https://www.linkedin.com/in/markleruste/

IG: https://www.instagram.com/markleruste/

Watch the episode on YouTube: https://youtu.be/AymlGVEN9dA

Follow me: https://beacons.ai/oanaleonte

Sponsor:

Semrush - try Daily Data https://bit.ly/44FjkbH

How to Craft Authentic Brands in the Social Media Era - Isaac Martin

Thu, 02 May 2024 04:30:00 -0000

Can you still build authentic brands in the social media era?

Isaac Martin is the Director of Video & Creative Innovation at Flight Story, one of the most innovative marketing agencies out there, founded by none other than Steven Bartlett.

In this episode, Isaac and Oana chat about how brands need to keep themselves at the forefront of what's possible, the tech revolution upon us and how to keep authenticity in a social media driven society.

Follow Isaac:

LinkedIn: https://www.linkedin.com/in/videobyisaac/

FlightStory: https://www.linkedin.com/company/flightstory/

Watch the episodes on Youtube - https://youtu.be/fK4lFUMM20I

Follow me:

https://beacons.ai/oanaleonte

Sponsor:

Planable : https://planable.io/product/?utm_campaign=unmtchd-podcast&utm_medium=sponsorship&utm_source=podcast&utm_content=unmtchd

Eye Tracking and Social Metrics Beyond Likes and Shares - Joris De Bruyne

Thu, 18 Apr 2024 10:17:21 -0000

Do you measure your social media campaigns beyond the typical shares and likes?

Joris De Bruyne is the CEO of EyeSee, one of the fastest growing behavioral insights companies in the world, based in New York, London, Paris, Gent/Antwerp, Belgrade, Mexico City and Singapore.

In this episode, Joris and Oana discuss topics such as, customer-centric strategies, reshaping how we create content that resonates through emotional and attentive reactions of viewers as well as navigating the current digital landscape as leaders.

Follow Joris:

LinkedIn: https://www.linkedin.com/in/jorisdebruyne/

EyeSee: https://eyesee-research.com/

Watch the episodes on Youtube - https://www.youtube.com/watch?v=NrhQixWVWS0&t=679s

Follow me:

https://beacons.ai/oanaleonte

Sponsor:

Planable : https://planable.io/product/?utm_campaign=unmtchd-podcast&utm_medium=sponsorship&utm_source=podcast&utm_content=unmtchd

The Ryanair Social Media Masterclass - Michael Corcoran

Thu, 28 Mar 2024 05:45:00 -0000

Have you ever wondered how a brand can turn its social media presence into a dynamic powerhouse of engagement and authenticity?

Michael Corcoran, Ex Ryanair Head of Social and Managing Partner at social media agency Frankly, takes us on a journey from his start as a nightclub bouncer to becoming a leading voice in digital marketing.

Discover the four cornerstone principles that catapulted Ryanair's TikTok to staggering success and how they maintained brand relatability through the turbulence of the pandemic. 📈 In this episode, we cover: - Michael's strategy for sustainable social media operations. - The importance of C-suite buy-in for digital initiatives. - The difference between social media strategy and tactics. - The evolution of brand authenticity in the digital space. 🎧 Tune in for a masterclass on how to approach your brand's social media with confidence, creativity, and a dose of Ryanair boldness. 🔗 Listen now and elevate your social media game!

Watch all the episodes on Youtube - https://www.youtube.com/channel/UCOnPhRbv9fofP4grdDe0gIw

Sponsors:

Planable: https://planable.io/

Head over to Planable.io and sign up for free (don’t forget to use the discount code mentioned in the show:

https://planable.io/product/?utm_campaign=unmtchd-podcast&utm_medium=sponsorship&utm_source=podcast&utm_content=unmtchd

How Creative Play Can Save Your Organization - Giorgio Giussani

Thu, 14 Mar 2024 05:30:00 -0000

Can play be serious too?

Giorgio Giussani is a LEGO® SERIOUS PLAY® method facilitator and Chief Duck at What The Duck Workshops, aiming to transform the world of leadership one Lego brick at a time.

In this conversation Giorgio and Oana discuss emotional authenticity, embracing play in leadership and how a more diverse leadership can have an impact on an organization's culture, creativity, and bravery.

How Purpose - Led Leadership Can Transform Entire Organizations - Angela Cretu

Thu, 29 Feb 2024 06:01:29 -0000

Wonder what the CEO life is like?

Angela Cretu, former CEO of AVON, shares her journey.

From a small town in Romania to global force, Angela's 25-year career journey champions impact and relevance in a shifting business landscape.

What drives her? Diversity. Growth. Vision.

And two under appreciated tools - curiosity and humility.

We unpacked so much about purpose led leadership:

💡 how humility sparks self confidence

💡 how the role of a leader is to serve

💡 how an organization's value have to be aligned with people values

💡 how to balance work and personal fulfillment

💡 how should a successful career look like

I took so much from this conversation, but the biggest takeaway has been this:

"Nothing from yesterday's experience can grant your success today".

I hope you enjoy listening! I'd be so grateful if you could rate the podcast five stars.

How to Unlock "More" Through the Power of Brand - Laura Miranda and Ariana Rae Diverio

Thu, 15 Feb 2024 05:30:00 -0000

"You can't have it all".

Raise your hand if you're a working woman, mother, leader and heard this phrase at least a million times in your career.

Our guests on this episode of The Unmtchd. Podcast are Laura Miranda and Ariana Rae Diverio, two strong, creative, successful professionals who happen to also be women and mothers.

Laura and Ariana have co-founded B. Partners, a first-of-its-kind, female-founded and operated, revenue strategy agency focused on sport and entertainment, making it their mission to redefine what success means for women in business.

What you'll get in this episode:

⚡ three working mums chatting about business, motherhood and life

⚡ the idea that YOU get to define what "it all" means for YOU

⚡ the choices Laura and Ariana intentionally made to keep family and personal values at the forefront of their business

⚡ unlocking "more" through the power of brand

⚡ looking at things differently and seeing white spaces where others don't

... all this sprinkled with two potty training ballerinas, a baby on the way and stickers hidden on my wall!

All the biz ladies - I think you will enjoy this one 😉

Why the CMO has the Toughest Job in the C-Suite - Seth Matlins

Thu, 01 Feb 2024 05:30:00 -0000

Ready to reconsider your marketing playbook in 2024?

Seth Matlins, Forbes CMO Network's managing director, shares his point of view on how to build genuine customer connections. Seth's vibrant journey and insights on the pivotal role of community in marketing are absolutely inspiring!

With a Hollywood stint that revolutionised his career, he shares how storytelling and creativity win over audiences in our data-centric world. This episode isn't just strategy talk. It’s a treasure trove for marketers aiming to build strategies that will cut through in a crowded market.

According to Seth, creativity isn't a luxury, it's a necessity. Seth highlights how a cohesive vision, active listening, and a stellar reputation define brand success, even in today's relentless business environment. We end by emphasizing the importance of being a 'T-shaped' marketer: combining a broad overview with deep expertise. A reminder for all marketers that despite emerging tactics, human needs stay the same. Put your headphones on and let's dive in! You won't regret tuning into this one ;)

Redefining Success and the Power of Personal Energy - Simon Alexander Ong

Thu, 18 Jan 2024 05:30:00 -0000

In this first episode of 2024, our guest is the amazing Simon Alexander Ong, successful entrepreneur, public speaker and coach, and author of ENERGIZE, a book that completely transformed the way I managed my energy in 2023.

Simon and I discussed his transformative journey from finance to coaching and his belief that inner energy drives success.

We talked about the power of maintaining a vision amidst change, capitalizing on adversity, and the beneficial 'eternal student mindset.'

Simon left us with a reflection - success isn't about accolades, but the legacy we create through actions that touch lives.

He calls us all to redefine our impact and live a life of purpose.

Ready for an infusion of motivation that will linger long after the final note of this episode?

Plug in your headphones NOW.

Follow Simon:

LinkedIn: https://www.linkedin.com/in/simonalexanderong/

Instagram: https://www.instagram.com/simonalexandero/

Twitter: https://twitter.com/SimonAlexanderO

Website: https://www.simonalexanderong.com/

Follow Oana:

YouTube: https://www.youtube.com/channel/UCOnPhRbv9fofP4grdDe0gIw

Instagram: https://www.instagram.com/oanaleonte/

LinkedIn: https://www.linkedin.com/in/oana-leonte/

https://unmtchd.beehiiv.com/subscribe

How to Build a Life Aligned with Purpose and Values - Sonal Bhaskaran

Thu, 28 Dec 2023 06:44:30 -0000

Ever feel like you're always on a treadmill, running to prove your worth?

In this episode, we have mental performance coach, Sonal Bhaskaran, to help us redefine self worth.

In our chat with Sonal, we cover some of the basics:

- Navigating burnouts and the power of 'no'

- Aligning actions with your purpose

- Unleashing your inner strength

But we don't stop there.

Unsure of the connection between identity, branding, and values? We unveil it through insights from successful brands.

Struggling to detach from biases and view life objectively? We lay out the steps to create a robust identity amid chaos.

Finally, we deep-dive into time management. Set boundaries, remove distractions, reclaim your time. Our easy solution: start with a list, gain perspective, embrace self-reliance and purpose.

Join this empowering journey with Sonal and experience life with efficiency and meaning.

You ready?

From Communism to Corporate America - Luca Carp

Thu, 21 Dec 2023 05:00:00 -0000

From the harsh realities of a post-communist regime to the glittering boardrooms of corporate America, Luca Carp's journey is a testament to relentless ambition. As Senior VP of Anastasia Beverly Hills, she's battled adversity, seized the American dream, and fashioned it to a beacon of self-determination. In an intensely personal conversation, we discover Luca's journey, carved out under the nurturing eye of beauty mogul Anastasia Soare. This is not just a story. It's a master class in surviving, thriving, and conquering corporate America. We'll delve deep into the unspoken laws that govern luxury brands and the art of corporate strategy. You'll discover the role perseverance plays in early career stages, how to harness negotiation skills, and the delicate dance of navigating legal hurdles while maintaining business fluidity. What about work-life balance? Leadership? Mentorship? We've got it all in this crash course on professional growth that every professional can benefit from. But it's not all work. This, is also a very personal story of two friends reconnecting and celebrating the past, the present and the future of a relationship that spans over 3 decades into today. It was a very special and emotional episode for me, so thanks a lot for tuning in!

The Best Strategies for Launching your Podcast in 2024 - Ryan R. Sullivan

Thu, 14 Dec 2023 05:30:00 -0000

Ready to level up your marketing game in 2024? Then sit back and chill as Oana chats with Ryan from Podcasting Principles about his remarkable journey from working as a mechanic to finding his niche in the podcasting world. Ryan explains how this medium is a powerful catalyst for personal growth and fostering new relationships.Ryan and Oana talk about shifting trends from interview-style shows to solo and co-hosted formats, examining the challenges and rewards each brings.

0:01 - Exploring the Importance of Podcasting

9:47 - Podcast Listenership and Launches

13:46 - Evolution of Podcast Formats

20:16 - Podcasting insights

25:07 - Podcast Monetization and Content Strategy

38:25 - Podcasting's Value and Future Business

45:03 - Discussion on Online Platforms and Podcasting

Follow Ryan:

LinkedIn: https://www.linkedin.com/in/sullybop/

Follow Oana:LinkedIn: https://www.linkedin.com/in/oana-leonte/

YouTube: https://www.youtube.com/channel/UCOnPhRbv9fofP4grdDe0gIw

Podcast Principles⁠ is a done-for-you podcast launch company with a reputation for working with people of impact. Don't just be the speaker, own the Stage. From mentalists, professional soccer players, Army Rangers, public speakers, and coaches, Podcast Principles help impactful people create and scale their influence, grow their audiences, and build a brand.

Writing is the best skill you can learn in 2024 - Jasmin Alić

Thu, 30 Nov 2023 06:00:00 -0000

With an intriguing transition from a rapper to a brand strategist and copywriter, Jasmin’s story is one worth a listen. This chat will give you an exclusive insight into the world of copywriting, the vital role of personal branding, and engaging with a LinkedIn audience effectively.
Jasmin preaches the importance of building brand authority, especially on social media platforms and touch on the essence of maintaining authenticity and sharing personal experiences to build trust and credibility amongst your audience.

We also discuss the psychology behind marketing and how this can enhance your content results, and we share our experiences and insights to help you build a strong and engaged audience.

In the age of influencer marketing, and increasing public distrust of ads, we talk about the future of marketing, highlighting the growing importance of authenticity and personal branding for businesses and individuals alike.
From exploring the importance of copywriting in a content-focused world to discussing the significance of genuine language and content on social media, this episode is packed with takeaways.

We hope you enjoy it!!

Owning Your Career Path to Creativity - Jo Bird

Thu, 16 Nov 2023 05:00:00 -0000

Get ready to ignite your creative spark!

In this episode, we're flipping the script on creativity and innovation.

Our guest, Jo Bird, Creative Lead at Lounge Underwear, takes us on a journey from her creatively rich upbringing to the helm of in-house creativity.

Jo delves into the impact of comfort zones on creativity, emphasizing the need to break free for a constant flow of innovation. She sheds light on the delicate balance between creativity and market realities, offering a unique perspective shaped by her own experiences.

Navigating the challenges of crafting creative briefs and overcoming subjectivity, Jo unveils the intricacies of the creative process.

We also explore the ripple effect of personal branding on traditional brands and the role of every individual as a 'micro influencer' on social media.

Jo shares valuable insights on how personal branding empowers, offering practical networking tips without compromising authenticity.

We wrap up with a nod to seizing control of your own personal development and embracing the power of curiosity.

Join us for an empowering conversation, a must-listen for any creative leader. 🔥✨

Navigating the Future: Web3, Blockchain and Digital Connectivity - Diego Borgo

Wed, 01 Nov 2023 21:02:12 -0000

Ever wonder what it takes to pioneer the next phase of digital interaction?

Join us as we sit with Diego Borgo, a trailblazer from Brazil who ventured into the world of Web3 and the metaverse, guiding brands to navigate this transformative space.

Diego shares his compelling journey, emphasizing the importance of taking calculated risks and preserving relationships - encapsulated in his personal motto, 'burn the boat".

Our conversation delves into the promising future of Web3 and the evolution of the metaverse, discussing the roles of blockchain, AI, AR, VR, and NFTs in reconstructing our digital interactions.

Diego offers his unique insights into the evolution of the digital world since Second Life in 2007, highlighting the technology layers that contribute to an all-encompassing experience. We also explore the potential of the metaverse for B2B applications and the evolving consumer behavior - a glimpse into the endless possibilities for personal branding and immersive commerce.

Finally, we set our sights on digital entrepreneurship within the metaverse, examining how it could revolutionize creation, marketing, and monetization.

Diego uncovers the opportunities that arise when leveraging technology to connect with fans and bypassing traditional gatekeepers - think token-gated experiences.

We address Web3's challenges and opportunities for brands, emphasizing the importance of strong relationships and gratitude in all aspects of life.

Prepare for a deep dive into the future of technology and entrepreneurship, and get ready to reimagine your digital world.

Thank you for tuning in!

#11: WAM : Collaborative Brand Strategy - How to Successfully Position your Brand for the Win

Wed, 06 Sep 2023 21:00:31 -0000

In this episode, we have a powerhouse trio in the studio: Wes Henstock, Ash Rathod, and Martin Zarian, founders of acclaimed creative agencies Confid3ntial, DFC, and Factory 39, respectively.

What makes this episode exceptional?

They've united their expertise from different agencies to create the first-ever brand strategy collective and redefine brand strategy collaboratively.

Join us as we chat about how to thrive in the world of branding:

⚡ Building a Pipeline of Engaged Consumers: how to nurture an audience that's not just interested but invested in your brand's journey.

⚡ The Power of Purpose in Brand Strategy: why a well-defined purpose is the compass that guides a brand to success.

⚡ Case Studies of Market-Leading Brands: inspiring stories of brands that have nailed their unique positions in the market, leaving a lasting impact.

⚡ Shaping the Gut Feeling of a Brand: the art of creating a seamless consumer experience across various touchpoints, molding your brand's emotional essence.

Whether you're a seasoned marketer or just starting your journey in the world of branding, this episode provides valuable insights on how to position your brand for the ultimate win.

Tune in, take notes, and get ready to elevate your brand strategy game!

#10: Aleks Stojanovic : Decoding Gen Z - Creating Content that Connects

Wed, 26 Jul 2023 20:00:00 -0000

In an era where hard-selling tactics are rapidly losing their charm, creating engaging content without directly selling a product may seem like a herculean task.

Aleks Stoyanovich is Head of Social Media at Trendsetters, a marketing agency that hits the bullseye when it comes to resonating with the Gen Z demographic.

Alex opens up about his career journey, his current role, and the secret to engaging Gen Z consumers - it's about offering value and letting the product become an extension of their identity. He also talks about the role of micro-influencers, the significance of authenticity, and the platforms that are favourites among Gen Z - TikTok, Instagram, and Instagram Reels, to name a few.

You'll be surprised to discover the underrated traits of the Gen Z demographic that often remain unnoticed by those outside of this group - their creativity, entrepreneurial spirit, and an uncanny ability to filter out the fluff. But this constant exposure to social media, comparison with peers, and the relentless pressure can sometimes take a toll on their mental health - a serious issue that we touch upon during our discussion.

As we delve deeper, we also explore how brands can cater to the attention spans of this generation, the importance of ensuring that your brand resonates with them, and the types of content that work.

From discussing outdoor advertising to the necessity of creating social media-friendly campaigns for maximum reach and engagement, this episode is packed with insights.

#09: Polina Marinova : Uncovering Your Hidden Genius - The Learning Journey Behind "The Profile"

Tue, 11 Jul 2023 13:00:00 -0000

Ever wrestled with imposter syndrome or felt lost in your career path?

You're not alone - join me for an enlightening conversation with Polina Marinova, journalist, entrepreneur, and the brain behind popular newsletter The Profile.

We unravel Polina's journey, from her humble beginnings at CNN and USA Today, through dealing with imposter syndrome as an immigrant, to her hustling her way to the top. Her experiences are a testament to her tenacity and resilience and will inspire anyone looking to build their self-confidence.

I promise you'll learn a thing or two from her fascinating approach to learning, which she calls "people-focused learning."

She is the writer behind the popular newsletter "The Profile", which covers the journeys and learnings from some of the most successful people on Earth.

This is what we talked about:

⚡How Elon Musk went from being an immigrant to wanting to save the world.
⚡Why Sam Altman, CEO of Open AI, as a methodical man and a very clear thinker, is probably the best person to run ChatGPT.
⚡The common inspiration that both of us found in Sarah Blakely, founder and inventor of Spanx, who champions more failure in order to eventually succeed.
⚡The genius of Brandon Stanton, the creator of Humans of New York, and how he is able to capture the essence of just about anyone.

We explore the concept of "hidden genius", which happens to be the title of Polina's new book, discovering your unique point of view, and the impact it can have on your confidence and career trajectory.

So, are you ready to uncover your hidden genius, embrace failure, and journey to self-discovery?

Tune in!

#08: Jim Fielding : Scaling the Corporate Ladder - A Candid Conversation on Success, Disney’s Magic, and Embracing Diversity with Pride

Wed, 28 Jun 2023 21:00:00 -0000

The best marketing happens when we blend science with emotion. ❤️

From the bustling department store floors of Dayton Hudson to the imaginative world of Disney, Jim is sharing an amazing career journey, evolution and personal growth.

Ever wondered how Disney casts its magical spell on its audience? We pull back the curtain and explore the enchanting world of Disney, where storytelling, characters, and merchandise intertwine to create a brand that resonates with people of all ages across the globe. Jim's wealth of experience at Disney, DreamWorks, and Osmos TV offers unique perspectives on the importance of storytelling in marketing.

We delve into the blend of science and intuition in creating an authentic brand experience and discuss the burgeoning role of social media in building communities and micro influencers.

Balancing creativity and commerce is no easy task. We ponder over the healthy tension between sales and marketing teams, and how it can fuel the growth of an organisation. We also touch on the importance of fostering a safe and inclusive work environment.

We also discuss Jim's first book, called "All Pride, No Ego - A Queer Executive's Journey to Living and Leading Authentically". This very personal piece offers valuable insights into the strides made and challenges yet to conquer in ensuring diversity and inclusion in the workplace.

With personal stories, professional insights, and some unexpected laughs, this episode is a treasure trove of wisdom you wouldn't want to miss!

#07: Oliver Sherenberg - A Creative Journey: From IP Attorney to Web 3 Pioneer

Wed, 14 Jun 2023 21:00:00 -0000

What happens when an intellectual property attorney with a unique background finds his way to the cutting edge of web three technology?

Join me in this fascinating conversation with my guest, Oliver Scherenberg, a Hamburg-based lawyer whose journey took him from a family of engineers to a passion for intellectual property.

In this episode, we discuss Oliver's transition from a traditional legal career to a more creative space, where he's built relationships with agencies, NFT projects, NGOs, and platforms for NFTs.

We also explore the concept of building an online reputation and personal brand, and how this has opened up new opportunities for Oliver on a global scale. Plus, we delve into the potential of blockchain technology to revolutionise industries such as music and real estate and its potential impact on intellectual property rights in marketing, branding, and the Metaverse.

Above all, this, is a story about pivoting and taking chances, and ultimately finding what makes a life & career feel completely fulfilling.

Whether you're a legal professional, an entrepreneur, or just curious about the possibilities of blockchain and web three, this episode is packed with valuable insights and inspiration for your own journey.

I hope you enjoy this!

#06: Dr. Sarabeth Berk - Your Professional Identity Is More Than Your Job Title

Wed, 31 May 2023 20:00:00 -0000

Dr. Sarabeth Berk's life work was born out of her own professional identity crisis.

For years, she felt stuck and pigeonholed in her career path, and she had a hard time realising and verbalising who she was.

The absolute “aha” moment came when she was interviewing people working in different industries and they all had the same feedback : they felt misunderstood, and not well represented by their job titles.

That’s when she realised workers can be hybrids, the combination of all their work identities, instead of only experts, generalists, or jacks-of-all-trades.

And this completely changed how she saw herself and how she wanted to be seen in her work.

In this episode Dr. Berk shines an interesting new light on:

→ The different types of professional identities
→ What are the right questions to ask when looking for a career path
→ "Optimal distinctiveness", something we should aim for as professionals
→ How companies and individuals can work together for a better future at work

This was such an exciting conversation for me that I had to share!

I hope you enjoy it too.

#05: Pankaj Kedia - From Intrapreneur to Entrepreneur: A Three Decade Journey Powered by AI

Wed, 17 May 2023 21:00:00 -0000

Born in India, in Jaipur, Pankaj Kedia developed early on a strong mission towards connecting every man, woman, child and pet through technology.

Pankaj held different top management roles at Intel and Qualcomm before deciding to go on a new entrepreneurial venture powered by AI. He spends his time now advising and investing in tech startups that aim to improve people's lives through the power of AI technology.

This episode will take you on a wonderful journey of purpose, dedication and vision towards making technology available to everyone around the world.

In this episode we touch on:

The risks and benefits of AI
How to upscale in the new era of work, powered by AI
The evolution of tech and level of connectivity over the decades
The future of technology and its applications in marketing

I enjoyed listening to Pankaj telling us about how he uses tech to be more productive and connect to his family, but probably my favourite part was hearing about how he witnessed first hand every single big technology breakthrough over the last 3 decades.

I am pretty sure you won't want to miss this conversation!

#04: Elfried Samba - Create Chaos: A Purpose-Driven Approach to Brand Building

Wed, 03 May 2023 21:00:00 -0000

This episode is all about purpose, brand and authentic community building.

One of the most prolific marketers online, Elfried Samba is also the Founder and CEO of Butterfly 3ffect, a creative agency that that aims to make the creative industry more diverse and inclusive.

In this honest chat about the ins and outs of marketing, we discuss:

Building a community around a purpose
Looking for and solving real problems in the market
Naming your brand thoughtfully, in alignment with your purpose
Having a long-term purpose that inspires you and drives you every day, yet still achievable in the long run
The focus on the practical aspects of brand building, making things actionable and easy to implement

My favourite part of the episode is when Elfried explains how his platform, Butterfly 3ffect, is a solution to a real problem and how its purpose is to make the creative industry more reflective of the world we live in.

Such an inspirational purpose, isn't it?

I enjoyed recording this episode so much and I am truly excited to share it with you all!

#03: Lars Behrendt - From concept to market in one week : Innovation as a lifestyle

Wed, 19 Apr 2023 23:00:00 -0000

: Buckle up for the most no BS guest we've had on the podcast to date!

Lars Behrendt is not only a LinkedIn Top Voice, but he is the person known as Mr. Innovation in Germany.

A seasoned innovation consultant and entrepreneur, in this episode Lars shares his insights on innovation, collaboration, and bridging the gap between different departments in organisations. We were honoured with his guest appearance, in which he shared:

The importance of human-centered innovation and the impact it can have on the success of a business
Debunking the myth of the "innovation culture" and why everyone in an organization can be innovative
The benefits and challenges of cross-functional collaboration, and how to overcome silos in different departments
The role of marketing in innovation, and how to ensure products are not just engineering-driven but also customer-focused
The major consumer shifts that Lars has noticed, and the importance of staying connected to the reality of the market
The power of social media in getting connected to people and understanding what resonates with them
Lars' approach to his personal brand and how he deals with content creation daily

An episode you can't miss, but one advice? Cover your ears once in a while - Lars is direct and doesn't like to hide behind the bushes!

#02: Cosmo Shield - From BBC Journalist to Solopreneur: A Journey of Writing and Self-Belief

Wed, 05 Apr 2023 11:00:00 -0000

Cosmo Shield is someone that was used to share bad news every single day and hated it. So he left his 17 year booming career as journalist at the BBC and turned his passion for writing into a business. With an infectious enthusiasm and a genuine desire to help others, Cosmo shares his journey and some of the lessons he has learned along the way:

The transition from a successful career in journalism at the BBC to starting his own business
The significance of intentionality and purpose in both personal and professional spheres
Cosmo's life mission to transform the world's writing skills, one person at a time, and his plans for an education-based business
The ABC framework for effective communication, and its crucial components: Audience, Brevity, and Clarity
The Rule of Three, a potent writing technique that can vastly enhance one's ability to persuade and motivate
The importance of mentorship, supporting the next generation, and fostering a culture of kindness and generosity
Challenging limiting beliefs about writing and recognising the potential for improvement in everyone
Debunking the myth of the career ladder and focusing on personal fulfilment and goal-oriented pursuits

There are so many useful nuggets of knowledge in this episode, so you really can't miss it!

Follow Cosmo on social media:

LinedIn: https://www.linkedin.com/in/cosmoshield/
Instagram: https://www.instagram.com/cosmocreativecontent/

********

And if you enjoyed this episode, we would LOVE it if you could leave a review on the episode - this helps us tremendously as we want to keep bringing interesting people to our upcoming episodes!

Follow us on social media:

Oana on LinkedIN: https://www.linkedin.com/in/oana-leonte/
Unmtchd on LinkedIn: https://www.linkedin.com/company/unmtchd/?viewAsMember=true
Unmtchd on Instagram: https://www.instagram.com/theunmtchd/
Unmtchd on Twitter: http://www.tiktok.com/@theunmtchd

#01: Mariya Spektor - Navigating the Social Media Landscape: Authenticity, Adaptability, and Growth

Tue, 21 Mar 2023 10:00:00 -0000

In this episode of Unmtchd, social media expert Mariya Spektor shares her insights on the evolving landscape of social media and the importance of adaptability, empathy, and grit in her career.

Drawing from her own experiences in the industry, Mariya discusses the need for multiple mentors who can offer guidance in specific areas of life and the power of embracing failure to foster creativity and innovation.

The conversation also delves into the cultural aspects of dealing with failure and how resilience has shaped Mariya's personal journey.

By sharing strategies from successful brands like Lyft, Manscaped, and Liquid Death, Mariya encourages listeners to take risks, push boundaries, and never settle for standard in order to build a truly unmatched brand.

Follow Mariya: https://www.instagram.com/mariyeah/

LinkedIn: https://www.linkedin.com/in/mariyaspektor/

Follow Oana on Instagram: https://www.instagram.com/oanaleonte/

LinkedIn: https://www.linkedin.com/in/oana-leonte/

Check out our web page www.theunmtchd.com